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Google+: Policies, and How it Can Help Businesses

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This powerpoint presentation covers the social media platform, Google+ and how it benefits businesses.

This powerpoint presentation covers the social media platform, Google+ and how it benefits businesses.

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  • 1. By: Ashley, Geoff, George, Ken, Sara
  • 2.  Social networking and identity platform  4th largest used smartphone app  “make sharing on the web more like sharing in real life”
  • 3.  Show up across Google  Give customers the right info  Build lasting relationships
  • 4. 1. 2. 3. Social Circles Hangout Events Balance of product links and information Demographics too narrow for B2C 1.Social Circles 2.Full length video posts 3.Combines video, picture, and link sharing
  • 5.     Social Circles Communities Pages Non Profit Plus Google uses Google+  Audience Targeting  Hangouts 
  • 6. A Google+ user is not permitted to:  Run draws  Contests  Promotions A user is also not permitted to use Google+ features, excluding:  Pre-approved means when displaying a promotion or contest
  • 7. Users are allowed to:  Post a link on their page  Relocate to a different site Google+ has the right to remove any links that present promotions or contests from their page Respecting Google+ policies:  Will not be terminated  Remain w/ full access
  • 8. 1. 2. 3. 4. Create Google+ account How the user will appear A warm welcome to the new Google+ user Immediately directed to user’s Google+ home page
  • 9. For Users:  Google+ requires an email/phone verification For Businesses:  Require verification via email/phone via: pin #  Business page administrators can become an “official page”.  Official page includes a shiny check-mark to prove authenticity
  • 10. There are 3 types of admins for Google+ pages: Owners  Managers  Communication Managers  Adding managers allow:   Shared control of the Google+ page Without sharing personal login information
  • 11. Google+ is currently in Free Beta until the end of 2013 For Users:   The service will remain free The only cost associated for marketing is time spent on networking For Businesses:  There will be a monthly fee for Businesses (Unknown $ Yet)  Up-charges for premium Google+ features, including Apps ◦ These costs are $5/user/month for Google Apps OR ◦ $10/user/month for Google Apps with Vault
  • 12. • • • • • Google+ Statistics Google+ Widgets Google+ Hangouts Google+ Badges Google+1
  • 13.  Q1: What are the steps involved in setting up a local Google+ page?  Q2: How is Google+ beneficial for B2B?  Q3: What are business page admins?  Q4: If you want to share a contest on your Google+ page, what must you do?  Q5: What are 5 unique resources to help a business market?
  • 14.  "Google+." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ4lO>.  "Google+ Policies and Principles ." Google+. N.p., n.d. Web. 19 Nov. 2013. <http://www.google.com/+/policy/contestspolicy.html>.  "Google+." Telecoms. N.p., n.d. Web. 20 Nov. 2013. <http://www.telecoms.com/wpcontent/blogs.dir/1/files/2011/12/handshake.jpg>  "Google+." Forbes. N.p., n.d. Web. 20 Nov. 2013. <http://blogsimages.forbes.com/chunkamui/files/2011/07/GooglePlus.png>  “Google." k9coach. N.p., n.d. Web. 20 Nov. 2013. <http://k9coach.blog.com/files/2012/11/cat_meowing.jpg>
  • 15.  "Google Won’t Allow Contests And Promotions On Google+ Pages." TechCrunch. N.p., n.d. Web. 19 Nov. 2013. <http://techcrunch.com/2011/11/08/google-wont-allow-contests-andpromotions-on-google-pages/>.  "Law." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ2Ss>.  "Not Allowed." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ3pY>.  "Rules." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ34g>.  "Steps." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ3Dv>.  "Steps To Follow." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ3MU>.  "Welcome." Google. N.p., n.d. Web. 19 Nov. 2013. <http://ow.ly/qZ47g>.