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Blog Writer's Checklist for On Page SEO

Blog Writer's Checklist for On Page SEO



Blog writing is probably the best way to make the right connections with a targeted audience in a conversational way. Whether you outsource your blog to a business blogging service or write the blog ...

Blog writing is probably the best way to make the right connections with a targeted audience in a conversational way. Whether you outsource your blog to a business blogging service or write the blog posts in house, the details of a quality blog article remain the same. People want helpful information delivered in a way they can easily read and understand. Search engines like exactly what people want and like.



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    Blog Writer's Checklist for On Page SEO Blog Writer's Checklist for On Page SEO Presentation Transcript

    • Blog Writer’s Checklist On­Page SEO Techniques The best written blog article is of little value if people and search engines can’t find it. Professional Blog Writing  Small Business Web Design
    • Article Title  Is the title unique?  Does the title immediately grab attention?  Does the title describe exactly what the  article is talking about?  Does the title include a targeted keyword or  phrase?  Does the title make people want to read more? Professional Blog Writing  Small Business Web Design
    • First Paragraph (Introduction)  Is the introduction short, to the point, and  thought provoking?  If the introduction were a trailer for a movie,  would people want to see it?  Does the introduction include a targeted  keyword or phrase?  Does the introduction include a text link to a  related post on your blog? Professional Blog Writing  Small Business Web Design
    • Quality Content (Body)  Are sentences and paragraphs short,  informative, and to the point?  Is the body of your article conversational?  Will the article make sense to the average  person?  Will sub­headings make the information easier to  scan and understand?  Will people learn something new from your  article? Professional Blog Writing  Small Business Web Design
    • Sub­Headings  Do the sub­headings add quality to the blog  post?  Do sub­headings attract attention?  Do sub­headings include targeted keywords  or phrases? Professional Blog Writing  Small Business Web Design
    • Closing Paragraph  Does the last paragraph adequately  summarize the main point of the article?  Does the last paragraph include an  appropriate call to action? Professional Blog Writing  Small Business Web Design
    • Targeted Keywords  Is there a targeted keyword in the title?  Is there a targeted keyword in the first  paragraph?  Is there a targeted keyword in sub­headings?  Have you sprinkled in 3 or 4 targeted  keywords in the body of the article?  Have you written sentences just to stuff  keywords that sound unnatural? Professional Blog Writing  Small Business Web Design
    • Images  Have you used images to break up long  areas of text?  Have you included “alt txt” and captions for  all images?  Are images large enough to make social  sharing easier?  Are images relevant to the blog article and  free from copyright restrictions?  Are images of high quality? Professional Blog Writing  Small Business Web Design
    • Social Media  Have you included a social media “Share”  link above or below each blog article?  Have you shared the article on your own  social media networks?  Is the article good enough that people will  want to share on social media? Professional Blog Writing  Small Business Web Design
    • Editing  Have you checked for misspelled words and  errors in grammar?  Have you read the article out loud? Is the article clear and easy to read?  Could a five line paragraph provide the  same information in four lines?  Have you included “fluff” just to make the  article longer?  Professional Blog Writing  Small Business Web Design
    • Quality Blog Content  Original  Conversational  Relevant and useful  Informative  Easy to read and understand Current  Professional Blog Writing  Small Business Web Design
    • Goals of Blog Writing Goal #1: Write information that is useful to  a targeted audience. Goal #2: Establish trust and credibility with  major search engines. Goal #3: Provide expertise that people and  businesses want to share and link  to. Professional Blog Writing  Small Business Web Design
    • It’s true blog writing is not rocket science . . . but Without the proper time, patience, and commitment, your blog may never get off the ground! Professional Blog Writing  Small Business Web Design
    • Custom Web Design  Business Blogging Service  All web design work is performed in the  Clarksville, TN area and nothing is  outsourced overseas.  While we focus a lot  on TN small business web design, we  welcome new customers from any state.  Visit us on the web: http://blog­web­content­marketing.com// Professional Blog Writing  Small Business Web Design