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Unifying PR and Social Media

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Organizations are in the throes of planning for 2011 – so how can you lay the groundwork now to effectively integrate social media and public relations efforts next year? This presentation outlines ...

Organizations are in the throes of planning for 2011 – so how can you lay the groundwork now to effectively integrate social media and public relations efforts next year? This presentation outlines how a unified approach is greater than the sum of its parts, and walks through the planning process – from finding your audiences to evaluating and optimizing your programs for integration.

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    Unifying PR and Social Media Unifying PR and Social Media Presentation Transcript

    • Unifying PR + Social Media
      Kellye Crane, Crane Communications
      Jeremy Porter, Definition 6 / Journalistics
    • The Whole is Greater
    • Social Media Newsroom
    • Building Your Strategy
      Find & Define
      Engage & Connect
      Build & Maintain
      Understand & Optimize
    • Find & Define
    • The Social Technographics™ Ladder
      Groups include people participating in at least one of the activities monthly.
      © Forrester Research Inc.
    • Engage & Connect
    • Full chart: http://www.cmo.com/social-media/cmos-guide-social-media-landscape
    • http://www.flickr.com/photos/27132029@N06/3022781883/
    • Crisis?
      http://www.flickr.com/photos/54191388@N00/1864763334/
    • Build & Maintain
    • Conversation Calendar
      Source: GigaOm - http://gigaom.com/collaboration/elements-of-a-social-media-calendar/
    • Source: Bob Hazlett via GigaOm- http://gigaom.com/collaboration/elements-of-a-social-media-calendar/
    • Understand & Optimize
    • Coca-Cola “Happiness Machine”
      Developed “Happiness Machine” - a gift-giving Coke machine for the students of St. John’s University
      Branded video designed to reinforce the “Open Happiness” theme
      No Media support – 100% Viral Distribution
      Over 2.7 million views on YouTube (most from FB)
      5 Star YouTube rating with over 1,800 comments (majority positive in tone)
    • Questions?
    • Kellye Crane
      E-mail: kellye@cranecom.com
      Twitter: @KellyeCrane
      Blog: Solo PR Pro
      Web site: www.cranecom.com
      Jeremy Porter
      E-mail: jporter@journalistics.com
      Twitter: @JeremyPorter
      Blog: Journalistics