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Digital Marketing Tips For Your Blog
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Digital Marketing Tips For Your Blog

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Learn some interesting tips to market your blog and increase your web presence.

Learn some interesting tips to market your blog and increase your web presence.

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  • All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. An audience can be your secret weapon.Search is the most important and most common activity done on the web. If your blog provides an answer to a googlers questions, they’re sure to come back for more.
  • Transcript

    • 1. Bring Your Business To Life
      Digital Marketing Strategies For Your Blog
    • 2. Intro
      • I’m Ken
      • 3. Founder of Vermillion Sky
      • 4. We build custom web solutions that make your business stand out amongst the giants
      • 5. Awesome web design
      • 6. Site engine optimization that really works
      • 7. Web Marketing Strategies
      • 8. www.VermillionSky.com
    • What You’ll Learn
    • 9. Why Blog?
      • Build an audience
      • 10. Provide answers a Googler’s questions
      • 11. Build trust and give a free helpful hand
      • 12. Build Your website’s authority
      • 13. Provide fresh content for search engines
      • 14. Connect with people
      • 15. Tell Your Story
    • Print vs. Web
      People Read Print
      • Reading a book or newspaper is easier on the eyes
      • 16. This medium is usually read left to right
      • 17. We’re usually more focused
      • 18. Reading a Newspaper
      People Scan Websites
      • Looking at a computer screen can be tiring for the eyes
      • 19. People scan websites looking for headlines or anything that grabs their attention
      • 20. We usually just get the gist of the article
      • 21. We’re less focused
      • 22. Reading a website
    • Who Are You Writing For
      Know your audience
      What do they care about
      Where do they hang out
      What is trending in their community
      What do they want, need, care about
      What are they searching for
      Research the language that they use
      Keyword Research
      Keep it simple
      Good copy is written in clear, concise, simple words that get your point across. It’s conversational.
    • 23. The Importance of Headlines
    • 24. Your Content
      Create valuable content with a purpose
      Talk about Interesting Topics
      Polarize Yourself
      Make a promise that you can fulfill
      Throughout the article give bits and pieces of your promise
      Use titles to ebb the reader on
      Come full circle in the conclusion
    • 25. Tips and Tricks
      Reverse Pyramid
      The first paragraph is the most important
      First sentence is used to get the second sentence read
      Back to headlines
      Spend lots of time writing your headline
      Break up text with images
      And don’t forget to use plenty of bullets and numbered lists.
      Your Content
    • 26. Site Engine Optimization For Your Blog
      Search engines do three things
      • They “crawl webpages” and index them
      • 27. Provide answers to searchers based on a set of terms
      • 28. Rank the results based on relevancy
      To increase relevancy you need people to link to you
      Blogging helps in search engine optimization
      • Fresh content for the crawlers(more fresh content = more crawls)
      • 29. Lots of content means more pages and more chances to rank high
      • 30. Interesting content with lots of backlinks and an optimized page is your goal
    • Optimization Factors
      What about meta tags and meta description?
      Site Engine Optimization For Your Blog
    • 37. Build Relationships
      • Facebook and Twitter
      • 38. Digg and Reddit
      • 39. Mailing List
      • 40. Blogosphere
      • 41. Comment on other people’s blogs
      Follow and interact with your target audience
      Submit your blog post everywhere
      Using Social Media
    • 42.
      • Use analytics to measure your success
      • 43. Measure what articles work for your audience
      • 44. Experiment with different writing styles
      • 45. Improve your content guide for site engine optimization
      • 46. Track your site ranking
      Measure and Improve
    • 47. In closing…
      The most important person is your reader
      Write for your audience
      Interact with them in different forms of social media
      Get linked to increase your site ranking
      Measure everything and improve
      Photo credits:
      ARISTY 4 EVER
      http://boesta.blogspot.com
      SEOmoz
      http://www.SEOmoz.org
      Other Credits:
      Copyblogger
      http://www.copyblogger.com