What are your goals? What is your presentation for? To educate? To sell? To convince? To inform? To entertain? Or a combination of the above? Know your audience! Is it a serious matter? Can it be entertaining? Do they care about what you have to say? Once you know your audience, target your presentation to THEM.
These are also a popular tool as they help to communicate the overall style or feel. A mood board- Brings the images and ideas together Provides a visual summary or the mood of the design Usually does not have detailed information The main focal point should be just off centre.
Mood boards can be used..... To provide a focus for new design ideas Can help finalise the colours,or patterns or textures Develop styles in the clothing or products Can help determine target markets Can communicate ideas to clients.
Fabric samples Trimmings Drawings Quick sketches Painting Photographs Notes and annotations Possible colour ways Magazine/newspaper clippings
• Whether you arecreating a website,putting together aPowerPoint presentationor some othermultimedia show,always plan it out first.• A little thought can go along way.DON’T DIVE IN
Preparation• Establish a Brief…
Development• 1. Design Project• 2. Respond to brief• 3. Design Project• 4. Create the Media Project• 5. Test• 6. Deliver
Research• Visual and Technical
Experimentation• Materials and techniques
PurposeDefinition:The mood board presentation is anexercise displaying various sets ofimages conveying different visualperspectives of a concept or word.Purpose:To help the creative team limit theguessing game of design andacquire your visual criteria. Thissession will help set the visualdirection that fits within the WineConnextion brand.Notes:• Discuss and brainstorm.• The more feedback the better!• There are no right or wrong answers.• All images are suggestive. They will notbe used in the actual designs.
TypographyThe quick brown fox jumps over the lazy dog.TahomaThe quick brown fox jumps over the lazy dog.ArialThe quick brown fox jumps over the lazy dog.VerdanaThe quick brown fox jumps over the lazy dog.GeorgiaThe quick brown fox jumps over the lazy dog.TrebuchetThe quick brown fox jumps over the lazy dog.TimesSans Serif SerifWeb fonts» Web fonts will be used for the majority of the site. Which one is preferred?
Defining the Color PaletteExisting color usage» Colors depicted below are currently being used. Are these the correct colors for website?Logo / Seal Print / Terra Cotta’s
LogoLogo Characteristics:» Any idea where the tagline will be in relationship to the logo?» Is it a requirement that the tagline has to appear with the logo at all times?» Are the purple grapes preferred over the pinkish color grapes?» Should the Fine Wines seal be used on the site? If so any preference to where and how often?