WPNG: Using Social Media in Your Company
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WPNG: Using Social Media in Your Company

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Slideset from the presentation I did for the Women's Professional Networking Group, a networking association for English speaking professional women in Lyon, France, on 18 October, 2011.

Slideset from the presentation I did for the Women's Professional Networking Group, a networking association for English speaking professional women in Lyon, France, on 18 October, 2011.

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WPNG: Using Social Media in Your Company WPNG: Using Social Media in Your Company Presentation Transcript

  • USING SOCIAL MEDIA IN YOURCOMPANYKelly Rigotti for the WPNG - 18 October, 2011
  • ABOUT ME
  • Convincing the ManagementWHY YOU SHOULD USE SOCIALMEDIA
  • Why Social Media? Social media has become anecessity, especially for international companies
  • Why Social Media? Efficient, affordable means of strengthening marketing,communication & sales strategy
  • Why Social Media? Customers expect it
  • 10 social media myths exposed 1. Social media is cheap.
  • 10 social media myths exposed 2. You have to be on Facebook!
  • 10 social media myths exposed3. You have to be on ‘X’ (where X is a social media platform).
  • 10 social media myths exposed 4. More connections = more success.
  • 10 social media myths exposed 5. You have to be ‘cool’.
  • 10 social media myths exposed6. You can automate everything.
  • 10 social media myths exposed 7. You have to have a blog.
  • 10 social media myths exposed8. Social media campaigns replace advertising.
  • 10 social media myths exposed 9. If you have budget, you don’t need to do it yourself.
  • 10 social media myths exposed 10. It’s not all about “the conversation”. http://www.spotonpr.com/10-social-media-myths-exposed/
  • Meeting Your NeedsCHOOSING THE RIGHTPLATFORM(S)
  • Which is right for you? Blogs QuoraFacebook Pinterest Flickr TwitterFoursquare Wikipedia Google+ YouTube LinkedIn …
  • Measuring the Impact of Your CampaignsWHAT TOOLS DO YOU USE?
  • Measure Your Success
  • Group WorkTRAINING OTHERS ON USINGSOCIAL MEDIA
  • Give, Give, Get:Be on the lookout for ways you can help. Sometimes leads fall in your lap.
  • Give, Give, Get:Offer help, even—and especially— if it’s advice or connections, not direct business.
  • Give, Give, Get:Give credit where credit is due,especially to people you know.
  • Keep On Carrying OnWHO TAKES OVER WHEN YOURETHROUGH?
  • Consider who will take over before even beginning.
  • Thank you for your time!QUESTIONS?