Your SlideShare is downloading. ×
  • Like
How to build a content marketing plan 2 28-13
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to build a content marketing plan 2 28-13



Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Building a Content Marketing Plan2-28-13Kelly Weppler
  • 2. Agenda•Making Content Easier•Content System•Content Delivery Platform•Content Themes•Building Your Content Marketing Plan•Tools
  • 3. Making Content Easier•Plan•Create•Curate•Collaborate•Repurpose
  • 4. Content System•List of monthly foundational content themes•Develop your content delivery platform•Integrate content with Core Business Objectives
  • 5. Content System•Use what you know about key search terms•Identify a theme for each month•Substantial topic related to your business orindustry•Think of it as a book• At the end, each month represents a chapterin the book
  • 6. Content Delivery Platform•Blog•Newsletter•Guest posts•Webinars•Speaking events/Partner Events•Ebooks
  • 7. Content Themes•Develop a list of core content topics•Assign one to each month for next 12 months•Each should be substantial topic related to yourbusiness or industry
  • 8. How To Select Themes•What part of your business do you want togrow?•Content around a new product or service•Build content around your core businessobjectives
  • 9. Building Your Content Marketing PlanStep 1•Get a calendar out—monthly or yearly•Note holidays
  • 10. Building Your Content Marketing PlanStep 2•Look at core business objectives/marketing calendar
  • 11. Building Your Content Marketing Plan—cont’dStep 3•Look at strategic partners•Do they have any events, webinars to promote•Interviews with strategic partners
  • 12. Building Your Content Marketing Plan—cont’dStep 4•Develop a series•Maybe once a week you post a gallery of images•Something on the Lighter Side•Wordless Wednesdays
  • 13. Building Your Content Marketing Plan—cont’dStep 5•Where are the remaining holes in the calendar?•What are the most popular posts and comments•What are prospects and clients asking you that youcould put on your blog•Fill in the holes
  • 14. Building Your Content Marketing Plan—cont’dStep 6•Finding content on TedTalks•Pulling content from an article•Sharing a video from YouTube•Sharing an infographic
  • 15. Tools That Can Help•Use•TedTalks••Huffington Post•Quora
  • 16. For more information on our services check us out on the web atwww.whandassociates.comkelly@whandassociates.comAnd connect with me on-line:Facebook | WH &