Pemberton’s assistant thought that two C words would look good in advertising – therefore coming up with Coca-Cola1887 – added trademark2011 - Celebration of past, present, & future** 8 changes to the trademark
Celebrity endorsements such as Bill CosbyKobe Bryant – accusations he has had in the past.
1886 – Original slogan of Coca-Cola company was simply.. DRINK COCA-COLA1963 – Things Go Better with Coke. 1979 – Featuring the Steelers “Mean Joe Greene”
1993 – created a lot of animated ads with polar bears promotions ALWAYS COCA-COLAOpen happiness – global effort to bring people together & enjoy the little things in life.
Piccadilly Circus is one of the most prestigious advertising spaces in London. With nearly 2 million people visiting every week, it features the top international brands. Coke has advertised at Piccadilly since 1954.
Longest continuous relationship with the OlympicsPromote an active and healthy lifestyle1916 – Contour Bottle – Guitarists have been known to use this bottle to play their guitar – “bottleneck slide”1960 – Contour Bottle with Coca-Cola trademarked2009 – Green Bottles (promoted recycling) 2013 – “Share a Coke” campaign – put your name on the CokeFortunately for Coca-Cola, they received over a 90% brand awareness rating in a study done by Research Now.
Longest continuous relationship with the OlympicsPromote an active and healthy lifestyle
Growth in America is slow compared to other countries
Interact more with the US customers Shutdown its “Share a Coke” campaign after numerous activist groups have tried attacking the Russian Anti-Gay Brutality group. This has caused a major PR crisis for Coca-Cola. Wanted people talking about the company - & that’s what they got. 60 million people in the US speak a language other than English
Coca-Cola Company - Brand Update
Share a Coke – UK & Piccadilly Circus
Move to the Beat – London Olympics
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