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CENTURY 21 will develop and provide a templated website for each office that signs the three way agreement between eNeighborhoods and their local MLS(s).
The sites will come with a look/feel as close to the new Century21.com as possible, but will abide by the rules put in place by the local MLS organizations. This means there will be limited flexibility in terms of how and what gets displayed for property results.
When a user is searching properties on Century21.com they will be able to see C21 properties in a content rich experience as our “Featured” listings. While viewing results we will merchandise the ability to view more listings (IDX) heavily. When a consumer clicks on this option they will be taken to the local IDX enabled templated website that serves the area being searched. This templated site will display MLS sourced properties, including C21 listings.
C21.com can only display properties entered via CREST and 21online .
This means there will be a continued need to do double entry (MLS & CREST/21onilne)
What if there is more than one office with an IDX enabled site serving the same search area? See also slide 7
The traffic will be distributed following the 18004HOUSES rules, which is based on production in number of sides.