Cheetah USA promotes its Cheetah Speed System as providing significant labor savings over traditional electrical devices. The system includes screwless boxes, devices, and wallplates that install up to 50% faster. Cheetah aims to differentiate itself from commodity devices by positioning the system as providing real labor savings results. It targets contractors and distributors through programs that provide free product and track savings to demonstrate the benefits. Cheetah also develops commercial and datacom solutions to expand its product offerings.

1. Cheetah USA
Product Education & Training

2. Cheetah
Bottom Line!
“Real” Labor Saving Results
• The competition can
never say this!
• Electrician
Endorsements
Credibility/Adoption
• Cheetah Challenge
Contractors Program

3. Cheetah
Intellectual Advantage
Cheetah Speed System
Cheetah Speed Box
Speed Anchors
Wide Plastic Dielectric Yoke
Screwless Snap-on Wall Plate

4. Cheetah
How it Works
Cheetah Speed System
Step 1 Step 2 Step 3
40% to 50% Faster Installation on Trim
Visit www.cheetahspeed.com to watch Online Training Videos

5. Cheetah
System vs. Device
Cheetah Speed System
Devices
Forced to compete at commodity lowest price ($)
All products have basically the same features
No differentiation or loyalty
System
Clearly differentiates - no one can compete or undercut
Creates loyalty based upon labor saving results
Does not require commodity pricing to compete
Cuts out competition = IP/Patents
Guaranteed trim = Boxes pull the device and wallplates

6. Cheetah
Pricing Strategy
We WANT to be more expensive than commodity screw devices
We are a SYSTEM – Not a Device
Compare “Total Home Costs” vs. Device Prices
Compare “pennies” to “dollars”
Labor Savings ALWAYS wins
Don’t get caught up in device penny-pinching
Florida (Carlon and Cooper Dumping Ground)
Example: Electrician (JK Electric)
2700 sq ft Home (Cooper and Carlon)
$22.00 more for Cheetah!

7. Cheetah
REAL SAVINGS
Visit www.cheetahspeed.com to access Labor Saving Calculator

8. Cheetah
High Quality Standards
Cheetah Speed Boxes
High strength thermoplastic resin
Reinforced nail sleeves
Footplate included
1-4 gang boxes 2 hour fire rated (wall)
Do not break
Cheetah Speed Devices
High strength thermoplastic resin
1 year warranty on all devices
Yoke does not break or bend
Screwless Wallplates
High strength thermoplastic resin
Matte Finish = Style, and no glare or fingerprints
Dishwasher tested

9. Cheetah
What Makes Us Unique!
Cheetah Speed Boxes

10. Cheetah
What Makes Us Unique!
Cheetah Speed Devices
Pre-assembled Devices with Speed Anchors
Pre-centered w/ 6/32 Screws
Full Range of Adjustment (crooked box/depth)
Dielectric Strap – safety and durability
Frequently Asked Questions?
How to service once installed?
Standard Device in backstab/wrap?
Mud in the Box Hole?

11. Cheetah
What Makes Us Unique!
Screwless Wall Plates
Polycarbonate Unbreakable
Matte Finish
Easy to paint, wall paper, clean
Dishwasher Safe
Wide Dielectric Safety Strap hides…
wires/terminals to make removal of
wallplates safe.

12. Cheetah
What Makes Us Unique!
Cheetah “Enabled” Solutions
Case Study: Bubble Covers
Normal Install: 10+ Minutes
Cheetah Install: 1 minute
Contractors WILLING to Pay
More for labor and automation.
Margins = 80+ %
Bubble covers pre-assembled with
Cheetah speed anchors and
device (GFCI or Receptacle)

13. Cheetah
What Makes Us Unique!
Cheetah “Enabled” Solutions
Case Study: Dryer/Range Receptacle
Normal Install: 4+ Minutes
Cheetah Install: 45 Seconds
Dryer/Range receptacles
pre-assembled with Cheetah
speed anchors and stainless
steel wall plate.

14. Cheetah
What Makes Us Unique!
Cheetah Safety
Cheetah Patented Wide Dielectric Safety Strap
All Cheetah Devices certified to UL Standards
3mm gap on each side
Screws are enclosed
inside speed anchor
slot and cannot Dielectric Voltage Test
become energized. - 4500 volts directly applied to yoke
Used to adjust
device or remove - No breakdown - Plastic cannot
device. become energized.
- Safe to remove wallplates
to paint.
Old New
Contractors LOVE the safety of Cheetah
Wide Dielectric Straps

15. Cheetah
UL Standards
All Products Tested to UL Standards
UL20, UL489, UL514D, UL514D, etc.
12+ National Recognized Testing Labs
Intertek Lab - Recognized world-wide leader
ETL List Mark growing worldwide
Absolutely no difference between UL Lab and Intertek Lab testing
to UL standards.
NO denial of use because of ETL.

16. Cheetah
The Winning Strategy

17. Cheetah
Contractor Program
Free Boxes – 1st Time Project (1 gang only)
Any Size Project - Contractor or Wholesaler
Run through Distributor to create local support
Track Labor Savings Results
Strategy
Lower Risk of Entry.
Win EVERY Project in the Market
Try it = Like it! See Results for themselves.
Contractor educated…will use on next project!

18. Cheetah
Distributor Strategy
Already receiving Contractor Bids
Contractor Program helps them win bids
Differentiation advantage over competition
Stock not required on 1st project
Distributor and Contractor: See it – Believe it
Creates Demand & Pull
Distributor realizes full margins IF they do not undercut.
UPSELL – commercial, higher margin products.

19. Cheetah
Cheetah-Enabled?
+ + =
Standard Metal Yoke Add 2 Speed Anchors Universal Adapter Ring 40%-50% Faster Installation
Device

20. Cheetah
Commercial Solutions
P-rings – 4” Square Metal Box Adapters
1 Gang (1/2” & 5/8” depth)
2 Gang (1/2” & 5/8” depth)
1 & 2 Gang (1” depth) - April 2009
P-rings - 3 & 4 Gang Metal Box Adapters
3 Gang (1/2” & 5/8” depth) - April 2009
4 Gang (1/2” & 5/8” depth) - April 2009
“Cheetah-enable” Leviton
Commercial Grade Products
20 Amp Switches
20 Amp Receptacles
240 Volt Simplex Receptacles

21. Cheetah
Datacom Solutions
Can be installed in non-Cheetah datacom boxes
Installation Note: When using non-Cheetah datacom boxes, the Cheetah
speed anchor system will need to be removed

22. Cheetah
Datacom Products
Screwless Datacom Products
Jack Inserts (1-6 ports)
Plug-in Jacks (Cat5e, Cat3, Coax)
Wallplate - 6P4C telephone (White, Ivory, Light Almond)
- SCTE F-Connector (White, Ivory, Light Almond)
- Telephone/Coax (White, Ivory, Light Almond)
Decora® Compatible Wallplate - 6P4C telephone (White, Ivory, Light Almond)
- SCTE F-Connector (White, Ivory, Light Almond)
- Telephone/Coax (White, Ivory, Light Almond)
Decora® Compatible HDMI wallplate (with Keystone openings)
Jack Insert family offers Wallplate Telephone/Coax Designer Telephone Wallplate HDMI Wallplate with Keystone openings
1 to 6 keystone options

23. Cheetah
Questions?
Online Installation Videos
www.cheetahspeed.com
Product Information & Specs
www.cheetahspeed.com
Leviton/Cheetah Contractors Guide
Electronic & Hard Copy
FAQs

24. Cheetah