How i became the mayor of the west indian labor day parade

CASE STUDY

Oops did I do that? I actually thought the parade was on Sunday (9/5/10) but it was actually Monday (9/6/10). I (made the event and) checked in too early!

OK. Did that, so what next?

Should I just watch?
Should I coordinate “checkers in” into a community? At least a meet-up?
What the hell do I offer as Mayor?

Wait a minute, I know her. But does she care that I’m Mayor of the West Indian Labor Day Parade?

The check-ins rose again. Damn. This parade is popular. I guess brands still don’t have tips? All good, there were only a million+ people on Eastern Parkway.

I’m just a casual Foursquare user. I’m no…

IMPLICATIONS
Read The Future
+If you know your audience will be checking in somewhere in the near future, own the check in (and hopefully participate in their experience).
Have An Affair
+Have a quickie with your target audience. Be useful. Give them tips about what to do, what to see, who to meet (safety first mates).

How i became the mayor of the west indian labor day parade

by Kenji Summers on Oct 21, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 65

Statistics

How i became the mayor of the west indian labor day parade — Presentation Transcript