Digital Marketing Tips For Your Blog


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Learn some interesting tips to market your blog and increase your web presence.

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  • All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. An audience can be your secret weapon.Search is the most important and most common activity done on the web. If your blog provides an answer to a googlers questions, they’re sure to come back for more.
  • Digital Marketing Tips For Your Blog

    1. 1. Bring Your Business To Life<br />Digital Marketing Strategies For Your Blog<br />
    2. 2. Intro<br /><ul><li>I’m Ken
    3. 3. Founder of Vermillion Sky
    4. 4. We build custom web solutions that make your business stand out amongst the giants
    5. 5. Awesome web design
    6. 6. Site engine optimization that really works
    7. 7. Web Marketing Strategies
    8. 8. </li></li></ul><li>What You’ll Learn<br />
    9. 9. Why Blog?<br /><ul><li>Build an audience
    10. 10. Provide answers a Googler’s questions
    11. 11. Build trust and give a free helpful hand
    12. 12. Build Your website’s authority
    13. 13. Provide fresh content for search engines
    14. 14. Connect with people
    15. 15. Tell Your Story</li></li></ul><li>Print vs. Web<br />People Read Print<br /><ul><li>Reading a book or newspaper is easier on the eyes
    16. 16. This medium is usually read left to right
    17. 17. We’re usually more focused
    18. 18. Reading a Newspaper</li></ul>People Scan Websites<br /><ul><li>Looking at a computer screen can be tiring for the eyes
    19. 19. People scan websites looking for headlines or anything that grabs their attention
    20. 20. We usually just get the gist of the article
    21. 21. We’re less focused
    22. 22. Reading a website</li></li></ul><li>Who Are You Writing For<br />Know your audience <br />What do they care about<br />Where do they hang out<br />What is trending in their community<br />What do they want, need, care about<br />What are they searching for<br />Research the language that they use<br />Keyword Research<br />Keep it simple<br />Good copy is written in clear, concise, simple words that get your point across. It’s conversational.<br />
    23. 23. The Importance of Headlines<br />
    24. 24. Your Content<br />Create valuable content with a purpose<br />Talk about Interesting Topics<br />Polarize Yourself<br />Make a promise that you can fulfill<br />Throughout the article give bits and pieces of your promise<br />Use titles to ebb the reader on<br />Come full circle in the conclusion<br />
    25. 25. Tips and Tricks<br />Reverse Pyramid<br />The first paragraph is the most important<br />First sentence is used to get the second sentence read<br />Back to headlines<br />Spend lots of time writing your headline<br />Break up text with images<br />And don’t forget to use plenty of bullets and numbered lists.<br />Your Content<br />
    26. 26. Site Engine Optimization For Your Blog<br />Search engines do three things<br /><ul><li>They “crawl webpages” and index them
    27. 27. Provide answers to searchers based on a set of terms
    28. 28. Rank the results based on relevancy</li></ul>To increase relevancy you need people to link to you<br />Blogging helps in search engine optimization<br /><ul><li>Fresh content for the crawlers(more fresh content = more crawls)
    29. 29. Lots of content means more pages and more chances to rank high
    30. 30. Interesting content with lots of backlinks and an optimized page is your goal</li></li></ul><li>Optimization Factors<br /><ul><li>Domain Name
    31. 31. Page Title
    32. 32. H1 headline
    33. 33. Alt Text
    34. 34. Bold
    35. 35. Italics
    36. 36. Regular text</li></ul>What about meta tags and meta description?<br />Site Engine Optimization For Your Blog<br />
    37. 37. Build Relationships<br /><ul><li>Facebook and Twitter
    38. 38. Digg and Reddit
    39. 39. Mailing List
    40. 40. Blogosphere
    41. 41. Comment on other people’s blogs</li></ul>Follow and interact with your target audience<br />Submit your blog post everywhere<br />Using Social Media<br />
    42. 42. <ul><li>Use analytics to measure your success
    43. 43. Measure what articles work for your audience
    44. 44. Experiment with different writing styles
    45. 45. Improve your content guide for site engine optimization
    46. 46. Track your site ranking </li></ul>Measure and Improve<br />
    47. 47. In closing…<br />The most important person is your reader<br />Write for your audience<br />Interact with them in different forms of social media<br />Get linked to increase your site ranking<br />Measure everything and improve<br />Photo credits:<br />ARISTY 4 EVER<br /><br />SEOmoz<br /><br />Other Credits:<br />Copyblogger<br /><br />