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Manage your online presence and your personal brand effectively.

Manage your online presence and your personal brand effectively.

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Personal Branding Wwng Shared Presentation Transcript

  • 1. Personal Branding: Manage Your Image through New MediaKelly Rigotti
    WorkingWomen’s Network Grenoble
    Grenoble Ecole de Management
    20 March, 2010
  • 2. Outline
    Whatis Web 2.0?
    Whatis a Personal Brand?
    Bringing the TwoTogether
    Tools of the Trade
    Practical Tips & Tricks
    KeepingTrack
    Yours to TakeAway
    WhatShould You Do?
    Kelly Rigotti :: 2010
  • 3. Whatis Web 2.0?
    Kelly Rigotti :: 2010
  • 4. Is it the IT changes brought about through:
    increased hardware capacity,
    software advances and
    broadband access.
    ?
    Kelly Rigotti :: 2010
  • 5. Or….
    Content created by the user,
    for other users.
    (I betyoucanguesswhat I think.)
    Kelly Rigotti :: 2010
  • 6. Kelly Rigotti :: 2010
  • 7. Kelly Rigotti :: 2010
  • 8. User Generated Content
    Facebook
    BookMooch
    LinkedIn
    YouTube
    Twitter
    eBay
    Plaxo
    Wikipedia
    Viadeo
    Craig’s List
    WordPress
    Skype
    Flickr
    Digg
    GoogleMaps
    SecondLife
    Yahoo Groups

    Kelly Rigotti :: 2010
  • 9. User Generated Content
    Facebook
    BookMooch
    LinkedIn
    YouTube
    Twitter
    eBay
    Plaxo
    Wikipedia
    Viadeo
    Craig’s List
    WordPress
    Skype
    Flickr
    Digg
    GoogleMaps
    SecondLife
    Yahoo Groups

    How Often Do You Use Them?
    Kelly Rigotti :: 2010
  • 10. Whatis a Personal Brand?
    Kelly Rigotti :: 2010
  • 11. YourPersonal Brand
    =
    YourPersonalReputation
    How do you control that?
    Kelly Rigotti :: 2010
  • 12. What Do I Want You to Know?
    Think about whatyouwantothers to know about you.
    How doesthat look on your:
    paper CV?
    online CV?
    Facebook profile?
    Twitteraccount?

    Kelly Rigotti :: 2010
  • 13. Creating an Effective Web Presence
    Who are you? What do youwant people to know about you and why?
    Whatdon’tyouwant people to know about you and why?
    How canyoumakethathappen?
    Kelly Rigotti :: 2010
  • 14. Building Your Brand Online
    Bringing the TwoTogether
    Kelly Rigotti :: 2010
  • 15. 10 Questions to AskYourself
    What is Your Vision?
    Look externally
    What is your ideal vision of what the world could be?
    What is Your Purpose?
    Look internally
    How you can you help the world realize your vision?
    Kelly Rigotti :: 2010
  • 16. 10 Questions to AskYourself
    What Are Your Values and Passions?
    Your belief system and operating principles determine whether an opportunity in front of you will be a good fit.
    What Are Your Goals?
    Project what you want to accomplish so you can create a strategic action plan to get there.
    Kelly Rigotti :: 2010
  • 17. 10 Questions to AskYourself
    What Are Your Brand Attributes?
    What three words best describe the value you offer?
    What words define your personality?
    What Are Your Core Strengths?
    In what functions and responsibilities do you excel?
    What things are you the designated “go-to” person for?
    Kelly Rigotti :: 2010
  • 18. 10 Questions to AskYourself
    How Do Other People Describe You?
    The true measure of your brand is the reputation others hold of you. How do they introduce you to others?
    What Are Your Weaknesses?
    Don’t dwell on your weak points, but be realistic.
    Kelly Rigotti :: 2010
  • 19. 10 Questions to AskYourself
    Who Is Your Target Audience?
    Determine where you want to fit in.
    Learn what decision makers in that field are looking for when they’re vetting candidates.
    Find out where those decision makers are and position yourself in front of them
    Kelly Rigotti :: 2010
  • 20. 10 Questions to AskYourself
    What Differentiates You From Your Competition?
    What makes you the best choice?
    What makes you a good investment?
    What value will you bring that no one else will?
    (adaptedfrom:Pete Kistler)
    Kelly Rigotti :: 2010
  • 21. You & the Web 2.0
    Keeping in touch
    Sharing Experiences
    Building of Parallel Content
    Following those you know
    Networking
    Sharing Experience
    Building of Collective Content
    Following those you don’t know
    Personal
    Professional
    Kelly Rigotti :: 2010
  • 22. Control Your Message
    Create Your Messages
    Personal (Facebook)
    Professional (Viadeo/LinkedIn)
    Show Your Expertise
    Participate in a forum
    Write a blog
    Join a professional online group
    Brand Yourself
    Email signatures
    Personal Business Cards
    Kelly Rigotti :: 2010
  • 23. Tools of the Trade
    Kelly Rigotti :: 2010
  • 24. Blogs
    Aggregate content
    Create content
    Create relevance
    Establishreputation
    Shouldbevisuallycoherantwithyourothermaterial
    Tieeverythingtogether
    Kelly Rigotti :: 2010
  • 25. http://conversationagent.com
    Kelly Rigotti :: 2010
  • 26. AlmostFrugal.com
    http://almostfrugal.com
    Kelly Rigotti :: 2010
  • 27. Facebook
    Used As:
    An online presence
    Keeping in touch
    Communication Tool
    TargetedAdvertising
    Symetrical, opt-in
    Kelly Rigotti :: 2010
  • 28. Facebook
    Kelly Rigotti :: 2010
  • 29. Common Sense on Facebook
    Know whoyourfriends are
    Use Facebook’sprivacycontrols
    • Post anythingyouwouldn’t tell your boss, grandmother or worseenemy to their face
    Do’s
    Don’ts
    Kelly Rigotti :: 2010
  • 30. Facebook Pages
    Kelly Rigotti :: 2010
  • 31. LinkedIn
    Used As:
    An online CV
    Networking group/Leads club
    Recruitmentagency
    Resource
    Communication Tool
    Symetrical, opt-in
    Kelly Rigotti :: 2010
  • 32. LinkedIn
    Kelly Rigotti :: 2010
  • 33. LinkedIn
    Kelly Rigotti :: 2010
  • 34. LinkedIn
    Kelly Rigotti :: 2010
  • 35. LinkedIn
    Kelly Rigotti :: 2010
  • 36. LinkedIn Invitation
    Kelly Rigotti :: 2010
  • 37. Common Sense on LinkedIn
    Do make connections with people youmay not know in real life
    Do ask to beintroduced to interesting people
    Do add a professionalpictureto your profile
    Do personalizeyour profile URL
    Don’trequire people to enter your email address in order to addyou to their network
    Don’tjust self publicize
    Don’t post information thatyouwouldn’thappilyshare in a job interview
    Do’s
    Don’ts
    Kelly Rigotti :: 2010
  • 38. Twitter
    Used As:
    Communication Tool
    Resource
    An online presence
    Keeping in touch
    Asymetrical, no opt-in
    Kelly Rigotti :: 2010
  • 39. 100 People on Twitter
    PearAnalytics
    Kelly Rigotti :: 2010
  • 40. CombiningDelicious & Twitter
    Kelly Rigotti :: 2010
  • 41. CombiningDelicious & Twitter
    Kelly Rigotti :: 2010
  • 42. Common Sense on Twitter
    Consideryourreasons for Tweeting
    Tweetregularly
    Move outside of Twitter
    IntegrateTwitterwithother social media
    Followinteresting people
    Do’s
    Dont’s
    Onlypost one kind of message
    Go long periods of time betweentweets
    Kelly Rigotti :: 2010
  • 43. AddingFollowers on Twitter
    Search by the person’susername (kellyrigotti)
    Search for a keyword (networking)
    Followfollowers & the followed of thoseyoufollow
    Use Twitter’sFind People function
    Suggestions by topic
    Suggestions geographically
    Via email
    By invitation
    Kelly Rigotti :: 2010
  • 44. &tc
    Kelly Rigotti :: 2010
  • 45. Buzz
    Used As:
    Communication Tool
    An aggregator
    Keeping in touch
    Asymetrical, no opt-in
    Kelly Rigotti :: 2010
  • 46. Google Buzz
    Kelly Rigotti :: 2010
  • 47. Google Buzz
    Pulls feedstogether in one place
    Allows conversations to be long, detailed
    Integratedintogmail
    Privacy
    Yetanotherthing to check
    +
    -
    Kelly Rigotti :: 2010
  • 48. Flickr
    Kelly Rigotti :: 2010
  • 49. Foursquare
    Kelly Rigotti :: 2010
  • 50. Google Profile
    Kelly Rigotti :: 2010
  • 51. Knol
    Kelly Rigotti :: 2010
  • 52. Websites
    Your Virtual CV
    Aggregate content
    Create content
    Create relevance
    Establishreputation
    Shouldbevisuallycoherantwithyourothermaterial
    Tieeverythingtogether
    Kelly Rigotti :: 2010
  • 53. MickeyFarrance.com
    Kelly Rigotti :: 2010
  • 54. Practical Tips & Tricks
    Kelly Rigotti :: 2010
  • 55. HootSuite
    Kelly Rigotti :: 2010
  • 56. TweetDeck
    Kelly Rigotti :: 2010
  • 57. KeepingTrack
    Kelly Rigotti :: 2010
  • 58. KeepingTrack: Addict-o-matic
    Kelly Rigotti :: 2010
  • 59. KeepingTrack: Facebook Pages
    Kelly Rigotti :: 2010
  • 60. KeepingTrack: Google
    Kelly Rigotti :: 2010
  • 61. KeepingTrack: NameChk
    Kelly Rigotti :: 2010
  • 62. KeepingTrack: Social Mention
    Kelly Rigotti :: 2010
  • 63. KeepingTrack: Twitter
    Kelly Rigotti :: 2010
  • 64. Yours to TakeAway
    Think about whoyou are and whoyouwant to be on the web
    Choosetwotoolsthatmeetyourneeds and use themwell
    Coordinate all aspects of your message
    Kelly Rigotti :: 2010
  • 65. WhatShould You Do?
    There is no ‘right’ answer
    Depends on YOUR goals
    Askyourself the 10 questions
    Find the social media thatfits
    And one final example…
    Kelly Rigotti :: 2010
  • 66. Kelly Rigotti :: 2010
  • 67. Kelly Rigotti :: 2010
  • 68. Kelly Rigotti :: 2010
  • 69. kellyrigotti@gmail.com
    http://kellyrigotti.com
    @kellyrigotti
    http://fr.linkedin.com/in/kellyrigotti
    http://wwng.net
    @WWNGrenoble
    Thank You!
    Kelly Rigotti :: 2010