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WhatYour Mother,Your Marketing PROF,and Your BossNever Told YouAbout...Co-Publishing   @KenHerron
Okay, so what the heck isco-publishing?
Nope!
Nope!Nope!
Nope!Yes!       Nope!
co-publishingis reusing your marketing content
Where?
Hint, hint...
Why do you care?
co-publishing    Maximizes     the ROI     of your     content    marketing   investment
How do you do it?
“Socialize” your content... so that it can be effectively shared oneach of your different social networks
Said differently...Each social network has it’s Ownformat (Twitter = 140 characters,YOUTube = Videos) AND its own styleput...
Examples
“Original”Blog Content   http://mobilegroove.com/category/dearken
“radio-ized”     aka“Podcast-ized”   Content     http://toginet.com/          podcasts/    thelinkedinladyshow/   TheLinke...
“Presentation-ized”       Content          http://www.slideshare.net/KenHerron/copublishing  This presentation!!
“Photo-ized”         http://flickr.com/photos/kenzpix  Content               http://pinterest.com/kenherron/co-publishing
“VIDEO-ized”  Content      http://youtube.com/kenherronmarketing
“Twitter-ized”   Content       http://twitter.com/KenHerron
recap
Co-Publishing maximizes the ROI   of the marketing content youcreate by increasing your audience,     directly and through...
Thank you
geolocation social shopping social commerce video marketing backchannel manablogs vlogs wikis ios apps android apps mobile...
So...What are you waiting for?!Go!           Co-Publish!
What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing
What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing
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What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing

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Read the original post on http://MobileGroove.com at: http://www.mobilegroove.com/dearken-how-can-i-best-use-social-media-when-i-present-at-conferences-12375

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Transcript of "What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing"

  1. 1. WhatYour Mother,Your Marketing PROF,and Your BossNever Told YouAbout...Co-Publishing @KenHerron
  2. 2. Okay, so what the heck isco-publishing?
  3. 3. Nope!
  4. 4. Nope!Nope!
  5. 5. Nope!Yes! Nope!
  6. 6. co-publishingis reusing your marketing content
  7. 7. Where?
  8. 8. Hint, hint...
  9. 9. Why do you care?
  10. 10. co-publishing Maximizes the ROI of your content marketing investment
  11. 11. How do you do it?
  12. 12. “Socialize” your content... so that it can be effectively shared oneach of your different social networks
  13. 13. Said differently...Each social network has it’s Ownformat (Twitter = 140 characters,YOUTube = Videos) AND its own styleput your content into the formatand style for each social network
  14. 14. Examples
  15. 15. “Original”Blog Content http://mobilegroove.com/category/dearken
  16. 16. “radio-ized” aka“Podcast-ized” Content http://toginet.com/ podcasts/ thelinkedinladyshow/ TheLinkedinLadyShowLI VE_2012-02-29.mp3? type=podpage
  17. 17. “Presentation-ized” Content http://www.slideshare.net/KenHerron/copublishing This presentation!!
  18. 18. “Photo-ized” http://flickr.com/photos/kenzpix Content http://pinterest.com/kenherron/co-publishing
  19. 19. “VIDEO-ized” Content http://youtube.com/kenherronmarketing
  20. 20. “Twitter-ized” Content http://twitter.com/KenHerron
  21. 21. recap
  22. 22. Co-Publishing maximizes the ROI of the marketing content youcreate by increasing your audience, directly and through SEO!
  23. 23. Thank you
  24. 24. geolocation social shopping social commerce video marketing backchannel manablogs vlogs wikis ios apps android apps mobile apps content marketing qr codes dstickering bluecasting internet radio podcasting gamification online events virtualsearch engine optimization seo search engine marketing sem pay per click ppc prtargeting dynamic content navigation search discovery data analytics data visualicross-cultural competency computational thinking sense making cognitive load masocial intelligence emotional intelligence ideation innovation invention marketingcommunications writing public speaking social optimization online communities usgenerated content ugc geolocation social shopping social commerce video marketbackchannel management blogs vlogs wikis ios apps android apps mobile apps comarketing qr codes digital stickering bluecasting internet radio podcasting gamifionline events virtual events search engine optimization seo search engine marketipay per click ppc predictive targeting dynamic content navigation search discoveranalytics data visualization cross-cultural competency computational thinking sen erroncognitive load management social intelligence emotional intelligence ideation inno @KenHinvention marketing communications writing public speaking social optimizationonline communities user-generated content ugc geolocation social shopping sociacommerce video marketing backchannel management blogs vlogs wikis ios apps aapps mobile apps content marketing qr codes digital stickering bluecasting internpodcasting gamification online events virtual events search engine optimization sengine marketing sem pay per click ppc predictive targeting dynamic content navsearch discovery data analytics data visualization cross-cultural competency compthinking sense making cognitive load management social intelligence emotional inideation innovation invention marketing communications writing public speaking soptimization online communities user-generated content ugc geolocation social shsocial commerce video marketing backchannel management blogs vlogs wikis iosandroid apps mobile apps content marketing qr codes digital stickering bluecastinradio podcasting gamification online events virtual events search engine optimizasearch engine marketing sem pay per click ppc predictive targeting dynamic contnavigation search discovery data analytics data visualization cross-cultural compecomputational thinking sense making cognitive load management social intelligenemotional intelligence ideation innovation invention marketing communications wr
  25. 25. So...What are you waiting for?!Go! Co-Publish!
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