Facilitation brochure

764 views
691 views

Published on

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
764
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facilitation brochure

  1. 1. Challenging Thinking for Challenging Times: Board Retreats & Campus Presentations “ At a time when many colleges and Our executive universities stand at the crossroads, relies on Ken for and higher education faces the an amazing birds- prospect of unprecedented political, eye view of the ” economic, social, and technological PSE landscape. change, a new perspective can stimulate innovative thinking and out-of-the-box decision-making. More than 8,000 subscribers get a daily dose of Facilitation for: Ken Steele’s perspective through Academica’s Top Ten, a daily round-up of news, trends, and Board Retreats research findings shaping the Canadian higher- Strategic Planning education sector. Ken has become a fixture at Enrolment Management dozens of regional, national and international Academic Strategy conferences, delivering keynote addresses that Marketing Committees put the broader sector in context and weave together emerging trends and data from a wide Program Review variety of sources. In recent years, campus PD Day Programs leaders across Canada have benefited by adding Department Meetings Ken Steele’s perspective and provocative ideas Conference Keynotes to board retreats, academic planning sessions, enrolment management committees, and other strategic and professional development events. ..................................................................................................................................................................... www.academica.ca KEN STEELE | BOARD RETREATS & PRESENTATIONS | 1
  2. 2. “ Provocative ideas that Current Topics challenge existing ” paradigms. Every meeting, retreat, and conference is unique, and Ken works with you to customize his presentation and the day’s agenda to suit your institution, your group, and your current Market Research priorities. Still, the following 5 topics are For 15 years now, Academica Group has perennial favourites, and Ken is continually conducted the most comprehensive survey of revising and updating his material, which postsecondary applicants in North America, the includes vibrant multimedia. Each topic can be UCAS Applicant Study. With hundreds of tailored to between 1 and 3 hours in length, and questions and millions of data points, Ken can Ken frequently presents 2 or 3 talks to a variety present relevant market data on a wide range of of campus audiences in the course of a single topics, and interpret it with insight and humour. day. Often, a presentation acts as the opening If your institution has participated in the UCAS or keynote to a half-day or full-day strategic other Academica Group studies, Ken can present planning retreat. and interpret your own institution-specific data. Otherwise, Ken can present high-level findings on a range of intriguing findings from “Emerging Trends” Academica and other research sources. Ken presents a fast-paced, wide-ranging synthesis of the latest research on the higher education marketplace, trend forecasts, new PSE Branding strategies and emerging trends including: Institutional reputation, strategic positioning, or economic pressures, government funding shifts, brand strategy – whatever you call it, higher budgeting strategies, labour unrest, education brands are becoming more demographic projections, gender balance, professional, focused, and assertive. Ken has immigration patterns, student diversity, helped dozens of institutions develop a campus- internationalization, Millennial students, wide consensus about branding, a data-driven helicopter parents, rising careerism, increasing understanding of their current institutional competition, student guarantees, aggressive reputation, and a strategic approach to creating marketing tactics, media evolution, social media a strong differentiated position that attracts strategies, multinational for-profit and online students and faculty from a distance. Ken can competitors, emerging “open” models of speak on institutional positioning theory, trends education, celebrity lecturers, and much else. in college and university branding in general, or The “Trends” presentation is a synthesis of 4 guide a strategic retreat or summit to resolve years worth of news from the Top Ten. your institution’s positioning strategy. PSE “AdSpotter” Social Media Communications and public affairs practitioners Over the past 15 years working with hundreds of often encounter significant campus resistance to colleges and universities, Ken has seen first-hand the use of social media tools, because of many innovative marketing efforts and best perceived legal, political, and reputational risk. practices, and of course volumes of market Academica Group’s technology division has research. He has also made a hobby of gathering consulted with leading colleges and universities hundreds of unique, shocking, and/or inspiring for years on social media strategies, and the samples of higher education advertising from UCAS Applicant Study has explored student Canada, the US, and worldwide – many of which perceptions and attitudes toward social media are available at his YouTube channel, platforms and interactions with schools. Ken has www.YouTube.com/AcademicaGroup. Marketing presented to conferences, faculty committees, communications professionals can learn a great communications and marketing professionals, deal from those that have gone before, and will enrolment management teams, and senior see some of the clear trends pointing to future administration on social media, success stories directions for higher education marketing. and cautionary tales. ..................................................................................................................................................................... www.academica.ca KEN STEELE | BOARD RETREATS & PRESENTATIONS | 2
  3. 3. “ True leader and visionary… professionalism, sage counsel, and lively Background ” discussion. Ken Steele Academica Group: Ken Steele is co-founder and Senior Vice- Academica Group is the leading source of President of Academica Group Inc., which now research insight and marketing innovation for has offices in London Ontario, Toronto, and North American higher education. With offices in Boston. Ken’s area of consulting practice is Toronto, London, and Boston, Academica Group institutional brand strategy and recruitment offers integrated services in four practice areas: marketing, and he has led major projects in RESEARCH: Our applied research division recent years for Lethbridge College, the surveys more than 250,000 college and University of the Fraser Valley, Mount Royal university applicants every year, on behalf of University, and the University of Saskatchewan, hundreds of college and university clients, among others. education ministries, and government agencies. Four years ago, as a service to Canada’s higher 15 years ago, we pioneered the application of education community, Ken founded a free daily consumer research to higher education newsbrief, Academica’s Top Ten, which recruitment with the UCAS™ Applicant Study, summarizes important events, emerging trends, which has grown into the largest and most research findings and aspects of youth culture comprehensive international syndicated survey for more than 8,000 subscribers, including of college and university consumers in the world. college and university presidents and senior CONSULTING: Academica’s consulting team executives, government policy analysts, faculty, facilitates institutional strategic planning, high school guidance counselors, and national positioning and brand strategy, strategic media editors. (Ken is now very grateful to have enrolment management, marketing audits and a full-time associate news editor, Katherine integrated marketing communications planning. Fletcher, to ensure the Top Ten continues to be Our international partnership with SEM Works daily, despite his travel schedule.) Ken has brings depth and breadth of Strategic Enrolment written numerous articles and white papers on Management consulting to our clients. institutional marketing and strategy, a syndicated column on graphic design, and a CREATIVE: Our creative studio develops award- regular blog on higher education issues, and winning brand identities, print materials, online now manages a YouTube channel featuring and offline marketing campaigns for clients “ notable higher education commercials. ranging from the Ontario Ministry of Education to the Smithsonian Institution in Washington DC. Engaging, stimulating, and Academica’s creative director is a leader in the Native American design community, and our provocative… guaranteed to team has decades of experience in the education and technology sectors. make audiences think about ” TECHNOLOGY: Academica’s technology division the future of PSE. combines expertise in information architecture and user interface design with an experienced open source web development team. Our social Ken is a “recovering academic,” who was an media strategists have worked with scores of award-winning PhD candidate in English institutions, and experimented with the first Literature at the University of Toronto, before cross-platform social media application for leaving academia to found a regional advertising higher education applicants running on agency in 1990. Ken and his team developing Facebook and MySpace. RealityCampus™ is a branding, marketing, and advertising campaigns new turnkey solution to bring interactive video for dozens of corporate, non-profit, and testimonials to a recruitment website or education-sector clients throughout the 1990s, microsite. before merging the agency to form Academica Group in 2005. ..................................................................................................................................................................... www.academica.ca KEN STEELE | BOARD RETREATS & PRESENTATIONS | 3
  4. 4. Testimonials “Ken Steele delivers current and relevant insights “Ken's unique perspective on the Canadian into the world of higher education through a post-secondary sector was evident at every strategic enrolment management lens. He has step -- in the one-day Positioning Summit he the unique ability to engage meaningfully facilitated with more than 100 Mount Royal with individuals at all levels in our participants; the focused market survey organizations — boards, senior management, Academica Group conducted within our market; faculty, administrators and staff — and his and the results, analysis and recommendations presentations are sure to be transformational contained in his comprehensive White Paper.” in any organization.” - Dr. Dave Marshall, President, - Stefanie Ivan, Associate Vice-President Student Mount Royal University Services, Grant MacEwan University “Ken is an excellent speaker who can engage a “Ken is a lively and engaging presenter who variety of audiences from faculty through to brings his material to life through anecdote Board members on topics including emerging and compelling visuals. More than that, though, trends, branding, competitive marketing he is an evangelist for university positioning, etc. Ken always includes communications and a subject matter expert.” provocative ideas that challenge existing - Richard Fisher, Chief Communications Officer, paradigms and cause audiences to walk away Development & Alumni Engagement, UBC with lots to think about.” - Tracy Edwards, President & CEO, “Our executive relies on Academica’s Top Ten for Lethbridge College its succinct presentation of ‘stuff they need to “ know’ – an amazing bird’s eye view of the PSE landscape. No college exec has the time or Ken Steele hurts my head resources to fly that high – so we’re very glad ” of your wingspan and flight speed.” — but it’s a good hurt. - David Sovka, Associate Director, College & Community Relations, Camosun College “Ken Steele has a truly remarkable command of “Ken is an energetic speaker who uses vivid current developments in the world of post images and compelling data to stretch the secondary education, both in Canada and thinking of his audience. His presentation beyond. His presentations on such prompted engaging discussion about the future developments are engaging, stimulating, and of our field and our place in it.” provocative -- and delivered in a manner - Tracey Taylor-O’Reilly, Director, Centre for guaranteed to make audiences think about Continuing Education, McMaster University the future direction of PSE and the ways in which their own institutions might make the “Our positioning summit was thought-provoking, most of them. I recommend him highly.” yielding great depth and greater clarity for the - Provost and Vice-President Academic, senior management team. Ken and his team An Ontario university are true leaders and visionaries. Their professionalism, sage counsel, and lively “In one word, Ken’s presentation was discussions were extremely well received. Not ‘OUTSTANDING.’ He was strategic, only did we benefit strongly from this exercise, informative, engaging and entertaining. In our we enjoyed working with such a great team.” formal evaluation of our planning session, Ken’s - Kate McBrearty (Former) Director, Marketing & presentation was ranked the highest, receiving Communications Office of External Relations, an average score of 9.6 out of 10. We will Mount Royal University definitely be using Ken’s services in the future.” - Dr. Gordon Nixon, Vice-President Academic, “It’s not a Canadian university PR/marketing/ SAIT Polytechnic web conference without a @kensteele presentation!” – Ryan McNutt, New Media Officer, Dalhousie University, on Twitter ..................................................................................................................................................................... www.academica.ca KEN STEELE | BOARD RETREATS & PRESENTATIONS | 4
  5. 5. Recent Presentations Every year, Ken makes more than 50 presentations – from keynotes and workshops at regional, national and international conferences, to research presentations and professional development sessions on college and university campuses. Some recent presentations include: Board Retreats Campus PD Presentations Red Deer College (Jan 2010) Grande Prairie Regional College (Aug 2010) Carleton University (Oct 2009) Mohawk College (Jun 2010) University of Regina (Oct 2009) Bow Valley College (Mar 2010) Wilfrid Laurier University (Sep 2009) Lethbridge College (May 2009) Concordia University College (Aug 2009) University of Western Ontario (Feb 2009) University of Alberta (Jul 2009) University of Saskatchewan (Jan 2009, Oct 2008) UOIT Board of Governors (Jun 2009) Alberta College of Art & Design (Oct 2008) University of Saskatchewan (Oct 2008) Loyalist College (May 2008) Strategic Sessions Conference Keynotes SAIT Academic Division Planning (May 2010) Colleges Ontario Recruiters (Sept 2010) University of Alberta (Jan 2010) Canadian PSE Web Conference (May 2010) Grant MacEwan University (Dec 2009, Jan 2010) 2009-2010 SEMM Forums (Toronto, Calgary, Halifax, Vancouver, Boston) Laurentian University (Apr 2009) CAUCE Deans & Directors (Ottawa, Feb 2010) Algonquin College (Mar 2009) CACEE Ontario (Toronto, Dec 2009) University of Victoria (Jan 2009) AACTI System Conference (Edmonton, Oct 2009) St. Clair College (Dec 2008) ICE Synergy III (Toronto, Sep 2009) Brescia University College (Dec 2008) COU Liaison Workshop (Aug 2009) University of Calgary (Oct 2008) WARUCC Conference (Edmonton, Jun 2009) University of the Fraser Valley (Jul 2008) AARAO (Charlottetown, Jun 2009) Queen’s University (May 2008) CALL Languages Conference (London, May 2009) York University (Nov 2007) NAUBCS Conference (Winnipeg, May 2009) Sault College (Oct 2007) COU Secretaries Conference (Toronto, Feb 2009) Seneca College (Oct 2007) OURA Conference (Ottawa, Feb 2009) Cambrian College (Aug 2007) CRALO (Oakville, Nov 2008) Mount Royal University (Jun 2007) ARUCC National Conference (Halifax, Jun 2008) AARAO Interchange (Halifax, Jun 2008) AARAO Annual Conference (Jun 2006) CCAE Ontario Branding Workshop (Mar 2006) ..................................................................................................................................................................... www.academica.ca KEN STEELE | BOARD RETREATS & PRESENTATIONS | 5
  6. 6. Details Speaking Fee Scheduling To be fair to all institutions and conferences, Ken’s travel schedule is often booked several Ken’s per diem for speaking or facilitating has months in advance, so please contact him as been consistently $3,500 plus HST, travel and early as possible to pencil in your board retreat, accommodation expenses (although this fee may committee meeting or campus event. Ken will be subject to future change). In special take into account travel schedules from London, circumstances, where association conferences Ontario when determining feasible timing for are concerned for example, Academica Group events – often it is advisable to arrive the may consider waiving a portion of Ken’s fee in evening before to ensure that no travel delays return for sponsor recognition at the event. create an emergency on the day of the event. Included Services Technical Requirements For a single per diem fee, Ken includes a Ken makes extensive use of visuals and preliminary call to discuss the audience and multimedia clips in his presentations. For priorities, up to 4 hours of preparation time, optimal results, the institution or conference travel time within Canada, and up to 6 hours of organizer should provide a data projector, cable, campus presentations. and screen, dimmable lighting, wireless lapel Facilitation of some retreats or strategy sessions microphone and audio connection for Ken’s may require more extensive preparation and are laptop. therefore estimated individually. Some sessions benefit from the creation of a custom white paper for circulation to participants in advance. Billing Ken will provide a PDF of any presentations after Upon execution of a letter of agreement, the fact, which can be distributed within your Academica Group will invoice your institution institution, and institutions can opt to record his 50% of the total speaking fee to cover up-front presentations for viewing by internal audiences. travel costs. The balance, including detailed travel and accommodation expenses, will be invoiced upon completion of the engagement. HST or appropriate sales taxes will be included. “ To discuss the possibility of scheduling In one word, Ken’s Ken Steele at a conference, campus presentation was event or board retreat, please don’t hesitate to contact him directly: ‘OUTSTANDING.’ He was strategic, Ken Steele Senior Vice-President informative, engaging Academica Group Inc. ” and entertaining. ken@academica.ca Tel. 1.866.922.8636 ext. 205 Cel. 519.432.3600 ..................................................................................................................................................................... www.academica.ca KEN STEELE | BOARD RETREATS & PRESENTATIONS | 6

×