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Social Customer Relationship Management (sCRM) presentation
 

Social Customer Relationship Management (sCRM) presentation

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Presentation for the St. Charles County Chambers on Commerce on Social Customer Relationship Management. Focuses on Nimble as an example sCRM that is well suited for small to mid-sized businesses. ...

Presentation for the St. Charles County Chambers on Commerce on Social Customer Relationship Management. Focuses on Nimble as an example sCRM that is well suited for small to mid-sized businesses. Also discusses other solutions to bring social features to the tools you already use, including Twitter, Hootsuite, Rapportive, Chime, Nutshell Mail, and others

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    Social Customer Relationship Management (sCRM) presentation Social Customer Relationship Management (sCRM) presentation Presentation Transcript

    • Social Customer Relationship Management (sCRM) Presented by: Ken Tucker July 2013
    • Where to check all of your messages?
    • What is CRM? • Contact Management • Opportunity Tracking • Conversation Records • Email, Phone, Mail, Marketing Campaigns … • Project Management • Automation / Business Rules
    • What is sCRM? Relevant Contextual Information at the Right Time • Contact Management • Opportunity Tracking • Conversation Records • Email, Phone, Mail, Marketing Campaigns … • Project Management • Automation / Business Rules And Now (speed of communication and integration) • Social Media Monitoring / Discovery • Social Media Engagement / Collaboration
    • Example sCRM:
    • More Customers. Less Work.™ Ken Tucker July 17, 2013
    • Easily Transform your Social Communities into Customers with Nimble, the social selling tool for SMB
    • Our contacts, communications and activities are scatteredall over the place
    • What does Nimble Do?
    • SaaS Social Business App 360 View of your Contacts Unified Inbox + Social Monitoring Automated Sales, Marketing and Customer Service
    • Customer Relationship Solutions Enterprise CRM Contact Manager Social CRM • Limited Vision • Limited Social • Basic • Complex • Pricy • Stodgy Outlook Address Book Google Contacts Collaboration Social Listen/Engage
    • Accounti ng Collab Custome r Service Marketin g Contacts Communica tion Activities Nimble, a Social Business vision Social Monitori ng Sales
    • Nimble Integrations And a many more…
    • Nimble Today Page
    • Nimble One-Click Reminders
    • Nimble for Outlook Integration View Nimble Contacts from within Outlook 2007 or Outlook 2010
    • Nimble Daily Digest Email
    • Nimble Deals View
    • 1 - Subscription Freemium Model 3 - Nimble for iOS 2 - Nimble App Store
    • Time for a Demo!
    • 5 sCRMs for Small Business • Batchbook • Nimble • BlueCamroo • Insightly • GreenRope http://www.practicalecommerce.com/articles/3924- 5-Social-CRM-Tools-for-Small-Business
    • Other Tools to Consider • Twitter • Hootsuite • LinkedIn Contacts • Rapportive • Chime • Nutshell Mail • HubSpot These offer features to help with sCRM, but are not sCRM solutions
    • Twitter as a CRM • Answer Tweeted Customer Support Questions • Keep Customers Updated • Thank Customers • Welcome New Followers • Put Customers in Lists and Monitor • Help by Tweeting about Customers or Retweeting Their Tweets (as appropriate). • Monitor Twitter for Keywords • Regular and Promoted Tweets
    • Hootsuite Streams
    • LinkedIn Connections
    • Chime A Chrome plug-in that allows users to get all of their social media notifications in their browser in a user-friendly manner.
    • Nutshell Mail Schedule Options
    • Nutshell Mail Schedule Options
    • HubSpot Social Inbox Email messages triggered based on Twitter Streams that I set up to monitor
    • July 18, 2013 Presented by: Social CRM Please fill out your survey & drop it in the box before you leave https://www.facebook.com/STCCTechComm