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 79422 d337a8366836f8343835882cc9
 79422 d337a8366836f8343835882cc9
 79422 d337a8366836f8343835882cc9
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 79422 d337a8366836f8343835882cc9
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 79422 d337a8366836f8343835882cc9
 79422 d337a8366836f8343835882cc9
 79422 d337a8366836f8343835882cc9
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 79422 d337a8366836f8343835882cc9
 79422 d337a8366836f8343835882cc9
 79422 d337a8366836f8343835882cc9
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79422 d337a8366836f8343835882cc9

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  • 1. BS
  • 2. 1. 1 – Yahoo! JAPAN – 2. – – 3. – Web –1 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 3. Yahoo! JAPAN2 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 4. Yahoo! JAPAN a oo z PC3 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 5. Yahoo! JAPAN a oo J PV z4 PV 122 2011 4 2010 PC 3 113 Total PC PC iPad iPad4 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 6. PV z 750 689 900% iPad 3 4 784 750 800% 700% iPad 4 600% 689 500% PC 400% 300% iPad 200% 100% PC 0%5 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 7. PV PC zPC PV 2011 4 18.3 100% 90% 18.3 80% 70% iPad 60% PC 50% 0% 40%6 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 8. 7 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 9. PC C • 6 4 • 30 • 40 • 10 1. 10% 50 8% 2. / 9% 20 11% 3. 8% 37% 22% 4. 40 / 7% 63% 25% 30 5. 6% 29%8 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 10. • • 20 30 75 • / 1. 1 / 11% 10 40 8% 2. 7% 12% 3. 6% 4. 45 20 % 55 30 / 4% % 5. 33% 42% 2%9 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 11. • 6 4 PC • 20 30 77 / 10 1. 1 / 17 40 6% 2. 12% / 43 7 20 % 3. 6 57 30 4. 44% % 4 33% 5. 310 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 12. z PC ( ) 0 3 6 9 12 15 18 21 24 0 3 6 9 12 15 18 21 24 0 3 6 9 12 15 18 21 2411 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 13. z1 66.4 2 35.4 1 2 27.1 31.2 57.2 66.4 35.4 51.7 2011 3 3112 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 14. z 100% 90% 80% / 70% 60% 50% 40% 30% CD DVD 20% 10% 0% PC Yahoo! JAPAN 10,000 2011 4 2011 4 1 4 3013 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 15. PC CD DVD CD DVD CD DVD / / z PC z z z Yahoo! JAPAN 10,000 2011 4 2011 4 1 4 3014 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 16. • 6 4 • 40 • 6 4 • 20 30 77 • 2 • 2 3 46 • • • • 5 5 • 20 30 75 • 1 66 •15 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 17. 16 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 18. Yahoo! a oo Yahoo! ® ®17 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 19. 18 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 20. ® z z – 2003 9 ® – 2006 11 ® – 2008 9 ®19 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 21. 1 1 • • 10 4 PC20 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 22. 2 2 DM CM • DM CM Web21 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 23. 3 3 • Web22 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 24. 3 3 • Web23 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 25. ® • 200 • – 2006 5 ® – 2008 10 ® 8 424 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 26. 1 1 • • ® 8 425 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 27. 2 2 • 5 000 5,000 • 1 1 CPC etc26 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 28. 3 3 • 1 4 Web •27 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 29. 28 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 30. 1. 1 Web 2. 229 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 31. z 2012 z 2015 MM [ ]30 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 32. – PC 0120-XXXXXX 0120 XXXXXX 0120-XXXXXX 5 2011 9999 9999 5 999931 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 33. 2011 URL 0 2011 1 21 2011 1 2832 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 34. z 2011 1 21 2011 1 2833 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 35. PC zPC Ver.334 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.
  • 36. 35 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

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