What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing

WhatYour Mother,Your Marketing PROF,and Your BossNever Told YouAbout...Co-Publishing @KenHerron

Okay, so what the heck isco-publishing?

Nope!Nope!

Nope!Yes! Nope!

co-publishingis reusing your marketing content

Where?

Hint, hint...

Why do you care?

co-publishing Maximizes the ROI of your content marketing investment

How do you do it?

“Socialize” your content... so that it can be effectively shared oneach of your different social networks

Said differently...Each social network has it’s Ownformat (Twitter = 140 characters,YOUTube = Videos) AND its own styleput your content into the formatand style for each social network

Examples

“Original”Blog Content http://mobilegroove.com/category/dearken

“radio-ized” aka“Podcast-ized” Content http://toginet.com/ podcasts/ thelinkedinladyshow/ TheLinkedinLadyShowLI VE_2012-02-29.mp3? type=podpage

“Presentation-ized” Content http://www.slideshare.net/KenHerron/copublishing This presentation!!

“Photo-ized” http://flickr.com/photos/kenzpix Content http://pinterest.com/kenherron/co-publishing

“VIDEO-ized” Content http://youtube.com/kenherronmarketing

“Twitter-ized” Content http://twitter.com/KenHerron

Co-Publishing maximizes the ROI of the marketing content youcreate by increasing your audience, directly and through SEO!

Thank you

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So...What are you waiting for?!Go! Co-Publish!

What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing

by Ken Herron

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