Twitter 101A Guide to Getting StartedBy @KellyeCrane

New to Twitter?

Twitter grew 1,551% betweenJune 2008 and June 2009Source: Compete.com data for June 2009From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 3 (used with permission)

In fact, Twitter grew 43% with the addition of just one user. From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 4 (used with permission)

From David Griner, Luckie & Company, http://www.slideshare.net/Griner/the-twitter-tutorial - Slide 5 (used with permission)

But why?

BenefitsNew influentialsBuild RelationshipsEarned mediaGain customer and market insightsGoogle friendly

Ambient awareness Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait… like thousands of dots making a pointillist painting. Source: New York Times http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=1

If that’s not enough….70 Percent of Journalists Use Social Networks to Assist in Reporting(up from 42% last year)Source: Survey from Middleberg Communications and the Society for New Communications Research (SNCR), reported in PRWeek

From Connie Bensen, Community Strategist, http://www.slideshare.net/conniebensen/twitter-for-lead-gen - Slide 2 (used with permission) )

Social Anthropology

Getting Started

What to Say?Share linksAmplify othersGive tipsBe a resourceShow expertise

Ask Questions

“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”Joe Ragan, NewsradioAs quoted in “Groundswell” by Charlene Li and Josh Bernoff

Joe Ragan, Newsradio

Twitter Glossary Tweet@repliesRetweet (RT)Direct Message (DM)Twitter tools#Hashtagsh/t Tweetup

EtiquetteConverse, don’t just broadcastBe transparent/authenticIt’s not about follower numbers, it’s about connectingNo auto-Direct Messages (DM)Avoid TMI

Who to follow?Import contacts from other networks (Gmail, Yahoo, AOL)Search by nameFind someone with similar interests and see who they followTools like MrTweet.net, Twellow.com“Return follow” someone who follows you (with caveat)

Finding Time

Tools

Tweetdeck

Twitter Search

delicious.com/KellyeCrane/twitter+tools

Questions?

Kellye CraneE-mail: kellye@cranecom.comTwitter: KellyeCraneBlog: Solo PR ProWeb site: www.cranecom.com