This document discusses how public digital displays and mobile devices could change the way businesses conduct tradeshows and seminars. It outlines the traditional goals of tradeshows, which include product awareness, market education, branding, sales, and lead generation. It then notes how trends from 1970 to 2010 saw a shift from paper-based communications and planning to digital formats. The document suggests interactive displays and mobile data could create excitement, facilitate unique presentations, and help with networking, scheduling, and accessing information at tradeshows. It questions how these technologies might transform the tradeshow experience in the future.

1. Public Displays
Social Networks

2. Me?
Ken Sepos
30Yrs
Marketing
Sales
Technology
Consulting

3. “print isn’t dead, it just
looks dead because it
doesn’t move.”
-Frank Romano, Printing
Guru
Process
Digital Printing
Automation
Prepress
Color
Management

5. Libraries
Mass Digitization

6. Ken’s question-
Can digital displays
and mobile devices
change the way we
do business at tradeshows?

7. Public Displays?

8. Not that type!

9. This kind!

10. how do they fit at tradeshows and
seminars?

11. the role of tradeshows and
seminars in sales and marketing

12. What happens at
a tradeshow?

13. marketing and
sales objectives
at shows

14. Product
Awareness
Market Channel
Education relations
Marketing
Goals
Branding Publicity
Competive
Sales/Sales
Understanding
Support

15. Sales,
Sales,
more Sales
and
Excitement!!!!

16. New
Relationships
Client Lead
Discussion Development
Sales
Goals
Strategic
New Sales
Partnering
Channel
Future Sales
Management

17. Informational Displays used well!

18. creating excitement, interest

19. uniqueness counts!

20. rolling presentations…

21. finding, meeting, scheduling,…

22. not everything can is digital!

23. large booths have their own logistical problems..

24. staying in touch is vital…

25. showing difficult concepts

26. optimize staff effectiveness

27. keeping connected

28. just navigating is a challenge..
DRUPA 2004
“394,332 visitors
attended Drupa in
2004, and 1,866
exhibitors from 52
countries covered a
total of 16.1 hectares
(39.8 acres) of space.”
-Wikipedia.org

29. cultural and language diversity

30. data and more data…

31. trends
1970 2010
Meetings arranged via phone Meetings arranged via email/web
Registrations –mail, phone Registration-email/web
Product info-printed collateral PDF, web links, CD/DVD, mobile
Show navigation-paper planner Show navigation-dynamic, web
assisted, and printed
Lead collection/distribution: Lead collection/distribution:
Paper leads Scanned badges, transfer to DB
Personal contacts: booth phone, Personal contacts: cellphone,
message boards text message
Information display: Pre-printed Information display: Pre-printed
posters, banners posters, banners, dynamic
digital displays, videos

32. top issues for sales
tradeshows prospect/client
time management information
scheduling meetings financial research
communication
staffing for presentations contracts
company to customer
B2B meetings
customer to company publicity/promotion
seminars
staff to staff press conferences
hotels/conference rooms
company to channel interviews
channel to company data collection press kits
language barriers lead collection demonstrations
home office access competitive data
travel schedules strategic partner info

33. Future trends
how will interactive displays and
mobile data transform the
tradeshow experience?