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Social media marketing can be a very effective content marketing tool for small and large businesses. Since Google Plus is the second largest social network, it just makes sense that you learn to use it. Once you get the hang of it, Google Plus is easy to use and is very effective in delivering your social message to your audience. Once you start using it on a regular basis, it could very well become your social network of choice. So, let's go step-by-step and create an effective Google Plus business page to promote your website, blog, or brand.