Challenge:
Fighting against the erosion of
brand loyalty, and a shortening
attention span by using all things
digital.
Fro...
seconds
① Keeping things in perspective,
the attention span of Fred my
goldfish – 9 seconds.
seconds
① Study by National Center for
Biotechnology Information,
average attention span of a
human.
points
① 8 points that give insight on
how to fight for your 8
seconds.
Explosion
of the digital
age.
1 2 3 4 5 6 7 8
① Smartphones are the multiplier
effect on this digital revolution.
② Colloq...
What is the point
of points
1 2 3 4 5 6 7 8
① Shift from point junkies to coalition rewards fans,
seeking more flexible wa...
Rewarding social
interaction not just
spend.
1 2 3 4 5 6 7 8
① Reward others to do your
talking.
② Lancôme has a new Elite...
How are you
unique?
1 2 3 4 5 6 7 8
① Too many “me too” programs. ② Check out Patagonia’s approach to
doing good and suppo...
Gamification
impact
1 2 3 4 5 6 7 8
① Everybody likes to play and
win.
② Read about JetBlue Airways and
Badges for gamific...
Technology means
size is not everything
1 2 3 4 5 6 7 8
!
② Read what Colloquy says
about MoPals on their
approach to loya...
Digital
stickiness
1 2 3 4 5 6 7 8
① Loyalty and digital working together as a part of the
overall digital efforts of an o...
Just give me what
I WANT.
…forget the options
1 2 3 4 5 6 7 8
① Keep it simple, improve on what you have rather than add m...
8 factors that impact those 8 seconds
① Smartphones are the multiplier effect of the digital
revolution.
② Coalition shift...
14
Advertising.Branding.Campaigns.
CRM.Digital.Drinks.Dining.Menus.
ECommerce.Food.Hotels.Research.
Business audit.Insight...
To make contact:
www.neunerkennedy.com
www.johnkennedyindustries.com
john@neunerkennedy.com
hello@johnkennedyindustries.com
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How digital can help reduce loyalty erosion.

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Fighting against the erosion of brand loyalty, and a shortening attention span by using all things digital.

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How digital can help reduce loyalty erosion.

  1. 1. Challenge: Fighting against the erosion of brand loyalty, and a shortening attention span by using all things digital. From: John Kennedy www.neunerkennedy.com
  2. 2. seconds ① Keeping things in perspective, the attention span of Fred my goldfish – 9 seconds.
  3. 3. seconds ① Study by National Center for Biotechnology Information, average attention span of a human.
  4. 4. points ① 8 points that give insight on how to fight for your 8 seconds.
  5. 5. Explosion of the digital age. 1 2 3 4 5 6 7 8 ① Smartphones are the multiplier effect on this digital revolution. ② Colloquy thinks Starbucks is a winner with digital and loyalty.
  6. 6. What is the point of points 1 2 3 4 5 6 7 8 ① Shift from point junkies to coalition rewards fans, seeking more flexible ways to earn & spend. ② Check out PINS from Coalition Rewards Ltd.
  7. 7. Rewarding social interaction not just spend. 1 2 3 4 5 6 7 8 ① Reward others to do your talking. ② Lancôme has a new Elite rewards program to create a buzz.
  8. 8. How are you unique? 1 2 3 4 5 6 7 8 ① Too many “me too” programs. ② Check out Patagonia’s approach to doing good and supporting it’s brand .
  9. 9. Gamification impact 1 2 3 4 5 6 7 8 ① Everybody likes to play and win. ② Read about JetBlue Airways and Badges for gamification purposes from Comarch.
  10. 10. Technology means size is not everything 1 2 3 4 5 6 7 8 ! ② Read what Colloquy says about MoPals on their approach to loyalty. ① Cloud computing, accessible complementary technologies (i.e. data analytics) and affordable IT mean that smaller firms can play in the loyalty game.
  11. 11. Digital stickiness 1 2 3 4 5 6 7 8 ① Loyalty and digital working together as a part of the overall digital efforts of an omnichannel strategy.
  12. 12. Just give me what I WANT. …forget the options 1 2 3 4 5 6 7 8 ① Keep it simple, improve on what you have rather than add more complexity and use your data to understand customer demand drivers.
  13. 13. 8 factors that impact those 8 seconds ① Smartphones are the multiplier effect of the digital revolution. ② Coalition shift, finding less restrictive ways to earn & spend points. ③ Rewarding social interaction not just spend. ④ Addressing “me too” program values and features. ⑤ Gamification influences on program user experience. ⑥ Affordable technology means size is not everything! ⑦ Digital stickiness – an omnichannel strategy. ⑧ Don’t give me options – just give me what I want! www.neunerkennedy.com
  14. 14. 14 Advertising.Branding.Campaigns. CRM.Digital.Drinks.Dining.Menus. ECommerce.Food.Hotels.Research. Business audit.Insights.Loyalty. Omnichannel Marketing. E-mails. Operations. Customer service. Promotions.Restaurants.Social Media.Strategy.Tactics.Web. www.neunerkennedy.com
  15. 15. To make contact: www.neunerkennedy.com www.johnkennedyindustries.com john@neunerkennedy.com hello@johnkennedyindustries.com
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