Kendal Brown's Online Portfolio

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I am a detail oriented Graphic Designer with strong background in, but not limited to, corporate branding and campaign development for companies in the health, science, and technology industries.
Interested in all areas of design, I strive to maintain a versatile, yet unique and meaningful approach to any design challenge.

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Kendal Brown's Online Portfolio

  1. 1. GRApHIC DeSIGNeR
  2. 2. SUMMARY: I am a detail oriented Graphic Designer with strong background in, but not limited to, corporate branding and campaign development for companies in the health, science, and technology industries. Interested in all areas of design, I strive to maintain a versatile, yet unique and meaningful approach to any design challenge. SpeCIALtIeS: Brand Development, Identity and/or Logo Design, print Design, Information Design, packaging Design, Brand Strategy Additional Samples, Résumé and References available upon request. kendalbdesign@yahoo.com Chicago, IL 208.949.3317
  3. 3. ACTIVE COMMUNITY WELLNESS Identity Development and Brand Design Guidelines, 2009 Pantone 382 C Pantone 152 C C:29, M:0, Y:100, K:0 C:0, M:51, Y:100, K: R:193, G:215, B:47 R:243, G:143, B:2 ACTIVE COMMUNITY WELLNESS Pantone 633 C Pantone Process Black C C:100 M:0, Y:10, K:25 C:0, M:0, Y:0, K:60 R:0, G:138, B:176 R:128, G:130, B:132 Brand Development kendalbdesign@yahoo.com Chicago, IL 208.949.3317
  4. 4. ACTIVE COMMUNITY WELLNESS Identity Development and Brand Guidelines, 2009 ACTIVE COMMUNITY WELLNESS ACTIVE COMMUNITY WELLNESS ACTIVE COMMUNITY WELLNESS Brand Design Guidelines Brand Design Guidelines Brand Design Guidelines TABLE Of INTRODUCTION 1 BRAND STORY Active Community Wellness is a non-profit group offering a variety of fitness CONfIGURATION There are two logo configurations that each serves its own purposes. The logos shown below are the approved signature artwork of Active Community CONTENTS OVERVIEW 2 programs and health education. We are a group of athletes, coaches, and certified trainers, supported by healthcare professionals. Wellness. Do not recreate, alter, or misuse any of the elements in the signature artwork. These two logos are very different in purpose and should be used BRAND STORY 3-4 That means Active Community Wellness can provide all 3 components of a appropriately. successful lifestyle change program: CONfIGURATION 5 If it is unclear which logo to use on certain materials, please contact the 1 EDUCATION marketing representative at Active Community Wellness. MINIMUM SIZE 6 - Seminars The preferred logo should be used for corporate communications and clinical CLEAR SPACE 7 - Workshops purposes. This logo is the preferred logo and should be used whenever possible. - One-on-One Coaching COLOR 8 2 MOTIVATION/INspIrATION Preferred Logo DON’T 9 - Group Activities - Recognition WRITING 10 - Regular team communication - Pep talks Examples of where to use this logo include: TYPOGRAPHY 11 Steve Blake PROMOTIONAL MEDIA 12 - - Tracking tools Beautiful trails • Letterhead President EXPERIENTIAL BRANDING 13-14 3 GrOUp sUppOrT • PowerPoint template • Clinical Posters - Weekly training teams • Advertisements LETTERHEAD, ENVELOPE, AND BUSINESS CARDS 15 - Healthy events • Sales Brochures PO Box 7621 Phone: LABELS, AND fAX COVER SHEET 16 - - Target races New friends • Direct Mail Boise, Idaho 83707 (208) 639-1434 ASSET DIRECTORY 17-21 Sometimes the need for a logo in a more vertical format may arise. We have Here are a few ways you can get involved with Active Community provided a configuration only to be used when absolutely necessary. SOURCE Of MATERIALS 22 Wellness right away: www.ActiveCommunityWelness.org • Join one of our run/walk groups • Invite us to speak at your organization, congregation or school Alternative Logo • Enlist your company to sponsor a health & wellness program so, if you’ve made the decision to make healthy lifestyle changes, call the Active Community Wellness office, and we’ll connect you with one of our coaches who can help you customize a strategy and program to fit your needs. Examples of where to use this logo include: Together, we can make fitness fun. • Banners • Race Numbers • Environmental Signage • Promotional Items 4 5 www.ActiveCommunityWellness.org ACTIVE COMMUNITY WELLNESS Brand Design Guidelines TYPOGRAPHY Typography must be used consistently to help convey our brand messages and our distinctive appearance. Two typeface families are mandated for use in all Active Community Wellness materials to ensure appropriate typographic expression. The typeface used throughout print materials is the Myriad family. PO Box 7621 Boise, Idaho 83707 Myriad Roman abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ (208) 639-1434 Myriad Italic abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Bold Italic abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial is used in e-media applications, such as PowerPoint presentations, Internet applications, CD-ROMs, etc. Arial abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ 11 ACTIVE COMMUNITY WELLNESS Brand Design Guidelines Updated: 05.26.09 PO Box 7621, Boise ID 83707 | (208) 639-1434 | www.ActiveCommunityWellness.org ACTIVE COMMUNITY WELLNESS Brand Design Guidelines Active Community Wellness http://www.activecommunitywellness.org ASSET DIRECTORY Prepared by Updated: 05.26.09 Stinson Brand Innovation ACW09_Logo_PMS ACW09_Logo_2c ACW09_Logo_4c Thank you for visiting Active Community Wellness ACW09_Logo_1c_K Please provide your e-mail below and click “submit” to receive information about our program. ACW09_Logo_RGB Updated: 05.26.09 ACW09_Logo_RGB_K Join Volunteer Donate ACW09_Logo_1c_W 208.123.4567 | PO Box 7621, Boise, ID 83707 | info@activecommunitywellness.org Privacy Policy: Voloreet, se dolobor si te tio eraesecte commodionse tat. Ectem zzrilla feui blaore do elis et, si blaor suscilla facinim in et alit amet vel ullamet vel utat. Lent luptat. This document was developed in partnership with Stinson Brand Innovation, Inc. 3304 North Lincoln Avenue Chicago, IL 60657 | Phone: (773) 537-4600 | Fax: (773) 537-4605 | www.stinsonbrandinnovation.com 18 Brand Design Guidelines: Layout and Branded Examples kendalbdesign@yahoo.com Chicago, IL 208.949.3317
  5. 5. FUJIREBIO DIAGNOSTICS, INC. AACC Booth / Event Branding, 2009 Booth Theme: Take the Right Path Challenge kendalbdesign@yahoo.com Chicago, IL 208.949.3317

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