All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. An audience can be your secret weapon.Search is the most important and most common activity done on the web. If your blog provides an answer to a googlers questions, they’re sure to come back for more.
Bring Your Business To Life Digital Marketing Strategies For Your Blog
Who Are You Writing For Know your audience What do they care about Where do they hang out What is trending in their community What do they want, need, care about What are they searching for Research the language that they use Keyword Research Keep it simple Good copy is written in clear, concise, simple words that get your point across. It’s conversational.
Your Content Create valuable content with a purpose Talk about Interesting Topics Polarize Yourself Make a promise that you can fulfill Throughout the article give bits and pieces of your promise Use titles to ebb the reader on Come full circle in the conclusion
Tips and Tricks Reverse Pyramid The first paragraph is the most important First sentence is used to get the second sentence read Back to headlines Spend lots of time writing your headline Break up text with images And don’t forget to use plenty of bullets and numbered lists. Your Content
Site Engine Optimization For Your Blog Search engines do three things
They “crawl webpages” and index them
Provide answers to searchers based on a set of terms
In closing… The most important person is your reader Write for your audience Interact with them in different forms of social media Get linked to increase your site ranking Measure everything and improve Photo credits: ARISTY 4 EVER http://boesta.blogspot.com SEOmoz http://www.SEOmoz.org Other Credits: Copyblogger http://www.copyblogger.com