Personal Branding Wwng Shared

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Manage your online presence and your personal brand effectively.

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Personal Branding Wwng Shared

  1. 1. Personal Branding: Manage Your Image through New MediaKelly Rigotti<br />WorkingWomen’s Network Grenoble<br />Grenoble Ecole de Management<br />20 March, 2010<br />
  2. 2. Outline<br />Whatis Web 2.0?<br />Whatis a Personal Brand?<br />Bringing the TwoTogether<br />Tools of the Trade<br />Practical Tips & Tricks<br />KeepingTrack<br />Yours to TakeAway<br />WhatShould You Do?<br />Kelly Rigotti :: 2010<br />
  3. 3. Whatis Web 2.0?<br />Kelly Rigotti :: 2010<br />
  4. 4. Is it the IT changes brought about through:<br />increased hardware capacity,<br />software advances and<br />broadband access.<br />?<br />Kelly Rigotti :: 2010<br />
  5. 5. Or….<br />Content created by the user, <br />for other users.<br />(I betyoucanguesswhat I think.)<br />Kelly Rigotti :: 2010<br />
  6. 6. Kelly Rigotti :: 2010<br />
  7. 7. Kelly Rigotti :: 2010<br />
  8. 8. User Generated Content<br />Facebook<br />BookMooch<br />LinkedIn<br />YouTube<br />Twitter<br />eBay<br />Plaxo<br />Wikipedia<br />Viadeo<br />Craig’s List<br />WordPress<br />Skype<br />Flickr<br />Digg<br />GoogleMaps<br />SecondLife<br />Yahoo Groups<br />…<br />Kelly Rigotti :: 2010<br />
  9. 9. User Generated Content<br />Facebook<br />BookMooch<br />LinkedIn<br />YouTube<br />Twitter<br />eBay<br />Plaxo<br />Wikipedia<br />Viadeo<br />Craig’s List<br />WordPress<br />Skype<br />Flickr<br />Digg<br />GoogleMaps<br />SecondLife<br />Yahoo Groups<br />…<br />How Often Do You Use Them?<br />Kelly Rigotti :: 2010<br />
  10. 10. Whatis a Personal Brand?<br />Kelly Rigotti :: 2010<br />
  11. 11. YourPersonal Brand <br />=<br />YourPersonalReputation<br />How do you control that?<br />Kelly Rigotti :: 2010<br />
  12. 12. What Do I Want You to Know?<br />Think about whatyouwantothers to know about you.<br />How doesthat look on your:<br />paper CV?<br />online CV?<br />Facebook profile?<br />Twitteraccount?<br />…<br />Kelly Rigotti :: 2010<br />
  13. 13. Creating an Effective Web Presence<br />Who are you? What do youwant people to know about you and why?<br />Whatdon’tyouwant people to know about you and why?<br />How canyoumakethathappen?<br />Kelly Rigotti :: 2010<br />
  14. 14. Building Your Brand Online<br />Bringing the TwoTogether<br />Kelly Rigotti :: 2010<br />
  15. 15. 10 Questions to AskYourself<br />What is Your Vision?<br />Look externally<br />What is your ideal vision of what the world could be?<br />What is Your Purpose?<br />Look internally<br />How you can you help the world realize your vision?<br />Kelly Rigotti :: 2010<br />
  16. 16. 10 Questions to AskYourself<br />What Are Your Values and Passions?<br />Your belief system and operating principles determine whether an opportunity in front of you will be a good fit. <br />What Are Your Goals?<br />Project what you want to accomplish so you can create a strategic action plan to get there. <br />Kelly Rigotti :: 2010<br />
  17. 17. 10 Questions to AskYourself<br />What Are Your Brand Attributes?<br />What three words best describe the value you offer? <br />What words define your personality? <br />What Are Your Core Strengths?<br />In what functions and responsibilities do you excel? <br />What things are you the designated “go-to” person for? <br />Kelly Rigotti :: 2010<br />
  18. 18. 10 Questions to AskYourself<br />How Do Other People Describe You?<br />The true measure of your brand is the reputation others hold of you. How do they introduce you to others? <br />What Are Your Weaknesses?<br />Don’t dwell on your weak points, but be realistic.<br />Kelly Rigotti :: 2010<br />
  19. 19. 10 Questions to AskYourself<br />Who Is Your Target Audience?<br />Determine where you want to fit in.<br />Learn what decision makers in that field are looking for when they’re vetting candidates. <br />Find out where those decision makers are and position yourself in front of them<br />Kelly Rigotti :: 2010<br />
  20. 20. 10 Questions to AskYourself<br />What Differentiates You From Your Competition?<br />What makes you the best choice? <br />What makes you a good investment? <br />What value will you bring that no one else will?<br />(adaptedfrom:Pete Kistler)<br />Kelly Rigotti :: 2010<br />
  21. 21. You & the Web 2.0<br />Keeping in touch<br />Sharing Experiences<br />Building of Parallel Content<br />Following those you know<br />Networking<br />Sharing Experience<br />Building of Collective Content<br />Following those you don’t know<br />Personal<br />Professional<br />Kelly Rigotti :: 2010<br />
  22. 22. Control Your Message<br />Create Your Messages<br />Personal (Facebook)<br />Professional (Viadeo/LinkedIn)<br />Show Your Expertise<br />Participate in a forum<br />Write a blog<br />Join a professional online group<br />Brand Yourself<br />Email signatures<br />Personal Business Cards<br />Kelly Rigotti :: 2010<br />
  23. 23. Tools of the Trade<br />Kelly Rigotti :: 2010<br />
  24. 24. Blogs<br />Aggregate content<br />Create content<br />Create relevance<br />Establishreputation<br />Shouldbevisuallycoherantwithyourothermaterial<br />Tieeverythingtogether<br />Kelly Rigotti :: 2010<br />
  25. 25. http://conversationagent.com<br />Kelly Rigotti :: 2010<br />
  26. 26. AlmostFrugal.com<br />http://almostfrugal.com<br />Kelly Rigotti :: 2010<br />
  27. 27. Facebook<br />Used As:<br />An online presence<br />Keeping in touch<br />Communication Tool<br />TargetedAdvertising<br />Symetrical, opt-in<br />Kelly Rigotti :: 2010<br />
  28. 28. Facebook<br />Kelly Rigotti :: 2010<br />
  29. 29. Common Sense on Facebook<br />Know whoyourfriends are<br />Use Facebook’sprivacycontrols<br /><ul><li>Post anythingyouwouldn’t tell your boss, grandmother or worseenemy to their face</li></ul>Do’s<br />Don’ts<br />Kelly Rigotti :: 2010<br />
  30. 30. Facebook Pages<br />Kelly Rigotti :: 2010<br />
  31. 31. LinkedIn<br />Used As:<br />An online CV<br />Networking group/Leads club<br />Recruitmentagency<br />Resource<br />Communication Tool<br />Symetrical, opt-in<br />Kelly Rigotti :: 2010<br />
  32. 32. LinkedIn<br />Kelly Rigotti :: 2010<br />
  33. 33. LinkedIn<br />Kelly Rigotti :: 2010<br />
  34. 34. LinkedIn<br />Kelly Rigotti :: 2010<br />
  35. 35. LinkedIn<br />Kelly Rigotti :: 2010<br />
  36. 36. LinkedIn Invitation<br />Kelly Rigotti :: 2010<br />
  37. 37. Common Sense on LinkedIn<br />Do make connections with people youmay not know in real life<br />Do ask to beintroduced to interesting people<br />Do add a professionalpictureto your profile<br />Do personalizeyour profile URL<br />Don’trequire people to enter your email address in order to addyou to their network<br />Don’tjust self publicize<br />Don’t post information thatyouwouldn’thappilyshare in a job interview<br />Do’s<br />Don’ts<br />Kelly Rigotti :: 2010<br />
  38. 38. Twitter<br />Used As:<br />Communication Tool<br />Resource<br />An online presence<br />Keeping in touch<br />Asymetrical, no opt-in<br />Kelly Rigotti :: 2010<br />
  39. 39. 100 People on Twitter<br />PearAnalytics<br />Kelly Rigotti :: 2010<br />
  40. 40. CombiningDelicious & Twitter<br />Kelly Rigotti :: 2010<br />
  41. 41. CombiningDelicious & Twitter<br />Kelly Rigotti :: 2010<br />
  42. 42. Common Sense on Twitter<br />Consideryourreasons for Tweeting<br />Tweetregularly<br />Move outside of Twitter<br />IntegrateTwitterwithother social media<br />Followinteresting people<br />Do’s<br />Dont’s<br />Onlypost one kind of message<br />Go long periods of time betweentweets<br />Kelly Rigotti :: 2010<br />
  43. 43. AddingFollowers on Twitter<br />Search by the person’susername (kellyrigotti)<br />Search for a keyword (networking)<br />Followfollowers & the followed of thoseyoufollow<br />Use Twitter’sFind People function<br />Suggestions by topic<br />Suggestions geographically<br />Via email<br />By invitation<br />Kelly Rigotti :: 2010<br />
  44. 44. &tc<br />Kelly Rigotti :: 2010<br />
  45. 45. Buzz<br />Used As:<br />Communication Tool<br />An aggregator<br />Keeping in touch<br />Asymetrical, no opt-in<br />Kelly Rigotti :: 2010<br />
  46. 46. Google Buzz<br />Kelly Rigotti :: 2010<br />
  47. 47. Google Buzz<br />Pulls feedstogether in one place<br />Allows conversations to be long, detailed<br />Integratedintogmail<br />Privacy<br />Yetanotherthing to check<br />+<br />-<br />Kelly Rigotti :: 2010<br />
  48. 48. Flickr<br />Kelly Rigotti :: 2010<br />
  49. 49. Foursquare<br />Kelly Rigotti :: 2010<br />
  50. 50. Google Profile<br />Kelly Rigotti :: 2010<br />
  51. 51. Knol<br />Kelly Rigotti :: 2010<br />
  52. 52. Websites<br />Your Virtual CV<br />Aggregate content<br />Create content<br />Create relevance<br />Establishreputation<br />Shouldbevisuallycoherantwithyourothermaterial<br />Tieeverythingtogether<br />Kelly Rigotti :: 2010<br />
  53. 53. MickeyFarrance.com<br />Kelly Rigotti :: 2010<br />
  54. 54. Practical Tips & Tricks<br />Kelly Rigotti :: 2010<br />
  55. 55. HootSuite<br />Kelly Rigotti :: 2010<br />
  56. 56. TweetDeck<br />Kelly Rigotti :: 2010<br />
  57. 57. KeepingTrack<br />Kelly Rigotti :: 2010<br />
  58. 58. KeepingTrack: Addict-o-matic<br />Kelly Rigotti :: 2010<br />
  59. 59. KeepingTrack: Facebook Pages<br />Kelly Rigotti :: 2010<br />
  60. 60. KeepingTrack: Google<br />Kelly Rigotti :: 2010<br />
  61. 61. KeepingTrack: NameChk<br />Kelly Rigotti :: 2010<br />
  62. 62. KeepingTrack: Social Mention<br />Kelly Rigotti :: 2010<br />
  63. 63. KeepingTrack: Twitter<br />Kelly Rigotti :: 2010<br />
  64. 64. Yours to TakeAway<br />Think about whoyou are and whoyouwant to be on the web<br />Choosetwotoolsthatmeetyourneeds and use themwell<br />Coordinate all aspects of your message<br />Kelly Rigotti :: 2010<br />
  65. 65. WhatShould You Do?<br />There is no ‘right’ answer<br />Depends on YOUR goals<br />Askyourself the 10 questions<br />Find the social media thatfits<br />And one final example…<br />Kelly Rigotti :: 2010<br />
  66. 66. Kelly Rigotti :: 2010<br />
  67. 67. Kelly Rigotti :: 2010<br />
  68. 68. Kelly Rigotti :: 2010<br />
  69. 69. kellyrigotti@gmail.com<br />http://kellyrigotti.com<br />@kellyrigotti<br />http://fr.linkedin.com/in/kellyrigotti<br />http://wwng.net<br />@WWNGrenoble<br />Thank You!<br />Kelly Rigotti :: 2010<br />

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