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This is the slideset from a presention I gave to the WWNG, a Grenoble, France based English language social networking group. In the presentation, I share 8 tips on optimizing your LinkedIn profile to …

This is the slideset from a presention I gave to the WWNG, a Grenoble, France based English language social networking group. In the presentation, I share 8 tips on optimizing your LinkedIn profile to get the most out of this powerful, online, networking community.

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  • 1. Link In to LinkedIn
    Kelly Rigotti for the WorkingWomen’s Network Grenoble
    17 March, 2011
  • 2. …thathelpsyou
    • Optimizeyour web presence,
    • 3. Create a strong online brand and
    • 4. Network effectively
    8 Tips for Creating a LinkedIn Profile…
  • 5. 1. GetYour Profile to 100%
  • 6. 1. GetYour Profile to 100%
    Job title, geographic location, industry
    Fill out all categories (experiencenotably)
    Request & post 3 recommendations on your profile
    Make sure your contact information is up-to-date!
  • 7. Tips & Tricks
    You can drag and drop most sections on your profile to highlightwhatyouconsider to bemost important.
    For the multi-lingual amongst us, add ‘Languages’ to your profile.
    Use job descriptions in yourfield to writedescribeyourprofessionalexperience
  • 8. Tips & Tricks
    Customize the textthatappears for yourwebsite by choosing ‘Other’
  • 9. 2. Goodies & Extras
    Add goodies and extras to your profile, to giveit extra flair!
    Books you’rereading
    Your RSS feed
    Presentations (SlideShare& Google)
    Travel plans
    Companybuzz
    Lawyerrankings

  • 10. 2. Goodies & Extras
  • 11. 3. Contacts & Connections
    What’syourrule for creating connections?
  • 12. 3. Contacts & Connections
    What’syourrule for creating connections?
    Will youaccept all connections that are requested of you?
    Will youconnectonlywith people thatyou have met personally and workedwithprofessionally?
    Or willyoufind a middle ground?
    Onlyyoucanchoose the best solution for your networking needs. (I tend towards the middle.)
  • 13. 3. Contacts & Connections
    Buildyour connections!
    Import your connections into LinkedIn
    (a good way to validateyour email database)
  • 14. 3. Contacts & Connections
    Buildyour connections!
    Searchyour email account
  • 15. 3. Contacts & Connections
    Buildyour connections!
    Look for classmates, colleagues and people youmay know
  • 16. 3. Contacts & Connections
    Tip!
    Subscribing to the LinkedIn updates by email willgiveyou a weekly ‘Heads-Up’ of your contacts’ new activity…
    Responding to people’s news allowsyou to create and re-enforce connections.
  • 17. 4. LinkedIn Groups
    Join & participate in groups whichreflectyourinterests
    Ratherthanjoining a large number of groups, choosejust a few and participateactively
    Sign up for group emails
    Choose the order of your groups, and whichonesappear on your profile
  • 18. 4. LinkedIn Groups
  • 19. 5. Create & Attend Events
  • 20. 6. Ask for & GiveRecommendations
    3 recommendations are needed to getyour profile to 100%
    Everyrecommendationyougiveappears on your profile
    You canchoosewhichrecommendationsyoureceiveappear on yourprofile, and ask people to edit or rewrite theirrecommendations of you
    Try to getrecommendations for supervisors, supervisées and colleagues. And do the same!
  • 21. 7. Companies on LinkedIn
    Followcompanies to stayabreast of company news
  • 22. 8. Twitter
    Addyour Twitter account to your LinkedIn profile
    But use itsparingly! Choose the hashtag option. This will help avoidinnundatingyour contacts with all yourTwitter messages.
  • 23. 8. Twitter
  • 24. LinkedIn.com/in/KellyRigotti
    Thankyou for your time!