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  • 1. Building a Content Marketing Plan2-28-13Kelly Weppler Hernandezwww.whandassociates.comkelly@whandassociates.com
  • 2. Agenda•Making Content Easier•Content System•Content Delivery Platform•Content Themes•Building Your Content Marketing Plan•Tools
  • 3. Making Content Easier•Plan•Create•Curate•Collaborate•Repurpose
  • 4. Content System•List of monthly foundational content themes•Develop your content delivery platform•Integrate content with Core Business Objectives
  • 5. Content System•Use what you know about key search terms•Identify a theme for each month•Substantial topic related to your business orindustry•Think of it as a book• At the end, each month represents a chapterin the book
  • 6. Content Delivery Platform•Blog•Newsletter•Guest posts•Webinars•Speaking events/Partner Events•Ebooks
  • 7. Content Themes•Develop a list of core content topics•Assign one to each month for next 12 months•Each should be substantial topic related to yourbusiness or industry
  • 8. How To Select Themes•What part of your business do you want togrow?•Content around a new product or service•Build content around your core businessobjectives
  • 9. Building Your Content Marketing PlanStep 1•Get a calendar out—monthly or yearly•Note holidays
  • 10. Building Your Content Marketing PlanStep 2•Look at core business objectives/marketing calendar
  • 11. Building Your Content Marketing Plan—cont’dStep 3•Look at strategic partners•Do they have any events, webinars to promote•Interviews with strategic partners
  • 12. Building Your Content Marketing Plan—cont’dStep 4•Develop a series•Maybe once a week you post a gallery of images•Something on the Lighter Side•Wordless Wednesdays
  • 13. Building Your Content Marketing Plan—cont’dStep 5•Where are the remaining holes in the calendar?•What are the most popular posts and comments•What are prospects and clients asking you that youcould put on your blog•Fill in the holes
  • 14. Building Your Content Marketing Plan—cont’dStep 6•Finding content on TedTalks•Pulling content from an article•Sharing a video from YouTube•Sharing an infographic
  • 15. Tools That Can Help•Use Scoop.it•TedTalks•AllTop.com•Huffington Post•Quora
  • 16. For more information on our services check us out on the web atwww.whandassociates.comkelly@whandassociates.comAnd connect with me on-line:Facebook | WH & Associateswww.twitter.com/marketingkelly