Kendall Ross + Consumer Connectivity

421 views
383 views

Published on

Packaging presentation of Portlock's new Pure Catch frozen seafood line.

Published in: Business, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
421
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Kendall Ross + Consumer Connectivity

    1. 1. Consumer Connectivity: Designing Around Lifestyles Copyright © 2007 Kendall Ross Brand Development & Design
    2. 2. <ul><li>> More > Faster > Better </li></ul>The “Process”
    3. 3. The Market Process
    4. 4. The Consumer Process
    5. 5. Success
    6. 6. > Positioning > Opportunities > Context > Equities > Testing > Prototyping > More Testing > Extension & Implementation How do we get there?
    7. 7. Portlock
    8. 22. Did it work? > [More] Sales > [Better] Distribution > Consumer Relevance > [Faster] Partnership
    9. 23. Thank You. Kendall Ross Brand Development & Design 1905 Third Avenue, Suite 1005 Seattle, WA 98101 206.262.0540 | www.kendallross.com Copyright © 2007 Kendall Ross Brand Development & Design Information, concepts, diagrams, and drawings contained in this presentation are the property of Kendall Ross Brand Development & Design. Copying or otherwise distributing this document without the permission of Kendall Ross is strictly prohibited.

    ×