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Company Loyalty and Employee Engagement
 

Company Loyalty and Employee Engagement

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The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace from a generational viewpoint.

The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace from a generational viewpoint.

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    Company Loyalty and Employee Engagement Company Loyalty and Employee Engagement Presentation Transcript

    • Kelly Global Workforce Index 2010
    • Background Information
      • The Kelly Global Workforce Index (KGWI) is an annual survey conducted by Kelly Services in order to obtain insight on the greater workforce.
      • Each year, the survey reveals a wide array of opinions about work and the workplace from a generational viewpoint. In doing so, some of the most current, newsworthy topics in the staffing industry are disclosed.
      • In 2010, Kelly surveyed approximately 134,000 people throughout 29 countries in North America, Asia Pacific, and Europe.
      • Last year, Kelly won the MarCom Gold Award in the research/study category for this report.
      • Most importantly, Kelly knows employment and wants to help you
      • better understand your workforce during the coming years .
    • Employee Loyalty Rises During Global Economic Recession
      • As managers strive to boost employee productivity and reduce turnover,
      • they may ask themselves a variety of questions. Kelly Services conducted
      • the Global Workforce Index to specifically help managers answer these
      • questions and attain future organizational success.
      • Why are some employees generally loyal to their companies, while others are not? How loyal are my employees ?
      • Are my employees truly engaged in the work they do?
      • How do my employees’ loyalty and engagement levels compare to the rest of the world ?
      • What am I doing to prevent increases in loyalty and engagement?
      • What can I do to boost the loyalty and engagement of my employees?
      • How does the reputation of my company effect my employees ?
    • Company Loyalty
      • Recession
      • Due to the downturn of the economy, 27% of survey respondents are now more loyal to
      • their company than before . The inability to find a new job during the recession led to a
      • fear of resignations, causing employees to become more attached to their company.
      • High Loyalty
      • Positive management typically leads
      • to high employee loyalty , as indicated
      • by the KGWI.
      • Low Loyalty
      • Meanwhile, on the other hand, poor
      • management may be a direct cause of
      • low employee loyalty throughout the nation.
      As a result of the recession, are you more or less loyal to your employer?
    • Employee Engagement
      • Commitment
      • Employee engagement is the commitment of an employee to their company. The more
      • energized an employee is, the more committed they typically are to their jobs and employers.
      • In fact, only 41% of survey respondents say they are totally committed to their organization .
      • That’s certainly a low number, especially when you consider the other 59% who are not totally
      • committed.
      High Commitment When the work is interesting and challenging, the engagement level is higher because the employee feels more valued to the company . Low Commitment Lack of advancement opportunities and poor management tend to hinder the 59% who are under committed. What one factor would be most likely to cause you to leave your organization?
    • Corporate Reputation
      • Career Decisions
      • A key element in evaluating career decisions
      • is corporate reputation . It is an integral
      • factor in determining whether or not
      • employees will remain loyal to their
      • companies.
      • Important Factors
      • Quality of management and leadership (according to 38% of survey respondents)
      • Quality of products and services offered (33% of respondents).
      What level of confidence do you have in your current company’s ability to be a good corporate citizen and act responsibility?
    • What You Can Do - Management
      • Without a doubt, management can influence employee loyalty and engagement levels.
      • Poor management can lead to a decrease in loyalty, while
      • reputable management will likely lead to an increase.
      • It is extremely important for managers to understand their
      • employees’ needs and career goals in order to learn what
      • they desire most as they continue to work for their
      • organizations.
    • What You Can Do - Communication
      • If you, as a manager, can learn to communicate effectively to your employees, your top talent will likely be more loyal and engaged to you and your company in the future.
      • It is important to recognize employees’ hard work and to
      • help them understand how their jobs affect the future
      • success of your organization.
      • Employees need to know how much they are valued.
    • What You Can Do - Conduct Your Own Survey
      • Conduct your own survey internally to see exactly where your employees stand.
      • It is important to understand what you are doing well and how you can improve in order to help your company achieve future organizational goals and reach peak productivity.
    • Contact Us
      • More information on the Kelly Global Workforce Index
      • Loyalty and Engagement Webinar
      • More information on Kelly Services
      • Contact a Kelly branch in your area