Making Content Easier•Plan•Create•Curate•Collaborate•Repurpose
Content System•List of monthly foundational content themes•Develop your content delivery platform•Integrate content with Core Business Objectives
Content System•Use what you know about key search terms•Identify a theme for each month•Substantial topic related to your business orindustry•Think of it as a book• At the end, each month represents a chapterin the book
Content Themes•Develop a list of core content topics•Assign one to each month for next 12 months•Each should be substantial topic related to yourbusiness or industry
How To Select Themes•What part of your business do you want togrow?•Content around a new product or service•Build content around your core businessobjectives
Building Your Content Marketing PlanStep 1•Get a calendar out—monthly or yearly•Note holidays
Building Your Content Marketing PlanStep 2•Look at core business objectives/marketing calendar
Building Your Content Marketing Plan—cont’dStep 3•Look at strategic partners•Do they have any events, webinars to promote•Interviews with strategic partners
Building Your Content Marketing Plan—cont’dStep 4•Develop a series•Maybe once a week you post a gallery of images•Something on the Lighter Side•Wordless Wednesdays
Building Your Content Marketing Plan—cont’dStep 5•Where are the remaining holes in the calendar?•What are the most popular posts and comments•What are prospects and clients asking you that youcould put on your blog•Fill in the holes
Building Your Content Marketing Plan—cont’dStep 6•Finding content on TedTalks•Pulling content from an article•Sharing a video from YouTube•Sharing an infographic
Tools That Can Help•Use Scoop.it•TedTalks•AllTop.com•Huffington Post•Quora
For more information on our services check us out on the web firstname.lastname@example.orgAnd connect with me on-line:Facebook | WH & Associateswww.twitter.com/marketingkelly
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