About I am the founder and CEO of Primary Intelligence, the leading provider of win loss analysis and customer experience solutions. I have an extensive background in sales, sales management, product marketing and product management.
I first became interested in sales and product marketing while studying business at the University of Utah. After college, I spent ten years honing my skills in sales and sales management positions with innovation leaders such as National MicroComputers, Information Enabling Technologies, SunGard HTE, and PeopleSoft. During my tenure at PeopleSoft, I identified a critical missing element in the enterprise sales process—an accurate and objective method for under..