Trends in catering_survey_sept2011_inc_apendices

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Research undertaken by Kenco parent company Kraft Foods and magazine Caterer and Hotelkeeper to establish trends in the catering industry.

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Trends in catering_survey_sept2011_inc_apendices

  1. 1. Contents Page No1. Trends in Catering Survey 2010 2 – 302.Manurama Survey 2008 303.Sept 08 Quick Bite 09.3 –Sept 09 31 1
  2. 2. Trends in Catering SurveyOctober 2010 Reference: 5233
  3. 3. Contents SlideMethodology 4Respondent Profile 6Main findings 10Executive Summary 29 3
  4. 4. Methodology Email invitationResearch took the form of an online self-completion questionnaire sent to our databaseof hospitality professionalsEmail invitation sent to 50,832 peoplecontaining a link to the surveyA £1,000 prize draw was used as a financialincentive to complete the surveyField work took place between 16th August and23rd September 2010335 responses to the survey were received(after screening)Note: Results shown are based on those answering each question Online survey 4
  5. 5. Respondent Profile 5
  6. 6. Industry sector B&I, Education, Health, Training: (29) Primary business of company: Drinks/Food Education/Training Manufacturing Oil/Gas/Chemicals Technology “Other” responses: Equipment supply Education Operations/Head Office Recruitment Marketing Events Q. Which sector of the Hospitality or Catering industry is your company involved in? Bases: All Respondents (312) 6
  7. 7. Region Q. Which area of the UK are you based in? Base: All Respondents (211) 7
  8. 8. Main job function B&I, Education, Health, Training: (28) 39% Catering Manager/Officer 11% General Manager 11% Operations Manager 7% Owner/Proprietor/Partner/Landlord 7% Other Manager 7% Sales/Marketing 7% Lecturer 4% CEO/Chairman/Board Director/MD 4% Overall Head of Catering Operations 4% Consultant Q. Please indicate your main job function from the list below: Base: All Respondents (206) 8
  9. 9. Views on Industry 9
  10. 10. Change in comparison to last year Turnover Profitability B&I, Education, Health, Training: (46) B&I, Education, Health, Training: (46) 43% - Grown 35% - Grown 30% Flat 33% Flat 20% Declined 24% Declined Q. Which word best describes your current turnover in comparison to the same time last year? Q. Which word best describes your current profitability in comparison to the same time last year?Base: All Respondents (293) Base: All Respondents (290) 10
  11. 11. Challenges in last year for your business B&I, Education, Health, Training: (35) 59% - Managing costs 37% - Reduced consumer spending 35% - Global economic recession 33% - Effective pricing strategy 33% - Retaining good employees 31% - Too much competition 27% - Differentiating our offering 25% - Attracting good employees 18% - Securing financing 18% - Marketing 14% Regulation 12% - Building green credentials Q. Which have proved to be the biggest challenges for your business in the past twelve months? Base: All Respondents (248) 11
  12. 12. Challenges in coming year for your business B&I, Education, Health, Training: (35) 35% - Managing costs 33% - Reduced consumer spending 29% - Effective pricing strategy 25% - Global economic recession 24% - Attracting good employees 22% - Securing financing 22% - Differentiating our offering 22% - Marketing 20% Regulation 18% - Retaining good employees 18% - Too much competition 14% - Building green credentials Q. Which do you feel are facing your business in the coming twelve months? Base: All Respondents (231) 12
  13. 13. Actions taken in last year B&I, Education, Health, Training: (35) 66% - Cut operating costs 49% - Restructure organisation 46% - Lay off staff 34% - Change your offering 34% - Target fresh market sectors 26% - Cut employee benefits 26% - Stepped up marketing 20% - Cut marketing spend 17% - Developed a clearer business plan 17% - Reduce prices 6% - Borrow money 9% - Not taken any action Q. Have economic pressures forced you to take any of the following actions in the past twelve months? Base: All Respondents (250) 13
  14. 14. Attitude to future health of business B&I, Education, Health, Training: (35) 20% - Very positive 37% - Fairly positive 31% - Neutral 9% - Fairly negative 3% Very negative Q. Which phrase best describes your current attitude to the future health of your business? Base: All Respondents (246) 14
  15. 15. Positivity for next year UK Hospitality UK economy B&I, Education, Health, Training: (33) B&I, Education, Health, Training: (33) 12% - Very positive 15% - Very positive 55% - Fairly positive 30% - Fairly positive 21% - Neutral 39% - Neutral 12% - Fairly negative 15% - Fairly negative 0% Very negative 0% Very negative Q. How positive are you about the future of the UK hospitality industry / UK economy in the next twelve months?Base: All Respondents (243) Base: All Respondents (243) 15
  16. 16. Biggest challenges facing hospitality industry B&I, Education, Health, Training: (34) 70% - Attracting good employees 65% - Raising service standards 41% - Training 35% - Dealing with food regulation… 35% - Burden of regulation 32% - Keeping up with technology 29% - Delivering on the green/CSR agenda 15% - Immigration laws 15% - Preparing for the 2012 Olympic Games 15% - Securing lending Q. What are the biggest challenges facing the hospitality industry? Base: All Respondents (235) 16
  17. 17. Trends 17
  18. 18. Level of interest compared to 5 years ago 4.31 3.90 3.86 3.67 3.53 Q. How do you think the level of interest in the following has changed compared to 5 years ago? Bases: Shown above 18
  19. 19. Benefits of stocking branded foods and drinks Q. Now thinking about products, which of the following do you think are benefits of stocking branded foods and drinks? Bases: Shown above 19
  20. 20. Agreement with statement 4.09 4.28 3.93 Q. To what extent do you agree or disagree with the following statements? Bases: Shown above 20
  21. 21. Importance of factors 4.78 4.76 4.66 4.50 4.51 4.47 4.44 4.25 4.06 Q. How important are the following factors to your organisation, on a scale of 1 to 5? Bases: Shown above 21
  22. 22. Media used to find out about new products B&I, Education, Health, Training: (31) 68% - Hospitality industry magazines 68% - Email newsletter/updates 61% - Hospitality industry websites Q. How do you find out about new products in the market? Base: All Respondents (215) 22
  23. 23. Contract Catering Sector 23
  24. 24. Objectives of catering in business and industry Q. What do you think are the objectives of catering in business and industry? Bases: Those whose company is involved in contract catering – business and industry (21) 24
  25. 25. Serve hot beverages in organisation Q. Do you serve hot beverages in your organisation? Base: Those whose company is involved in contract catering (all refs) or in house catering (47) 25
  26. 26. Vending machines Decreased 35% Q. Do you have vending facilities in your organisation?/ What type of vending machines do you have?/ Has the number of vending machines in your organisation increased or decreased in the last 5 years?Base: Those whose company is involved incontract catering (all refs) or in house catering Base: Those who have vending facilities in Base: Those who have vending facilities in(47) their organisation (25) their organisation (23) 26
  27. 27. Influence of company policy on catering Q. What influence does a company’s own policies have on the decisions of the firm catering on their behalf? Base: Those whose company is involved in contract catering – business and industry (18) 27
  28. 28. Executive Summary 28
  29. 29. Executive Summary• Almost half have seen an increase in turnover compared to this time last year, and 42% say their profitability has grown over same time period.• 7 in 10 have a positive attitude to the future health of their business. 2 in 3 are positive about the future of the UK hospitality industry in the next 12 months, while 48% are positive about the UK economy in the next year.• Managing costs was seen as the biggest challenge for their business over the last year, and remains so in the coming year. Attracting good employees is seen as the biggest challenge facing the hospitality industry.• Delivering a great service to customers was seen as the most important factor to organisations, followed by managing costs and offering quality products.• There has been a marked increase in interest around local and ethical sourcing of food products, and many have agreed that green issues are a key focus in the industry. 29
  30. 30. Menurama Survey 2008Q.1 Which of the following is important for you when considering purchasing a hot beverage away from home? TotalUnweighted base 1035Weighted base 1035Quality 861 83%Convenience 790 76%Price 768 74%Sustainable or Ethically sourced 499 48%Brand 382 37%None of these 42 4%Dont know 3
  31. 31. Thinking about roast & ground coffee you drink when you are out of home, which of the following brands do you think would provide a quality Roast & Ground coffee? Kenco 78% 16% 6% Costa Coffee 68% 21% 11% Starbucks 64% 26% 10% Douwe Egberts 64% 21% 15% Caffe Nero 53% 23% 23% Yes Lyons 45% 29% 26% No Dont know Cafe Direct 37% 31% 32%Taylors of Harrogate 36% 28% 36% Caffe Ritazza 28% 30% 43% Lavazza 28% 31% 42% Illy 21% 34% 44% Tchibo 19% 33% 48% Bewleys 18% 35% 46% Matthew Algie 15% 33% 52%Source: Quick Bite 09.3 (Sept 2009) Base: All coffee drinkers, 981 respondents

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