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Societal bias against college
 

Societal bias against college

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Ken Steele led a group discussion with the "Veteran" recruiters at the Ontario College Recruiters' "Boot Camp" at the Kempenfelt Conference Centre in Barrie Ontario, September 2010....

Ken Steele led a group discussion with the "Veteran" recruiters at the Ontario College Recruiters' "Boot Camp" at the Kempenfelt Conference Centre in Barrie Ontario, September 2010.

The military theme was a little over the top, and Ken emphasized that it was just intended for humorous effect, and to jumpstart conversation. The group concluded with observations that ultimately, colleges and universities are peer institutions seeking the best for students, not competitors who should see each other as "the enemy"...

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    Societal bias against college Societal bias against college Presentation Transcript

    • Intelligence Briefing:Societal Bias Towards University, Against College
      Ken SteeleSenior Vice-President, Education Marketing
      Liaison Boot CampSept 2010 | Barrie ON
    • 1
      Meet Your Opponents:Universities
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Universitàdi Bologna
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
      1088 AD
    • Université de Paris
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
      1150 AD
    • University of Oxford
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
      1167 AD
    • Seminaire de Quebec(Université Laval)
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
      1663 AD
    • University of New Brunswick
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
      1785 AD
    • University of King’s College, Halifax
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
      1789 AD
    • Georgian College
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
      1967 AD
    • Stanford University | :30
    • Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Fanshawe College | 2007 | :55
    • Colleges and Universities
      Universities about 1,000 years old
      Prestige
      Faculty-driven Senates
      Discipline-oriented programs
      Colleges about 50 years old
      Prejudice
      Program advisory committees
      Labour market driven
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Our Recruits are Vulnerable
      25% of applicants to both
      ACCC found 42% of college applicants consider it a “stepping-stone” to university
      2+2 transfers – BC, Alberta, NB
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • 2
      Society’s Assumptions
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • ?
      What do you hear on the front lines from students and parents about university vs college?
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • University vs College
      From Colleges Ontario, 2007 Environmental Scan
    • Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Societal bias for university
      Profs have become “reluctant gatekeepers of the middle-class”
      Universities are a “universal panacea for employment success”
      Labour shortages blooming for skilled trades, IT, agricultural specialists, mining
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • University sacred in our society
      Fall asleep in the pews, simply show up
      "Supreme authority to determine what's going to happen in your lifetime."
      “There's something desperately important about everything to do with the institution that's devoted to saving your soul."
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Surging Careerism
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Interest in College ProgramsOntario University Applicants, 2005
      New Cdn / First Generation Cdn:
      lessinterested in college programs
      Interest in college increases with age…
      2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation
      Emerging Trends in Canadian PSE
      Copyright ©2008 Academica Group Inc.
    • Interest in College by AgeOntario New Canadian University Applicants, 2005
      Key Point:
      As parental influence decreases, interest in college increases.
      2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation
      Emerging Trends in Canadian PSE
      Copyright ©2008 Academica Group Inc.
    • Academica Group Capabilities PresentationCopyright ©2008 Academica Group Inc.
    • 3
      Allies of the Enemy:Parents & Teachers
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Ontario Colleges (2009)
    • BlackHawkParents
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • “The Me Generation is raising the Mini-Me Generation”-- Peg Tyre, Newsweek March 2002“Bringing Up Adultolescents”
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Ontario Colleges (2009)
    • First Generation (Trend - CAS)
    • 2010 UCAS Applicant Survey
      © 2010 Academica Group Inc.
    • 2010 UCAS Applicant Survey
      © 2010 Academica Group Inc.
    • 2010 UCAS Applicant Survey
      © 2010 Academica Group Inc.
    • 2010 UCAS Applicant Survey
      © 2010 Academica Group Inc.
    • Parental InfluenceOntario University Applicants, 2005
      2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation
      2010 UCAS Applicant Survey
      © 2010 Academica Group Inc.
    • “This whole last dance of parenting turns us all… into stumbling idiots.”
      “There’s a direct relationship between parental interaction and student stress.”
      — Jennifer Delahunty, Dean of Admissions, Kenyon College OH
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Societal Bias for University
      There is real and measurable parental pressure for Ontario’s youth to attend university, more than college
      This correlates with parent and teacher influence, but not guidance counsellors
      Shifting enrolment toward universities
      Universities wind up with a greater proportion of “Drifters” because of expectation pressures
    • 4
      Covert Threats:Guerilla Tactics by Universities
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Emerging Trends in Canadian PSECopyright ©2008 Academica Group Inc.
    • UNC Greensborough | 2010 | :30
    • Royal Roads University
      “Advance in the Workplace”
      Ken Steele | Emerging Trends in Canadian PSE
      Copyright ©2009 Academica Group Inc.
    • Royal Roads University
      “Special purpose university” est. 1995
      Clear focus: mid-career professionals,grad degrees, applied/relevant
      Compressed PT, Blended ModelBAs - Years 3 and 4 in oneMAs - Single year PT
      Cohort-based, mentoring, teamwork
      Work full-time while a student
      Ken Steele | Emerging Trends in Canadian PSE
      Copyright ©2009 Academica Group Inc.
    • ?
      What other offensives have universities launched to infiltrate our territory?
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Harvard University | 2009 | 1:10
    • 5
      Defectors:Colleges Fraternizing with the Enemy
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Blurring College/University
      “The Binary Divide” is being bridged
      Ontario Joint and Applied Degrees
      2+2 transfers – BC, Alberta, NB
      U of Guelph-Humber, Seneca@York
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • New Universities
      Emerging Trends in Canadian PSE
      Copyright ©2008 Academica Group Inc.
    • Ken Steele | Emerging Trends in Canadian PSE
      Copyright ©2009 Academica Group Inc.
      New Universities
      Trent in Oshawa
      Algoma in Brampton
      Lakehead in Orillia
      Laurentian in Barrie
      Laurier in Brantford
      Nipissing in Brantford
      McMaster in Burlington
      Humber in Orangeville?
      uWindsor in Niagara?
    • Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • 6
      College Efforts at Propaganda
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Colleges Ontario OBAY | Feb 2008 | 3:42
    • Colleges Ontario | 2009 | :30
    • EDGE UK
    • ?
      How effective are these offensives?
      How long before we achieve an impact?
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • 7
      University Weaknesses
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
      Perceptions of the Humanities
    • Class Sizes
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • High Tuition Fees
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • CAUT Almanac of PSE in Canada 2008-09
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Tuition Hike
      Nov 2009:
      uAlberta proposes tuition increases for professional programs of up to 66% next year, to bring it in line with other universities.
      Also considering a “non-academic fee” of several hundred dollars per student to help cover the deficit.
      +66% tuition
      Ken Steele | Emerging Trends in Canadian PSE
      Copyright ©2009 Academica Group Inc.
    • Tuition Hike
      April 2010:
      Law proposes 46.2% tuition increase over 3 years.
      Business proposes undergrad tuition increase of 54.1% over 2 years.
      MBA proposes 78.5% tuition increase over 3 years.
      up to 79% tuition hike
      Ken Steele | Emerging Trends in Canadian PSE
      Copyright ©2009 Academica Group Inc.
    • Tuition Hike
      April 2010:
      McGill proposes raising Desautels MBA tuition from $1,672 to $29,500.
      (Comparable programs are up to $70,000 elsewhere.)
      Province threatens to penalize McGill for every MBA student.
      +1664% tuition
      Ken Steele | Emerging Trends in Canadian PSE
      Copyright ©2009 Academica Group Inc.
    • Diminished Career ROI
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • Anti-Intellectual Backlash
      Ken Steele | Emerging Trends in Canadian PSE
      Copyright ©2009 Academica Group Inc.
    • 8
      Collateral Damage:Students Who Don’t Belong at University
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Surging Careerism
      57% Careerist
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Surging Careerism
      “Credentialists” just want the diploma
      “Careerists” just want what’s relevant
      Some programs promise 100% employment on graduation
      uWaterloo touts $70,000 co-op income
      Dwindling interest in the Liberal Arts
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Disengagement stems primarily from the fact that half of all university students simply don't want to be there
      A generation ago, they would have quit, failed, or been expelled
      Ken Steele | Emerging Trends 2009
      Copyright ©2009 Academica Group Inc.
    • ?
      What are the enemy’s weaknesses?
      How can we exploit them?
      Emerging Trends in Canadian PSE
      Ken Steele | Copyright ©2008 Academica Group Inc.
    • Ken Steele
      Senior Vice-President
      ken@academica.ca
      Subscribe FREE to Academica’sTop Ten
      www.academica.ca