0
18
Leadership Lessons 
from David Ogilvy
Excerpted from ʻThe King Of Madison Avenueʼ
by Kenneth Roman
On principles
(borrowed from J.P. Morgan)



“Our policy is only first-class
business, and that in a first-class
way.” 




...
On professional standards

“Top men must not tolerate sloppy plans
or mediocre work.” 




                               ...
On setting lofty goals                                             




“Raise your sights. Blaze new
trails. Compete with...
On knowledge

“Suppose, your gall-bladder has to be
removed this evening. Will you choose a
surgeon who has read some book...
On focus in an organization                                                              


“If we are to prevent the even...
On size in an organization                                                       




“If God is on the side of the big
ba...
On committees

“Search the parks in all your cities,
Youʼll find no statues of committees.”




                           ...
On mergers
“Clients never like mergers. They hate
them. They donʼt like their accounts being
sold. I donʼt blame them. If ...
On acquisitions

“Finance aside, I have always
thought [acquisitions] a rickety way
to grow. Good agencies are never
for s...
On hiring

“If you hire people who are smaller than you are, we
shall become a company of dwarfs. If you hire people
who a...
On meritocracy                               




“No spouses. No nepots ” 




                                          ...
On corporate culture
“We treat our people like human beings. We help them when
they are in trouble. We help our people mak...
On minimizing office politics

“Sack incurable politicians.
Crusade against paper warfare.” 




                          ...
On compensation                                       




“Pay peanuts and you get monkeys.” 




                       ...
On checking expense accounts                                                           




“Even the Pope has a Confessor...
On firing people                                  




“I think the most cruel thing you can do to
people, especially I am ...
On losing clients

“Clients come, they go, they come
back, weʼll get a new one. The only
thing that can affect who we are ...
On clear and honest writing

“People who think well, write well.
Woolly-minded people write woolly
memos, woolly letters a...
ank you
Leadership Lessons 
from David Ogilvy
Excerpted from ʻThe King Of Madison Avenueʼ
by Kenneth Roman
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Ogilvy On Leadership

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David Ogilvy's Leadership Lessons. Excerpted from the book, 'The King of Madison Avenue" by Kenneth Roman.

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Transcript of "Ogilvy On Leadership"

  1. 1. 18 Leadership Lessons from David Ogilvy Excerpted from ʻThe King Of Madison Avenueʼ by Kenneth Roman
  2. 2. On principles (borrowed from J.P. Morgan) “Our policy is only first-class business, and that in a first-class way.” 1 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  3. 3. On professional standards “Top men must not tolerate sloppy plans or mediocre work.” 2 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  4. 4. On setting lofty goals “Raise your sights. Blaze new trails. Compete with the immortals.” 3 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  5. 5. On knowledge “Suppose, your gall-bladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where to find your gall- bladder, or a surgeon who relies on his intuition?” 4 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  6. 6. On focus in an organization “If we are to prevent the eventual disintegration of our world-wide church into a Tower of Babel, we must continue our evangelism, make sure that every office is headed by a member of the True Church, and not by a stranger and, never again entrust the supervision of offices to outsiders or lay brothers. This errors leads to schism, balkanization, apostasy, bankruptcy and ultimate disintegration.” 5 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  7. 7. On size in an organization “If God is on the side of the big battalions, and that seems to be the case, the path of wisdom lies in becoming one of the big battalions.” 6 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  8. 8. On committees “Search the parks in all your cities, Youʼll find no statues of committees.” 7 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  9. 9. On mergers “Clients never like mergers. They hate them. They donʼt like their accounts being sold. I donʼt blame them. If my doctor said he had sold his patients to another doctor, whom I had never met and must consult for all future health care, I wouldnʼt jump up and down with joy.” 8 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  10. 10. On acquisitions “Finance aside, I have always thought [acquisitions] a rickety way to grow. Good agencies are never for sale.” 9 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  11. 11. On hiring “If you hire people who are smaller than you are, we shall become a company of dwarfs. If you hire people who are bigger than you, we shall become a company of giants. Hire Big People, people who are better than you. Pay them more than you pay yourself, if necessary.” 10 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  12. 12. On meritocracy “No spouses. No nepots ” 11 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  13. 13. On corporate culture “We treat our people like human beings. We help them when they are in trouble. We help our people make the best of their talents. Our system of management is singularly democratic. We abhor ruthlessness. We like people with gentle manners. We admire people who work hard. We despise and detest office politicians, toadies, bullies and pompous asses. The way up the ladder is open to everybody. In promoting people to top jobs, we are as influenced as much by their character as by anything else.” 12 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  14. 14. On minimizing office politics “Sack incurable politicians. Crusade against paper warfare.” 13 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  15. 15. On compensation “Pay peanuts and you get monkeys.” 14 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  16. 16. On checking expense accounts “Even the Pope has a Confessor.” 15 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  17. 17. On firing people “I think the most cruel thing you can do to people, especially I am sad to say, to men, is to fire them, to put them in a situation where they donʼt work. Always do your damndest to avoid condemning people to the hell of unemployment.” 16 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  18. 18. On losing clients “Clients come, they go, they come back, weʼll get a new one. The only thing that can affect who we are as a company is if [the Chairman] feels any less committed.” 17 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  19. 19. On clear and honest writing “People who think well, write well. Woolly-minded people write woolly memos, woolly letters and woolly speeches. I believe in the dogmatism of brevity.” 18 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  20. 20. ank you Leadership Lessons from David Ogilvy Excerpted from ʻThe King Of Madison Avenueʼ by Kenneth Roman
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