Unifying PR and Social Media
by Kellye Crane on Oct 23, 2010
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Organizations are in the throes of planning for 2011 – so how can you lay the groundwork now to effectively integrate social media and public relations efforts next year? This presentation outlines h...
Organizations are in the throes of planning for 2011 – so how can you lay the groundwork now to effectively integrate social media and public relations efforts next year? This presentation outlines how a unified approach is greater than the sum of its parts, and walks through the planning process – from finding your audiences to evaluating and optimizing your programs for integration.
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