SEVEN Ways to Improve your
Sales Conversion Process
OR... How to increase your existing
website sales by (at least) 5%!
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

2. Find Out why you Lose Sales!
 Flowchart your existing process
 Insert Google Analytics into your site
 Identify the sales path to track
 Run a short campaign through PPC
 Identify where your prospects leave
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

3. Test - Run the Granny Test
 Ask your Granny to buy from PPC
 Watch where it works for her
 Watch where she gets lost in process
 Make changes to your process
 Make notes on your flowchart
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

4. Tweak - The 3 click test
 Three clicks to conversion (optimum)
 How many clicks do you now have?
 Reduce your ‘jump through hoops’
 Reduce clicks in sales process to 3
 Focus on fluidity and EASE of use
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

5. Tweak – Measure EASE of use
 Keep ONE signup process only
 Eliminate many ‘jump through hoops’
 Is your sales process linear ?
 Is your sales process ‘KISS’?
 Is your sales process honest?
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

6. Tweak – Measure small to BIG!
 For NEW clients small ($) is good
 For existing client big doesn’t matter
 Focus on small sales for new clients
 Upgrade (backend) to big sales later
 Focus on relationship building first
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

7. Tweak your sales processes
 Refer to flowchart notes
 Identify weak links in process
 Re-run short PPC campaign
 Re-run the Granny test again
 Repeat 2-6 until conversion is 5%
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

8. Repeat to continually improve
 Flowchart your existing process
 Insert Google Analytics into your site
 Identify the sales path to track
 Run a short campaign through PPC
 Identify where your prospects leave
Analyse – Test – Tweak – Analyse – Test - Tweak
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com