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Trafalgar School at Downton
Social Media for Schools Training
Who Am I?
Amanda Kennedy
www.twitter.com/Kennedy_PR
www.facebook.com/KPRMarketing
www.linkedin.com/in/amandakennedypr
www....
What’s the plan today?
What is Social Media?
Facebook and Twitter
What is a blog
LinkedIn
Do’s and Don'ts for success
YouT...
Social Media is all over the
news it must be important….
Why is it important for your school?
At its most basic
• Communicate with the student body
• Encourage conversations
• Translate the experience of students
• B...
Which leads to:
O Attracting a high caliber of teachers
O Attracting more parents and students
O Streamlining communicatio...
What is Social Media?
Social media refers to the means of
interactions among people in which they
create, share, and excha...
This is what your students are
using day in day out…
What do you need to think
about first?
If you fail to plan, you plan to fail
Twitter
Twitter is an online social networking
service and micro blogging service that
enables its users to send and recei...
Facebook
A social networking site, that allows you to
like, share, comment and network with
others online.
How to achieve success
Complete Your Profile/Bio
O What picture/logo are you going to use
O Tell followers/likers what you do
O Use your voice, a...
Twitter Ideas
O Post supplimentary materials, links to
articles and videos so students can learn
outside of class
O Follow...
About:
O Awards
O Achievements
O What your school/department does
What should my Facebook page look like?
Recommendations:
① Start Small
② Keep number of people to a minimum in the
beginning
③ Commit to stay active, do not let c...
Facebook ideas
O Improve communication by allowing
students to easily message students and
teachers with questions.
O Make...
First Impressions Count
Be Positive and Happy
Do it well, or don’t do it all
Blogging! Why Blog?
www.wordpress.com
Blogging for your school
O School/department credibility
O Instant feedback
O Control the message of your school
O Come up...
First blogging steps…
O Think about the theme for your blog
O Choose a blogging tool – (Wordpress)
O Decide on a name for ...
But what do you write?
Insight Blogging
O Share insights
O Original Ideas
O Trends
Piggy Back Blogging
O Trending Topics
O News or media items
O Great for social sharing
Announcement Blogging
Photo Blogging
O Use photos or pictures to tell a story
Review Blogging
O Books, services, products
Blogging Ideas
O Create a class blog so students can stay
up-to-date on upcoming projects, due
dates, events etc
O Post da...
Student Blogging
O Brilliant for their credibility and self belief
Video Blogging
What can you use
YouTube for?
School videos
Shorter (30 secs to 3 mins)
Unpolished
Student Centered
YouTube Ideas
O Curate organised playlist for each
department and watch approved videos
on a topic
O Teach students how to...
Public Relations
O Monitor what is being said
O Create your school brand
O Have your say on opinions
O Create a tribe to d...
O Your On-Line CV
O Credibility
O Show off Your Achievements
O Become More Employable
O Communicate with other teachers
O ...
Speak Human
Imagine You are In a
Playground
Ideas for Using LinkedIn
O Update your status from within LinkedIn
O Comment on a group discussion or start a
group discus...
Questions?
Social Media For Schools
Social Media For Schools
Social Media For Schools
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Social Media For Schools

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A complete guide to social media for schools. Facebook, Twitter, LinkedIn, Youtube

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Transcript of "Social Media For Schools"

  1. 1. Trafalgar School at Downton Social Media for Schools Training
  2. 2. Who Am I? Amanda Kennedy www.twitter.com/Kennedy_PR www.facebook.com/KPRMarketing www.linkedin.com/in/amandakennedypr www.youtube.com/user/amandakennedy100 0 www.pinterest.com/amandakennedyuk www.slideshare.net/Kennedy_PR
  3. 3. What’s the plan today? What is Social Media? Facebook and Twitter What is a blog LinkedIn Do’s and Don'ts for success YouTube and Ideas Social Media for Schools PR Code of Conduct Questions
  4. 4. Social Media is all over the news it must be important…. Why is it important for your school?
  5. 5. At its most basic • Communicate with the student body • Encourage conversations • Translate the experience of students • Be aware of what interests Salisbury Community and the surrounding areas • Create a better school experience • Speak to parents and children outside of school • Send info out, as you do with texting and emails • Create a school community • Show off your school • Show off your students and their achievements!
  6. 6. Which leads to: O Attracting a high caliber of teachers O Attracting more parents and students O Streamlining communication channels
  7. 7. What is Social Media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas online.
  8. 8. This is what your students are using day in day out…
  9. 9. What do you need to think about first? If you fail to plan, you plan to fail
  10. 10. Twitter Twitter is an online social networking service and micro blogging service that enables its users to send and receive text based messages of 140 characters
  11. 11. Facebook A social networking site, that allows you to like, share, comment and network with others online.
  12. 12. How to achieve success
  13. 13. Complete Your Profile/Bio O What picture/logo are you going to use O Tell followers/likers what you do O Use your voice, are you friendly/informative O Beware of Political Views and Religious Views O Have fun with it
  14. 14. Twitter Ideas O Post supplimentary materials, links to articles and videos so students can learn outside of class O Follow other educators tweets to keep up to date, and get inspiration O Connect with other classrooms, parents and teachers to increase communication and build community.
  15. 15. About: O Awards O Achievements O What your school/department does What should my Facebook page look like?
  16. 16. Recommendations: ① Start Small ② Keep number of people to a minimum in the beginning ③ Commit to stay active, do not let content get out of date ④ Use photos and visuals ⑤ Connect with others to build your audience ⑥ Celebrate the little things ⑦ Develop your school/department voice
  17. 17. Facebook ideas O Improve communication by allowing students to easily message students and teachers with questions. O Make a Facebook page for your class, keep students updated. O Intertwine projects with Facebook, post book reviews etc... O Follow relevant media leaders and display on your Facebook
  18. 18. First Impressions Count
  19. 19. Be Positive and Happy
  20. 20. Do it well, or don’t do it all
  21. 21. Blogging! Why Blog? www.wordpress.com
  22. 22. Blogging for your school O School/department credibility O Instant feedback O Control the message of your school O Come up in Google, great for school visibility O Solve problems, be the solution O Praise students O Provide opportunity to students to blog
  23. 23. First blogging steps… O Think about the theme for your blog O Choose a blogging tool – (Wordpress) O Decide on a name for your blog O Write a short bio O Write your first post O Publicise your blog (Social media)
  24. 24. But what do you write?
  25. 25. Insight Blogging O Share insights O Original Ideas O Trends
  26. 26. Piggy Back Blogging O Trending Topics O News or media items O Great for social sharing
  27. 27. Announcement Blogging
  28. 28. Photo Blogging O Use photos or pictures to tell a story
  29. 29. Review Blogging O Books, services, products
  30. 30. Blogging Ideas O Create a class blog so students can stay up-to-date on upcoming projects, due dates, events etc O Post daily or weekly homework assignments so absent students can know what they missed. O Post discussion topics on the blog; give your students a few days to reflect.
  31. 31. Student Blogging O Brilliant for their credibility and self belief
  32. 32. Video Blogging
  33. 33. What can you use YouTube for?
  34. 34. School videos Shorter (30 secs to 3 mins) Unpolished Student Centered
  35. 35. YouTube Ideas O Curate organised playlist for each department and watch approved videos on a topic O Teach students how to produce and edit video and upload to YouTube O Search for on-topic videos to use for classroom lessons O Record your lessons and post to YouTube
  36. 36. Public Relations O Monitor what is being said O Create your school brand O Have your say on opinions O Create a tribe to do your PR for you
  37. 37. O Your On-Line CV O Credibility O Show off Your Achievements O Become More Employable O Communicate with other teachers O Join Forums O Research
  38. 38. Speak Human
  39. 39. Imagine You are In a Playground
  40. 40. Ideas for Using LinkedIn O Update your status from within LinkedIn O Comment on a group discussion or start a group discussion O Accept invitations O Aim for connections every week O Write a recommendation O Request a recommendation
  41. 41. Questions?
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