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Lyon à la Carte Expats Presents<br />
Branding Yourself & Your Global CV<br />Kelly Rigotti<br />
BrandingYourself & Your Global CV<br />2 Questions<br />
BrandingYourself & Your Global CV<br />Question 1<br />Whatis Web 2.0, social media, social networking, Twitter, Facebook ...
BrandingYourself & Your Global CV<br />Question 2<br />Whyshould I use personalbranding, online networking or social media...
Beforewestart…<br />
Me, Myself & I<br />Beforewestart…<br />
Google ‘Kelly Rigotti’<br />
Google ‘Kelly Rigotti’<br />
Google ‘Kelly Rigotti’<br />
Google ‘Kelly Rigotti’<br />
Whatis Web 2.0? Common Definitions of UncommonTerms<br />
Common Definitions<br />Web 1.0, 2.0 & 3.0<br />
Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />
Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />
Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking...
Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking...
Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking...
WhyShould I Use Web 2.0?<br />
WhyShould I Use Web 2.0?<br />Because…<br />
WhyShould I Use Web 2.0?<br />Because…<br />YourPersonal Brand<br />=<br />YourPersonalReputation<br />
WhyShould I Use Web 2.0?<br />Because…<br />YourPersonal Brand<br />=<br />YourPersonalReputation<br />How do you control ...
8 Steps for ControllingYour Online Brand<br />
Know thyself. (And how othersseeyou.)<br />
Know thyself. (And how othersseeyou.)<br />Online:<br /><ul><li>Google Alerts
Yahoo! Pipes
Social Mention
Google.com</li></li></ul><li>Know thyself. (And how othersseeyou.)<br />Online:<br /><ul><li>Google Alerts
Yahoo! Pipes
Social Mention
Google.com</li></ul>Offline:<br /><ul><li>Ask! (the 360° review, or more informally)</li></li></ul><li>Know whereyou’regoi...
Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br />
Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?</li><...
What do I wantpeople to know about me?</li></li></ul><li>Know whereyou’regoing.<br />To create an effective web presence &...
What do I wantpeople to know about me?
What do I not wantpeople to know about me?</li></li></ul><li>Know whereyou’regoing.<br />To create an effective web presen...
What do I wantpeople to know about me?
What do I not wantpeople to know about me?
What are my goals?</li></li></ul><li>Show whereyou’ve been.<br />
Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br />
Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br /><ul><li>Last 3 jobs, 10 years or 1 geographicregion
Photo
Website
Email address
Groups
+5% for eachrecommendation</li></li></ul><li>Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br /><ul><li>Last...
Photo
Website
Email address
Groups
+5% for eachrecommendation</li></ul>Createa website to highlightyouraccomplishments and act as an online CV<br />
Stick out.<br />
Stick out.<br /><ul><li>Trysomethingdifferent on your CV.</li></li></ul><li>Stick out.<br /><ul><li>Trysomethingdifferent ...
Shareyour CV in an unusualway.</li></li></ul><li>Be two-sided.<br />
Be two-sided.<br />Social networking is10% about you…<br />
Be two-sided.<br />Social networking is10% about you…<br />90% about the otherguy.<br />
Be two-sided.<br />Social networking is10% about you…<br />90% about the otherguy.<br />Engage in conversation.<br />
Talk to your audience.<br />
Talk to your audience.<br />Social network use varies according to country:<br /><ul><li>Brazil: Orkut
France: Viadeo
United States: LinkedIn
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Branding Yourself & Your Global CV

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This is the slideset from a presentation I did for the 2010 expat exposition "Lyon à la Carte" in Lyon, France. Called "Branding Yourself & Your Global CV", it shares the 8 rules for branding your online presence in an international job market.

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Transcript of "Branding Yourself & Your Global CV"

  1. 1. Lyon à la Carte Expats Presents<br />
  2. 2. Branding Yourself & Your Global CV<br />Kelly Rigotti<br />
  3. 3. BrandingYourself & Your Global CV<br />2 Questions<br />
  4. 4. BrandingYourself & Your Global CV<br />Question 1<br />Whatis Web 2.0, social media, social networking, Twitter, Facebook and whateverelseyouwant to throwat me?<br />
  5. 5. BrandingYourself & Your Global CV<br />Question 2<br />Whyshould I use personalbranding, online networking or social media in myprofessional life?<br />
  6. 6. Beforewestart…<br />
  7. 7. Me, Myself & I<br />Beforewestart…<br />
  8. 8.
  9. 9. Google ‘Kelly Rigotti’<br />
  10. 10. Google ‘Kelly Rigotti’<br />
  11. 11. Google ‘Kelly Rigotti’<br />
  12. 12. Google ‘Kelly Rigotti’<br />
  13. 13. Whatis Web 2.0? Common Definitions of UncommonTerms<br />
  14. 14. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />
  15. 15. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />
  16. 16. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />
  17. 17. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking<br />
  18. 18. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking<br />RSS<br />
  19. 19. Common Definitions<br />Web 1.0, 2.0 & 3.0<br />Social Media & Social Networks<br />User Generated Content<br />Networking<br />RSS<br />PersonalBranding<br />
  20. 20. WhyShould I Use Web 2.0?<br />
  21. 21. WhyShould I Use Web 2.0?<br />Because…<br />
  22. 22. WhyShould I Use Web 2.0?<br />Because…<br />YourPersonal Brand<br />=<br />YourPersonalReputation<br />
  23. 23. WhyShould I Use Web 2.0?<br />Because…<br />YourPersonal Brand<br />=<br />YourPersonalReputation<br />How do you control that?<br />
  24. 24. 8 Steps for ControllingYour Online Brand<br />
  25. 25. Know thyself. (And how othersseeyou.)<br />
  26. 26. Know thyself. (And how othersseeyou.)<br />Online:<br /><ul><li>Google Alerts
  27. 27. Yahoo! Pipes
  28. 28. Social Mention
  29. 29. Google.com</li></li></ul><li>Know thyself. (And how othersseeyou.)<br />Online:<br /><ul><li>Google Alerts
  30. 30. Yahoo! Pipes
  31. 31. Social Mention
  32. 32. Google.com</li></ul>Offline:<br /><ul><li>Ask! (the 360° review, or more informally)</li></li></ul><li>Know whereyou’regoing.<br />
  33. 33. Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br />
  34. 34. Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?</li></li></ul><li>Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?
  35. 35. What do I wantpeople to know about me?</li></li></ul><li>Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?
  36. 36. What do I wantpeople to know about me?
  37. 37. What do I not wantpeople to know about me?</li></li></ul><li>Know whereyou’regoing.<br />To create an effective web presence & personal brand, askyourself:<br /><ul><li>Whoam I?
  38. 38. What do I wantpeople to know about me?
  39. 39. What do I not wantpeople to know about me?
  40. 40. What are my goals?</li></li></ul><li>Show whereyou’ve been.<br />
  41. 41. Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br />
  42. 42. Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br /><ul><li>Last 3 jobs, 10 years or 1 geographicregion
  43. 43. Photo
  44. 44. Website
  45. 45. Email address
  46. 46. Groups
  47. 47. +5% for eachrecommendation</li></li></ul><li>Show whereyou’ve been.<br />Get to at least 85% on LinkedIn<br /><ul><li>Last 3 jobs, 10 years or 1 geographicregion
  48. 48. Photo
  49. 49. Website
  50. 50. Email address
  51. 51. Groups
  52. 52. +5% for eachrecommendation</li></ul>Createa website to highlightyouraccomplishments and act as an online CV<br />
  53. 53. Stick out.<br />
  54. 54. Stick out.<br /><ul><li>Trysomethingdifferent on your CV.</li></li></ul><li>Stick out.<br /><ul><li>Trysomethingdifferent on your CV.
  55. 55. Shareyour CV in an unusualway.</li></li></ul><li>Be two-sided.<br />
  56. 56. Be two-sided.<br />Social networking is10% about you…<br />
  57. 57. Be two-sided.<br />Social networking is10% about you…<br />90% about the otherguy.<br />
  58. 58. Be two-sided.<br />Social networking is10% about you…<br />90% about the otherguy.<br />Engage in conversation.<br />
  59. 59. Talk to your audience.<br />
  60. 60. Talk to your audience.<br />Social network use varies according to country:<br /><ul><li>Brazil: Orkut
  61. 61. France: Viadeo
  62. 62. United States: LinkedIn
  63. 63. SaudiArabia: Maktoob </li></li></ul><li>Talk to your audience.<br />Social network use also varies according to target audience:<br /><ul><li>Goal Setters: 43 Things
  64. 64. Musicians: ReverbNation
  65. 65. Local Connectors: MeetUp
  66. 66. Flickr: Photos and Images</li></li></ul><li>Be consistent.<br />
  67. 67. Be consistent.<br />
  68. 68. Be consistent.<br /><ul><li>Use your(real) nameas your email address</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  69. 69. Claim yourpersonalizedLinkedInURL</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  70. 70. Claim yourpersonalizedLinkedInURL
  71. 71. Claim yourpersonalizedFacebook URL</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  72. 72. Claim yourpersonalizedLinkedInURL
  73. 73. Claim yourpersonalizedFacebook URL
  74. 74. Create a Twitter profile usingyourname</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  75. 75. Claim yourpersonalizedLinkedInURL
  76. 76. Claim yourpersonalizedFacebook URL
  77. 77. Create a Twitter profile usingyourname
  78. 78. Buy a URL in yourname</li></li></ul><li>Be consistent.<br /><ul><li>Use your(real) nameas your email address
  79. 79. Claim yourpersonalizedLinkedInURL
  80. 80. Claim yourpersonalizedFacebook URL
  81. 81. Create a Twitter profile usingyourname
  82. 82. Buy a URL in yourname
  83. 83. Use the same photo, colors, typeface, style & toneacross all medium</li></li></ul><li>Don’t do anything(online) youwouldn’twantyour boss, yourgrandmotheror yourworstenemyto see.<br />
  84. 84. Google<br />
  85. 85. never<br />
  86. 86. forgets<br />
  87. 87. Set yourprivacy settings.<br />Check themoften.<br />
  88. 88. Manythanks!<br />
  89. 89. Lyon à la Carte Expats<br />www.lyonalacarte.com<br />contact@lyonalacarte.com<br />
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