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Google+: Policies, and How it Can Help Businesses

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This powerpoint presentation covers the social media platform, Google+ and how it benefits businesses.

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Transcript of "Google+: Policies, and How it Can Help Businesses"

  1. 1. By: Ashley, Geoff, George, Ken, Sara
  2. 2.  Social networking and identity platform  4th largest used smartphone app  “make sharing on the web more like sharing in real life”
  3. 3.  Show up across Google  Give customers the right info  Build lasting relationships
  4. 4. 1. 2. 3. Social Circles Hangout Events Balance of product links and information Demographics too narrow for B2C 1.Social Circles 2.Full length video posts 3.Combines video, picture, and link sharing
  5. 5.     Social Circles Communities Pages Non Profit Plus Google uses Google+  Audience Targeting  Hangouts 
  6. 6. A Google+ user is not permitted to:  Run draws  Contests  Promotions A user is also not permitted to use Google+ features, excluding:  Pre-approved means when displaying a promotion or contest
  7. 7. Users are allowed to:  Post a link on their page  Relocate to a different site Google+ has the right to remove any links that present promotions or contests from their page Respecting Google+ policies:  Will not be terminated  Remain w/ full access
  8. 8. 1. 2. 3. 4. Create Google+ account How the user will appear A warm welcome to the new Google+ user Immediately directed to user’s Google+ home page
  9. 9. For Users:  Google+ requires an email/phone verification For Businesses:  Require verification via email/phone via: pin #  Business page administrators can become an “official page”.  Official page includes a shiny check-mark to prove authenticity
  10. 10. There are 3 types of admins for Google+ pages: Owners  Managers  Communication Managers  Adding managers allow:   Shared control of the Google+ page Without sharing personal login information
  11. 11. Google+ is currently in Free Beta until the end of 2013 For Users:   The service will remain free The only cost associated for marketing is time spent on networking For Businesses:  There will be a monthly fee for Businesses (Unknown $ Yet)  Up-charges for premium Google+ features, including Apps ◦ These costs are $5/user/month for Google Apps OR ◦ $10/user/month for Google Apps with Vault
  12. 12. • • • • • Google+ Statistics Google+ Widgets Google+ Hangouts Google+ Badges Google+1
  13. 13.  Q1: What are the steps involved in setting up a local Google+ page?  Q2: How is Google+ beneficial for B2B?  Q3: What are business page admins?  Q4: If you want to share a contest on your Google+ page, what must you do?  Q5: What are 5 unique resources to help a business market?
  14. 14.  "Google+." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ4lO>.  "Google+ Policies and Principles ." Google+. N.p., n.d. Web. 19 Nov. 2013. <http://www.google.com/+/policy/contestspolicy.html>.  "Google+." Telecoms. N.p., n.d. Web. 20 Nov. 2013. <http://www.telecoms.com/wpcontent/blogs.dir/1/files/2011/12/handshake.jpg>  "Google+." Forbes. N.p., n.d. Web. 20 Nov. 2013. <http://blogsimages.forbes.com/chunkamui/files/2011/07/GooglePlus.png>  “Google." k9coach. N.p., n.d. Web. 20 Nov. 2013. <http://k9coach.blog.com/files/2012/11/cat_meowing.jpg>
  15. 15.  "Google Won’t Allow Contests And Promotions On Google+ Pages." TechCrunch. N.p., n.d. Web. 19 Nov. 2013. <http://techcrunch.com/2011/11/08/google-wont-allow-contests-andpromotions-on-google-pages/>.  "Law." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ2Ss>.  "Not Allowed." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ3pY>.  "Rules." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ34g>.  "Steps." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ3Dv>.  "Steps To Follow." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ3MU>.  "Welcome." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ47g>.
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