Creating Killer Content

PREDICTING TRENDS TOCREATE KILLER CONTENTKELLY WHALEN, MELANIE NELSON, KELLY KINKAID

TWEET IT OUT!• @CentsibleLife (Kelly Whalen)• @chilihead (Melanie Nelson)• @kellyology (Kelly Kinkaid)• #fincon12 @CentsibleLife @chilihead @kellyology #FinCon12

WHAT YOU NEED TO KNOW• What is an editorial calendar• How using one can benefit you• How to find content based on: • Traffic • Popular posts • Data analysis • Trends • Keyword Tools • Social Media• How to Get Readers to Stay• Tools to implement and maintain your calendar @CentsibleLife @chilihead @kellyology #FinCon12

WHAT IS IT?@CentsibleLife @chilihead @kellyology #FinCon12

@CentsibleLife @chilihead @kellyology #FinCon12

WHY USE ONE?• Plan your work schedule • Keep track of your ideas • Don’t ignore your ideas• Focus your writing efforts• Great for multi-author blogs• Find similar topics & rearrange into a series or an e-book• Know what’s coming up• Let your advertisers know what’s coming up• Integrate your social media updates• See at a glance whether you can take on new projects @CentsibleLife @chilihead @kellyology #FinCon12

FINDING CONTENT IDEAS FOR YOUR CALENDARExample: Free Summer Activities Post @CentsibleLife @chilihead @kellyology #FinCon12

CREATING CONTENTRepurpose Posts: Free Summer Activities, based onpast post.Other Ideas: • Popular Posts • New Spin • Updates • Adding photos, infographics, graphs • Classic Topics • New spin • Ask the readers • Latest News @CentsibleLife @chilihead @kellyology #FinCon12

TRAFFIC SPIKESWhat is a traffic spike? Beyond normal fluctuations in traffic an influx of readers come to a particular post or your site. Traffic spikes come from a variety of places including social media, referrals, and keyword searches. @CentsibleLife @chilihead @kellyology #FinCon12

TRAFFIC SPIKESUse analytics to find dataWhat are people searching for?What post get the best response? Social Sharing Comments Views @CentsibleLife @chilihead @kellyology #FinCon12

EXIT PAGESPay attention to where readers exit.If someone doesn’t click, they appear as ‘0’ secondsin analytics.What can you do to get them to stay? @CentsibleLife @chilihead @kellyology #FinCon12

PLUGINS TO GET VISITORS TO STAY PUT nRelate Plugin: Related Posts nRelate Plugin: Popular Posts Disqus Community @CentsibleLife @chilihead @kellyology #FinCon12

ADD INTERNAL LINKS @CentsibleLife @chilihead @kellyology #FinCon12

BOUNCE RATES High Bounce Rate= = Low Bounce RateTake it with a grain of salt, dig into the stats for details. @CentsibleLife @chilihead @kellyology #FinCon12

ANALYTICS TOOLS Google Analytics* StatCounter* SiteMeter* JetPack for Wordpress GetClicky*(*available on WordPress and Blogger) @CentsibleLife @chilihead @kellyology #FinCon12

HOW TO USE THE DATACompare Past to Present: 40 Free Summer ActivitiesInitial Post:Traffic Spike following initial post (mainly due to Pinterest)Visitors staying on average nearly 6 minutes on postVisitors Clicking through to other post raise overall trafficOne Month Stats:Pageviews up 109% vs. previous monthAverage Time on Site up 23% vs. previous monthThrough August 2012:Pageviews up historically 70%Time on site up 16%Adsense Revenue Increased 34% @CentsibleLife @chilihead @kellyology #FinCon12

HOW TO USE THE DATAKeyword Terms on StatCounter over 20 hour period @CentsibleLife @chilihead @kellyology #FinCon12

GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12

GOOGLE TRENDS @CentsibleLife @chilihead @kellyology #FinCon12

GOOGLE TRENDS ANALYSIS @CentsibleLife @chilihead @kellyology #FinCon12

NOW WHAT?1. Dont get caught up in the analysis.2. Use the keywords or keyword phrases youve discovered tocreate blog post titles for your Editorial Calendar.3. Use keywords or keyword phrases throughout the post. Headers up to <h3> In 1st Paragraph (first 150 words). Last Paragraph – last sentence 5 times minimum per post per key word Alt Text for Pictures Text Links (Outbound and Inbound) Vlog Titles Vlog Transcripts @CentsibleLife @chilihead @kellyology #FinCon12

FINDING TRENDS VIA SOCIAL MEDIA• Facebook @CentsibleLife @chilihead @kellyology #FinCon12

FACEBOOK INSIGHTS @CentsibleLife @chilihead @kellyology #FinCon12

FINDING TRENDS VIA SOCIAL MEDIA• Facebook• Twitter @CentsibleLife @chilihead @kellyology #FinCon12

SEARCH.TWITTER.COM @CentsibleLife @chilihead @kellyology #FinCon12

HASHTAG.ORG @CentsibleLife @chilihead @kellyology #FinCon12

MONITTER.COM @CentsibleLife @chilihead @kellyology #FinCon12

FINDING TRENDS VIA SOCIAL MEDIA• Facebook• Twitter• Pinterest @CentsibleLife @chilihead @kellyology #FinCon12

PINTEREST EXAMPLE @CentsibleLife @chilihead @kellyology #FinCon12

REPINLY.COM @CentsibleLife @chilihead @kellyology

PINTEREST RESOURCES• Pinterest.com/popular• pinreach.com/trending_pins• www.pinreach.com/trending• pinterest.com/source/YourWebsite.com/• pinterestplugin.com/pincount @CentsibleLife @chilihead @kellyology #FinCon12

FINDING TRENDS VIA SOCIAL MEDIA• Facebook• Twitter• Pinterest• Quora.com & LinkedIn @CentsibleLife @chilihead @kellyology #FinCon12

QUORA.COM@CentsibleLife @chilihead @kellyology #FinCon12

TOOLS YOU CAN USE• Keep a notebook and pen handy!• Use your phone to take voice memos.• Classes• Plugins• Google Calendar @CentsibleLife @chilihead @kellyology #FinCon12

MOM COMM CONTENT BREWSession-October 1-1020% Discount Code:FINCONBREW$13 off $65= $52momcomm.com/register-for-content-brew/ @CentsibleLife @chilihead @kellyology #FinCon12

WHAT YOU NEED TO KNOWWhat is an editorial calendarHow using one can benefit youHow to find content based on: Traffic Popular posts Data analysis Trends Keyword Tools Social MediaHow to Get Readers to StayTools to implement and maintain your calendar @CentsibleLife @chilihead @kellyology #FinCon12

TOOLS YOU CAN USE Facebook.com/Kellyology.netFacebook.com/BloggingBasics101 Facebook.com/CentsibleLife

http://www.thecentsiblelife.com	118
http://www-ig-opensocial.googleusercontent.com	84
http://feeds.feedburner.com	19
http://socialmediamoms.collected.info	12
http://core.traackr.com	2

Creating Killer Content

by Kelly Whalen on Sep 08, 2012

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