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TABLE OF CONTENTS
1.

Brazil Apparel and Footwear Market Introduction
1.1.

2.

Brazil Apparel and Footwear Market Segment...
8.1.

Footwear Imports By Country, 2009-2012

8.2.

Footwear Exports By Country, 2009-2012

8.3.

Footwear Imports and Exp...
Partnerships with Leading Global Players
Key Focus on Athletic Apparel and Footwear Products
12.3.

Adidas

12.3.1.

Compa...
Expanding Buisness Overseas
13.

Brazil Apparel and Footwear Market Future Outlook
13.1. Cause and Effect Relationship bet...
LIS T OF F IGURES
Figure 1: Brazil Apparel and Footwear Market Size on the Basis of Revenues in USD Million,
2006-2012
Fig...
Figure 19: Brazil Footwear Market Segmentation on the Basis of Revenues by Age of the
Consumers in Percentage, 2011-2012
F...
LIS T OF TABLES
Table 1: Brazil Apparel and Footwear Market Growth Rate in Percentage, 2006-2012
Table 2: Brazil Apparel a...
Table 22: CIA Hering Financials in USD, 2011-2012
Table 23: CIA Hering Brands and Their Key Product Areas
Table 24: Cause ...
BRAZIL APPAREL AND FOOTWEAR MARKET SIZE, 2006-2012

Brazil apparel and footwear market has showcased an upward thrust in t...
BRAZIL AP P AREL AND F OOTWEAR MARKET
SEGMENTATION, 2006-2012

BY PRODUCT, 2006-2012

On the basis of the product categori...
BRAZIL APPAREL MARKET SIZE

BY VALU E, 2006-2012

Brazil apparel market, which is highly driven by the personal expenditur...
BY END USER (MEN, WOMEN AND CHILDREN APPAREL), 20062012

On the basis of end users, the Brazil apparel market has been seg...
Table: Brazil Apparel Market Segmentation on the Basis of Purchases by End User in USD
Million, 2006-2012
Category

2006

...
Figure: Brazil Women Apparel Market Size on the Basis of Revenues in USD million, 20062012
30,000.0
25,000.0

USD Million
...
Figure: Brazil Footwear Market Size on the Basis of Revenues in USD Million, 2006-2012
14,000.0
12,000.0
9,460.0

USD Mill...
100.0%
90.0%

21.0%

80.0%
70.0%

20.2%

Percentage

60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2011

2012

Women

Kid

Men
...
The athletic apparel and footwear market clocked revenues of USD ~ million in 2012, growing
from USD ~ million in 2011. Th...
BRAZIL ATHLETIC APPAREL AND FOOTWEAR MARKET
SEGMENTATION, 2006-2012

BY APP AREL AND FOO TW EAR

The Brazil market for spo...
Sporting goods stores have historically collected the maximum revenues amongst the various
channels of distribution for sp...
international companies in Brazil apparel and footwear market contributed ~% to the overall
sales in 2012.

Figure: Brazil...
witnessed in Brazil in the past few years with approximately ~% of the population residing in
urban areas in 2012. Heavy d...
The information provided in the research documents is from publicly available data and other
sources, which are reliable. ...
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Brazil Apparel And Footwear Market Research Report

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Women apparel and footwear category has grown dynamically over the years on account of wide variety of products available, increasing penetration of women in the working population in Brazil, growth of different channels of media, inclining prevalence of foreign brands as well as the augment in latest fashion trends in the market. Addtionally, in a gamut of clothing and footwear categories such as leather and plastic shoes, women’s shoes are relatively expensive than men's footwear. This has enabled women footwear apparels and footwear market to accumulate more revenues compared to other categories.
The number of working women will continue to increase in the coming years, which in-turn will drive the demand for apparels and footwears, particularly from women belonging to the corporate sector. Also, the fashion conscious nature of women in Brazil will also help the growth in the sales of several clothing and footwear products. On the back of aforementioned factors, the market for women apparel and footwear will continue to be more than that of the sales from men products. Brazil apparel and footwear market revenues have increased from USD ~ million in 2006 at a CAGR of 9.3% to USD ~million. Sales of clothing and shoes products on the online channel are expected to augment the revenues from the apparel and footwear industry in the coming years. In 2012, the online mode of distribution of sporting equipments contributed ~% to the overall consumer purchases in Brazil.
According to the research report “Brazil Apparel And Footwear Market Outlook to 2017” by Ken Research, the Brazil apparel and footwear market would grow at a considerable CAGR, exceeding USD 154,251.6 million by 2017 due to a higher contribution from the sales of women products in the coming years.
“While rising disposable incomes, soaring population and increase textile and cotton consumption will result in increased spending on apparel and footwear in Brazil, the growth of broadband will most likely change the distribution pattern of apparel and footwear in Brazil”, according to the Research Analyst, Ken Research.
The report provides detailed overview on the apparel and footwear market of the various aspects such as the market size, segments, future outlook and market shares of major players in Brazil which helps the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years.

For more information on the market, please refer to our recent publication on:

http://www.kenresearch.com/consumer-products-and-retail/apparels-industry/brazil-apparel-footwear-market-research-report/420-95.html

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Transcript of "Brazil Apparel And Footwear Market Research Report"

  1. 1. TABLE OF CONTENTS 1. Brazil Apparel and Footwear Market Introduction 1.1. 2. Brazil Apparel and Footwear Market Segmentation, 2006-2012 2.1. 3. Brazil Apparel and Footwear Market Size, 2006-2012 By Product, 2006-2012 Brazil Apparel Market Introduction 3.1. Brazil Apparel Market Value Chain 3.2. Brazil Apparel Market Size 3.2.1. 3.2.2. 4. By Value, 2006-2012 By Volume, 2006-2012 Brazil Apparel Market Segmentation, 2006-2012 4.1. By End User (Men, Women and Children Apparel), 2006-2012 4.1.1. Brazil Women Apparel Market Introduction and Size, 2006-2012 4.1.2. Brazil Men Apparel Market Introduction and Size, 2006-2012 4.1.3. Brazil Children Apparel Market Introduction and Size, 2006-2012 4.2. Brazil Apparel Market Segmentation on the Basis of Household Income, 2006-2012 5. Brazil Apparel Market Imports and Exports, 2006-2012 6. Brazil Footwear Market Introduction 6.1. 6.2. 7. Brazil Footwear Market Value Chain Brazil Footwear Market Size Brazil Footwear Market Segmentation 7.1. 7.2. On the Basis of End User (Men, Women, Children and Unisex Footwear), 2011-2012 7.3. By Geographical Distribution, 2012 7.4. 8. By Type of Footwear, 2009-2012 By Age of the Users, 2011-2012 Brazil Footwear Market Imports and Exports, 2009-2012 1 © This is a licensed product of Ken Research and should not be copied
  2. 2. 8.1. Footwear Imports By Country, 2009-2012 8.2. Footwear Exports By Country, 2009-2012 8.3. Footwear Imports and Exports By Types of Footwear, 2011-2012 9. Brazil Athletic Apparel and Footwear Market Introduction, 2006-2012 9.1. Brazil Athletic Apparel and Footwear Market Size, 2006-2012 9.2. Brazil Athletic Apparel and Footwear Market Segmentation, 2006-2012 9.2.1. 9.2.2. By Type of Footwear, 2012 9.2.3. 10. By Apparel and Footwear By Distribution Channel, 2012 Market Share of Major Players in Brazil Apparel and Footwear Market 10.1. By International Companies, 2012 10.2. By Native Companies, 2012 10.3. By Athletic Apparel and Footwear Companies, 2012 11. Brazil Apparel and Footwear Market Trends and Developments, 2006-2012 Mushrooming of Specialty and Discount Stores Ingress of International Players in the Market Online Stores Gaining Traction Increasing Role of Technology in Product Innovation Prevalence of Consolidated Designing Methods 12. Brazil Apparel and Footwear Market Company Profiles 12.1. Alpargatas S.A 12.1.1. Company Overview 12.1.2. Business Strategies Managing the brands with New Strategies Expansion in Retailing Space 12.2. 12.2.1. 12.2.2. Vulcabras Company Overview Business Strategies 2 © This is a licensed product of Ken Research and should not be copied
  3. 3. Partnerships with Leading Global Players Key Focus on Athletic Apparel and Footwear Products 12.3. Adidas 12.3.1. Company Overview 12.3.2. Business Strategies Increased Focus on Research and Development Targeting the Middle-Class Segment of Brazil 12.4. Nike 12.4.1. Company Overview 12.4.2. Business Strategies Increased Focus on Product Research and Development Catapulting Cost-efficient Product Range 12.5. CIA Hering 12.5.1. Company Overview 12.5.2. Business Strategies Increasing Retail Establishments Revamped Current Business Strategies Increasing Focus on Social Media 12.6. Arezzo Industria e Comercio S.A 12.6.1. Company Overview 12.6.2. Business Strategies Expansion of Retail Stores in Other Countries Increasing Brand Awareness by Adapting To Various Marketing Strategies 12.7. Puma 12.7.1. Company Overview 12.7.2. Business Strategies Increasing Usage of Technology in Operations Partnerships with other Companies Adaptive measures to Change in Business Model 3 © This is a licensed product of Ken Research and should not be copied
  4. 4. Expanding Buisness Overseas 13. Brazil Apparel and Footwear Market Future Outlook 13.1. Cause and Effect Relationship between Industry and Macro Economic Variables and Brazil Apparel and Footwear Market Future Prospects 13.2. 14. SWOT Analysis of Brazil Apparel and Footwear Industry Brazil Apparel and Footwear Market Macroeconomic Factors 14.1. Textile Consumption, 2006-2017 14.2. Cotton Consumption, 2006-2017 14.3. Brazil Population, 2006-2017 14.4. Brazil Personal Disposable Income, 2006-2012 15. Appendix 15.1. Market Definitions 15.2. Abbreviations 15.3. Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Final Conclusion 15.4. Disclaimer 4 © This is a licensed product of Ken Research and should not be copied
  5. 5. LIS T OF F IGURES Figure 1: Brazil Apparel and Footwear Market Size on the Basis of Revenues in USD Million, 2006-2012 Figure 2: Brazil Apparel and Footwear Market Segmentation on the Basis of Revenues of Apparel and Footwear Segment in USD Million in Percentage, 2006-2012 Figure 3: Brazil Apparel Market Value Chain Figure 4: Brazil Apparel Market Size on the Basis of Revenues in USD Million, 2006-2012 Figure 5: Brazil Apparel Market Size on the Basis of Production Volume, in Thousand Metric Ton, 2006-2012 Figure 6: Brazil Apparel Market Segmentation on the Basis of Purchases by End-User (Men, Women and Children Apparel) in Percentage, 2006-2012 Figure 7: Brazil Women Apparel Market Size on the Basis of Revenues in USD Million, 20062012 Figure 8: Brazil Men Apparel Market Size on the Basis of Revenues in USD Million, 2006-2012 Figure 9: Brazil Children Apparel Market Size on the Basis of Revenues in USD Million, 20062012 Figure 10: Brazil Apparel Market Segmentation on the Basis of Revenues from People Belonging to Different Household Income Categories in Percentage, 2011-2012 Figure 11: Brazil Apparel Market Exports in USD Million, 2006-2012 Figure 12: Brazil Apparel Market Imports in USD Million, 2006-2012 Figure 13: Brazil Footwear Market Value Chain Figure 14: Brazil Footwear Market Size on the Basis of Revenues in USD Million, 2006-2012 Figure 15: Brazil Footwear Market Size on the Basis of Volume in Million Pairs, 2006-2012 Figure 16: Brazil Footwear Market Size on the Basis of Per Capita Consumption in Unit Pairs, 2006-2012 Figure 17: Brazil Footwear Market Segmentation on the Basis of Production by Types of Footwear in Million Pairs in Percentage, 2009-2012 Figure 18: Brazil Footwear Market Segmentation on the Basis of Revenues by Gender in Percentage, 2011-2012 5 © This is a licensed product of Ken Research and should not be copied
  6. 6. Figure 19: Brazil Footwear Market Segmentation on the Basis of Revenues by Age of the Consumers in Percentage, 2011-2012 Figure 20: Brazil Footwear Market Imports on the Basis of Value in USD, 2009-2012 Figure 21: Brazil Footwear Imports on the Basis of Volume in Unit Pairs, 2009-2012 Figure 22: Brazil Footwear Exports on the Basis of Value in USD, 2009-2012 Figure 23: Brazil Footwear Exports on the Basis of Volume in Unit Pairs, 2009-2012 Figure 24: Brazil Athletic Apparel and Footwear Market Size on the Basis of Revenues in USD Million, 2006-2012 Figure 25: Brazil Athletic Apparel and Footwear Market Segmentation on the Basis of Unit Volumes in Percentage, 2006-2012 Figure 26: Brazil Athletic Footwear Market Segmentation on the Basis of Revenues by Types of Footwear in Percentage, 2012 Figure 27: Brazil Athletic Apparel and Footwear Market Share on the Basis of Revenues of International Players in Percentage, 2012 Figure 28: Brazil Apparel and Footwear Market Share on the Basis of Revenues of Native Companies in Percentage, 2012 Figure 29: Brazil Athletic Apparel and Footwear Market Share on the Basis of Revenues in Percentage, 2012 Figure 30: Arezzo Brands and Their Key Product Areas Figure 31: Brazil Apparel and Footwear Market Future Outlook on the Basis of Revenues in USD Million, 2013-2017 Figure 32: Brazil Textile Consumption in USD Million, 2006-2017 Figure 33: Brazil Cotton Consumption in Million Bales, 2006-2017 Figure 34: Brazil Population in Million, 2006-2017 Figure 35: Brazil Population Personal Disposable Income in USD Million, 2006-2017 6 © This is a licensed product of Ken Research and should not be copied
  7. 7. LIS T OF TABLES Table 1: Brazil Apparel and Footwear Market Growth Rate in Percentage, 2006-2012 Table 2: Brazil Apparel and Footwear Market Segmentation on the Basis of Revenues of Apparel and Footwear Segments in USD Million, 2006-2012 Table 3: Brazil Apparel Market Growth Rate in Percentage, 2006-2012 Table 4: Brazil Apparel Market Segmentation on the Basis of Purchases by End User in USD Million, 2006-2012 Table 5: Brazil Women Apparel Market Growth Rate in Percentage, 2006-2012 Table 6: Brazil Men Apparel Market Growth Rate in Percentage, 2006-2012 Table 7: Brazil Children Apparel Market Growth Rate in Percentage, 2006-2012 Table 8: Brazil Footwear Market Growth Rate in Percentage, 2006-2012 Table 9: Brazil Footwear Market Segmentation on the Basis of Types of Footwear in Million Pairs, 2009-2012 Table 10: Brazil Footwear Market Segmentation on the Basis of Production Contribution from Different Geographical Regions by Value and Quantity in Percentage, 2012 Table 11: Brazil Footwear Market Imports on the Basis of Value in USD, 2009-2012 Table 12: Brazil Footwear Market Imports on the Basis of Volume in Unit Pairs, 2009-2012 Table 13: Brazil Footwear Market Exports on the Basis of Value in USD, 2009-2012 Table 14: Brazil Footwear Market Exports on the Basis of Volume in Unit Pairs, 2009-2012 Table 15: Brazil Footwear Imports on the Basis of Type of Footwear in Percentage, 2011-2012 Table 16: Brazil Footwear Market Export on the Basis of Type of Footwear in Percentage, 20112012 Table 17: Brazil Athletic Apparel and Footwear Market Segmentation on the Basis of Volumes Consumed in Millions, 2006-2012 Table 18: Brazil Athletic Apparel and Footwear Market Channel of Distribution in Percentage, 2012 Table 19: Alparagatas S.A Brands and Their Key Product Areas Table 20: Vulcabras Brands and Their Key Product Areas Table 21: Adidas Major Products on the Basis of Gender 7 © This is a licensed product of Ken Research and should not be copied
  8. 8. Table 22: CIA Hering Financials in USD, 2011-2012 Table 23: CIA Hering Brands and Their Key Product Areas Table 24: Cause and Effect Relationship between Industry and Macro Economic Variables and Brazil Apparel and Footwear Market Future Prospects Table 25: SWOT Analysis Table 26: Brazil Cotton Industry Production, Imports, Exports and Consumption in Million Bales, 2006-2012 Table 27: Correlation Matrix of the Brazil Apparel and Footwear Industry Table 28: Regression Coefficients Output 8 © This is a licensed product of Ken Research and should not be copied
  9. 9. BRAZIL APPAREL AND FOOTWEAR MARKET SIZE, 2006-2012 Brazil apparel and footwear market has showcased an upward thrust in terms of growth, inclining at the rate of 20% in 2012. During the same year, the market recorded revenues amounting to USD ~ million, growing from USD ~ million in 2011. A number of factors such as rising disposable income and increasing awareness of international fashion trends contributed to the market’s immense growth in this period. The government of Brazil has taken several initiatives in order to provide business- friendly climate for apparel and footwear manufacturing and trading businesses… …The apparel and footwear industry has witnessed a flourishing growth at the CAGR of ~% during the period of 2006-2012. Figure: Brazil Apparel and Footwear Market Size on the Basis of Revenues in USD Million, 2006-2012 70,000.0 60,000.0 USD Million 50,000.0 40,000.0 36,222.0 30,000.0 20,000.0 10,000.0 0.0 2006 2007 2008 2009 2010 2011 2012 9 © This is a licensed product of Ken Research and should not be copied
  10. 10. BRAZIL AP P AREL AND F OOTWEAR MARKET SEGMENTATION, 2006-2012 BY PRODUCT, 2006-2012 On the basis of the product categories, the market has been broadly bifurcated into apparels and footwear. Throughout the period of 2006 to 2012, the apparel domain has dominated the overall market size of this industry. In the year 2012, the apparel segment contributed ~% to the overall market size, while the footwear category contributed the remaining ~%. Increasing fashion trends and deluge of international product lines in woman's apparel domain have been the key driving factors of the apparel market… ..The increasing number of wholesalers and retail chains coupled with increasing disposable incomes has encouraged the population of Brazil to shop relatively more on leisure and fashion related activities. In 2012, the apparel market clocked revenues USD ~ million and footwear accounted for USD ~ million. Figure: Brazil Apparel and Footwear Market Segmentation on the Basis of Revenues of Apparel and Footwear Segment in USD Million in Percentage, 2006-2012 100.0% 90.0% 25.4% 80.0% 70.0% Percentage 60.0% 50.0% 40.0% 74.6% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 Apparel 2009 2010 2011 2012 Footwear 10 © This is a licensed product of Ken Research and should not be copied
  11. 11. BRAZIL APPAREL MARKET SIZE BY VALU E, 2006-2012 Brazil apparel market, which is highly driven by the personal expenditure of the population, has consistently witnessed an unwavering inclination during the period of 2006 to 2012. The apparel market clocked revenues of USD ~ million in 2012. During the same year, the apparel market showcased a massive growth rate of ~%. Women apparels, which require the maximum amount of customization and designing, have been showcasing an upward thrust in the Brazil market. The double digit growth in the overall apparel market size was due to the hike in sales of women apparels… …The Brazil apparel market grew at the CAGR of ~% through the period of 2006-2012. Figure: Brazil Apparel Market Size on the Basis of Revenues in USD Million, 2006-2012 60,000.0 50,000.0 USD Million 40,000.0 30,000.0 27,022.0 20,000.0 10,000.0 0.0 2006 2007 2008 2009 2010 2011 2012 BRAZIL AP P AREL MARKET SEGMENTATION, 2006-2012 11 © This is a licensed product of Ken Research and should not be copied
  12. 12. BY END USER (MEN, WOMEN AND CHILDREN APPAREL), 20062012 On the basis of end users, the Brazil apparel market has been segmented into three broad categories including women's apparel, men’s apparel and children's apparel. Women apparel has dominated the apparel domain consecutively from the period of 2006-2012. Women apparel accounted for the market share of ~%, with revenues of USD ~ million in 2012. Women wear includes various apparel product lines such as skirts, tops, jeans, and jackets, coats, swimming wear, night wear and undergarments. The women wear market has witnessed an upward trajectory in the past three consecutive years. The market showcased a slump in the year 2010 in terms of contribution to the overall apparel landscape… Figure: Brazil Apparel Market Segmentation on the Basis of Purchases by End-User (Men, Women and Childre n Apparel) in Percentage, 2006-2012 100.0% 90.0% 80.0% 70.0% Percentage 60.0% 40.3% 50.0% 40.0% 30.0% 20.0% 41.4% 10.0% 0.0% 2006 2007 2008 Women Apparel 2009 Mens Apparel 2010 2011 2012 Children Apparel 12 © This is a licensed product of Ken Research and should not be copied
  13. 13. Table: Brazil Apparel Market Segmentation on the Basis of Purchases by End User in USD Million, 2006-2012 Category 2006 2007 2008 2009 2010 2011 2012 Women Apparel Mens Apparel Children Apparel 10,890.0 5,200.0 Total BRAZIL W OM EN APP AREL M ARK ET IN TROD UCTIO N AN D SIZE, 20062012 Over the period from 2006 to 2012, the women apparel market has managed to maintain its position as the largest category that falls under the apparel domain. Women, in Brazil, have been spending relatively more than the male set of the population. In terms of fashion followings, outdoor activities and participation in health and wellbeing activities, female consumers excel the males in Brazil. The increasing disposable income, rising urbanization and changing fashion and lifestyle trends have encouraged women to adopt new apparel products… …The sales of women’s apparel from brick and mortar stores were accounted for ~% of the overall sales of women's apparel in 2012. These retail stores include giant retailing chains, small scale retailers for local and native brands, discount stores, factory outlets and specialty stores. The rest of the ~% sales occurred through online shopping portals. 13 © This is a licensed product of Ken Research and should not be copied
  14. 14. Figure: Brazil Women Apparel Market Size on the Basis of Revenues in USD million, 20062012 30,000.0 25,000.0 USD Million 20,000.0 15,000.0 11,192.0 10,000.0 5,000.0 0.0 2006 2007 2008 2009 2010 2011 2012 BRAZIL FOOTWEAR MARKET SIZE The footwear market in Brazil has showcased a wavering trajectory of growth over the period of 2006 to 2012. The footwear market in 2012 grew at the rate of 2.8% and recorded a turnover of USD ~ million, growing from USD ~ million in 2011. In terms of quantity, manufacturers in Brazil produced ~ million pairs of footwears in 2012, growing from ~ million pairs of shoes in 2011. Increase in sales of the Athletic shoes was witnessed which resulted into an upward thrust to the overall market in this year… 14 © This is a licensed product of Ken Research and should not be copied
  15. 15. Figure: Brazil Footwear Market Size on the Basis of Revenues in USD Million, 2006-2012 14,000.0 12,000.0 9,460.0 USD Million 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012 BRAZIL F OOTWEAR MARKET SEGMENTATION ON THE BASIS OF END USER (MEN, WOMEN, CHILDREN AND UNISEX FOOTWEARS), 2011-2012 Brazil footwear market comprises of products that range across four broad categories, these are men's footwear, women's footwear, children footwear and unisex footwear products. With the evolving trends in the fashion landscape of Brazil, market for women footwear has witnessed a larger share of the pie in the last few years. Women's footwear occupied a dominant position in the market in 2012, contributing to ~% of the overall footwear market revenues. Women footwear category has grown dynamically over the years on account of the wide variety of styles, increasing adaptability due to the comfortability and causality of the outfits. In footwear categories such as leather and plastic shoes, women shoes are relatively expensive than men's footwear. This has enabled women footwear market to accumulate more revenues compared to other categories. Furthermore, in Brazil, women are much more fashion conscious in comparison to men… Figure: Brazil Footwear Market Segmentation on the Basis of Revenues by Gende r in Percentage, 2011-2012 15 © This is a licensed product of Ken Research and should not be copied
  16. 16. 100.0% 90.0% 21.0% 80.0% 70.0% 20.2% Percentage 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2011 2012 Women Kid Men Unisex BY GEOGRAPHICAL DISTRIBUTION, 2012 In 2012, Southern Brazil contributed ~% to the overall sales of footwears, including cities such as Parana and Santa Catarina. In terms of the number of footwears produced, South Brazil contributed 33.0% to the overall footwear production. South east region of Brazil which includes cities of Sao Paulo and Rio de Janeiro have contributed ~% to the overall footwear market revenues. These are one of the most developed cities of Brazil comprising a dense urban population. In 2012, South Eastern Brazil contributed ~% to overall footwear production in million pairs… Table: Brazil Footwear Market Segmentation on the Basis of Production in Different Geographical Regions by Value in USD and Quantity in Pairs, 2012 Geography South North Eas t South East Mi dwest North In Value In Volu me (M illion Pairs) 33.0% BRAZIL ATHLETIC APPAREL AND FOOTWEAR MARKET SIZE, 2006-2012 16 © This is a licensed product of Ken Research and should not be copied
  17. 17. The athletic apparel and footwear market clocked revenues of USD ~ million in 2012, growing from USD ~ million in 2011. The growth in the sales of athletic apparel and footwear was driven by the evolving fashion trends which led to hike in the demand for innovative designs and styles. Additionally, celebrity endorsements of a few products have incredibly fuelled the athletic apparel and footwear sales in the last few years… Figure: Brazil Athletic Apparel and Footwear Market Size on the Basis of Revenues in USD Million, 2006-2012 2,500.0 USD Million 2,000.0 1,500.0 1,000.0 790.0 500.0 0.0 2006 2007 2008 2009 2010 2011 2012 17 © This is a licensed product of Ken Research and should not be copied
  18. 18. BRAZIL ATHLETIC APPAREL AND FOOTWEAR MARKET SEGMENTATION, 2006-2012 BY APP AREL AND FOO TW EAR The Brazil market for sportswear has been traditionally dominated by athletic footwear which contributed ~% to the overall sportswear market in 2012. On the other hand, the contribution of athletic apparel has witnessed a decline over the last five years, plummeting from 48.0% in 2006 to ~% in 2012. The rising health awareness, changing lifestyles and increasing demand for comfortable footwear coupled with the growing need for innovative footwear designs and expanding disposable income levels have driven the consumer preference towards athletic footwear in the recent years. Figure: Brazil Athletic Apparel and Footwear Market Segmentation on the Basis of Unit Volumes in Percentage, 2006-2012 100.0% 90.0% 80.0% 48.0% 70.0% Percentage 60.0% 50.0% 40.0% 30.0% 52.0% 20.0% 10.0% 0.0% 2006 2007 2008 Athletic Footwear 2009 2010 2011 2012 Athletic Apparel BY D ISTRIBU TIO N CH AN NEL, 2012 18 © This is a licensed product of Ken Research and should not be copied
  19. 19. Sporting goods stores have historically collected the maximum revenues amongst the various channels of distribution for sports apparel and footwear products. In the year 2012, ~% of the overall revenues were registered by the sporting goods stores. Nike retail, Mizuno and Reebok are the some of the prevalent examples for such method of distribution of athletic apparel and footwear products. A number of factors have motivated the consumer towards buying products from sporting goods stores. Some of these include reliability, easy methods of payments and the availability of alternative options for the same equipment… Table: Brazil Athletic Apparel and Footwear Market Channel of Distribution in Percentage, 2012 Channel of Distribution 2012 Sporting Goods Stores Online Specialty Stores Discount Sports 10% BRAZIL AP P AREL AND F OOTWEAR MARKET SHARE BY INTERNATIONAL COMPANIES, 2012 Brazil market is highly fragmented, being distributed amongst ~ companies in the footwear segment and ~ in apparel segment. The international players have significantly expanded their business arms in Brazil’s geography, contributing a large proportion of market share in the apparel and footwear industry vertical… ...Geox, which is a leading Italian apparel and footwear company, contributed 13.6% to the overall sales of apparel and footwear market in 2012. The company focuses on selling leather footwear, luxurious apparel and other products of international fashion standards. The company’s target audience is high and middle income set of the population, based on the contemplation that the Brazil has the largest number of HNWIs in whole Latin America. Other 19 © This is a licensed product of Ken Research and should not be copied
  20. 20. international companies in Brazil apparel and footwear market contributed ~% to the overall sales in 2012. Figure: Brazil Athletic Apparel and Footwear Market Share on the Basis of Revenues of Inte rnational Players in Percentage, 2012 Nike Adidas Puma Crocs Geox Others BRAZIL AP P AREL AND F OOTWEAR MARKET F UTURE OUTLOOK Brazil is one of the rapidly augmenting economies in the world. The country is gaining massive traction in the fields of tourism and manufacturing industry. Increasing urbanization has been 20 © This is a licensed product of Ken Research and should not be copied
  21. 21. witnessed in Brazil in the past few years with approximately ~% of the population residing in urban areas in 2012. Heavy demand of clothes and shoes from this set of population has historically been conducive to the growth of apparel and footwear market in Brazil. This trend is expected to grow in the future as well, as more people migrate to urban areas in light of mounting disposable incomes and rising standards of living. Brazil apparel and footwear industry, which has grown at a CAGR of ~%, will incline at a compounded annual rate of ~%, growing from USD ~million in 2012 to USD 154,251.6 million in 2017… Figure: Brazil Apparel and Footwear Market Future Outlook on the Basis of Revenues in USD Million, 2013-2017 180,000.0 154,251.6 160,000.0 140,000.0 USD Million 120,000.0 100,000.0 80,000.0 60,000.0 40,000.0 20,000.0 0.0 2013 2014 2015 2016 2017 DISCLAIMER The research reports provided by Ken Research are for the personal information of the authorized recipient and is not for public distribution and should not be reproduced or redistributed without prior permission. You are permitted to print or download extracts from this material for your personal use only. None of this material may be used for any commercial or public use. 21 © This is a licensed product of Ken Research and should not be copied
  22. 22. The information provided in the research documents is from publicly available data and other sources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect to documents available, neither the company nor any of its employees makes any warranty, express or implied, including the warranties of merchantability and fitness for a particular purpose, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use will not infringe privately owned rights. The report also includes analysis and views expressed by our research team. The research reports are purely for information purposes. The opinions expressed are our current opinions as of the date appearing in the material and may be subject to change from time to time without notice. Investors should not solely rely on the information contained in the research documents and must make investment decisions based on their own investment objectives, risk profile and financial position. The recipients of this material should take their own professional advice before acting on this information. Ken Research will not accept returns of reports once dispatched due to the confidentiality of information provided in our reports. In case, a report qualifies for return, we will issue a credit, minus shipping charges, of equal value to the original purchase price, toward a future purchase— no refunds. The decision about whether the product return can be accepted or not is solely at our discretion. Any dispute will be subject to the laws of India and exclusive jurisdiction of Indian Courts. No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of Ken Research and any payments of a specified fee. Requests to republish any material may be sent to us. 22 © This is a licensed product of Ken Research and should not be copied

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