PSEWeb 2010 - Emerging Trends keynote

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Slides from the keynote address Ken Steele delivered to the inaugural Canadian PSE Web Conference, at Brock University, May 2010. …

Slides from the keynote address Ken Steele delivered to the inaugural Canadian PSE Web Conference, at Brock University, May 2010.

Ken presents on Emerging Trends at dozens of conferences and campuses every year. The presentations are continually evolving, based on market research conducted by his firm, Academica Group, and news consolidated in his daily newsbrief, Academica's Top Ten.

For more information, visit www.academica.ca.

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  • 1. Higher Education in Challenging Times:Emerging Trends 2010
    Ken SteeleSenior Vice-President, Education Marketing
    PSE Web ConferenceMay 2010 | St Catharines
  • 2. My Point-of-View
    Academica’s Top Ten
    3 years, daily summary(7,500 stories searchable)
    Scan 3,000 sources daily
    8,000 email subscribersincluding presidents, VPs, faculty, gov’t policy analysts, guidance counsellors, media editors
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 3. Calculating Value
    5 hours/day
    x 8,000 subscribers
    = 40,000 hrs/day saved!
    Saving 9.6 million hrs/year
    Saving Canadian PSE at least $150 million/year!
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 4. Trends
    Environment
    Economy
    Demographics
    “Millennials”
    Competition
    Marketing
    Disintermediation
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 5. 1
    Environmental Sustainability
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 6. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    Renewable Energy
  • 7. Bottled Water Bans
    uManitoba Student Union (Spring 2008)
    Bottled water free zones
    Lakehead Students Protest (Nov 2008)
    uWinnipeg (March 2009)
    Memorial (Sept 2009)
    Brandon U (Jan 2010)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 8. (Opened Apr 2009)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 9. UBC EcoTrek
    UBC achieved its Kyoto targets by 2006
    Largest energy retrofit in Canadian history
    Saved $3.8 M in energy costs ($2.6 M annually ongoing)
    Self-funding UBC Sustainability Dept (7 staff, 10 students)
    9 sustainability goals, 68 actions
    More than 300 courses on sustainability
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 10. Green Construction
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 11. uVic Soc Sci / Math building meets LEED Gold (green roofs, patio gardens, recycled materials)(June 2008)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 12. uOttawa Social Sciences bldg to be LEED Gold – green roofs, internal vertical “biofilter walls”(Jan 2009)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 13. UWO Engineering building to be first LEED certified building on campus.
    Green roofs, atrium with living wall.
    (Dec 2008)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 14. Lakehead University Orillia campus to be first LEED Platinum campus in North America (June 2009)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 15. BCIT’s “sustainability precinct” aims to reduce energy and materials consumption by 90%
    (Oct 2009)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 16. 2
    Economic Shipwreck
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 17. Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
    S&P / TSX Comp 2008-2009
  • 18. Endowment
    July 2009:
    StFX endowment fund lost 43%
    90% was invested in Canadian stock market.
    Worst performance for a university fund last year.
    Rethinking strategy.
    -43%
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 19. Deficits
    April 2009:
    Endowments -$152 M
    Pooled Investments - $51 M
    $33M deficit by 2011
    15% budget cut, salary freezes
    Possible layoffs
    $152 Million
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 20. Deficits
    June 2009:
    McMaster balanced 2009-10 budget through $20 M in deferred maintenance, hiring delays/freezes, and reserves.
    Could face deficits of $50 M in 2010-11 and 2011-12.
    Finance cttee chair is “very concerned about the financial health of the university”
    $100 million
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 21. Deficits
    June 2009:
    York reports 18% loss on endowment.
    Pension plan faces potential deficit over the next 3 years of
    $250 Million
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 22. Deficits
    Aug 2009:
    Forecasting a $7.8 M deficit for 2010-11.
    “Base budget realignment targets” 3.25% for faculties, 5% for other budgets.
    Cut 6 varsity teams.
    $8 Million
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 23. Deficits
    Oct 2009:
    Investments - $112 M (as of April).
    $59 M budget shortfall for 2009-10.
    Slowing hiring, holding back on optional spending. Considering layoffs, tuition hikes.
    $112 Million
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 24. Deficits
    April 2010:
    2008-2012 structural deficit of $46.2 M
    $16.2 M in budget cuts in 2010
    $280 M required for pension solvency
    $280 Million
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 25. Deficits
    May 2009:
    Lakehead U projects $6.3 M deficit this year, $35-$50 M in 5 years.
    Considering hiring freeze. 4-day shutdown prior to Christmas 2009. CAUT grieves.
    $6.3 Million
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 26. Deficits
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
    “We‘ve got to rethink the way we do business here at Lakehead. If we don’t change the way we run our business, we’ll be just like GM… The model just doesn’t work under the current funding arrangements for a university to operate.” 
    Michael Pawlowski, VP Administration & Finance
  • 27. Deficits and Losses
    Announced totals thus far:
    > $ 3 Billion
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 28. Financial Responses
    Construction/Renovation stalled
    Maintenance deferred
    “Horizontal” budget cuts across-the-board
    “Vertical” budget cuts to targeted units/programs
    Merging academic departments
    Merging campuses, Institutions
    For-profit purchases of ailing colleges
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 29. Financial Responses
    Travel restricted
    Hiring restricted/delayed/frozen
    Salaries frozen or cut
    Teaching loads increased
    Sabbaticals cancelled
    Mandatory furloughs
    Protectionist purchasing policies
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 30. Deficit
    Nov 2009:
    NAIT proposes 40% tuition increase over the next 3 years.
    Budget shortfall is $2.3 M.
    Average tuition now is $3,800, the lowest in the province. Would bring it in line with SAIT at $5,500.
    +40% tuition
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 31. Deficit
    Nov 2009:
    uAlberta proposes tuition increases for professional programs of up to 66% next year, to bring it in line with other universities.
    Also considering a “non-academic fee” of several hundred dollars per student to help cover the deficit.
    +66% tuition
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 32. Deficit
    April 2010:
    Law proposes 46.2% tuition increase over 3 years.
    Business proposes undergrad tuition increase of 54.1% over 2 years.
    MBA proposes 78.5% tuition increase over 3 years.
    up to 79% tuition hike
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 33. Deficit
    April 2010:
    McGill proposes raising Desautels MBA tuition from $1,672 to $29,500.
    (Comparable programs are up to $70,000 elsewhere.)
    Province threatens to penalize McGill for every MBA student.
    +1664% tuition
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 34. 3
    DemographicEbb Tide
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 35. Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
    “Demographics explains two-thirds of everything”
  • 36. Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 37. Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 38. -120,000 over 10 years
    Canadian Council on Learning, Report on Learning in Canada 2007, PSE in Canada: Strategies for Success
  • 39. Multiplier Effects
    “US Abortion, Vasectomy Rates Rise as Economy Falters” (CBC News, March 25 2009)
    Network of Abortion Funds reports calls to their hotline have quadrupled from a year ago
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 40. Western Interstate Commission for Higher Education, Projections 2005-2015
    Admission Analytics™Copyright ©2009 Academica Group Inc.
  • 41. Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 42. Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 43. Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 44. Rising Diversity
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 45. HRSDC projections, 2007
    2008 UCAS™ Applicant Study
    Copyright ©2008 Academica Group Inc.
  • 46. Visible Minority (2017)
    StatsCan, Population Projections of Visible Minority Groups, 2001-2017
    2008 UCAS™ Applicant Study
    Copyright ©2008 Academica Group Inc.
  • 47. Parental EducationOntario University Applicants, 2005
    2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation
    Emerging Trends in Canadian PSE
    Copyright ©2008 Academica Group Inc.
  • 48. Parental InfluenceOntario University Applicants, 2005
    2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation
    Emerging Trends in Canadian PSE
    Copyright ©2008 Academica Group Inc.
  • 49. Plan to Live with ParentsOntario University Applicants, 2005
    2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation
    Emerging Trends in Canadian PSE
    Copyright ©2008 Academica Group Inc.
  • 50. First-Choice ProgramOntario University Applicants, 2005
    New Cdn / First Generation Cdn:
    more attracted to:
    Science
    Commerce
    Engineering
    Mathematics
    lessinterested in:
    Arts/Hum/SocSci
    Education
    Fine/Applied Arts
    Music
    2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation
    Emerging Trends in Canadian PSE
    Copyright ©2008 Academica Group Inc.
  • 51. Gender Trends
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 52. “The Boy Problem” AUCC and StatsCan 1966-2006
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 53. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 54. “The Girl Problem” Ontario CAS 2005-08
  • 55. The Great He-Cession
    Men account for 82% of all job losses since the start of the recession
    (2.7 million jobs)
    New York Times, Feb 6 2009, citing Current Population Survey and Current Employment Statistics, Bureau of Labor Statistics
    Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.
  • 56. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 57. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 58. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    Oct 2009Toronto DSB
    Chris Spence, Director of Education at TDSB, is proposing a “Male Leadership Academy” all-boys public high school in Toronto
    (Oct 20, 2009)
  • 59. “I am going to be an advocate for young white men, because I can be.”
    — uAlberta president IndiraSamarasekera
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    Nov 2009University of Alberta
  • 60. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    Nov 2009University of Alberta
  • 61. 4
    The Millennials
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 62. Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 63. The Quest for the Balanced Resume
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 64. “The Me Generation is raising the Mini-Me Generation”-- Peg Tyre, Newsweek March 2002“Bringing Up Adultolescents”
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 65. CPA conducts the annual “National Survey on College Parent Experiences”
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 66. BlackHawk Parents
    Obsessed with safety
    Emergency notification systems, SMS
    New extremes of surveillance…
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 67. Webcams on Campus
    University of Notre Dame
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 68. Webcams on Campus
    Idaho State University
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 69. Webcams on Campus
    Rochester Institute of Tech
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 70. CUNY Brooklyn
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 71. Horizon OneSource “Healthy Vending Machines”
    Parents can check online accounts
    Emerging Trends
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 72. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 73. Students’ Top 4 Priorities
    Interesting Work
    Work-Life Balance
    Good People to Work With
    Job Security
    — Brainstorm Consulting, From Learning to Work (2009 Survey of 16,000 Canadian university and college students)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 74. Government of Canada
    Provincial Government
    Health Canada
    Google
    Apple
    Hospital for Sick Children
    Municipal Government
    Microsoft
    Canadian Cancer Society
    David Suzuki Foundation
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    Brainstorm Consulting, From Learning to Work (2009 Survey of 16,000 Canadian university and college students)
  • 75. University Programs
    Apps Up 2010 (2009)
    Forestry +43% (-27%)
    Prelim. Yr +43%
    Education +12% (-2%)
    Nursing +11% (+10%)
    Landscape Arc +8% (+8%)
    Social Work +7% (+11%)
    Down 2010 (2009)
    Business -0% (-10%)
    Architecture -4% (-1%)
    Enviro Studies -6% (+5%)
    Journalism -14% (-4%)
    Overall application volumes in Ontario were up +2.6%
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
    OUAC Application Volumes May 2010 compared to May 2009
    Sept 2009 compared to Sept 2008
  • 76. Part-Time Undergraduates
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    Anne Motte and Saul Schwartz, Are Student Employment and Academic Success Linked? Canada Millennium Scholarship Foundation Research Note #9, April 2009
  • 77. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 78. Part-time Students
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    SOURCE: U.S. Department of Education, National Center for Education Statistics, 2003–04 National Postsecondary Student Aid Study (NPSAS:04).
  • 79. Part-time Students
    Challenges to:
    Class Scheduling
    Engagement
    Retention
    Academic Success
    Traditional model of immersive ed
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 80. 3-Year Bachelor Degrees
    Proposed in early 2009 by some US colleges to save money, better serve students
    Heavier course loads, summers in session
    Bologna process has standardized 3-year bachelors degrees in Europe
    Already offered by U of Houston-Victoria, uWashington, Lipscomb U, Hartwick College, a few others
    Announced for fall 2010 by Arcadia U, Holy Family U, UNC Greensboro, Georgia Southwestern State U
    U Illinois studying the idea
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 81. UNC Greensborough | 2010 | :30
  • 82. 3-Year Bachelor Degrees
    Appeals to military, grad-school-bound, motivated, high-achieving students
    “The higher-ed equivalent of a fuel-efficient car” (Lamar Alexander, US Sec of Ed 1991-93)
    “It would be nice if institutions actually provided four-year degrees… before we think about accelerating.” (Alexander McCormick, Director NSSE)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 83. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    U.S. Department of Education, NCES, 2000/01 Baccalaureate and Beyond Longitudinal Study (B&B:2000/01).
  • 84. Royal Roads University
    “Advance in the Workplace”
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 85. Royal Roads University
    “Special purpose university” est. 1995
    Clear focus: mid-career professionals,grad degrees, applied/relevant
    Compressed PT, Blended ModelBAs - Years 3 and 4 in oneMAs - Single year PT
    Cohort-based, mentoring, teamwork
    Work full-time while a student
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 86. Royal Roads University
    Exceeding enrolment targets
    90% completion rate
    Target Sectors: Healthcare, Military, Education, Public Sector, Technology
    Have secured > $1 M in sales for new Corporate Education Division
    Creating distributed student services
    Model tuned for immigrant accreditation
    Opened satellite campuses in Victoria and in James Bay (March 2009)
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 87. A La Carte Learning
    Extremely customizable workforce training at Kellogg Community College, Battle Creek MI
    Courses broken into 1,200 skill “modules”
    Walk-in basis, Unlimited time to complete, Pay only on completion
    Eg. Machine tooling: 7 different skills in precision measurement
    Micrometer module: 0.13 credit hours, takes about 3 hours, and costs $20.94
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 88. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 89. 5
    For-Profit Competition
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 90. For-Profits in the US
    Models of Efficiency:
    No tenure, no long-term contracts
    Convenient locations, parking
    Start dates every few weeks
    Online delivery is scalable
    Curriculum for new courses in a few days
    Virtually unlimited capital for expansion from Wall Street
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 91. 25,100 students in 1995
    455,600 now – larger than the entire enrolment of the “Big Ten” US universities
    200 campuses in 39 states, Canada, Mexico, Netherlands, and Puerto Rico
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 92. Apollo Group (uPhoenix, Meritus U)
    Q1 revenue in 2009 increased 24% year-over-year to $971 million
    $278 million in online advertising (Washington Post, June 2008)
    $225 million a QUARTER on marketing -- $1 Billion a year (23.5% of net revenue)
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 93. University of Phoenix (2009)
  • 94.
  • 95. Kaplan University
    Kaplan Higher Education is the fastest-growing arm of Kaplan Inc.
    Subsidiary of the Washington Post
    Operates colleges online and at campuses throughout the US and overseas
    Generated >$367-million in revenue in the first quarter of 2009
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 96. Kaplan University (2008)
  • 97. 2010 Tuitions
    US for-profits: avg$14,174
    US 2-yr colleges: avg$2,544
    US 4-yr public Us: avg$7,020
    For-profit students borrow more, have the highest loan default rates
    60% completion (vs 26% at 2-yr publics)
    SOURCES: The College Board, 2010, US Dept of Education,as reported in the Chronicle of Higher Education
  • 98. For-Profit Growth
    SOURCE: StifelNicolaus Equity Research; Chronicle of Higher Education reporting.
  • 99. For-Profits in the US
    Profitable Businesses:
    Positive cash-flow generators
    Accreditation valued at $10 million
    20-25% of total revenues on marketing
    Just 10-20% on faculty
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 100. US Federal Financial Aid
    $20 Billion in annual grants and loans
    25% goes to for-profit colleges ($5 B)
    10% of US students, 44% of defaults
    University of Phoenix gets 86% of its revenue from grants and loans
    $750 Billion in outstanding student loans (equal to all US credit cards)
    Another subprime lending crisis?
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 101. The traditional African proverb…
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 102. 6
    Marketing Mindset
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 103. Impact of Marketing Channels
    UCAS™ Applicant StudyCopyright ©2008 Academica Group Inc.
  • 104. Benchmarking Effectiveness
    UCAS™ Applicant StudyCopyright ©2008 Academica Group Inc.
  • 105. Market Share Analysis
  • 106. UCAS™ Applicant StudyCopyright ©2008 Academica Group Inc.
    Push/Pull
  • 107. Brand Mapping
    Excellence
    Radar charts
    Teaching
    Social
    Affordable
    Research
    Tradition
    Innovation
    Emerging Trends in Canadian PSECopyright ©2008 Academica Group Inc.
  • 108. Brand Mapping Grid
  • 109. Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
    Recruitment marketing needs to be more data-driven.
    Extensive data is available on your applicants, your market share, your potential markets.
    Use that data to develop focused strategies.
  • 110. March 2004St George TTC Station
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 111. Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 112. Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 113. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 114.
  • 115. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 116. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 117. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 118. PSE Guarantees
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 119. Access Guarantees
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 120. Residence Guarantee
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 121. Scholarship Guarantee
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 122. uCalgary offered a 4-year graduation guarantee
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 123. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 124. Music Videos
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 125. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 126. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 127. Yale University | January 2010 | Clip 1 = 1:40
  • 128. U of Delaware| April 2010 | Clip 2 = 1:32
  • 129. 7
    Disintermediation
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 130. After a Thousand Years, the Lecture Finally Evolves
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 131. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 132. Studies on Podcast Lectures
    Students prefer to listen to lectures at double speed (Taiwan, Netherlands, North America)
    Students who listen to podcasts outperform those who attended class by 15% on exams
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 133. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 134. 2001MIT
    Emerging Trends in Canadian PSECopyright ©2008 Academica Group Inc.
  • 135. Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 136. Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 137. 1,900 MIT courses196 institutions in OCW Consortium(including Athabasca U, Capilano U)
    Ken Steele | Emerging Trends in Canadian PSE
    Copyright ©2009 Academica Group Inc.
  • 138. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 139. “Educational Disintermediation”
    “Universities will move to a superstar market for teachers in which the very best teachers use on-line instruction and TAs to teach thousands of students at many different universities.”
    — Alex Tabarrok, MarginalRevolution.com
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 140. The Jack Welch MBA
    Jack Welch, CEO of GE in the 80s and 90s
    $2 M (12%) stake in Chancellor University System LLC
    Bought formerly bankrupt Myers University (Cleveland)
    The “Jack Welch Institute” offers a cost-cutting online MBA - Just $20,000 tuition
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 141. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 142. Big Implications of Web 2.0
    “People get what they need directly from each other, not from traditional institutions”
    -- Charlene Li & Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 143. Peer 2 Peer U
    Sept 2009p2pu.org
    7 courses pilot test
    227 students signed up from 35 countries
    About half US
    p2pu.org
  • 144. Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 145. Tens of thousands of courses
    10 campuses US and Canada
    Project 450,000 courses at 160 universities and colleges by end of 2009
    Emerging Trends in Canadian PSE
    Ken Steele | Copyright ©2008 Academica Group Inc.
  • 146. Open Teaching
    David Wiley, a founder of the Open Teaching movement
    Online course at Utah State University in Fall 2007
    Center for Open and Sustainable Learning
    Gave unofficial students homemade certificates for his course
    The Chronicle of Higher Ed asks: “Who needs college credit when you have a makeshift diploma from a superstar professor?”
    Emerging Trends in Canadian PSECopyright ©2008 Academica Group Inc.
  • 147. Sept 2009UoPeople.org
    UoPeople.org
  • 148. University of the People
    Launched Sept 2009
    178 students from 49 nations
    Indonesia, Colombia, Vietnam, and US
    105 in business, 73 in CompSci
    $15 to enrol, $100 for exam
    OCW, Social networking, Volunteer profs
    Accreditation ASAP
    Aims for 10,000 students by 2014
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 149. Change on the Horizon
    Bill Gates:
    "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.”
    Ken Steele | Emerging Trends 2009
    Copyright ©2009 Academica Group Inc.
  • 150. Ken Steele
    Senior Vice-President
    ken@academica.ca
    Subscribe FREE to Academica’sTop Ten
    www.academica.ca