North america car rental industry outlook to 2017 sample report

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Increasing leisure travel expenditure by the US Households with regained discretionary spending and increased corporate travel budgets to spur growth

Increasing leisure travel expenditure by the US Households with regained discretionary spending and increased corporate travel budgets to spur growth

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  • 1. 1© This is a licensed product of Ken Research and should not be copied
  • 2. 2© This is a licensed product of Ken Research and should not be copiedTABLE OF CONTENTS1. North America Car Rental Market Introduction1.1. North America Car Rental Market Size, 2006-20121.2. North America Car Rental Market Segmentation, 2006-20121.2.1. By Geography, 2006-20121.2.2. By On- Airport and Off-Airport, 2006-20121.3. North America Car Sharing Market Introduction1.3.1. North America Car Sharing Market Size, 2006-20121.3.1.1. By Number of Members, 2006-20121.3.2. By Number of Vehicles, 2006-20121.4. North America Car Rental Market SWOT Analysis1.5. North America Car Rental Industry Future Outlook and Projections, 2013-20171.5.1. By On-Airport and Off-Airport, 2013-20172. The US Car Rental Market Introduction2.1. The US Car Rental Market Size, 2006-20122.1.1. By Revenue, 2006-20122.1.2. By Cars in Service (Rental Fleets), 2006-20122.1.3. By Travellers Using Rental Cars, 2006-20122.2. The US Car Rental Market Segmentation, 2006-20122.2.1. By On-Airport and Off-Airport, 2006-20122.2.1.1. On-Airport by Premium, Mid-Tier and Value Segment, 2010-20122.2.2. By Business and Leisure Purpose, 2006-20122.3. The US Car Sharing Market Size and Introduction, 2006-20122.4. The US Car Rental Traveler’s Profile2.5. The US Car Rental Market Trends and DevelopmentsSmart Phone Applications
  • 3. 3© This is a licensed product of Ken Research and should not be copiedInternational Expansion of Leading PlayersDecline in Corporate Travels by Leveraging on New TechnologiesExpansion in the Brand PortfolioSurging Demand from the Students and Working ClassEmerging Opaque, Online and Mobile Car Rental Segment2.6. Market Share of Major Players in the US Car Rental Market, 2006-20122.6.1. By On-Airport and Off-Airport, 2006-20122.7. Porter’s 5 Forces of Car Rental Industry in the USCompetitive Rivalry among the Car Rental CompaniesThe Menace of SubstituteThe Bargaining Power of SuppliersThe Bargaining Power of BuyersPotential Entrants in the Industry2.8. Company Profile of Major Players in the US Car Rental Market2.8.1. Enterprise Rent –a- Car2.8.1.1. Company Overview2.8.1.2. Business Strategies2.8.1.3. Financial Performance, 2006-20122.8.1.4. SWOT Analysis2.8.2. Hertz Corporation2.8.2.1. Company Overview2.8.2.2. Business Strategies2.8.2.3. Financial Performance, 2006-20122.8.2.4. SWOT Analysis2.8.3. Avis Budget Group Inc2.8.3.1. Company Overview2.8.3.2. Business Strategies2.8.3.3. Financial Performance, 2006-2012
  • 4. 4© This is a licensed product of Ken Research and should not be copied2.8.3.4. SWOT Analysis2.8.4. Dollar Thrifty Automotive Group Inc2.8.4.1. Company Overview2.8.4.2. Business Strategies2.8.4.3. Financial Performance, 2006-20122.8.4.4. SWOT Analysis2.9. The US Car Rental Market Future Outlook2.9.1. Cause and Effect Relationship between Dependent and Independent FactorsPrevailing in the US Car Rental Market2.9.2. The US Car Rental Market Future Projections, 2013-20172.9.2.1. By Revenue, 2013-20172.9.2.2. By On-Airport and Off-Airport Revenue, 2013-20172.9.2.3. By Cars in Services, 2013-20172.10. Macro Economic Factors of the US Car Rental Industry: Current and Projections,2007-20172.10.1. International Tourist Arrivals in the US, 2006-20172.10.2. International Tourism Revenue, 2006-20172.10.3. Oil Consumption, 2006-20172.10.4. Petrol and Diesel Prices in the US, 2006-20172.10.5. Population, 2006-20172.10.6. Number of Cars Sold in the US, 2006-20173. Canada Car Rental Market Introduction3.1. Canada Car Rental Market Size, 2006-20113.1.1. By Revenue, 2006-20123.2. Canada Car Rental Market Segmentation3.2.1. By On-Airport and Off-Airport, 2006-20123.2.2. By Customers, 2006-2012
  • 5. 5© This is a licensed product of Ken Research and should not be copied3.3. Canada Car Sharing Market Size and Introduction, 2006-20123.4. Market Share of Major Players in Canada Car Rental Market, 20123.5. Canada Car Rental Market Future Outlook and Projections, 2013-20173.5.1. By On-Airport and Off-Airport, 2013-20173.5.2. By Customers, 2013-20173.6. Macro Economic Factors of Canada Car Rental Industry Factors: Current andProjections, 2006-20173.6.1. International Tourist Arrivals in Canada, 2006-20173.6.2. International Tourism Revenue in Canada, 2006-20173.6.3. Oil Consumption in Canada, 2006-20173.6.4. Petrol and Diesel Prices in Canada, 2006-20173.6.5. Population of Canada, 2006-20173.6.6. Number of Cars Sold in Canada, 2006-20124. Appendix4.1. Market Definition4.2. Abbreviations4.3. Research MethodologyData Collection MethodsApproachVariables (Dependent and Independent)Multi Factor Based Sensitivity ModelScenario AnalysisFinal Conclusion4.4. Disclaimer
  • 6. 6© This is a licensed product of Ken Research and should not be copiedLIST OF FIGURESFigure 1: North America Car Rental Market Size on the Basis of Revenue in USD Million, 2006-2012Figure 2: North America Car Rental Market Segmentation by the US and Canada on the Basis ofContribution in Percentage (%), 2006-2012Figure 3: North America Car Rental Market Segmentation by on-Airport and Off-Airport on theBasis of Contribution in Percentage (%), 2006-2012Figure 4: North America Car Sharing Market Size by Number of Members, 2006-2012Figure 5: North America Car Sharing Market Size by Number of Vehicles, 2006-2012Figure 6: North America Car Rental Market Future Projections on the Basis of Revenue in USDMillion, 2013-2017Figure 7: North America Car Rental Future Projections by On-Airport and Off-Airport on theBasis of Contribution in Percentage (%), 2013-2017Figure 8: The US Car Rental Market Size by Revenue in USD Million and Growth Rate inPercentage(%), 2006-2012Figure 9: Rental Car Fleet in the US in Million and Growth Rate in Percentage (%), 2006-2012Figure 10: The US Car Rental Market Size on the Basis of Travelers Using Rental Cars inThousands, 2006-2012Figure 11: The US Car Rental Market Segmentation by On-Airport and Off-Airport on the Basisof Contribution in Percentage (%), 2006-2012Figure 12: The US On-Airport Market Segmentation by Premium, Mid-Tier and Value Segmenton the Basis of Contribution in Percentage (%), 2010-2012Figure 13: The US Car Rental Market Segmentation by Leisure and Business Purpose on theBasis of Contribution in Percentage (%), 2006-2012Figure 14: The US Car Sharing Market Size by Number of Members and Number of Vehicles,2006-2012Figure 15: The US Online Car Rental Users in Million, 2006-2010Figure 16: Market Share of Major Players in the US Car Rental Market in Percentage (%), 2006-2012
  • 7. 7© This is a licensed product of Ken Research and should not be copiedFigure 17: Market Share of Major Players in On-Airport Market in the US Car Rental Industry inPercentage (%), 2006-2012Figure 18: Market Share of Major Players in Off-Airport Market in the US Car Rental Industryin Percentage (%), 2006-2012Figure 19: Porter’s 5 Forces for the Car Rental Market of the USFigure 20: Enterprise Rent-A-Car Revenue on the Basis of Total, On-Airport and Off-Airport inUSD Million, 2006-2012Figure 21: Revenue of Hertz Corporation on the Basis of Total, On-Airport and Off-Airport inUSD Million, 2006-2012Figure 22: Avis Budget Revenue by Total, On-Airport and Off-Airport in USD Million, 2006 –2012Figure 23: Dollar Thrifty Revenue by Total, On-Airport and Off-Airport in USD Million, 2006-2011Figure 24: The US Car Rental Market Future Projections by Revenue in USD Million, 2013-2017Figure 25: The US Car Rental Market Future Projections by On-Airport and Off-Airport Marketon the Basis of Contribution in Percentage (%), 2013-2017Figure 26: The US Car Rental Market Future Projections by Cars in Service in Thousands, 2013-2017Figure 27: International Tourist Arrivals in the US in Million, 2006-2017Figure 28: International Tourism Revenue in the US in USD Million, 2006-2017Figure 29: Oil Consumption in the US in Million Tons, 2006-2017Figure 30: Petrol and Diesel Price in the US in USD per Litre, 2006-2017Figure 31: The US Population in Million, 2006-2017Figure 32: Number of Cars Sold in the US, 2006-2017Figure 33: Canada Car Rental Market Size by Revenue in USD Million and Growth Rate inPercentage (%), 2006-2012Figure 34: Canada Car Rental Market Segmentation by On-Airport and Off-Airport on the Basisof Contribution in Percentage (%), 2006-2012
  • 8. 8© This is a licensed product of Ken Research and should not be copiedFigure 35: Canada Car Rental Market Segmentation by Sales to Business, Individuals andHouseholds, Government, NGO and Public Institutions and International Territories in USDMillion, 2006-2012Figure 36: Canada Car Sharing Market Size by Number of Members and Number of Vehicles,2006-2012Figure 37: Market Share of Major Players in Canada Car Rental Market in Percentage(%), 2012Figure 38: Canada Car Rental Market Future Projections on the Basis of Revenue in USDMillion, 2013-2017Figure 39: Canada Car Rental Market Future Projections by On-Airport and Off-Airport on theBasis of Contribution in Percentage (%), 2013-2017Figure 40: Canada Car Rental Market Future Projections by Sales to Business, Individuals andHouseholds, Government, NGO and Public Institutions and International Territories on the Basisof Contribution in Percentage (%), 2013-2017Figure 41: International Tourist Arrivals in Canada in Million, 2006-2017Figure 42: International Tourism Revenue in Canada in USD Million, 2006-2017Figure 43: Oil Consumption in Canada in Million Tons, 2006-2017Figure 44: Price of Petrol and Diesel in Canada in USD per Litre, 2006-2017Figure 45: Population of Canada in Million, 2006-2017Figure 46: Number of Cars Sold in Canada in Units, 2006-2012
  • 9. 9© This is a licensed product of Ken Research and should not be copiedLIST OF TABLESTable 1: North America Car Rental Market Segmentation by the US and Canada on the Basis ofRevenue in USD Million, 2006-2012Table 2: North America Car Rental Market Segmentation by on-Airport and Off-Airport on theBasis of Revenue in USD Million, 2006-2012Table 3: Parameters of Difference between Car Sharing and Car RentalTable 4: North America Car Sharing Organizations Operating in the US and Canada, 2006-2012Table 5: North America Car Sharing Member Vehicle Ratio, 2006-2012Table 6: SWOT Analysis of the Car Rental Market in North AmericaTable 7: North America Car Rental Future Projections by On-Airport and Off-Airport on theBasis of Revenue in USD Million, 2013-2017Table 8: The US Car Rental Market by Domestic and Overseas Visitors using Rental Cars inThousands, 2006-2012Table 9: The US Car Rental Market Segmentation by On-Airport and Off-Airport on the Basis ofRevenue in USD Million, 2006-2012Table 10: Average Car Rental Re fuelling Fees at Major Airports in the US, April 2013Table 11: The US On-Airport Market Segmentation by Premium, Mid-Tier and Value Segmenton the Basis of Revenue in USD Million, 2010-2012Table 12: The US Car Rental Market Segmentation by Leisure and Business Purpose on theBasis of Revenue in USD Million, 2006-2012Table 13: The US Car Rental Travelers’ Characteristics, 2007-2011Table 14: The US Destinations Visited by Overseas Visitors Using Rental Cars, 2010-2011Table 15: The Transportation Type Used in the US by those Using Rental Cars in Percentage(%),2010 &2011Table 16: Revenue of Major Players in the US Car Rental Market in USD Million, 2006-2012Table 17: On-Airport Revenue of Major Players in the US Car Rental Market in USD Million,2006-2012Table 18: Off-Airport Revenue of Major Players in the US Car Rental Market in USD Million,2006-2012
  • 10. 10© This is a licensed product of Ken Research and should not be copiedTable 19: Enterprise Rent-A-Car Average Airport Car Rental Rate (time/mileage), 2009-2013Table 20: Hertz Operating Results, 2006-2012Table 21: Hertz Revenue by Business and Leisure Travelers in USD Million and Contribution inPercentage (%), 2006-2012Table 22: Avis and Budget Revenue Contribution by Business and Leisure Segment inPercentage (%), 2006-2012Table 23: Dollar Thrifty Operating Results, 2006-2011Table 24: Cause and Effect Relationship between Dependent and Independent Factors Prevailingin the US Car Rental MarketTable 25: The US Car Rental Market Future Projections by On-Airport and Off-Airport Marketon the Basis of Revenue in USD Million, 2013-2017Table 26: Canada Car Rental Market Segmentation by On-Airport and Off-Airport on the Basisof Revenue in USD Million, 2006-2012Table 27: Canada Car Rental Market Segmentation by Sales to Business, Individuals andHouseholds, Government, NGO and Public Institutions and International Territories in USDMillion, 2006-2012Table 28: List of Canadian Car Sharing Organization by CitiesTable 29: Canada Car Rental Market Future Projections by On-Airport and Off-Airport on theBasis of Revenue in USD Million, 2013-2017Table 30: Canada Car Rental Market Future Projections by Sales to Business, Individuals andHouseholds, Government, NGO and Public Institutions and International Territories on the Basisof Contribution Revenue in USD Million, 2013-2017Table 31: Correlation MatrixTable 32: Regression Coefficients Output
  • 11. 11© This is a licensed product of Ken Research and should not be copiedNorth America is the world’s largest carrental market with a market size of USD ~million in 2012NORTH AMERICA CAR RENTAL MARKET SIZE, 2006-2012North America is the world’s largest car rental market with a market size of USD ~ million in2012. Enterprise rent a car, Avis Budget; Hertzhave been the leading players in the car rentalindustry in the region. Most of thesecompanies have been strategizing on……during 1H2009, the year on year bookings for car rentals showcased 20% decline.Additionally, the banking crisis caused…Figure: North America Car Rental Market Size on the Basis of Revenue in USD Million,2006-201225,631.122,000.023,000.024,000.025,000.026,000.027,000.028,000.029,000.030,000.02006 2007 2008 2009 2010 2011 2012USDMillion
  • 12. 12© This is a licensed product of Ken Research and should not be copiedNORTH AMERICA CAR RENTAL MARKET SEGMENTATION, 2006-2012BY ON- AIRPORT AND OFF-AIRPORT, 2006-2012The North American car rental market has been broadly segmented on the basis of revenues fromon-airport and off-airport (local market). While the rental companies which focus on the airportmarket provide rental facilities to leisure and business travelers, the off-airport locationsprimarily rent cars to… in North America, the market for off-airport has grown at a higher rate(4.4%) as compared to on-airport (0.5%) from the period 2006-2012. This is because…The rentals by airline travelers are significantly impacted by the air passenger traffic… thecontribution of airport rentals to the North American car rental market dipped to 57.7% in 2009from ~% in 2008.Figure: North America Car Rental Market Segmentation by on-Airport and Off-Airporton the Basis of Contribution in Percentage (%), 2006-201257.7%39.7%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%2006 2007 2008 2009 2010 2011 2012Percentage(%)On-Aiport Off-Airport
  • 13. 13© This is a licensed product of Ken Research and should not be copiedTable: North America Car Rental Market Segmentation by on-Airport and Off-Airport onthe Basis of Revenue in USD Million, 2006-2012Particulars 2006 2007 2008 2009 2010 2011 2012On-Airport 14,249.5Off-Airport 10,780.5TotalNORTH AMERICA CAR SHARING MARKET SIZE, 2006-2012BY NUMBER OF MEMBERS, 2006-2012…market diversification has been more common in the US with the expansion of car sharingservices to more than 150 colleges and university campuses in North America, with the majorityin the US… The concept of car sharing is simple with individuals and businesses/ governmentfleets are gaining benefits of vehicle access without incurring much cost.. In 2012, the carsharing membership has grown by 43.8% in the US and by 28.7% in Canada…Figure: North America Car Sharing Market Size by Number of Members, 2006-20122,11,1706,44,8260.01,00,000.02,00,000.03,00,000.04,00,000.05,00,000.06,00,000.07,00,000.08,00,000.09,00,000.010,00,000.02006 2007 2008 2009 2010 2011 2012NumberofMembers
  • 14. 14© This is a licensed product of Ken Research and should not be copiedThe market has showcased a steadygrowth prior to the recession from USD ~million in 2006 to USD ~ million in 2008THE US CAR RENTAL MARKET SIZE, 2006-2012BY REVENUE, 2006-2012The US car rental market has grown at a CAGR of 2.0% over the period 2006-2012. The markethas showcased a steady growth prior to therecession from USD ~ million in 2006 to USD~ million in 2008. This growth has beeninfluenced by an increase in the travelexpenditure on account of…Figure: The US Car Rental Market Size by Revenue in USD Million and Growth Rate inPercentage(%), 2006-20125.3%-15.0%-10.0%-5.0%0.0%5.0%10.0%18,000.019,000.020,000.021,000.022,000.023,000.024,000.02006 2007 2008 2009 2010 2011 2012Percentage(%)USDMillionRevenue Growth Rate
  • 15. 15© This is a licensed product of Ken Research and should not be copiedThe total overseas visitors using car rentalin the US have grown from 6,284 thousandin 2006 to 8,198 thousand in 2011.BY TRAVELLERS USING RENTAL CARS, 2006-2012The US car rental market is predominantly dependent on the behavior of the travelers. Theconstant increase in the number of overseas travelers has not only influenced the growth of theUS on-airport car rental users but also hasdirectly influenced… overseas visitors using carrental have grown from ~thousand in 2006 to ~thousand in 2011. It was observed that theoverseas visitors using car rental declined in2009 by 9.1% to reach ~ thousand due to economic recession which led them to postpone theirtraveling plan. However, the number of overseas visitors recuperated in 2010 during which itgrew by 15.2%.Figure: The US Car Rental Market Size on the Basis of Travelers Using Rental Cars inThousands, 2006-2012Table 1: The US Car Rental Market by Domestic and Overseas Visitors using Rental Carsin Thousands, 2006-2012Particulars 2006 2007 2008 2009 2010 2011 2012PDomestic VisitorsOverseas Visitors23,7560.05,000.010,000.015,000.020,000.025,000.030,000.035,000.02006 2007 2008 2009 2010 2011 2012PThousand
  • 16. 16© This is a licensed product of Ken Research and should not be copiedTotalTHE US CAR RENTAL MARKET SEGMENTATION, 2006-2012ON-AIRPORT BY PREMIUM, MID-TIER AND VALUE SEGMENT, 2010-2012The US airport car rental market is primarily segmented into premium, mid tier and value leisuresegment. The premium segment has traditionally been the largest contributor to the airport carrental market revenue. The segment contributed ~% of the overall airport car rental revenueworth USD ~ million, thus generating value sales of USD ~ million during the year. The segmenthas grown at a CAGR of 3.3% over the period 2010-2012…Mid-Tier segment accounted for the second largest share of ~% in the market revenue… theleaders in the mid tier segment of the airport car rentals are Dollar, Thrifty, Enterprise rent-a-car,Alamo and Budget…Figure: The US On-Airport Market Segmentation by Premium, Mid-Tier and ValueSegment on the Basis of Contribution in Percentage (%), 2010-201256.7%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%2010 2011 2012Percentage(%)Premium Mid-Tier Value
  • 17. 17© This is a licensed product of Ken Research and should not be copiedTable: The US On-Airport Market Segmentation by Premium, Mid-Tier and ValueSegment on the Basis of Revenue in USD Million, 2010-2012Particulars 2010 2011 2012PremiumMid-TierValueTotalBY BUSINESS AND LEISURE PURPOSE, 2006-2012Car rentals for business purpose held a share of ~% in car rental market revenue in 2012 whereasthe leisure segment held a share of ~% during the year. The people who rent a car for businesspurpose are those who require cars for commercial activities, government activities and otherorganizations or for a temporary vehicle replacement purpose.The business car rental market in the US has grown at a moderate CAGR of 1.0% over theperiod 2006-2012.The leisure car rentals in the US have grown at a CAGR of ~% over the period 2006-2012.People who rent cars for leisure purpose include individuals booking vacation travel cars andthose who rent for other personal needs. The revenue of leisure travel rentals in the US car rentalmarket fell to USD ~ in 2009 from USD ~ million in 2008, thereby declining by 10.6% duringthe year…
  • 18. 18© This is a licensed product of Ken Research and should not be copiedFigure: The US Car Rental Market Segmentation by Leisure and Business Purpose on theBasis of Contribution in Percentage (%), 2006-2012Table: The US Car Rental Market Segmentation by Leisure and Business Purpose on theBasis of Revenue in USD Million, 2006-2012Purpose 2006 2007 2008 2009 2010 2011 2012Leisure 10,705.6BusinessTotalMARKET SHARE OF MAJOR PLAYERS IN THE US CAR RENTALMARKET, 2006-2012The car rental industry is characterized by severe price and service competition. Competition inthe vehicle rental operations of leaders in the industry is primarily based on price,…The US car rental industry has been predominantly held by 4 major players such as Enterprise-Rent-A-Car which also operates the National Car Rental and Alamo brands, Hertz Global53.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%2006 2007 2008 2009 2010 2011 2012Percentage(%)Leisure Business
  • 19. 19© This is a licensed product of Ken Research and should not be copiedHoldings, Avis Budget Group and Dollar Thrifty Automotive Group. These major players share~% of the total US car rental market revenue…Enterprise Rent-A-Car with revenue of USD ~ million in 2012 has dominated the market forrental cars in the US with the share of ~%. The company with a low pricing policy enjoyed…as doorstep delivery and retrieval of rental cars and one- way rental programs.Avis Budget is the third largest player with the market share of ~% in 2012 which has witnessedsubstantial advantage from the operations of two distinct brands; Avis and Budget, targetingpremium and…Figure: Market Share of Major Players in the US Car Rental Market in Percentage (%),2006-2012Table: Revenue of Major Players in the US Car Rental Market in USD Million, 2006-2012Particulars 2006 2007 2008 2009 2010 2011 2012Enterprise Rent-A-Car CompanyHertz GlobalHoldings Inc.Avis Budget47.7%7.2%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%2006 2007 2008 2009 2010 2011 2012Percentage(%)Enterprise Rent-A-Car Hertz Corporation Avis Budget Dollar Thrifty Others
  • 20. 20© This is a licensed product of Ken Research and should not be copiedGroup Inc.Dollar ThriftyAutomotiveGroupOthersTotalBY ON-AIRPORT AND OFF-AIRPORT, 2006-2012The on-airport market is primarily led by Enterprise Holdings which accounted for a share of ~%in the market in 2012 and generated airport rental revenue worth USD ~ million during theyear…The second position in the on-airport car rental industry was acquired by Hertz Corporationwhich held ~% of the market in 2012 and generated revenue worth ~ million from airport rentalbusiness. Hertz is a leading airport rental brand in the US. However, the company’s off-airportbusiness in the U.S. has expanded rapidly in the recent years,…Figure 1: Market Share of Major Players in On-Airport Market in the US Car RentalIndustry in Percentage (%), 2006-201225.1%27.5%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%2006 2007 2008 2009 2010 2011 2012Percentage(%)Enterprise Rent-A-Car Hertz Corporation Avis Budget Dollar Thrifty Others
  • 21. 21© This is a licensed product of Ken Research and should not be copiedTHE US CAR RENTAL MARKET FUTURE OUTLOOKThe car rental industry though one of the evolving industry in the US economy has been offsetlately by the decline in the consumer spending on travel and tourism and reductions in the airtravel during…Followed by the global economic unrest and a reduction in the corporate travels, the marketers inthe industry are adopting new strategies in the form of introduction of…. The company aims tothe continued deployment of electric vehicles and plug-in hybrid electric vehicles in the US andother international markets in 2013….Overall, the market in the US is expected to face major challenges by the leading players in themarket in the form of high barriers to entry…CANADA CAR RENTAL MARKET SIZE, 2006-2011BY REVENUE, 2006-2012The car rental market of Canada was valued at USD ~ million in 2012. The car rental market inthe country had registered a marginal CAGR of 2.3% for the period of 2006-2012. The winterOlympic Games held in Vancouver in 2010 proved to be a boost… Canada receives most of theinternational tourist arrivals from the US. Hence, a significant proportion of car rental revenue inthe country comes from the international tourist arrivals from the US.
  • 22. 22© This is a licensed product of Ken Research and should not be copiedFigure: Canada Car Rental Market Size by Revenue in USD Million and Growth Rate inPercentage (%), 2006-2012CANADA CAR RENTAL MARKET SEGMENTATIONBY CUSTOMERS, 2006-2012The car rental market in Canada is primarily held by the business segment which contributed ~%in the overall car rental market revenue in 2012… The business car rentals include corporate tie-ups with companies and hotels in Canada…Car rental services to individuals, who rent a car for vacation trips (leisure purpose) were thesecond largest segment of the car rental market of Canada… The leisure car rental segmentrepresents the rental services being used by the domestic and international tourists in Canada.Leisure car rental services contributed ~% of the total car rental market revenue in the country in2012…. it has been observed that the car rental services being used by the government and thenon-governmental organizations in Canada have registered a CAGR of 8.0% for the period of2006-2012….5,027.44,200.04,400.04,600.04,800.05,000.05,200.05,400.05,600.05,800.02006 2007 2008 2009 2010 2011 2012PUSDMillion
  • 23. 23© This is a licensed product of Ken Research and should not be copiedFigure: Canada Car Rental Market Segmentation by Sales to Business, Individuals andHouseholds, Government, NGO and Public Institutions and International Territories inUSD Million, 2006-2012Table: Canada Car Rental Market Segmentation by Sales to Business, Individuals andHouseholds, Government, NGO and Public Institutions and International Territories inUSD Million, 2006-2012Category 2006 2007 2008 2009 2010 2011 2012PBusiness 2,583.3Individuals and Households 2,111.5Government, NGO and PublicInstitutionsInternational TerritoriesTotal 5,027.452.0%42.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%2006 2007 2008 2009 2010 2011 2012PPercentage(%)Business Individuals and HouseholdsGovernment/NGO/ Public Institutions International Territories
  • 24. 24© This is a licensed product of Ken Research and should not be copiedDISCLAIMERThe research reports provided by Ken Research are for the personal information of theauthorized recipient and is not for public distribution and should not be reproduced orredistributed without prior permission. You are permitted to print or download extracts from thismaterial for your personal use only. None of this material may be used for any commercial orpublic use.The information provided in the research documents is from publicly available data and othersources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect todocuments available, neither the company nor any of its employees makes any warranty, expressor implied, including the warranties of merchantability and fitness for a particular purpose, orassumes any legal liability or responsibility for the accuracy, completeness, or usefulness of anyinformation, apparatus, product, or process disclosed, or represents that its use will not infringeprivately owned rights.The report also includes analysis and views expressed by our research team. The research reportsare purely for information purposes. The opinions expressed are our current opinions as of thedate appearing in the material and may be subject to change from time to time without notice.Investors should not solely rely on the information contained in the research documents and mustmake investment decisions based on their own investment objectives, risk profile and financialposition. The recipients of this material should take their own professional advice before actingon this information.Ken Research will not accept returns of reports once dispatched due to the confidentiality ofinformation provided in our reports. In case, a report qualify for return, we will issue a credit,minus shipping charges, of equal value to the original purchase price, toward a future purchase—no refunds. The decision about whether the product return can be accepted or not is solely at ourdiscretion. Any dispute will be subject to laws of India and exclusive jurisdiction of IndianCourts.No part of this manual or any material appearing may be reproduced, stored in or transmittedon any other Web site without written permission of Ken Research and any payments of aspecified fee. Requests to republish any material may be sent to us.