Building a Content Marketing Plan2-28-13Kelly Weppler Hernandezwww.whandassociates.comkelly@whandassociates.com
Agenda•Making Content Easier•Content System•Content Delivery Platform•Content Themes•Building Your Content Marketing Plan•...
Making Content Easier•Plan•Create•Curate•Collaborate•Repurpose
Content System•List of monthly foundational content themes•Develop your content delivery platform•Integrate content with C...
Content System•Use what you know about key search terms•Identify a theme for each month•Substantial topic related to your ...
Content Delivery Platform•Blog•Newsletter•Guest posts•Webinars•Speaking events/Partner Events•Ebooks
Content Themes•Develop a list of core content topics•Assign one to each month for next 12 months•Each should be substantia...
How To Select Themes•What part of your business do you want togrow?•Content around a new product or service•Build content ...
Building Your Content Marketing PlanStep 1•Get a calendar out—monthly or yearly•Note holidays
Building Your Content Marketing PlanStep 2•Look at core business objectives/marketing calendar
Building Your Content Marketing Plan—cont’dStep 3•Look at strategic partners•Do they have any events, webinars to promote•...
Building Your Content Marketing Plan—cont’dStep 4•Develop a series•Maybe once a week you post a gallery of images•Somethin...
Building Your Content Marketing Plan—cont’dStep 5•Where are the remaining holes in the calendar?•What are the most popular...
Building Your Content Marketing Plan—cont’dStep 6•Finding content on TedTalks•Pulling content from an article•Sharing a vi...
Tools That Can Help•Use Scoop.it•TedTalks•AllTop.com•Huffington Post•Quora
For more information on our services check us out on the web atwww.whandassociates.comkelly@whandassociates.comAnd connect...
Upcoming SlideShare
Loading in...5
×

How to build a content marketing plan 2 28-13

270

Published on

Published in: Technology, Business
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
270
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

How to build a content marketing plan 2 28-13

  1. 1. Building a Content Marketing Plan2-28-13Kelly Weppler Hernandezwww.whandassociates.comkelly@whandassociates.com
  2. 2. Agenda•Making Content Easier•Content System•Content Delivery Platform•Content Themes•Building Your Content Marketing Plan•Tools
  3. 3. Making Content Easier•Plan•Create•Curate•Collaborate•Repurpose
  4. 4. Content System•List of monthly foundational content themes•Develop your content delivery platform•Integrate content with Core Business Objectives
  5. 5. Content System•Use what you know about key search terms•Identify a theme for each month•Substantial topic related to your business orindustry•Think of it as a book• At the end, each month represents a chapterin the book
  6. 6. Content Delivery Platform•Blog•Newsletter•Guest posts•Webinars•Speaking events/Partner Events•Ebooks
  7. 7. Content Themes•Develop a list of core content topics•Assign one to each month for next 12 months•Each should be substantial topic related to yourbusiness or industry
  8. 8. How To Select Themes•What part of your business do you want togrow?•Content around a new product or service•Build content around your core businessobjectives
  9. 9. Building Your Content Marketing PlanStep 1•Get a calendar out—monthly or yearly•Note holidays
  10. 10. Building Your Content Marketing PlanStep 2•Look at core business objectives/marketing calendar
  11. 11. Building Your Content Marketing Plan—cont’dStep 3•Look at strategic partners•Do they have any events, webinars to promote•Interviews with strategic partners
  12. 12. Building Your Content Marketing Plan—cont’dStep 4•Develop a series•Maybe once a week you post a gallery of images•Something on the Lighter Side•Wordless Wednesdays
  13. 13. Building Your Content Marketing Plan—cont’dStep 5•Where are the remaining holes in the calendar?•What are the most popular posts and comments•What are prospects and clients asking you that youcould put on your blog•Fill in the holes
  14. 14. Building Your Content Marketing Plan—cont’dStep 6•Finding content on TedTalks•Pulling content from an article•Sharing a video from YouTube•Sharing an infographic
  15. 15. Tools That Can Help•Use Scoop.it•TedTalks•AllTop.com•Huffington Post•Quora
  16. 16. For more information on our services check us out on the web atwww.whandassociates.comkelly@whandassociates.comAnd connect with me on-line:Facebook | WH & Associateswww.twitter.com/marketingkelly
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×