1© This is a licensed product of Ken Research and should not be copied
TABLE OF CONTENTS1.     Asia-Pacific E-commerce Industry Introduction2.     Asia-Pacific E-commerce Industry Market Size, ...
11.4.2.3. Financial Performance      11.4.3.   Yatra.com        11.4.3.1. Business Overview        11.4.3.2. Business Stra...
13.4.4.2. Busisness Strategy14.     India Online Financial Services Market Size, 2007-2012  14.1. India Online Financial S...
18.3.1. India Online Search Advertisement Market Segmentation by Industry, FY’2010-      FY’2012      18.3.2. India Online...
22.    India E-commerce Industry Macro Economic Factors  22.1.   Number of Internet Users in India, 2007-2017  22.2.   Num...
LIST OF FIGURESFigure 1: Asia-Pacific E-commerce Industry Market Size on the Basis of Transaction Size inUSD Billion, from...
Figure 16: India Online Non-travel Market Size on the Basis of Transaction Scale in USDMillion, 2007-2012Figure 17: India ...
Figure 32: India B2C Market Future Projections on the Basis of Transactional Scale in USDMillion, 2013-2017Figure 33: Indi...
Figure 48: India Electronic Retail Payment Market Segmentation on the Basis of Contribution inthe Value of Transaction in ...
LIST OF TABLESTable 1: Asia-Pacific B2B Market Segmentation on the Basis of Countries in USD Billion, 2007-2012Table 2: As...
Table 16: India Online Financial Services Market Segmentation Future Projection on the Basisof Transactional Scale in USD ...
Table 33: Correlation Matrix of the India Online Travel MarketTable 34: Regression Coefficients Output                    ...
ASIA-PACIFIC E-COMMERCE INDUSTRY MARKETSIZE, 2007-2012The Asia-Pacific e-commerce industry has been dominated by the Japan...
ASIA PACIFIC E-COMMERCE INDUSTRYSEGMENTATIONBY GEOGRAPHIES, 2007-2012In 2012, the Asia-Pacific e-commerce industry size wa...
Asia-Pacific E-commerce Industry Segmentation on the Basis of Contribution by Countriesin Percentage, 2007-2012  100.0%   ...
Asia-Pacific E-commerce industry Segmentation on the Basis of Contribution by Type ofBusiness Model in Percentage, 2007-20...
INDIA ONLINE B2B E-COMMERCE MARKET SIZE,FY’2010-FY’2012The Indian e-commerce industry has been segmented on the basis of t...
INDIA ONLINE B2B E-COMMERCE MARKETSEGMENTATION BY SIZE OF ENTERPRISE, FY2010-FY’2012                                      ...
INDIA ONLINE B2C E-COMMERCE MARKET SIZE, 2007-2012The influx of funds has acted as a catalyst for e-commerce companies in ...
INDIA ONLINE TRAVEL MARKET SEGMENTATION BY TYPES OFTRAVEL MODE, 2009-2012The online travel market has been segmented on th...
India Online Travel Market Segmentation on the Basis of Contribution by Mode of Traveland Other Online Travel Services in ...
India Online Non-travel Market Segmentation on the Basis of Contribution by OnlineServices Offered in Percentage, 2007-201...
Paid Music/ Video DownloadsMobile Games DownloadOthers Mobile Games SegmentOnline JobsMovie Hall Tickets and CD/DVD Rental...
Market Share of Major Players in India Online Retail Market on the Basis of UniqueVisitors in Million, July’ 2011-July’ 20...
INDIA PREFERRED ONLINE SERVICES MARKET SIZE,2007-2012INDIA PREFERRED ONLINE SERVICES MARKET FUTUREPROJECTIONS, 2013-2017  ...
India Preferred Online Services Segment Future Projection on the Basis of TransactionScale in USD Million, 2013-2017Other ...
Consumer DurablesInformation TechnologyFMCGEducationElectronic MediaPrint MediaTotal Online Display AdvertisementINDIA ONL...
INDIA ONLINE ADVERTISEMENT AND CLASSIFIEDS SPENDINGMARKET COMPETITVE LANDSCAPEIndia Online advertisement and Classifieds S...
India Online Payment Gateway Market Size on the Basis of Net Transaction Cost in USDMillion, 2007-2012              600.0 ...
DISCLAIMERThe research reports provided by Ken Research are for the personal information of theauthorized recipient and is...
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E-commerce industry growth led by rising awareness and inclining online population in India: Ken Research

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  1. 1. 1© This is a licensed product of Ken Research and should not be copied
  2. 2. TABLE OF CONTENTS1. Asia-Pacific E-commerce Industry Introduction2. Asia-Pacific E-commerce Industry Market Size, 2007-20123. Asai-Pacific E-commerce Industry 3.1. By Geographies, 2007-2012 3.2. By Business Model by B2B and B2C, 2007-20124. India E-commerce Industry Introduction5. India Online B2B E-Commerce Market Size, FY’2010-FY’20126. India Online B2B E-Commerce Market Segmentation by Size of Enterprise, FY2010-FY’20127. Market Share of Major Players in India Online B2B E-Commerce Market, FY’20128. India Online B2B E-Commerce Market Future Projections, FY’2013-FY’20179. India Online B2C E-Commerce Market Size, 2007-201210. India Online B2C E-Commerce Market Segmentation by Travel and Non-travel, 2007-201211. India Online Travel Market Size, 2007-2012 11.1. India Online Travel Market Segmentation by Types of Travel Mode, 2009-2012 11.2. India Online Travel Market Competitive Landscape 11.3. India Online Travel Market Future Projections, 2013-2017 11.4. India Online Travel Market Company Profile 11.4.1. Irctc.co.in 11.4.1.1. Business Overview 11.4.1.2. Business Strategy 11.4.1.3. Financial Performance 11.4.2. Makemytrip.com 11.4.2.1. Business Overview 11.4.2.2. Business Strategy 2 © This is a licensed product of Ken Research and should not be copied
  3. 3. 11.4.2.3. Financial Performance 11.4.3. Yatra.com 11.4.3.1. Business Overview 11.4.3.2. Business Strategy 11.4.3.3. Financial Performance12. India Online Non-Travel Market Size, 2007-2012 12.1. India Online Non-travel Market segmentation By Financial, Retail, Digital Downloads and Other Online Services, 2007-2012 12.2. India Online Non-Travel Market Future Projections, 2013-201713. India Online Retail Market Size, 2007-2012 13.1. India Online Retailing Market Segmentation by Type of Products, 2009-2012 13.2. Market Share of Major Players in Indian Online Retail Market, 2011-2012 13.3. India Online Retailing Market Future Projections, 2013-2017 13.4. India Online Retail Market Company Profile 13.4.1. Amazon.com India 13.4.1.1. Busisness Overview 13.4.1.2. Busisness Strategy 13.4.2. FlipKart.com 13.4.2.1. Business Overview 13.4.2.2. Business Strategy 13.4.2.3. Financial Performance 13.4.3. Snapdeal.com 13.4.3.1. Business Overview 13.4.3.2. Business Strategy 13.4.3.3. Financial Performance 13.4.4. Ebay India 13.4.4.1. Business Overview 3 © This is a licensed product of Ken Research and should not be copied
  4. 4. 13.4.4.2. Busisness Strategy14. India Online Financial Services Market Size, 2007-2012 14.1. India Online Financial Services Segmentation By Insurance Related, Fund Based and Online Financial Transactions, 2009-2012 14.2. India Online Financial Services Markets Competitive Landscape 14.3. India Online Financial Services Market Future Projections, 2013-201715. India Online Mobile and Digital Downloads Market Size, 2007-2012 15.1. India Online Mobile and Digital Downloads Market Segmentation, 2009-2012 15.2. India Online and Digital Downloads Market Future Projections, 2013-201716. India Preferred Online Services Market Size, 2007-2012 16.1. India Preferred Online Services Market Segmentation by Online Jobs, Movie Ticketing, Matrimonial, Classifieds, Food Delivery and Gaming Subscription, 2009-2012 16.2. India Preferred Online Services Market Competitive Landscape 16.3. India Preferred Online Services Market Future projections, 2013-201717. India Online B2C E-Commerce Market Future Outlook and Projections, 2013-2017 17.1. Cause and Effect Relationship between Dependent and Independent Variables in the India Online B2C Market18. India Online Advertisement and Classifieds Spending Market Size, FY’2007-FY’2012 18.1. India Online Advertisement and Classified Spending Market segmentation 18.1.1. By Type of Platform, FY2008-FY2012 18.1.2. By Type of Online Services, FY’2012 18.2. India Online Display Advertisement Market Size, FY’2008-FY’2012 18.2.1. India Online Display Advertisement Market Segmentation 18.2.1.1. By Industry, FY’2010-FY’2012 18.2.1.2. By Technology (Image, Flash, Video and Text Ads), FY’2012 18.2.2. India Online Display Advertisement Market Future Projections, FY’2013- FY’2017 18.3. India Online Search Advertisement Market Size, FY’2010-FY’2012 4 © This is a licensed product of Ken Research and should not be copied
  5. 5. 18.3.1. India Online Search Advertisement Market Segmentation by Industry, FY’2010- FY’2012 18.3.2. India Online Search Advertisement Market Future Projections, FY’2013- FY’2017 18.4. India Online Mobile Advertisement Market Size, FY’2011-FY’2012 18.4.1. India Online Mobile Advertisement Market Segmentation 18.4.2. India Online Mobile Advertisement Market Future Projections, FY’2013- FY’2017 18.5. India Online Advertisement and Classifieds Spending Market Competitve Landscape 18.6. India Online Advertisement and Classifieds Spending Market Future Projections, FY’2013-FY’201719. India Electric Retail Payment Market Size, FY’2007-FY’2012 19.1. India Online Payment gateway Market Size, 2007-2012 19.1.1. India Online Payment Gateway Market Segmentation, 2007-2012 19.1.2. India Online Payment Gateways Competitive Landscape 19.1.3. India Online Payment Gateway Market Future Projections, 2013-201720. SWOT Analysis of India E-commerce Industry Strengths Weaknesses Opportunities Threats21. India E-commerce Industry Trends and Developments 21.1. Online Trading in Capital Market 21.2. State Wise E-commerce in India 21.3. Increasing Number of Online Unique Visitors 21.4. Reliance on Cash-on-Delivery 21.5. Restricted Foreign Investments in the Indian Online B2C Market 21.6. Enhancing Mobile Phone Subscribers in India 5 © This is a licensed product of Ken Research and should not be copied
  6. 6. 22. India E-commerce Industry Macro Economic Factors 22.1. Number of Internet Users in India, 2007-2017 22.2. Number of Plastic Cards in India, FY’2007-FY’2017 22.3. Personal Disposable Income of India, FY’2007-FY’2017 22.4. Private Equity Investment in India, 2007-201723. Appendix 23.1. Market Definitions 23.2. Abbreviations 23.3. Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model (SPSS Analysis) Final Conclusion 23.4. Disclaimer 6 © This is a licensed product of Ken Research and should not be copied
  7. 7. LIST OF FIGURESFigure 1: Asia-Pacific E-commerce Industry Market Size on the Basis of Transaction Size inUSD Billion, from 2007-2012Figure 2: Asia-Pacific E-commerce Industry Segmentation on the Basis of Contribution byCountries in Percentage, 2007-2012Figure 3: Asia-Pacific E-commerce industry Segmentation on the Basis of Contribution by Typeof Business Model in Percentage, 2007-2012Figure 4: India B2B Market Size on the Basis of Net Revenue in USD Million, FY’2010-FY’2012Figure 5: India B2B Market Segmentation on the Basis of Contribution by the Size of Enterprisein Percentage, FY’2010-FY’2012Figure 6: Market share of Major Players in India Online B2B Market on the Basis of Revenue inPercentage, FY’2012Figure 7: India Online B2B Market Future Projections on the Basis of Net Revenue in USDMillion, FY’2013-FY’2017Figure 8: India Online B2C Market Size on the basis of Transaction Scale in USD Million, 2007-2012Figure 9: India Online B2C Market Segmentation on the Basis of Contribution by Online Traveland Non-travel Market in Percentage, 2007-2012Figure 10: India Online Travel Market Size on the Basis of transaction Scale in USD Million,2007-2012Figure 11: India Online Travel Market Future Projections on the Basis of Transaction Scale inUSD Million, 2013-2017Figure 12: Irctc.com Financial Performance on the Basis of Annual Revenue from E-Ticketing inUSD Million, FY’2007-FY’2012Figure 13: Irctc.com Operational Performance on the Basis of Number of Tickets Booked Onlinein Million, FY’2007-FY’2012Figure 14: Makemytrip.com Financial Performance on the Basis of Annual Revenue in USDMillion, FY’2008-FY’2012Figure 15: Yatra.com Financial Performance on the Basis of Annual Revenue in USD Million,from FY’2010-FY’2012 7 © This is a licensed product of Ken Research and should not be copied
  8. 8. Figure 16: India Online Non-travel Market Size on the Basis of Transaction Scale in USDMillion, 2007-2012Figure 17: India Online Non-travel Market Segmentation on the Basis of Contribution by OnlineServices Offered in Percentage, 2007-2012Figure 18: India Online Non-travel market Future Projections on the Basis of transaction Scale inUSD Million, 2013-2017Figure 19: India Online Retail Market Size on the Basis of Transaction Scale in USD Million,2007-2012Figure 20: India Online Retailing Market Segmentation on the Basis of Contribution by Type ofProducts in Percentage, 2009-2012Figure 21: India Online Retail Market Future Projections on the Basis of Transaction Scale inUSD Million, 2013-2017Figure 22: Flipkart.com Financial Performance on the Basis of Online Sales Revenue andGrowth Rate in USD Million and Percentage, from FY’2009-FY’2012Figure 23: Snapdeal.com Financial Performance on the Basis of Revenue in USD Million, fromFY’2011-FY’2012Figure 24: India Online Financial Services Market Size on the Basis of Transaction Scale inUSD Million, 2007-2012Figure 25: India Online Financial Services Market Segmentation on the Basis of Contribution byType of Financial Transaction in Percentage, 2009-2012Figure 26: India Online Financial Services Market Future Projections on the basis of TransactionScale in USD Million, 2013-2017Figure 27: India Online Mobile and Digital Downloads Market Size on the Basis of TransactionScale in USD Million, 2007-2012Figure 28: India Online Mobile and Digital Downloads Market Future Projections on the Basisof Transaction Scale in USD Million, 2013-2017Figure 29: India Preferred Online Services Market Size on the Basis of Transaction Scale inUSD Million, 2007-2012Figure 30: India Preferred Online Services Market Future Projections on the Basis of TransactionScale in USD Million, 2013-2017Figure 31: India Preferred Online Services Segment Future Projection on the Basis ofTransaction Scale in USD Million, 2013-2017 8 © This is a licensed product of Ken Research and should not be copied
  9. 9. Figure 32: India B2C Market Future Projections on the Basis of Transactional Scale in USDMillion, 2013-2017Figure 33: India Online Advertisement and Classifieds Market Size on the Basis of Expenditurein USD Million, FY’2007-FY’2012Figure 34: India Online Advertisement and Classifieds Spending Market Segmentation on theBasis of Contribution by the Type of Platforms in Percentage, FY’2008-FY’2012Figure 35: India Online Advertisement and Classifieds Spending Market Segmentation on theBasis of Ependiture by the Type of Platforms in USD Million, FY’2008-FY’2012Figure 36: India Online Advertisement and Classifieds Spending Market Segmentation on theBasis of Contribution by Type of Online Service in Percentage, FY’2012Figure 37: India Online Display Advertisement Market Size on the Basis of Expenditure in USDMillion, FY’2008-FY’2012Figure 38: India Online Display Advertisement Market Segmentation on the Basis ofContribution by the Type of Technology in Percentage, FY’2012Figure 39: India Online Display Advertisement Market Future Projections on the Basis ofExpenditure in USD Million, FY’2013-FY’2017Figure 40: India Online Search Advertisement Market Size on the Basis of Expenditure in USDMillion, FY’2010-FY’2012Figure 41: India Online Search Advertisement Market Future Projections on the Basis ofExpenditure in USD Million, FY’2013-FY’2017Figure 42: India Online Mobile Advertisement Market Size on the Basis of Expenditure in USDMillion, FY’2011-FY’2012Figure 43: India Online Mobile Advertisement Market Segmentation on the Basis ofContribution by Type of Technology in Percentage, FY’2012Figure 44: India Online Mobile Advertisement Market Future Projections on the Basis ofExpenditure in USD Million, FY’2013-FY’2017Figure 45: India Online Advertisement Market Future Projections on the Basis of Expenditure onAdvertisement in USD Million, FY’2013-FY’2017Figure 46: India Online Retail Payment Market Size on the Basis of Transaction in Value andVolume Terms in Million and USD Billion, FY’2007-FY’2012Figure 47: India Electronic Retail Payment Market Segmentation on the Basis of Contribution inthe Volume of Transaction in Percentage, FY’2007-FY’2012 9 © This is a licensed product of Ken Research and should not be copied
  10. 10. Figure 48: India Electronic Retail Payment Market Segmentation on the Basis of Contribution inthe Value of Transaction in Percentage, FY’2007-FY’2012Figure 49: India Online Payment Gateway Market Size on the Basis of Net Transaction Cost inUSD Million, 2007-2012Figure 50: India online Payment Gateway Market Segmentation on the Basis of Contribution ofOnline Payments in Travel and Non-Travel Market in Percentage, 2007-2012Figure 51: India Online Payment Gateway Future Projections on the Basis of Transaction Cost inUSD Million, 2013-2017Figure 52: Number of Internet Users Segmentation in India on the Basis of Contribution byRegion in Percentage, 2007-2011Figure 53: India Cash-on-Delivery Transactions Market Size in USD Million, 2007-2012Figure 54: Mobile Phone Subscribers in India on the Basis of Number of Subscriptions inMillion Units, 2007-2012Figure 55: Total Number of Internet Users in India in Million Users, 2007-2017Figure 56: Total Number of Plastic Cards in India on the Basis of Cards Outstanding in Million,FY’2007-FY’2017Figure 57: Private Equity Investment in E-Commerce Industry in India in USD Million, 2007-2017 10 © This is a licensed product of Ken Research and should not be copied
  11. 11. LIST OF TABLESTable 1: Asia-Pacific B2B Market Segmentation on the Basis of Countries in USD Billion, 2007-2012Table 2: Asia-Pacific B2C Market Segmentation on the Basis of the Countries in USD Billion,2007-2012Table 3: India Online Travel Market Segmentation on the Basis of Types of Travel Mode andOther Online Travel Services in USD Million, 2009-2012Table 4: India Online Travel Market Segmentation on the Basis of Contribution by Mode ofTravel and Other Online Travel Services in Percentage, 2007-2012Table 5: India Online Travel Competitive Landscape on the Basis of Reach in Percentage, July2012Table 6: Competitive Landscape of Major Players in India Online Travel market on the Basis ofRevenue in USD Million, FY’2008-FY’2012Table 7: Makemytrip.com Major Deals in Company Evolution on the Basis of Deal Value andDeal Stake in USD Million and PercentageTable 8: Yatra.com Private Equity Investments in Company Evolution on the Basis of Del Valueand Deal Stake in USD Million and PercentageTable 9: Yatra.com Major Deals in Company Evolution on the Basis of Deal Value and DealStake in USD Million and PercentageTable 10: India Online Non-travel Market Segmentation on the Basis of Online Services Offeredin USD Million, 2007-2012Table 11: India Online Non-travel Market Segmentation on the Basis of Contribution by OnlineServices Offered in Percentage, 2007-2012Table 12: Market Share of Major Players in India Online Retail Market on the Basis of UniqueVisitors in Million, July’ 2011-July’ 2012Table 13: Market Share of Major Players in Online Retail Market on the Basis of Contribution inthe Overall Unique Visitors in Percentage, July’ 2011-July’ 2012Table 14: India Online Retail Market Segments Future Projections on the Basis of TransactionValue in USD Million, 2013-2017Table 15: India Online Financial Services Market Competitive Landscape on the Basis ofBusiness Overview, Key Business Segments and Key development 11 © This is a licensed product of Ken Research and should not be copied
  12. 12. Table 16: India Online Financial Services Market Segmentation Future Projection on the Basisof Transactional Scale in USD Million, 2013-2017Table 17: India Online Mobile and Digital Downloads Market Segmentation on the Basis ofContribution by Type of Online Services in Percentage, 2009-2012Table 18: India Online Mobile and Digital Download Market Segments Future Projections on theBasis of Transaction Scale in USD Million, 2013-2017Table 19: India Preferred Online Services Market Segmentation on the Basis of Contribution byType of Services in Percentage, 2009-2012Table 20: Competitive Landscape of Major Players (Naukri, Monster, Times Jobs) in IndiaOnline Jobs Market on the Basis of Business Overview, Segments and Key DevelopmentTable 21: India Online Real Estate Market Competitive Landscape on the Basis of BusinessOverview, Segments and Key DevelopmentsTable 22: India Online Matrimonial Market Competitive Landscape on the Basis of BusinessOverview, Segments and Key DevelopmentsTable 23: India B2C Market Cause and Effect Relationship between Dependent and IndependentVariablesTable 24: India Online Display Advertisement Market Segmentation on the Basis ofContribution by Type of Industry in Percentage, FY’2010-FY’2012Table 25: India Online Display Advertisement Market Segmentation on the Basis of Expenditureby Type of Industry in USD Million, FY’2010-FY’2012Table 26: India Online Search Advertisement Market Segmentation on the Basis of Contributionby Industry in Percentage, FY’2010-FY’2012Table 27: India Online Search Advertisement Market Segmentation on the Basis of Expenditureby Industry in USD Million, FY’2010-FY’2012Table 28: India Online advertisement and Classifieds Spending Market Competitive Landscapeon the Basis of Business Overview, Segments and Key DevelopmentsTable 29: India Online Payment Gateways Competitive Landscape on the Basis of BusinessOverview, Key Business Segments, Business Strategy and Key DevelopmentsTable 30: India Online Trading in Capital Market, FY’2007-FY’2012Table 31: India Number of Unique Visitors and Active Users on the Basis of Online Travel,Online B2C Market and E-commerce Industry in Million Units, from June 2010-July 2011Table 32: Personal Disposable Income in India in USD Million, FY’2007-FY’2017 12 © This is a licensed product of Ken Research and should not be copied
  13. 13. Table 33: Correlation Matrix of the India Online Travel MarketTable 34: Regression Coefficients Output 13 © This is a licensed product of Ken Research and should not be copied
  14. 14. ASIA-PACIFIC E-COMMERCE INDUSTRY MARKETSIZE, 2007-2012The Asia-Pacific e-commerce industry has been dominated by the Japanese internet commerceeconomy. The Asia-Pacific e-commerce industry has showcased an average growth rate of ~% y-o-y from 2007-2012. In 2009, the Asia-Pacific industry had witnessed a decline of ~% due to thedecline in the growth of the Japanese e-commerce industry by ~% y-o-y……However, the industry recovered in the following years, showcasing a growth of ~% and ~%growth in 2011 and 2012 respectively due to overall economical growth. The growth in theeconomy was due to the improvement in an increase in the consumer spending on goods andservices and by increasing the demand for online goods and services.Figure: Asia-Pacific E-commerce Industry Market Size on the Basis of Transaction Size inUSD Billion, from 2007-2012 5,000.0 4,500.0 4,000.0 3,500.0USD Billion 3,000.0 2,500.0 2,000.0 1,500.0 1,000.0 500.0 0.0 2007 2008 2009 2010 2011 2012 14 © This is a licensed product of Ken Research and should not be copied
  15. 15. ASIA PACIFIC E-COMMERCE INDUSTRYSEGMENTATIONBY GEOGRAPHIES, 2007-2012In 2012, the Asia-Pacific e-commerce industry size was USD ~ billion of which Japancontributed USD ~ billion. The Japanese industry had declined by 2.0% y-o-y. The reason for thelow growth rate was the Great East Japan Earthquake in March 2011. The earth quake hadcaused a mass destruction of public infrastructure, disrupting the telecommunication network ofthe country, thus causing a decline in the overall internet commerce of the country. Followingthe earthquake in Japan, the major Japanese B2C e-commerce players experienced a decline inrevenue. In 2010, the number of Internet users reached approximately 100 million in Japanwhich corresponds to 80.0% of the population. In 2010, 85.0% of Japanese mobile subscribershad an internet data plan which complements the fact that 20.0% of e-commerce sales were viamobile in Japan.… The Chinese e-commerce industry was further supported by government and other institutionswhich had invested significant amount of money and manpower in the construction oftelecommunication network infrastructure and the establishment of information service platformto meet people’s need for internet access. The growing usage of 3G technology also facilitatedthe use of mobile phone as a network terminal leading to an added support to the industry.The Thai e-commerce industry had declined by ~% in 2011 from USD 19.5 billion in 2010 dueto the decline in the online B2G market… 15 © This is a licensed product of Ken Research and should not be copied
  16. 16. Asia-Pacific E-commerce Industry Segmentation on the Basis of Contribution by Countriesin Percentage, 2007-2012 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% In Percentage 40.0% 30.0% 20.0% 10.0% 0.0% 2007 2008 2009 2010 2011 2012 Japan China South Korea Thailand IndiaBY BUSINESS MODEL BY B2B AND B2C, 2007-2012In the overall Asia-Pacific e-commerce industry, online B2B market’s contribution has been thehighest at ~% in 2012. The market for online B2B has amplified at a CAGR of ~% from USD ~billion in 2007 to USD ~ billion in 2012. The overall Asia-Pacific market has showcased a veryheterogeneous development in terms of Internet and B2C e-commerce. In Japan and SouthKorea, the wide use of internet led to the spur in online B2C e-commerce revenue. The range ofpopular product categories varies widely from books to consumer electronics. In China, internetpenetration was rather low, showcasing growth potential for e-commerce industry on a whole. Inthe overall Asia-Pacific online B2C market China had the highest contribution of 54.6%followed by Japan, contributing 31.5% in 2012.In 2010, the number of internet users in South Korea had rose to more than 35 million……In the online B2B market of the region, Japan has the highest contribution of ~% in 2012. TheJapanese B2B sector had exploited the efficiencies arising in the supply chain due to use ofinternet technologies. The online introduction of internet in the B2B market had led to businessescapitalizing on the inefficiencies of traditional supply chains and internal operations, as well asimperfect competition. 16 © This is a licensed product of Ken Research and should not be copied
  17. 17. Asia-Pacific E-commerce industry Segmentation on the Basis of Contribution by Type ofBusiness Model in Percentage, 2007-2012 100.0% 95.0% 90.0% 85.0% 80.0% in Percentage 75.0% 70.0% 65.0% 60.0% 55.0% 50.0% 2007 2008 2009 2010 2011 2012 B2B Market B2C MarketAsia-Pacific B2B Market Segmentation on the Basis of Countries in USD Billion, 2007-2012Countries 2007 2008 2009 2010 2011 2012JapanSouth KoreaChinaThailandTotalAsia-Pacific B2C Market Segmentation on the Basis of the Countries in USD Billion, 2007-2012Countries 2007 2008 2009 2010 2011 2012ChinaJapanSouth KoreaIndiaThailandTotal 17 © This is a licensed product of Ken Research and should not be copied
  18. 18. INDIA ONLINE B2B E-COMMERCE MARKET SIZE,FY’2010-FY’2012The Indian e-commerce industry has been segmented on the basis of the type of the businessmodel in which the online B2C market contributed a larger proportion of share in the overallindustry…The growth of the B2B online marketplace and the innovation in internet related technologieshas led to the emergence of new business models for the small and the medium enterprises……The online B2B market size has been estimated on the bases of the revenue generated fromonline transaction taking place in the industry. The market has showcased an average y-o-ygrowth of ~% from FY’2010 to FY’2012. The increase in the market was on the basis ofimprovement in the supply chain product visibility and reduced inventory costs. The cost ofprocuring goods had declined, complemented with fewer ordering errors due to an efficient andstreamlined approval process. Additionally, increasing awareness about the online B2B marketin the country has led to a decline.India B2B Market Size on the Basis of Net Revenue in USD Million, FY’2010-FY’2012 400.0 350.0 300.0USD Million 250.0 200.0 150.0 100.0 50.0 0.0 FY2010 FY2011 FY2012 18 © This is a licensed product of Ken Research and should not be copied
  19. 19. INDIA ONLINE B2B E-COMMERCE MARKETSEGMENTATION BY SIZE OF ENTERPRISE, FY2010-FY’2012 A survey of 728 micro and small businesses with In 2011, the country had more than 26 less than 100 employees and annual turnover less million MSME’s and the sector has been than INR ~ crore from 8 cities in the country was growing at a CAGR of 12.0%-13.0%. The conducted to analyze the barriers and explore contribution of the micro and small existing and future solutions in the online B2B enterprises has increased on account of growing awareness among the buyers and Market.... the SME’s enterprise owners …Additionally, the demographic transition of thecountry has also resulted in the increase in the contribution of the small and micro enterprises.With more number of micro and small enterprise entrepreneurs in the younger age group, the useof internet platform for generating sales had amplified. The declining prices for laptops andpersonal desktops had also amplified the use of the internet for business transactions.Additionally, the adoption rate of internet among the micro and small enterprises also dependedupon the type of industry. Automotive, consumer goods and computer industries had the topadoption rates of ~%-~%. Other sectors such as pharmaceuticals, metal, textile, agriculturalproducts, chemicals and telecommunications were reported to have adoption rates of ~%-~%.India B2B Market Segmentation on the Basis of Contribution by the Size of Enterprise inPercentage, FY’2010-FY’2012 100.0% 90.0% 80.0% 70.0% 60.0% in Percentage 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% FY2010 FY2011 FY2012 Micro Enterprises Small Enterprises Medium Enterprises 19 © This is a licensed product of Ken Research and should not be copied
  20. 20. INDIA ONLINE B2C E-COMMERCE MARKET SIZE, 2007-2012The influx of funds has acted as a catalyst for e-commerce companies in India. Positiverepercussions such as dominance in areas of marketing and promotions, up scaling of businessmodels and improvement in technology, efficient customer support and satisfaction, economiesof scale and some other factors has been driving the Indian online B2C market. Online retailingor e-tailing accounts for about ~% share of the INR ~ crore industry leading the forefront of therapid growth.The Indian B2C market has high growth during the period under review with a CAGR growth of~% from 2007-2012…... It is India’s largest e-commerce company with a turnover of INR ~ million in 2011 making thewebsite the most successful e-commerce business model in the online travel market.Another factor for the growth of the B2C market was that most of the global and popular brandstores were not located in the tier 2 and tier 3 cities, forcing people to shop online. Additionallythe increase in the personal disposable income with the middle class population of India due tothe growth of small and middle enterprises, increasing foreign direct investments and the entry ofmultinational companies in the country has led to the increase in online spending on goods andservices by the consumers.India Online B2C Market Size on the basis of Transaction Scale in USD Million, 2007-2012 16,000.0 14,000.0 12,000.0USD Million 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2007 2008 2009 2010 2011 2012 20 © This is a licensed product of Ken Research and should not be copied
  21. 21. INDIA ONLINE TRAVEL MARKET SEGMENTATION BY TYPES OFTRAVEL MODE, 2009-2012The online travel market has been segmented on the basis of domestic and international airticket, railway tickets, online hotel bookings, bus ticketing and tour packages.es. Among these,the contribution of railways was ~%, highest for the year 2012 followed by domestic air ticketswith a contribution of 31.3%. However, the contribution of domestic air tickets was highest at~% followed by ~% by railways in 2009. The reason for the increase in contribution by therailways and the decline in the contribution of domestic air tickets was the increase in the pricesof the domestic air fares due to which the demand for railways travel increased……On the other hand, the high growth (~% y-o-y in 2011) of the international airways tickets wasbecause of the decline in the airways fares for international flights and the reduction in the taxeson these tickets.In 2011, the online hotel booking market has witnessed high growth in terms of transactionalscale with a growth of ~%. Additionally, the contribution of online tour packages has alsoincreased from ~% in 2009 to ~% in 2012. The high growth in both of these segments wasbecause some of the travel ticketing portals had started diversifying into online hotel bookingsand also introduced packages offering discounts on hotel bookings with the purchase of ticketsand other travel services.India Online Travel Market Segmentation on the Basis of Types of Travel Mode and OtherOnline Travel Services in USD Million, 2009-2012Online Travel market segmentation (in USD Million) 2009 2010 2011 2012Domestic Air TicketsRailway TicketsInternational Air TicketsHotel BookingsBus TicketsTour Packages/Travel InsuranceTotal Online Travel 21 © This is a licensed product of Ken Research and should not be copied
  22. 22. India Online Travel Market Segmentation on the Basis of Contribution by Mode of Traveland Other Online Travel Services in Percentage, 2007-2012Online Travel market segmentation (in USD Million) 2009 2010 2011 2012Domestic Air TicketsRailway TicketsInternational Air TicketsHotel BookingsBus TicketsTour Packages/Travel InsuranceTotal Online TravelINDIA ONLINE NON-TRAVEL MARKET SEGMENTATION BYFINANCIAL, RETAIL, DIGITAL DOWNLOADS AND OTHERONLINE SERVICES, 2007-2012The online non-travel industry has been segmented into four online services, online retail, onlinefinancial services, online digital downloads and other online services of which the contributionof online financial services has been the highest at ~% in 2012 followed by the online retailingwith a contribution of ~%. The highest growth had been witnessed by the other online serviceson account of an increase in the market of online B2C classifieds on real estate and carclassifieds as well as the growth in the online job classifieds segment……Thus people have started to purchase products online due to convenience. The online shoppingportals had introduce exchange and refund services and improved on product delivery whichfurther enhanced the consumer confidence thereby leading to increase in online shopping andretail. 22 © This is a licensed product of Ken Research and should not be copied
  23. 23. India Online Non-travel Market Segmentation on the Basis of Contribution by OnlineServices Offered in Percentage, 2007-2012 100.0% 90.0% 80.0% 70.0% 60.0% in Percentage 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2007 2008 2009 2010 2011 2012 Online Financial Services Online Retail Online Digital Downloads Other Online ServicesIndia Online Non-travel Market Segmentation on the Basis of Online Services Offered inUSD Million, 2007-2012Non-travel Market Segmentation 2009 2010 2011 2012Computers, Accessories and PeripheralsCameras and MobilesPersonal Items (Apparels, Jewellery and others)Electronic DurablesHome and Kitchen AppliancesOther Products (Toys, Gifts, Flowers)Insurance and Related ServicesFund-based Transactions (such as Utility Bills)Online Transactions for financial servicesRingtone/ Wallpapers /Pictures DownloadPre-paid Recharge/ Post-paid Bill PaymentSoftware’s and Utility Applications for Mobiles 23 © This is a licensed product of Ken Research and should not be copied
  24. 24. Paid Music/ Video DownloadsMobile Games DownloadOthers Mobile Games SegmentOnline JobsMovie Hall Tickets and CD/DVD RentalsOnline Matrimonial/DatingOther B2C classifieds (Cars, Real Estate)Online Food DeliveryOnline Gaming SubscriptionOnline Non-travel MarketMARKET SHARE OF MAJOR PLAYERS IN INDIAN ONLINE RETAILMARKETAccording to rough estimates, there are close to 400 non-travel independent online retailers thatare active in the Indian e-commerce industry. In the last two years from 2010, the non-travelportals in India have received funding of approximately USD ~ million. Out of whichapproximately ~% of this funding was invested in just four major groups namely, FlipKart.com,Smile Group, SnapDeal.com and Myntra.com. These four groups had together secured a fundingof USD ~ million accounting for ~% of the total estimated investment in non-travel e-commercein the last two years……Fashionandyou.com has received a funding of USD ~million, dealsandyou.com received afunding of USD ~million and bestylish.com received funds amounting to USD ~million whilefreecultr.com received USD ~million. The groups new venture, juvalia.in (juvalia and you) hasreceived funding of USD ~million.Snapdeal.com has started its operations in 2010 as a daily deal site but evolved to a full-servicesonline retailing company and has raised a total of USD 52.0 million funds. The company had amarket share of 15.4% in July’2012 in the overall unique visitors in the online retail market ofIndia. On the other hand, Mumbai-based myntra.com has secured a total funding of USD 39.0million… 24 © This is a licensed product of Ken Research and should not be copied
  25. 25. Market Share of Major Players in India Online Retail Market on the Basis of UniqueVisitors in Million, July’ 2011-July’ 2012Major Players in Online Retail Market (in Million July’ October’ January’ April’ July’Unique Visitors) 2011 2011 2012 2012 2012Amazon SitesFlipkart.comSnapdeal.comJabong.comMyntra.comHomeshop18.comEbay.com India*OthersTotalMarket Share of Major Players in Online Retail Market on the Basis of Contribution in theOverall Unique Visitors in Percentage, July’ 2011-July’ 2012Major Players in Online Retail Market (in July’ October’ January’ April’ July’Percentage Contribution) 2011 2011 2012 2012 2012Amazon SitesFlipkart.comSnapdeal.comJabong.comMyntra.comHomeshop18.comEbay.com India*OthersTotal 25 © This is a licensed product of Ken Research and should not be copied
  26. 26. INDIA PREFERRED ONLINE SERVICES MARKET SIZE,2007-2012INDIA PREFERRED ONLINE SERVICES MARKET FUTUREPROJECTIONS, 2013-2017 The preferred online services market is expected to The market for the online jobs is expected to increase by ~% annually increase at a CAGR of ~% from 2013-2017. The to reach USD ~ million in 2016 and market growth is expected to be driven by the increase The online movie ticketing market in the internet users in India along with the is expected to grow at an average rate of ~% from 2013-2017 consolidations among the e-commerce players in the Indian market as the consolidated larger players willprovide better online services at a very competitive price by taking the advantage of largerconsumer base as compared to the small and medium players……Also these portals have setup safety measures to check for fake profiles and does abackground check on their profile. Thus, results in an increase in the number of peopleregistering on these portals.The online movie ticketing market is expected to grow at an average rate of ~% from 203-2017.The contribution of the segment will decline from ~% in 2012 to ~% in 2017 due to a more thanproportionate increase in the contribution of online job and online B2C classifieds on cars andreal estate…India Preferred Online Services Market Future Projections on the Basis of TransactionScale in USD Million, 2013-2017 2,500.0 2,000.0USD Million 1,500.0 1,000.0 500.0 0.0 2013 2014 2015 2016 2017 26 © This is a licensed product of Ken Research and should not be copied
  27. 27. India Preferred Online Services Segment Future Projection on the Basis of TransactionScale in USD Million, 2013-2017Other Online Services Market Segmentation (in USD Million) 2013 2014 2015 2016 2017Online JobsMovie Hall Tickets and CD/ DVD RentalsOnline Matrimonial/ DatingOther B2C Classifieds (Cars, Real Estate)Online Food DeliveryOnline Gaming SubscriptionINDIA ONLINE DISPLAY ADVERTISEMENT MARKET SEGMENTATIONBY INDUSTRY, FY’2010-FY’2012The major three industries in FY’2012 contributing to online display ads were travel, Auto andtelecommunication with a share of ~%, ~% and ~% respectively. FMCG online-spent hasregistered a growth of ~% in FY’2012, second to telecommunication spending which has grownby ~%. The contribution of BFSI industry spending on online advertisement has declined from~% in FY’2008 to ~% in FY’2012…India Online Display Advertisement Market Segmentation on the Basis of Contribution byType of Industry in Percentage, FY’2010-FY’2012Online Display Advertisement Market Segmentation (in Percentage FY’2010 FY’2011 FY’2012Contribution)TravelBFSITelecomAutoOnline PublishersOthers 27 © This is a licensed product of Ken Research and should not be copied
  28. 28. Consumer DurablesInformation TechnologyFMCGEducationElectronic MediaPrint MediaTotal Online Display AdvertisementINDIA ONLINE MOBILE ADVERTISEMENT MARKET SIZE,FY’2011-FY’2012Smart phones have revolutionized the use of mobile phones with easy to access internet facility,the ability to send and receive emails and other internet related services. However, they havecreated an entirely new method of advertising known as online mobile advertising. This conceptin India has grown and expanded considerably over the past one year and continues to grow. Theonline mobile advertisement market in India has grown by ~% in FY’2012…India Online Mobile Advertisement Market Size on the Basis of Expenditure in USDMillion, FY’2011-FY’2012 23.0 22.0 21.0 USD Million 20.0 19.0 18.0 17.0 FY2011 FY2012 28 © This is a licensed product of Ken Research and should not be copied
  29. 29. INDIA ONLINE ADVERTISEMENT AND CLASSIFIEDS SPENDINGMARKET COMPETITVE LANDSCAPEIndia Online advertisement and Classifieds Spending Market Competitive Landscape onthe Basis of Business Overview, Segments and Key DevelopmentsMajor Players Business Overview Key Business Segments Key Developments         Ozone MediaSolutionsPrivate LimitedINDIA ONLINE PAYMENT GATEWAY MARKET SIZE, 2007-2012 The online payment gateway market has increased at User friendly procedure, a smooth a CAGR of 52.9% from 2007-2012. The market has e-commerce experience, grown on account of the increase in the number of complemented by prompt customer support has been the major driving online users and consumer confidence in making factors for the online payment online payment because of the secure safety measures gateway market offered by the online payment gateways and the augmented use of credit/ debit cards and internetbanking for making online payments. Additionally, user friendly procedure, a smooth e-commerce experience, complemented by prompt customer support has been the major drivingfactors for the online payment gateway market… 29 © This is a licensed product of Ken Research and should not be copied
  30. 30. India Online Payment Gateway Market Size on the Basis of Net Transaction Cost in USDMillion, 2007-2012 600.0 500.0 400.0USD Million 300.0 200.0 100.0 0.0 2007 2008 2009 2010 2011 2012 30 © This is a licensed product of Ken Research and should not be copied
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