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NFC It presentation

NFC It presentation






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    NFC It presentation NFC It presentation Presentation Transcript

    • Introducing an Innovation  Group Member: Choi Ting Tung, Barry (13200712) Au Ka Hang, Kenneth (13210713)
    • Mind Map
    • Mind Map
    • Definition of NFC  A set of standards for smartphones and similar devices.  Establish radio communication by touching them together or bringing them close.  Range: < 0.2m
    • How NFC works
    • NFC Application  In Hong Kong, major use is related to mobile data transmission.  In worldwide, NFC might perform as electronic payment or ticket of public transport.
    • Data from the survey Number of Respondence 25 20 15 10 Female Male 5 0 Yes No Do you know what is NFC?
    • Data Analysis  Most responders do not know what is NFC  Since NFC in HK Not Common  Most NFC device only focus on Mobile Phone  Eg. S Beam, NFC speaker
    • Data from the survey Which of the following technology are supported by NFC? 40% 60% S Beam Octopus Card
    • Data Analysis  40% Responder answer wrongly  Octopus Card: RFID  But still 60% Responder with correct answer  Might related to the TV advertisement of Samsung Galaxy S3,  since S Beam is one of the function of it.
    • Data from the survey The relationship between the using brand of mobile and knowing what is NFC 10 Number of Respondent 9 8 7 6 Yes 5 4 No 3 2 1 0 Apple Samsung SONY BRAND others
    • Data Analysis  User of Apple or SONY: 0 knows NFC  User of Samsung: 80% knows NFC  Since NFC is one of the major function of Samsung Smartphone  Many promotion on NFC, more user know what NFC is.
    • Conclusion  NFC is a very convenient innovation  Still not very popular in Hong Kong  Might need to wait till the related product of NFC to mature in order to raise it popularity.