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Women apparel and footwear category has grown dynamically over the years on account of wide variety of products available, increasing penetration of women in the working population in Brazil, growth of different channels of media, inclining prevalence of foreign brands as well as the augment in latest fashion trends in the market. Addtionally, in a gamut of clothing and footwear categories such as leather and plastic shoes, women’s shoes are relatively expensive than men's footwear. This has enabled women footwear apparels and footwear market to accumulate more revenues compared to other categories.
The number of working women will continue to increase in the coming years, which in-turn will drive the demand for apparels and footwears, particularly from women belonging to the corporate sector. Also, the fashion conscious nature of women in Brazil will also help the growth in the sales of several clothing and footwear products. On the back of aforementioned factors, the market for women apparel and footwear will continue to be more than that of the sales from men products. Brazil apparel and footwear market revenues have increased from USD ~ million in 2006 at a CAGR of 9.3% to USD ~million. Sales of clothing and shoes products on the online channel are expected to augment the revenues from the apparel and footwear industry in the coming years. In 2012, the online mode of distribution of sporting equipments contributed ~% to the overall consumer purchases in Brazil.
According to the research report “Brazil Apparel And Footwear Market Outlook to 2017” by Ken Research, the Brazil apparel and footwear market would grow at a considerable CAGR, exceeding USD 154,251.6 million by 2017 due to a higher contribution from the sales of women products in the coming years.
“While rising disposable incomes, soaring population and increase textile and cotton consumption will result in increased spending on apparel and footwear in Brazil, the growth of broadband will most likely change the distribution pattern of apparel and footwear in Brazil”, according to the Research Analyst, Ken Research.
The report provides detailed overview on the apparel and footwear market of the various aspects such as the market size, segments, future outlook and market shares of major players in Brazil which helps the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years.
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