Three Things You Should Do TODAY to Boost Your Social Media Juice

Three Things You Should Do TODAY to Boost Your Social Media Juice What social media is, why it matters to techpreneurs, and what you should do, NOW, to get started. Includes Ken’s Experts’ Tricks! Ken Herron | SocialGrow Chief Marketing Officer and Co-Founder February Microsoft Solutions Advocates Call February 26, 2010

What are we going to cover today? What is social media? And why do I care? Social media is web 3.0 listening, creating, and communicating But I don’t have a marketing team/budget! You don’t need people or money, you just need to know what to do Here are three things you can do in an hour Your “homework”, is to do one of these things, TODAY http://www.flickr.com/photos/socialgrow Page 2 of 6

#1: Set up Google Alerts Business Impact Critical What are they? Significant Moderate E-mail updates of the latest search results on a topic Difficulty Level Easy Moderate How does doing this benefit me? Hard Initial Setup Time <5 Minutes Instantly know what’s being said about you on the web 15 Minutes 30 Minutes Daily Maintenance What, exactly, do I need to do? <5 Minutes 15 Minutes Fill out the form [below] on http://google.com/alerts 30 Minutes Experts’ Tricks! Create alerts for your company, products, brands, principals, and COMPETITORS. Page 3 of 6

#2: Create a Google Profile Business Impact Critical Significant What is it? Moderate Difficulty Level A completely customizable personal online profile Easy Moderate Hard How does doing this benefit me? Initial Setup Time <5 Minutes 15 Minutes Having a profile gets you on the first page [at the 30 Minutes bottom] of Google search results for your name Daily Maintenance <5 Minutes 15 Minutes What, exactly, do I need to do? 30 Minutes Follow the instructions on http://google.com/profiles, Experts’ Tricks! and for examples, see my talk [below] on Slideshare Use the photo gallery to http://www.slideshare.net/kenherron showcase your product (i.e., screenshots, white papers, and testimonials). Page 4 of 6

#3: Post Content to Slideshare Business Impact Critical What is it? Significant Moderate Difficulty Level Slideshare is a website for sharing presentations Easy Moderate Hard How does doing this benefit me? Initial Setup Time <5 Minutes Help your existing “marketing assets” to go viral 15 Minutes 30 Minutes Every hour, Slideshare features [on their homepage] Daily Maintenance the most talked about presentations on Facebook <5 Minutes and Twitter -- giving you huge visibility and exposure! 15 Minutes 30 Minutes What, exactly, do I need to do? Experts’ Tricks! Create a profile on http://slideshare.net, and begin Pay attention to posting your company, brand, and product content your presentation title (SEO) & title page (design). Great covers sell books! Page 5 of 6

What did we cover today? As techpreneurs, social media matters to us because: It has empowered our target customers, existing customers, and employees to directly engage us and each other; requiring greater transparency in our marketing, communications, customer service, and product development strategies Three things you can do TODAY to boost your social media juice are: 1) Set up Google Alerts, 2) Create a Google Profile, and 3) Begin posting your marketing content and collateral on Slideshare What else should you do? Use SocialGrow to more quickly and easily grow your relevant online connections! http://www.youtube.com/socialgrow Page 6 of 6

Three Things You Should Do TODAY to Boost Your Social Media Juice

by Ken Herron

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