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Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
Personal Branding Wwng Shared
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Personal Branding Wwng Shared

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Manage your online presence and your personal brand effectively.

Manage your online presence and your personal brand effectively.

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  • 1. Personal Branding: Manage Your Image through New MediaKelly Rigotti<br />WorkingWomen’s Network Grenoble<br />Grenoble Ecole de Management<br />20 March, 2010<br />
  • 2. Outline<br />Whatis Web 2.0?<br />Whatis a Personal Brand?<br />Bringing the TwoTogether<br />Tools of the Trade<br />Practical Tips &amp; Tricks<br />KeepingTrack<br />Yours to TakeAway<br />WhatShould You Do?<br />Kelly Rigotti :: 2010<br />
  • 3. Whatis Web 2.0?<br />Kelly Rigotti :: 2010<br />
  • 4. Is it the IT changes brought about through:<br />increased hardware capacity,<br />software advances and<br />broadband access.<br />?<br />Kelly Rigotti :: 2010<br />
  • 5. Or….<br />Content created by the user, <br />for other users.<br />(I betyoucanguesswhat I think.)<br />Kelly Rigotti :: 2010<br />
  • 6. Kelly Rigotti :: 2010<br />
  • 7. Kelly Rigotti :: 2010<br />
  • 8. User Generated Content<br />Facebook<br />BookMooch<br />LinkedIn<br />YouTube<br />Twitter<br />eBay<br />Plaxo<br />Wikipedia<br />Viadeo<br />Craig’s List<br />WordPress<br />Skype<br />Flickr<br />Digg<br />GoogleMaps<br />SecondLife<br />Yahoo Groups<br />…<br />Kelly Rigotti :: 2010<br />
  • 9. User Generated Content<br />Facebook<br />BookMooch<br />LinkedIn<br />YouTube<br />Twitter<br />eBay<br />Plaxo<br />Wikipedia<br />Viadeo<br />Craig’s List<br />WordPress<br />Skype<br />Flickr<br />Digg<br />GoogleMaps<br />SecondLife<br />Yahoo Groups<br />…<br />How Often Do You Use Them?<br />Kelly Rigotti :: 2010<br />
  • 10. Whatis a Personal Brand?<br />Kelly Rigotti :: 2010<br />
  • 11. YourPersonal Brand <br />=<br />YourPersonalReputation<br />How do you control that?<br />Kelly Rigotti :: 2010<br />
  • 12. What Do I Want You to Know?<br />Think about whatyouwantothers to know about you.<br />How doesthat look on your:<br />paper CV?<br />online CV?<br />Facebook profile?<br />Twitteraccount?<br />…<br />Kelly Rigotti :: 2010<br />
  • 13. Creating an Effective Web Presence<br />Who are you? What do youwant people to know about you and why?<br />Whatdon’tyouwant people to know about you and why?<br />How canyoumakethathappen?<br />Kelly Rigotti :: 2010<br />
  • 14. Building Your Brand Online<br />Bringing the TwoTogether<br />Kelly Rigotti :: 2010<br />
  • 15. 10 Questions to AskYourself<br />What is Your Vision?<br />Look externally<br />What is your ideal vision of what the world could be?<br />What is Your Purpose?<br />Look internally<br />How you can you help the world realize your vision?<br />Kelly Rigotti :: 2010<br />
  • 16. 10 Questions to AskYourself<br />What Are Your Values and Passions?<br />Your belief system and operating principles determine whether an opportunity in front of you will be a good fit. <br />What Are Your Goals?<br />Project what you want to accomplish so you can create a strategic action plan to get there. <br />Kelly Rigotti :: 2010<br />
  • 17. 10 Questions to AskYourself<br />What Are Your Brand Attributes?<br />What three words best describe the value you offer? <br />What words define your personality? <br />What Are Your Core Strengths?<br />In what functions and responsibilities do you excel? <br />What things are you the designated “go-to” person for? <br />Kelly Rigotti :: 2010<br />
  • 18. 10 Questions to AskYourself<br />How Do Other People Describe You?<br />The true measure of your brand is the reputation others hold of you. How do they introduce you to others? <br />What Are Your Weaknesses?<br />Don’t dwell on your weak points, but be realistic.<br />Kelly Rigotti :: 2010<br />
  • 19. 10 Questions to AskYourself<br />Who Is Your Target Audience?<br />Determine where you want to fit in.<br />Learn what decision makers in that field are looking for when they’re vetting candidates. <br />Find out where those decision makers are and position yourself in front of them<br />Kelly Rigotti :: 2010<br />
  • 20. 10 Questions to AskYourself<br />What Differentiates You From Your Competition?<br />What makes you the best choice? <br />What makes you a good investment? <br />What value will you bring that no one else will?<br />(adaptedfrom:Pete Kistler)<br />Kelly Rigotti :: 2010<br />
  • 21. You &amp; the Web 2.0<br />Keeping in touch<br />Sharing Experiences<br />Building of Parallel Content<br />Following those you know<br />Networking<br />Sharing Experience<br />Building of Collective Content<br />Following those you don’t know<br />Personal<br />Professional<br />Kelly Rigotti :: 2010<br />
  • 22. Control Your Message<br />Create Your Messages<br />Personal (Facebook)<br />Professional (Viadeo/LinkedIn)<br />Show Your Expertise<br />Participate in a forum<br />Write a blog<br />Join a professional online group<br />Brand Yourself<br />Email signatures<br />Personal Business Cards<br />Kelly Rigotti :: 2010<br />
  • 23. Tools of the Trade<br />Kelly Rigotti :: 2010<br />
  • 24. Blogs<br />Aggregate content<br />Create content<br />Create relevance<br />Establishreputation<br />Shouldbevisuallycoherantwithyourothermaterial<br />Tieeverythingtogether<br />Kelly Rigotti :: 2010<br />
  • 25. http://conversationagent.com<br />Kelly Rigotti :: 2010<br />
  • 26. AlmostFrugal.com<br />http://almostfrugal.com<br />Kelly Rigotti :: 2010<br />
  • 27. Facebook<br />Used As:<br />An online presence<br />Keeping in touch<br />Communication Tool<br />TargetedAdvertising<br />Symetrical, opt-in<br />Kelly Rigotti :: 2010<br />
  • 28. Facebook<br />Kelly Rigotti :: 2010<br />
  • 29. Common Sense on Facebook<br />Know whoyourfriends are<br />Use Facebook’sprivacycontrols<br /><ul><li>Post anythingyouwouldn’t tell your boss, grandmother or worseenemy to their face</li></ul>Do’s<br />Don’ts<br />Kelly Rigotti :: 2010<br />
  • 30. Facebook Pages<br />Kelly Rigotti :: 2010<br />
  • 31. LinkedIn<br />Used As:<br />An online CV<br />Networking group/Leads club<br />Recruitmentagency<br />Resource<br />Communication Tool<br />Symetrical, opt-in<br />Kelly Rigotti :: 2010<br />
  • 32. LinkedIn<br />Kelly Rigotti :: 2010<br />
  • 33. LinkedIn<br />Kelly Rigotti :: 2010<br />
  • 34. LinkedIn<br />Kelly Rigotti :: 2010<br />
  • 35. LinkedIn<br />Kelly Rigotti :: 2010<br />
  • 36. LinkedIn Invitation<br />Kelly Rigotti :: 2010<br />
  • 37. Common Sense on LinkedIn<br />Do make connections with people youmay not know in real life<br />Do ask to beintroduced to interesting people<br />Do add a professionalpictureto your profile<br />Do personalizeyour profile URL<br />Don’trequire people to enter your email address in order to addyou to their network<br />Don’tjust self publicize<br />Don’t post information thatyouwouldn’thappilyshare in a job interview<br />Do’s<br />Don’ts<br />Kelly Rigotti :: 2010<br />
  • 38. Twitter<br />Used As:<br />Communication Tool<br />Resource<br />An online presence<br />Keeping in touch<br />Asymetrical, no opt-in<br />Kelly Rigotti :: 2010<br />
  • 39. 100 People on Twitter<br />PearAnalytics<br />Kelly Rigotti :: 2010<br />
  • 40. CombiningDelicious &amp; Twitter<br />Kelly Rigotti :: 2010<br />
  • 41. CombiningDelicious &amp; Twitter<br />Kelly Rigotti :: 2010<br />
  • 42. Common Sense on Twitter<br />Consideryourreasons for Tweeting<br />Tweetregularly<br />Move outside of Twitter<br />IntegrateTwitterwithother social media<br />Followinteresting people<br />Do’s<br />Dont’s<br />Onlypost one kind of message<br />Go long periods of time betweentweets<br />Kelly Rigotti :: 2010<br />
  • 43. AddingFollowers on Twitter<br />Search by the person’susername (kellyrigotti)<br />Search for a keyword (networking)<br />Followfollowers &amp; the followed of thoseyoufollow<br />Use Twitter’sFind People function<br />Suggestions by topic<br />Suggestions geographically<br />Via email<br />By invitation<br />Kelly Rigotti :: 2010<br />
  • 44. &amp;tc<br />Kelly Rigotti :: 2010<br />
  • 45. Buzz<br />Used As:<br />Communication Tool<br />An aggregator<br />Keeping in touch<br />Asymetrical, no opt-in<br />Kelly Rigotti :: 2010<br />
  • 46. Google Buzz<br />Kelly Rigotti :: 2010<br />
  • 47. Google Buzz<br />Pulls feedstogether in one place<br />Allows conversations to be long, detailed<br />Integratedintogmail<br />Privacy<br />Yetanotherthing to check<br />+<br />-<br />Kelly Rigotti :: 2010<br />
  • 48. Flickr<br />Kelly Rigotti :: 2010<br />
  • 49. Foursquare<br />Kelly Rigotti :: 2010<br />
  • 50. Google Profile<br />Kelly Rigotti :: 2010<br />
  • 51. Knol<br />Kelly Rigotti :: 2010<br />
  • 52. Websites<br />Your Virtual CV<br />Aggregate content<br />Create content<br />Create relevance<br />Establishreputation<br />Shouldbevisuallycoherantwithyourothermaterial<br />Tieeverythingtogether<br />Kelly Rigotti :: 2010<br />
  • 53. MickeyFarrance.com<br />Kelly Rigotti :: 2010<br />
  • 54. Practical Tips &amp; Tricks<br />Kelly Rigotti :: 2010<br />
  • 55. HootSuite<br />Kelly Rigotti :: 2010<br />
  • 56. TweetDeck<br />Kelly Rigotti :: 2010<br />
  • 57. KeepingTrack<br />Kelly Rigotti :: 2010<br />
  • 58. KeepingTrack: Addict-o-matic<br />Kelly Rigotti :: 2010<br />
  • 59. KeepingTrack: Facebook Pages<br />Kelly Rigotti :: 2010<br />
  • 60. KeepingTrack: Google<br />Kelly Rigotti :: 2010<br />
  • 61. KeepingTrack: NameChk<br />Kelly Rigotti :: 2010<br />
  • 62. KeepingTrack: Social Mention<br />Kelly Rigotti :: 2010<br />
  • 63. KeepingTrack: Twitter<br />Kelly Rigotti :: 2010<br />
  • 64. Yours to TakeAway<br />Think about whoyou are and whoyouwant to be on the web<br />Choosetwotoolsthatmeetyourneeds and use themwell<br />Coordinate all aspects of your message<br />Kelly Rigotti :: 2010<br />
  • 65. WhatShould You Do?<br />There is no ‘right’ answer<br />Depends on YOUR goals<br />Askyourself the 10 questions<br />Find the social media thatfits<br />And one final example…<br />Kelly Rigotti :: 2010<br />
  • 66. Kelly Rigotti :: 2010<br />
  • 67. Kelly Rigotti :: 2010<br />
  • 68. Kelly Rigotti :: 2010<br />
  • 69. kellyrigotti@gmail.com<br />http://kellyrigotti.com<br />@kellyrigotti<br />http://fr.linkedin.com/in/kellyrigotti<br />http://wwng.net<br />@WWNGrenoble<br />Thank You!<br />Kelly Rigotti :: 2010<br />

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