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What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing
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What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing

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Read the original post on http://MobileGroove.com at: http://www.mobilegroove.com/dearken-how-can-i-best-use-social-media-when-i-present-at-conferences-12375

Read the original post on http://MobileGroove.com at: http://www.mobilegroove.com/dearken-how-can-i-best-use-social-media-when-i-present-at-conferences-12375

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  • 1. WhatYour Mother,Your Marketing PROF,and Your BossNever Told YouAbout...Co-Publishing @KenHerron
  • 2. Okay, so what the heck isco-publishing?
  • 3. Nope!
  • 4. Nope!Nope!
  • 5. Nope!Yes! Nope!
  • 6. co-publishingis reusing your marketing content
  • 7. Where?
  • 8. Hint, hint...
  • 9. Why do you care?
  • 10. co-publishing Maximizes the ROI of your content marketing investment
  • 11. How do you do it?
  • 12. “Socialize” your content... so that it can be effectively shared oneach of your different social networks
  • 13. Said differently...Each social network has it’s Ownformat (Twitter = 140 characters,YOUTube = Videos) AND its own styleput your content into the formatand style for each social network
  • 14. Examples
  • 15. “Original”Blog Content http://mobilegroove.com/category/dearken
  • 16. “radio-ized” aka“Podcast-ized” Content http://toginet.com/ podcasts/ thelinkedinladyshow/ TheLinkedinLadyShowLI VE_2012-02-29.mp3? type=podpage
  • 17. “Presentation-ized” Content http://www.slideshare.net/KenHerron/copublishing This presentation!!
  • 18. “Photo-ized” http://flickr.com/photos/kenzpix Content http://pinterest.com/kenherron/co-publishing
  • 19. “VIDEO-ized” Content http://youtube.com/kenherronmarketing
  • 20. “Twitter-ized” Content http://twitter.com/KenHerron
  • 21. recap
  • 22. Co-Publishing maximizes the ROI of the marketing content youcreate by increasing your audience, directly and through SEO!
  • 23. Thank you
  • 24. geolocation social shopping social commerce video marketing backchannel manablogs vlogs wikis ios apps android apps mobile apps content marketing qr codes dstickering bluecasting internet radio podcasting gamification online events virtualsearch engine optimization seo search engine marketing sem pay per click ppc prtargeting dynamic content navigation search discovery data analytics data visualicross-cultural competency computational thinking sense making cognitive load masocial intelligence emotional intelligence ideation innovation invention marketingcommunications writing public speaking social optimization online communities usgenerated content ugc geolocation social shopping social commerce video marketbackchannel management blogs vlogs wikis ios apps android apps mobile apps comarketing qr codes digital stickering bluecasting internet radio podcasting gamifionline events virtual events search engine optimization seo search engine marketipay per click ppc predictive targeting dynamic content navigation search discoveranalytics data visualization cross-cultural competency computational thinking sen erroncognitive load management social intelligence emotional intelligence ideation inno @KenHinvention marketing communications writing public speaking social optimizationonline communities user-generated content ugc geolocation social shopping sociacommerce video marketing backchannel management blogs vlogs wikis ios apps aapps mobile apps content marketing qr codes digital stickering bluecasting internpodcasting gamification online events virtual events search engine optimization sengine marketing sem pay per click ppc predictive targeting dynamic content navsearch discovery data analytics data visualization cross-cultural competency compthinking sense making cognitive load management social intelligence emotional inideation innovation invention marketing communications writing public speaking soptimization online communities user-generated content ugc geolocation social shsocial commerce video marketing backchannel management blogs vlogs wikis iosandroid apps mobile apps content marketing qr codes digital stickering bluecastinradio podcasting gamification online events virtual events search engine optimizasearch engine marketing sem pay per click ppc predictive targeting dynamic contnavigation search discovery data analytics data visualization cross-cultural compecomputational thinking sense making cognitive load management social intelligenemotional intelligence ideation innovation invention marketing communications wr
  • 25. So...What are you waiting for?!Go! Co-Publish!

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