The 4th c preso sv pcamp 4 2_11

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Cloud Computing is a revolution, yet our go to market strategies are grounded in old models.

"I've seen the future of go to market and it's circular" - SV Cloud Camp participant

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The 4th c preso sv pcamp 4 2_11

  1. 1. The 4th C – How the Cloud Changes Everything : A Go To Market Chalk-talkSV Product Camp, 4/2/11Ken RutskyPresident, KJR Associates, Inc.ken@kjrassociates.com@jayrutz<br />
  2. 2. B2B Go To Market Today<br />
  3. 3. Seven Go To Market Transitions<br />1: Products Become Services<br />
  4. 4. Building The New Model<br />
  5. 5. Seven Go To Market Transitions<br />2: Pricing is ALL Value Driven and Subscription<br />
  6. 6. Building The New Model<br />
  7. 7. Seven Go To Market Transitions<br />3: Companies Are Reinvented<br />
  8. 8. Building The New Model<br />
  9. 9. Seven Go To Market Transitions<br />4: Place – Channels are Creatively Destroyed and Recreated<br />
  10. 10. Building The New Model<br />
  11. 11. Seven Go To Market Transitions<br />5: Customers Re-segment, Reshape and Surround Your Company<br />
  12. 12. Building The New Model<br />
  13. 13. Seven Go To Market Transitions<br />6: Promotion Becomes Experience <br />
  14. 14. Building The New Model<br />
  15. 15. Seven Go To Market Transitions<br />7: Competition Comes From Everywhere and Anywhere<br />
  16. 16. Building The New Model<br />
  17. 17. The 4th C is the Cloud – A Radical Change<br />The 4th C, How the Cloud Changes<br />
  18. 18. The 4th C is the Cloud – A Radical Change<br />
  19. 19. The 4th C is the Cloud – A Radical Change<br />“The 4th C” – The Book –Coming in Sept 2011<br />
  20. 20. Thank You<br />ken@kjrassociates.com @jayrutz<br />

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