Your SlideShare is downloading. ×
Introduction of chelated micronutrients will lead the Fertilizer Market to next Level of growth: Ken Research
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Introduction of chelated micronutrients will lead the Fertilizer Market to next Level of growth: Ken Research

1,916
views

Published on

Burgeoning population, rising demand of food grains expected to lead the future growth

Burgeoning population, rising demand of food grains expected to lead the future growth

Published in: Art & Photos, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,916
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
126
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1© This is a licensed product of Ken Research and should not be copied
  • 2. 2© This is a licensed product of Ken Research and should not be copiedTABLE OF CONTENTS1. India Fertilizer Industry Introduction2. India Fertilizer Market Size, FY’2006-FY’20132.1. By Production and Consumption, FY’2006-FY’20132.2. By Revenue, FY’2006-FY’20133. India Fertilizer Market Segmentation3.1. By Inorganic and Organic Fertilizers, FY’20123.2. By Generic and Bio-Fertilizers, FY’2006-FY’20123.3. By Micronutrients and Macronutrients, FY’20123.3.1. By Macronutrients Production and Consumption, FY’2006-FY’20123.3.1.1. Nitrogenous Fertilizers, FY’2006-FY’20123.3.1.2. Phosphatic Fertilizers, FY’2006-FY’20123.3.1.3. Potassic Fertilizer, FY’2006-FY’20123.3.1.4. By Others, FY’2006-FY’20123.3.2. By Micronutrients, FY’20123.3.2.1. Chelated Micronutrients3.4. By Fertilizer Products Production and Consumption, FY’2006-FY’20123.4.1. By Urea, FY’2006-FY’20123.4.2. By Di-Ammonium Phosphate (DAP), FY’2006-FY’20123.4.3. By Muriate of Potash (MOP) and Single Super Phosphate (SSP), FY’2006-FY’20123.4.1. By Complex Fertilizers, FY’2006-FY’20123.5. By Crops, FY’20124. India Fertilizer Consumption by Regions, FY’2008-FY’20115. India Bio-Fertilizer Production by States, FY’2006-FY’2012
  • 3. 3© This is a licensed product of Ken Research and should not be copied6. Goverment Regulations/Intitiatives in India Fertilizer Industry7. India Fertilizer Market Trends and Developments8. Market Share of Major Players in India Fertilizer Industry8.1. By Revenue, FY’20128.2. By Urea, FY’2011-FY’20128.3. By DAP, FY’20128.4. By Micronutrients, FY’20129. India Fertilizer Market Future Outlook9.1.1. India Fertilizer Market Future Projections, FY’2014-FY’20189.1.1.1. By Revenue, FY’2014-FY’20189.1.1.2. By Urea, DAP and MOP, FY’2013-FY’20179.1.1.3. By Macro Nutrients, FY’2014-FY’20189.1.2. Cause and Effect Relationship between Industry Factors and India FertilizerIndustry Prospects10. Company Profiles of Major Players in India Fertilizer Industry Company Profiles10.1. Indian Farmers Fertilizer Co-operative (IFFCO)10.1.1. Company Overview10.1.2. Business Strategy10.1.3. Financial Performance, FY’2007-FY’2001210.2. National Fertilizers Limited10.2.1. Company Overview10.2.2. Business Strategy10.2.3. Financial Performance, FY’2007-FY’201210.3. Zuari Agro Chemicals10.3.1. Company Overview10.3.2. Business Strategy
  • 4. 4© This is a licensed product of Ken Research and should not be copied10.4. Nagarjuna Fertilizers and Chemicals Limited10.4.1. Company Overview10.4.2. Business Strategy10.4.3. Financial Performance, FY’2007-FY’201210.5. KRIBCHO10.5.1. Company Overview10.5.2. Business Strategy10.5.3. Financial Performance, FY’2007-FY’201211. Macro Economic Factors of India Fertilizer Industry: Historical and Projected11.1. GDP from Agriculture and Allied Activities, FY’2006- FY’201811.2. Food grain Production in India, FY’2006-201811.3. Total Area Under Cultivation for Food Grains and Crops, FY’2016-FY’201811.4. Population, 2006-201811.5. Gross Sown Area for Agricultural Inputs, FY’2006-FY’201812. Appendix12.1. Market Definition12.2. Abbreviations12.3. Research Methodology12.4. Disclaimer
  • 5. 5© This is a licensed product of Ken Research and should not be copied
  • 6. 6© This is a licensed product of Ken Research and should not be copiedLIST OF FIGURESFigure 1: Types of Fertilizers Used in IndiaFigure 2: India Fertilizer Market Size on the Basis of Production in Thousand Tonnes, FY’2006-FY’2013Figure 3: India Fertilizer Market Size on the Basis of Consumption in Thousand Tonnes,FY’2006-FY’2013Figure 4: India Fertilizer Market Size by Revenue in USD Million, FY’2006-FY’2013Figure 5: India Fertilizer Market Segmentation by Organic and Inorganic Fertilizers on the Basisof Contribution in Percentage (%), FY’2012Figure 6: India Fertilizer Market Segmentation by Macronutrients and Micronutrients on theBasis of Contribution in Percentage (%), FY’2012Figure 7: India Fertilizer Market Size on Consumption and Production of Phosphatic Fertilizersin Thousand Tonnes, FY’2006-FY’2012Figure 8: Contribution of Fertilizer Products in Total Phosphatic Nutrient Production in India inPercentage (%), FY’2012Figure 9: India Fertilizer Market Size on the Basis of Consumption of Potassic Fertilizer inThousand Tonnes, FY’2006-FY’2012Figure 10: India Fertilizer Market Size on Consumption and Production of Urea in ThousandTonnes, FY’2006-FY’2012Figure 11 : India Fertilizer Market Size on Consumption and Production of Di-AmmoniumPhosphate (DAP) in Thousand Tonnes, FY’2006-FY’2012Figure 12: India Fertilizer Market Size by Consumption of Muriate of Potash (MOP) and SingleSuper Phosphate (SSP) in Thousand Tonnes, FY’2006-FY’2012Figure 13: India Fertilizer Market Size by Consumption of Complex Fertilizers in ThousandTonnes, FY’2006-FY’2012Figure 14: Crop wise Consumption of Fertilizers in India in Percentage (%), FY’2012Figure 15: India Fertilizer Consumption by West, North, South and East Region on the Basis ofContribution in Percentage (%), FY’2008-FY’2011Figure 16: India Bio-fertilizer Production by South, West, North and East Region on the Basis ofContribution in Percentage (%), FY’2006-FY’2012
  • 7. 7© This is a licensed product of Ken Research and should not be copiedFigure 17: Market Share of Leading Companies in Urea Fertilizer Market on the Basis ofProduction in Percentage (%), FY’2012Figure 18: Market Share of Leading Companies in DAP on the Basis of Production in India inPercentage (%), FY’2012Figure 19: Market Share of Leading Companies in Micronutrients on the Basis of Production inPercentage, FY’2012Figure 20: India Fertilizer Market Future Projections on the Basis of Revenue in USD Million,FY’2014-FY’2018Figure 21: India Fertilizer Market Future Projections by Consumption of Urea in ThousandTonnes, FY’2013-FY’2017Figure 22: India Fertilizer Market Future Projections by Consumption of DAP in ThousandTonnes, FY’2013-FY’2017Figure 23: India Fertilizer Market Future Projections by Consumption of MOP in ThousandTonnes, FY’2013-FY’2017Figure 24: Indian Farmers Fertilizer Co-operative Limited Revenue from Fertilizers in USDMillion, FY’2007-FY’2012Figure 25: National Fertilizer Industry Revenue from Fertilizers in USD Million, FY-2007-FY-2012Figure 26: Nagarjuna Fertilizers and Chemicals Limited Revenue from Fertilizers in USDMillion, FY2007-FY’2012Figure 27: KRIBCHO Revenue from Fertilizers in USD Million, FY2007-FY2012Figure 28: India GDP from Agriculture and Allied Activities in USD Million, FY’2006-FY’2018Figure 29: Food Grain Production in India in Million Tons, FY’2006-FY’2018Figure 30: Total Area under Cultivation of Food Grains and Crops in India in Million Hectares,FY’2006-FY’2018Figure 31: Population of India in Million, FY’2006 – FY’2018Figure 32: Gross Sown Area for Agriculture Inputs in India in Million Hectares, FY’2006-FY’2018
  • 8. 8© This is a licensed product of Ken Research and should not be copiedLIST OF TABLESTable 1: Fertilizer Prices in India in USD per Ton, 2009-2012Table 2: India Fertilizer Market Segmentation by Organic and Inorganic Fertilizers on the Basisof Revenue in USD Million, FY’2012Table 3: Organic Fertilizers Production Units Supported by NPOF by Type of Organic Fertilizerson the Basis of Production and Availability in Thousand Tonnes and Area Covered in ThousandHectares, FY’2011Table 4: India Fertilizer Market Segmentation by Bio-fertilizers and Generic Fertilizers on theBasis of Production in Thousand Tonnes, FY’2006-FY’2012Table 5: India Fertilizer Market Segmentation by Bio-fertilizers and Generic on the Basis ofContribution in Percentage (%), FY’2006-FY’2012Table 6: Bio-Fertilizers Production Units Supported by NPOF under Credit Linked Back-EndedSubsidy Scheme through NABARD and Total Subsidy Committed since the Inception of NPOFin USD Million, FY’2011Table 7: India Fertilizer Market Segmentation on the Basis of Consumption of Nitrogen,Phosphorus, Potassium, Calcium, Sulfur and Magnesium in Percentage (%), FY’2006-FY’2012Table 8: India Fertilizer Market Segmentation on the Basis of Consumption of Nitrogen,Phosphorus Potassium, Calcium, Sulfur and Magnesium in Thousand Tonnes, FY’2006-FY’2012Table 9: India Fertilizer Market Size on Consumption and Production of Nitrogenous Fertilizersin Thousand Tonnes, FY’2006-FY’2012Table 10: Contribution of Fertilizer Products in Total N Nutrient Production in India inPercentage (%), FY’2012Table 11: Nutrient Content of High Analysis Fertilizer Materials in Percentage (%)Table 12: India Fertilizer Market Segmentation by Consumption of Micronutrients in Percentage(%), FY’2012Table 13: Micronutrients Deficiencies in Soils by States in Percentage (%)Table 14: India Fertilizer Consumption by West, North, South and East Region in ThousandTonnes, FY’2008-FY’2011
  • 9. 9© This is a licensed product of Ken Research and should not be copiedTable 15: State Wise Consumption of Fertilizer Nutrients in Thousand Tonnes, FY’2008-FY’2011Table 16: India Bio-fertilizer Production by South, West, North and East Region in Tonnes,FY’2006-FY’2012Table 17: State Wise Production of Bio-Fertilizers in India in Thousand Tonnes, FY’2006-FY’2011Table 18: India Subsidy on Fertilizers Released by Urea and P&K Fertilizers in USD Million,FY’2006-FY’2013Table 19: Per Ton Nutrient Based Subsidy by Fertilizers Products in USD, FY’2011-FY’2012Table 20: Import of Fertilizer Nutrients in India in Thousand Tonnes, FY’2006 –FY’2012Table 21: Import of Fertilizer Products in India in Thousand Tonnes, FY’2006-FY’2012Table 22: Subsidy Paid on Indigenous De-Controlled P&K Fertilizers by Companies in USDMillion, FY’2006-FY’2010Table 23: Market Positioning of Major Players on the Basis of Revenue in USD Million andPercentage, FY 2012Table 24: Leading Players in Urea Fertilizer Market on the Basis of Production in ThousandTonnes, FY’2011-FY’2012Table 25: Leading Players in DAP Fertilizer Market on the Basis of Production in ThousandTonnes, FY’2011-FY’2012Table 26: Company Profile of Major Players (Aries Agro, Multiplex Group, Vanita Agrochem,Zuari Agro and Coromandel International) in Micronutrients Manufacturing in IndiaTable 27: Per ton Additional Subsidy for Fortified Fertilizers with Secondary and Micro-Nutrients as allowed under NBS in USDTable 28: India Fertilizer Market Future Projections by Consumption of Nitrogenous,Phosphorus, Potassic, Sulphur, Magnesium and Calcium Fertilizer in Percentage (%), FY’2013-FY’2017Table 29: India Fertilizer Market Future Projections by Consumption of Nitrogenous,Phosphorus, Potassic, Sulphur, Magnesium and Calcium Fertilizer in Thousand Tonnes,FY’2013-FY’2017Table 30: Cause and Effect Relationship between Industry Factors and Indian Fertilizer IndustryProspects
  • 10. 10© This is a licensed product of Ken Research and should not be copiedTable 31: IFFCO Production Unit and their Capacity of Fertilizers in Million TPA, FY’2012Table 32: IFFCO Sales of Fertilizer Materials in Thousand Tonnes, FY’2011-FY’2012Table 33: IFFCO sale of Secondary and Micronutrients and Phospho Gypsum in Tonnes,FY’2012Table 34 : National Fertilizers Limited Production of Urea in Thousand Tons, FY ’2010-FY’2012Table 35: National Fertilizer Limited Production Units by Capacity, FY’2012Table 36: KRIBCHO Bio-fertilizer Production and Sale in Tonnes, FY’2010-FY’2012Table 37: KRIBCHO Urea Sales in Thousand Tons, FY’2010-FY’2012Table 38: Correlation MatrixTable 39: Regression Matrix
  • 11. 11© This is a licensed product of Ken Research and should not be copiedINDIA FERTILIZER MARKET SIZE, FY’2006-FY’2013BY PRODUCTION AND CONSUMPTION, FY’2006-FY’2013Fertilizers have played an important role in increased crop production, especially in cereals, andwill continue to be a foundation stone of the technology-driven agriculture required to feed theexpanding population. Fertilizers stock up the nutrients……the market in India has experienced a robust growth during FY’2006-FY’2011 on account ofincrease in the demand of fertilizers led by… The domestic production of fertilizers in India isnot enough to meet the demand; hence, the rest of the demand is fulfilled by imports of fertilizersin the country. Indian fertilizer companies majorly produce……it was observed that the production of fertilizers has grown at a CAGR of ~% duringFY’2006-FY’2013 and has reached ~ thousand tonnes in FY’2013. The production of fertilizersin India is largely dependent on…Table: Fertilizer Prices in India in USD per Ton, 2009-2012Fertilizer 2009 2010 2011 2012DAPMOPUrea…over the period, FY’2008-FY’2009, the production of fertilizers in India witnessed a declinedue to price volatility. In FY’2008, the fertilizer suppliers had begun increasing prices offertilizers in a quest for… which create an imbalance between supply and rapidly mountingdemand of fertilizers in FY’2008. Another factor which led to an increase in the price was …
  • 12. 12© This is a licensed product of Ken Research and should not be copiedFigure: India Fertilizer Market Size on the Basis of Production in Thousand Tonnes,FY’2006-FY’2013Figure: India Fertilizer Market Size on the Basis of Consumption in Thousand Tonnes,FY’2006-FY’201313,000.013,500.014,000.014,500.015,000.015,500.016,000.016,500.017,000.0FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013P000Tonnes0.05,000.010,000.015,000.020,000.025,000.030,000.035,000.0FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013P000Tonnes
  • 13. 13© This is a licensed product of Ken Research and should not be copiedBY VALUE, FY’2006-FY’2013The agriculture sector in India accounts for ~% of India’s export earnings. Thus, if theagricultural waste is low and productivity is high, then the export earnings tend to be morerobust. Agricultural growth is mainly dependent on … The fortune of fertilizer industry is highlydependent on factors such as …… there was decrease in the consumption and production of fertilizers in India in FY’2013 due… industry has grown at a CAGR of ~% from FY’2006-FY-2013. In FY’2013, the fertilizermarket in India was valued at USD ~ million as compared to USD ~ million in the previous year,thereby showcasing a growth of ~% during the year…over the period, FY’2006-FY’2013, therevenue of the industry has showcased a positive trend. However, it was observed due to…resulting in an inventory pile up.…a negative impact on the domestic fertilizer market as small farmers faced acute affordabilityissues. …in FY’2012, the market grew by ~% in FY’2012 and reached USD ~ million as duringthe year. It was observed that due to …witnessed a decline.Figure: India Fertilizer Market Size by Revenue in USD Million, FY’2006-FY’20130.010,000.020,000.030,000.040,000.050,000.060,000.0FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013PUSDMillion
  • 14. 14© This is a licensed product of Ken Research and should not be copiedINDIA FERTILIZER MARKET SEGMENTATIONBY INORGANIC AND ORGANIC FERTILIZERS, FY’2012Organic fertilizers are inefficient…Organic manures are available in the different forms in India,such … Though organic fertilizers are low analysis fertilizers having nutrients (NPK) in therange of ~ to ~ %, their importance is mainly attributed to their potential in increasing soilorganic carbon and …In FY’2012, organic fertilizers contributed nearly ~% of the overall fertilizer market revenue ascompared to inorganic fertilizers which contributed around ~% of total revenue in the country. Itwas observed, that organic fertilizer ….The revenue generated from organic fertilizers in India was recorded as USD ~ million inFY’2012 as compared to USD ~ million generated by inorganic fertilizers.Table: India Fertilizer Market Segmentation by Organic and Inorganic Fertilizers on theBasis of Revenue in USD Million and contribution inn Percentage (%), FY’2012Particulars Revenue Contribution (%)Inorganic FertilizersOrganic FertilizersTotal
  • 15. 15© This is a licensed product of Ken Research and should not be copiedBY GENERIC AND BIO-FERTILIZERS, FY’2006-FY’2012The fertilizer industry in India is largely segmented on the basis of bio-fertilizers and genericfertilizers. Bio-fertilizer is a substance, which contains …There are ~ bio-fertilizer productionunits in India. Andhra Pradesh has ~ bio-fertilizer production units, with a capacity of ~ tons.Bio-fertilizers have much lower nutrient density and are required in large quantities. Thus, thefarmers in India have been increasing their focus on generic fertilizers, as they are moreeffective as compared to bio-fertilizers.Generic fertilizers have held the lion’s share in the overall production of fertilizers in India overthe years. Generic fertilizers… In FY’2012, generic fertilizers accounted for ~ % of the overallproduction of fertilizers in India as compared to ~ % in FY’2006.In the recent years, the government has been promoting the usage bio-fertilizers in India, as thedependence on chemical fertilizers… limits the soil fertility choices available to farmers. In therecent years, it has been observed that the market for inorganic fertilizers witnessed …In FY’2012, bio-fertilizer contributed ~% to the total production of fertilizers in India ascompared to ~% in FY’2006. This was due to the fact that …The production of bio-fertilizers in India has grown at a CAGR of ~% during the periodFY’2006-FY’2012 and reached ~ thousand tonnes in FY’2012. It was observed that…Table: India Fertilizer Market Segmentation by Bio-fertilizers and Generic Fertilizers onthe Basis of Production in Thousand Tonnes, FY’2006-FY’2012Categories FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012Generic FertilizersBio FertilizersTotal
  • 16. 16© This is a licensed product of Ken Research and should not be copiedOver the years, FY’2006-FY’2013, theconsumption of nitrogenous fertilizer hasshowcased a robust growth of ~% every yearTable: India Fertilizer Market Segmentation by Bio-fertilizers and Generic on the Basis ofContribution in Percentage (%), FY’2006-FY’2012Categories FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012Generic FertilizersBio FertilizersTotalSource: National Centre of Organic Farming, Industry and Primary Source, Ken researchBY MICRONUTRIENTS AND MACRONUTRIENTS, FY’2012The Indian fertilizer market is bifurcated into… It has been observed that widespread usage offertilizers along with neglected usage of organic fertilizers in India has resulted in an increased…It was observed that in FY’2012 macronutrients which are majorly consumed in Indiacontributed ~% in the overall fertilizers consumption in India as compared to micronutrientswhich contributed nearly ~% to the total fertilizer consumption in India during the year. Theawareness of micronutrients....…furthermore, out of ~ nutrients, the major focus has been on… a greater emphasis must be laidon improving fertilizer use efficiency in India. This can be achieved through …BY MACRONUTRIENTS PRODUCTION AND CONSUMPTION, FY’2006-FY’2012Fertilizer production in India is capital intensive and the cost of production of indigenousmaterial is high and the return on investmentis low. The Indian fertilizer industry whichachieved phenomenal growth during 1980s,witnessed a decline in the growth rate during1990s. it has been observed …
  • 17. 17© This is a licensed product of Ken Research and should not be copiedFertilizer consumption basically measures the quantity of plant nutrients used per unit of arableland. Over the years, FY’2006-FY’2013, the consumption of nitrogenous fertilizer hasshowcased a robust growth of ~% every year. It was observed that, due to... In FY’2012, it wasobserved that the consumption of nitrogenous fertilizers increased by ~% over the previous yeardue to …The consumption of phosphorus fertilizer has showcased a stable growth from FY’2006-FY’2012. It has increased from ~ thousand tonnes in FY’2006 to ~ thousand tonnes in FY’2012with a CAGR of ~%. However, the consumption of potassic fertilizers in the country has been …The country fertilizers production has grown at a CAGR of ~% during FY’2006-FY’2013, andhas reached ~ thousand tonnes in FY’2013. The production of fertilizers in India is largelydependent …In FY’2012, the production of nitrogenous fertilizer reached ~ thousand tonnes as compared to ~thousand tonnes in the previous year. The production of nitrogenous fertilizer has grown at aCAGR of ~% during the period FY-2006-FY’2012. This was primarily due …Table: India Fertilizer Market Segmentation on the Basis of Consumption of Nitrogen,Phosphorus, Potassium, Calcium, Sulfur and Magnesium in Percentage (%), FY’2006-FY’2012Fertilizer Consumption FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012NitrogenousPhosphaticPotassicSulphurMagnesiumCalciumTotalTable: India Fertilizer Market Segmentation on the Basis of Consumption of Nitrogen,Phosphorus Potassium, Calcium, Sulfur and Magnesium in Thousand Tonnes, FY’2006-FY’2012Nutrient Categories FY’2006 FY’2007 FY’2008 FY’2009 FY’2010 FY’2011 FY’2012NitrogenPhosphorus
  • 18. 18© This is a licensed product of Ken Research and should not be copiedPotassiumSulphurMagnesiumCalciumTotalNITROGENOUS FERTILIZER, FY’2006-FY’2012Out of all the macronutrients, India produces nitrogenous fertilizer ……it was observed that, over the years, the production of nitrogenous fertilizer has grown at aCAGR of ~% and reached ~ thousand tonnes in FY’2012. The dominance of nitrogenousfertilizer in overall consumption of fertilizers in India can be attributed ….During the period FY’2008-FY’2009, the production of nitrogenous fertilizers witnessed a …Table: India Fertilizer Market Size on Consumption and Production of NitrogenousFertilizers in Thousand Tonnes, FY’2006-FY’20120.02,000.04,000.06,000.08,000.010,000.012,000.014,000.016,000.018,000.020,000.0FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012000TonnesConsumption Production
  • 19. 19© This is a licensed product of Ken Research and should not be copiedIn FY’2012, it was observed that nearly ~% of the total nitrogen nutrient production wasaccounted …Table: Contribution of Fertilizer Products in Total N Nutrient Production in India inPercentage (%), FY’2012Fertilizer Product Contribution in Production (%)Straight Nitrogenous Fertilizer:UreaOthersNP/NPK Complex FertilizersTotalBY MICRONUTRIENTS, FY’2012Micronutrients are the nutrients that are required by the plants in relatively small amounts.Micronutrient deficiency is widespread in plants due...the consumption of micronutrients inIndian fertilizer market…The overall contribution of micronutrients in fertilizer consumption in India was recorded at ~%in FY’2012 as compared to ~% for macronutrients. Among the micronutrients, zinc contributednearly ~% to the overall consumption of micronutrients in India followed by boron and ironwhich contributed contributing nearly ~% and ~% respectively to the overall consumption ofmicronutrients during the year.…zinc is an essential nutrient for the plant growth as it helps in transformation of carbohydratesin plants and also regulates the consumption of sugar in plants. Zinc deficiency in plants canaffect the health and growth of the plant, thereby leading to lower yields and poorer crop quality.
  • 20. 20© This is a licensed product of Ken Research and should not be copiedTable: India Fertilizer Market Segmentation by Consumption of Micronutrients inPercentage (%), FY’2012Category Consumption (%)ZincBoronIronCopperManganeseChlorineMolybdenumNickelIt has been observed that the use of micronutrient-enriched fertilizers results in significanteconomic benefit …The major players who are engaged in manufacturing of micronutrients in India include Ariesagro limited, Vanita Agro, Multiplex group, Coromandel International, Zuari AgrochemicalsNagarjuna fertilizers and chemicals and Gujarat state fertilizers which captured ~% of the marketin FY’2012.Table: Competitive Landscape of Major Players in Micronutrients Manufacturing in IndiaCompany Company Overview Product Portfolio Business StrategyAries agro LimitedMultiplex GroupVanita Agro
  • 21. 21© This is a licensed product of Ken Research and should not be copiedZuari Agro ChemicalsLimitedCoromandelInternationalCHELATED MICRONUTRIENTSChelated micronutrients are widely used in agriculture and in the recent years, companies havebeen actively promoting the use of micronutrients in India. Chelate refers to the ……it was recorded that chelated micronutrients contributed nearly ~% of the overall consumptionof micronutrients in India in FY’2012. Chelate basically forms an organic coating …Ethylene Diamine Tetraacetic Acid (EDTA) is the synthetic …on the other hand, DiethyleneTriamine Penta Acetic Acid (DTPA) is used mainly for chelates …There are a number of natural products used as chelating agents. For instance,…BY FERTILIZER PRODUCTS PRODUCTION AND CONSUMPTION,FY’2006-FY’2012BY UREA, FY’2006-FY’2012Urea is major nitrogenous fertilizer and accounts for nearly ~% of India’s total nitrogenconsumption in India. It is a waste product of many living organisms…
  • 22. 22© This is a licensed product of Ken Research and should not be copied..urea is a white crystalline solid containing ~% of nitrogen. It can be applied to soil as a solid orsolution or to certain crops as …In FY’2012, it was recorded that ~ thousand tonnes of urea was consumed, thereby growing by ~over the previous year during which the consumption was ~ thousand tonnes. The import of ureahas risen drastically from ~ thousand tonnes in FY’2006 to ~ thousand tonnes in FY’2012. InFY’2012, it was recorded that ~ thousand tonnes of urea were produced domestically. Theimport of urea in the country has been rising over the years …Figure: India Fertilizer Market Size on Consumption and Production of Urea in ThousandTonnes, FY’2006-FY’2012BY OTHERS, FY’2006-FY’2012This category includes macronutrients such as sulphur and magnesium and calcium, which areconsumed …In FY’2012, the consumption of sulphur fertilizer reached ~ thousand tonnes as compared to ~thousand tonnes in FY’2011. The nutrient contributed nearly ~% to the overall consumption ofmacronutrient fertilizers in India in FY’2012.Calcium and magnesium are also crucial for many cellular functions in plants as well as in fruitand flower formation. Plants need …0.05,000.010,000.015,000.020,000.025,000.030,000.035,000.0FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012000TonnesProduction Consumption
  • 23. 23© This is a licensed product of Ken Research and should not be copiedThe consumption of magnesium and calcium fertilizer in India was recorded as ~ thousandtonnes and ~ thousand tonnes respectively in FY’2012. The nutrients contributed ~% and 0.62%to the overall consumption of macronutrients in India in FY’2012.BY CROPS, FY’2012The use of fertilizers in India has been increasing over the years. It is largely dependent …largest portion of fertilizers consumed in India has been used in the production …contributednearly ~ % to the overall consumption of fertilizers in India in FY’2012. The dominance is dueto high demand …Figure: Crop wise Consumption of Fertilizers in India in Percentage (%), FY’2012INDIA FERTILIZER CONSUMPTION BY REGIONS,FY’2008-FY’2011The consumption of fertilizers in India is much skewed with broad inter-regional, inter-state, andinter-district variations .The consumption of fertilizer is usually been elevated in the northernand…Rice WheatFoodgrain Oil SeedsSugarcane CottonVegetables PulseFruits Others
  • 24. 24© This is a licensed product of Ken Research and should not be copiedOn the basis of zones, the consumption of fertilizers in India was primarily held by west regionwhich accounted for ~% share in the overall consumption of fertilizers in India. The totalconsumption of fertilizers in the region was recorded to be ~ thousand tonnes in FY’2011 ascompared to ~ thousand tonnes in FY’2008. …In the northern region, Uttar Pradesh was the leading state which consumed approximately ~%of fertilizers followed by Punjab consuming around ~% of fertilizers in FY’2011. Uttar Pradeshhas been leading state in the northern region over the past few years in terms of consumption offertilizer nutrients, as it is the largest contributor of the food grain stock in the country… This ismainly, due to…Figure: India Fertilizer Consumption by West, North, South and East Region on the Basisof Contribution in Percentage (%), FY’2008-FY’20110.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%FY2008 FY2009 FY2010 FY2011Percentage(%)West North South East
  • 25. 25© This is a licensed product of Ken Research and should not be copiedINDIA BIO-FERTILIZER PRODUCTION BY STATES,FY’2006-FY’2012…it is believed that the use of bio fertilizers should be increased as more use of chemical Theproduction of bio-fertilizers in India increased to ~ tonnes in FY’2011 as compared to ~ tonnesin FY’2010. This is due to increasing awareness…In India, the companies which are into manufacturing of bio-fertilizers include National OrganicFertilizer, Krishak Bharati Cooperative Limited (KRIBCHO), Indian Farmers Fertilizer Co-operative Limited (IFFCO), Madras Fertilizer Limited (MFL), National Fertilizer Limited (NFL)and Maharashtra Biofertilizer India Limited among others……West zone accounted for ~% of total bio-fertilizers production in FY’2011, Maharashtra wasthe leading state in terms of production of bio fertilizers in the region which contributed nearly~% of the total bio-fertilizer production in Western zone in FY’2011… ~Figure: India Bio-fertilizer Production by South, West, North and East Region on the Basisof Contribution in Percentage (%), FY’2006-FY’20120.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012Percentage(%)South West North East
  • 26. 26© This is a licensed product of Ken Research and should not be copiedMARKET SHARE OF MAJOR PLAYERS IN INDIAFERTILIZER INDUSTRYBY REVENUE, FY’2012There are a number of public and private players operating in the Indian fertilizer market. Theseplayers are majorly engaged in the production of urea, DAP, complex fertilizer, ammoniumsulphate, and ammonium nitrate among others. Indian Farmers Fertilizer Co-operative Ltd is thelargest player …Indian Farmers Fertilizer Co-operative Limited accounted for ~% of the marketin FY’2012 and generated revenue worth USD ~ million during the year. The company hasrecently entered into a joint venture outside India in order to procure raw materials for theproduction of phosphatic fertilizer at economical cost. In FY’2012, the company recorded thehighest ever urea production of ~ million tonnes.Table: Market Positioning of Major Players on the Basis of Revenue in USD Million andPercentage, FY 2012Leading Fertilizer Companies Revenue (USD Million) Market Share (%)IFFCONational Fertilizers LimitedZuari Agro ChemicalsNagarjuna Fertilizers and Chemicals LimitedKrishak Bharati Cooperative LimitedMangalore ChemicalsGujarat State Fertilizer & Chemical Co LimitedCoromandel InternationalChambal Fertilizers and Chemicals LimitedMadras FertilizersFertilizer and Chemical Tranvacore LimitedRashtriya Fertilizers and Chemicals Limited
  • 27. 27© This is a licensed product of Ken Research and should not be copiedDeepak FertilizersOthersTotalBY UREA, FY’2011-FY’2012In FY’2012, the production of urea in India was largely held by Indian Farmers Fertilizer Co-operative Limited (IFFCO), National Fertilizer Limited (NFL), Chambal Fertilizers andChemicals Limited (CFCL) and Rashtriya Fertilizers and Chemicals Limited (RFCL) whichtogether accounted for ~% of the overall production of urea in FY’2012…National Fertilizers Limited is the second largest player in the production of urea fertilizer inIndia. The company produced ~ thousand tonnes of urea fertilizer in FY’2012 as compared to ~thousand tonnes produced in FY’2006. NFL held ~% share in the overall production of urea inIndia followed by…Figure: Market Share of Leading Companies in Urea Fertilizer Market on the Basis ofProduction in Percentage (%), FY’2012Indian Farmers Fertilizer Co-operative LimitedNational Fertilizers LimitedChambal Fertilizers and ChemicalsLimitedRashtriya Fertilizers and ChemcialsLimitedNagarjuna Fertilizers andChemicals LimitedKrishak Bharati CooperativeLimitedMadras FertilizersMangalore ChemicalsZuari Agro chemicalsOthers
  • 28. 28© This is a licensed product of Ken Research and should not be copiedTable: Leading Players in Urea Fertilizer Market on the Basis of Production in ThousandTonnes, FY’2011-FY’2012Leading Companies FY2011 FY2012IFFCONational Fertilizers LimitedChambal Fertilizers and ChemicalsLimitedRashtriya Fertilizers and ChemicalsLimitedNagarjuna Fertilizers andChemicals LimitedKrishak Bharati CooperativeLimitedMadras FertilizersMangalore ChemicalsZuari Agro ChemicalsGujarat State Fertilizer & ChemicalCo LtdOthersTotalBY MICRONUTRIENTS, FY’2012Micronutrients contribution to the overall fertilizer consumption is nearly ~% in India. Due tolack of…Aries agro Limited is a leading company in the manufacturing of micronutrients inIndia. The company is engaged in the production of multi micronutrients fertilizers and chelatedmicronutrients fertilizers. Aries agro Limited has in-house expertise in the area of mineralnutrition .The company has pioneered the concept of Chelates in India. They are also one of theleading manufacturer and seller of chelates in India. Aries Agro Limited had a market share of~% in FY’2012…
  • 29. 29© This is a licensed product of Ken Research and should not be copiedFigure: Market Share of Leading Companies in Micronutrients on the Basis of Productionin Percentage, FY’2012INDIA FERTILIZER MARKET FUTURE OUTLOOKFertilizer demand in India is mainly affected by …. the demand for fertilizers is expected to risein the coming years with an increase in the demand … The growth will be led by surgingdemand for food grains among the masses, growing thrust on irrigation projects leading to……demand for fertilizers is expected to rise in the coming years with an increase in the demandfor food. With the increasing pace of urbanization and population growth and shrinking of arableland…this has necessitated the usage of fertilizers in the country in order to improve yields.Furthermore, increasing crop prices in both domestic and international markets is expected toimprove farmer profitability, thereby aiding the growth of fertilizers, crop protection and cropnutrition market……it is expected that the demand of urea will increase in the near term…the demand ofnitrogenous fertilizers in the country is expected to grow at a CAGR of ~% over the periodAries Agro LimitedMultiplex GroupVanita Agrochem (I) Pvt. Limited.Zuari Agro ChemicalsCoromandel InternationalNagarjuna Fertilizers and ChemicalsLlimitedGujarat State Fertilizer & Chemicals LimitedOthers
  • 30. 30© This is a licensed product of Ken Research and should not be copiedFY’2014-FY’2018 and will reach nearly ~ thousand tonnes in FY’2018. It is observed that, due…these factors are responsible for the prices of DAP fertilizers. It is expected that the demandof DAP fertilizers will grow at a negative CAGR of ~% from FY’2014-FY’2018.…thus, overall the fertilizer market in India is expected to grow at a CAGR of 3.78% over theperiod FY’2014-FY’2018.INDIA FERTILIZER MARKET FUTURE PROJECTIONS, FY’2014-FY’2018BY REVENUE, FY’2014-FY’2018The development of the agricultural industry mainly depends on the growth in production offertilizers in India. It has been projected that the fertilizer market in India will grow at a CAGRof ~% over the period FY’2014-FY’2018. The revenue of the market will rise to USD ~ millionin FY’2018 from USD ~ million in FY’2013……the demand for fertilizer, crop protection and crop nutrition is expected to …it is projected thatthe demand of nitrogenous fertilizers will experience a robust growth in the future, and will growat a CAGR of ~% ,over the period FY’2013-FY’2017.This growth will be primarily due to …Micronutrients are expected to grow at a CAGR of ~% in the coming years, and the contributionof micronutrients in the overall revenue of the market is estimated to grow at a …
  • 31. 31© This is a licensed product of Ken Research and should not be copiedFigure: India Fertilizer Market Future Projections on the Basis of Revenue in USD Million,FY’2014-FY’201846,000.048,000.050,000.052,000.054,000.056,000.058,000.060,000.062,000.0FY2014 FY2015 FY2016 FY2017 FY2018USDMillion
  • 32. 32© This is a licensed product of Ken Research and should not be copiedDISCLAIMERThe research reports provided by Ken Research are for the personal information of theauthorized recipient and is not for public distribution and should not be reproduced orredistributed without prior permission. You are permitted to print or download extracts from thismaterial for your personal use only. None of this material may be used for any commercial orpublic use.The information provided in the research documents is from publicly available data and othersources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect todocuments available, neither the company nor any of its employees makes any warranty, expressor implied, including the warranties of merchantability and fitness for a particular purpose, orassumes any legal liability or responsibility for the accuracy, completeness, or usefulness of anyinformation, apparatus, product, or process disclosed, or represents that its use will not infringeprivately owned rights.The report also includes analysis and views expressed by our research team. The research reportsare purely for information purposes. The opinions expressed are our current opinions as of thedate appearing in the material and may be subject to change from time to time without notice.Investors should not solely rely on the information contained in the research documents and mustmake investment decisions based on their own investment objectives, risk profile and financialposition. The recipients of this material should take their own professional advice before actingon this information.Ken Research will not accept returns of reports once dispatched due to the confidentiality ofinformation provided in our reports. In case, a report qualify for return, we will issue a credit,minus shipping charges, of equal value to the original purchase price, toward a future purchase—no refunds. The decision about whether the product return can be accepted or not is solely at ourdiscretion. Any dispute will be subject to laws of India and exclusive jurisdiction of IndianCourts.No part of this manual or any material appearing may be reproduced, stored in or transmittedon any other Web site without written permission of Ken Research and any payments of aspecified fee. Requests to republish any material may be sent to us.
  • 33. 33© This is a licensed product of Ken Research and should not be copied