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Brand Strategies                                                                                                          ...
Br and Str ategiesBrand Strategies                                	        	:	:	 Print Coll ater al                       ...
Print Coll ater alBrand Strategies                                                                                        ...
E-ComBrand Strategies                                                                                                     ...
DimensionalBrand Strategies                                                                          	        	:	:	 Print ...
B B L F LEETBrand Strategies                                                                                              ...
B EAT - P LA YBrand Strategies                                                                                            ...
Burns WhiteBrand Strategies                                                                                               ...
Talisman Energy USABrand Strategies                                                                                       ...
NO V A C H EMI C AL SBrand Strategies                                                                                     ...
AL C OABrand Strategies                                                                                                   ...
P REMIERE P OINTEBrand Strategies                                                                                         ...
J D F IELD SBrand Strategies                                                                                              ...
H EIN ZBrand Strategies                                                                                                   ...
NORT H W A YBrand Strategies                                    http://www.group2.com                                     ...
J ERGEL ’ sBrand Strategies                                                                                               ...
F e e l i n g B l o cksBrand Strategies                                                                                   ...
S OLENT U RE R e t i r e m e n t S o l u t i o n sBrand Strategies                                                        ...
P a n n i e r G r a ph i csBrand Strategies                                                                               ...
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G2 D Q1.12 E Portfolio

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When accessing file, click on full screen for best viewing. Should you be interested in contacting us to discuss your marketing needs, you can reach Kelly McKenzie at 412.605.0834, ext. 315 or via email at kelly@group2.com.

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Transcript of "G2 D Q1.12 E Portfolio"

  1. 1. enter > RE T? AC E HIN RK G YOU MA R TA RGE TCompelling design. A strong message. A strategy that resonates with your audience. Hitting the mark can be a challenge...until you engage Group 2 Design. Graphic Design | Branding | Identity Systems | Print Collateral | Web Site Development | Strategic Marketing Platforms www.group2.com | info@group2.com | 412.605.0834
  2. 2. Brand Strategies < : : >Print Coll ater al b ack nextE-Com C R E A T I V E . . .W I T H A T W I S TDimensional In today’s marketplace, having a strong brand identity and a cohesiveClient Campaigns collateral program can have a profound effect on your bottom line. Maximizing: . BBL Fleet: . Beat-Play this equity can position you for better performance and increased recognition.: . Burns White: . Talisman Energy USA If you are seeking a marketing and communications partner who understands the foundation: . NOVA Chemicals of a solid creative platform, Group 2 Design should be in your future plans. Having provided: . Alcoa solutions to our broad client base for 20+ years, our approach has stood the test of time: . Premiere Pointe with positive results. Below are areas of expertise for consideration:: . JD Fields Brand Development: . Heinz Identity and Nomenclature Systems: . North Way Strategic Communications Planning: . Jergel’s: . Feeling Blocks Print Collateral Creative: . Solenture Electronic Interactive Marketing Mediums Retirement Solutions Signage/Wayfinding Programs: . Pannier Graphics Advertising Strategies Full Turnkey Account Management This presentation features samples for each of our five creative disciplines and includes a series of client campaigns that confirm our dedication to a consistent and collaborative marketing effort across all facets of a specific client relationship. Complimenting ourGroup 2 Design, Inc.4723 Butler Street design talents is an extremely well organized workflow process utilizing web-basedPittsburgh, PA 15201 project management systems for maximum efficiencies and participant interaction.p: 412.605.0834f: 412.605.0835 N E E D A T W I S T ? info@group2.comwww.group2.com Call us at 412.605.0834 or visit our web site at www.group2.com
  3. 3. Br and Str ategiesBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com
  4. 4. Print Coll ater alBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe Abbott Senator John Heinz Pittsburgh Straightline Consulting: . JD Fields Regional History Center: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.com Vector Security Brian Krummel Pittsburgh Equity Partnerswww.group2.com
  5. 5. E-ComBrand Strategies : : Print Coll ater al b ack nextE-Com http://www.group2.com http://www.group2.com http://www.group2.comDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields Crofton Johnson Bakersfield Stainless Right Brain + Left Brain: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier Graphics http://www.group2.com http://www.group2.com http://www.group2.comGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.com The Law Office of Casey D. White McKinney Properties Vector Securitywww.group2.com
  6. 6. DimensionalBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields Feeling Blocks Alli Gillis HHM Insurors: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.com Lawrenceville Corporation NOVA Chemicals NOVA Chemicalswww.group2.com
  7. 7. B B L F LEETBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture http://www.group2.com Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: Re-branding of a corporate fleet leasing company, currently ranked #10 nationally. Along with the new identity, G2D has developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic).
  8. 8. B EAT - P LA YBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: G2D created this non-conventional identity for a music company entering the highly-competitive industry. The marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.
  9. 9. Burns WhiteBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture http://www.group2.com Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: With a founding partner exiting the company (whose name was in the identity), the need for a complete brand overhaul was necessary for this Pittsburgh-based law firm. G2D developed the new brand identity strategy and the entire marketing collateral system, e-communications and social media platforms and new signage to reflect the name change.
  10. 10. Talisman Energy USABrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: Group 2 is the “Agency of Record” for the Talisman USA branding and marketing in the PA, TX and NY regions. A complete communications plan is being developed with a large mix of mediums for marketing to diverse audiences. The Gas industry requires an action plan that monitors activity and remains proactive in dealing with industry-related issues.
  11. 11. NO V A C H EMI C AL SBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: After designing a new brand identity for NOVA’s benefits group – promoting the intricate balance of home and work life – G2D has executed an arsenal of marketing initiatives to continually keep employees updated with their compensation packages.
  12. 12. AL C OABrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: Working with Alcoa’s Human Resources group, G2D developed a complete marketing and print collateral program to communicate the benefits choices available for both active and retiree audiences.
  13. 13. P REMIERE P OINTEBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions http://www.group2.com: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: G2D created a compelling brand identity and complete design platform for this executive-level real estate management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.
  14. 14. J D F IELD SBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions http://www.group2.com: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: This national steel manufacturer, headquartered in Houston, TX, retained Group 2 to create a print and electronic marketing collateral platform for their new division, Construction Products, to complement the existing global brand and identity.
  15. 15. H EIN ZBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: In order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives to produce this 148-page cookbook. G2D designed this hardbound book and art directed a portion of the photography.
  16. 16. NORT H W A YBrand Strategies http://www.group2.com : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: A complete re-branding, communications planning and marketing strategy project for this large 4,000-member church. G2D executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.
  17. 17. J ERGEL ’ sBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals http://www.group2.com: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier Graphics http://www.group2.comGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: Jergel’s, a new 600-seat concert and restaurant venue in North Pittsburgh, looked to Group 2 to develop a complete brand identity and marketing platform to promote their six-nights-per-week live music shows. A complete social media strategy will accompany the core marketing efforts.
  18. 18. F e e l i n g B l o cksBrand Strategies : : Print Coll ater al http://www.group2.com b ack nextE-ComDimensionalClient Campaigns: . BBL Fleet Be open to the possibility that no one can make you feel. When you feel a: . Beat-Play particular feeling it is not because someone jumped inside of you and made your body or mind respond. Our feelings are a personal reaction and choice to a situation, comment, or action, based on our history and expectation of others or ourselves. Your feelings are yours. No one can tell you what you do how it works or do not feel.: . Burns White Reporting with “I” statements allows others the opportunity to empathize Roll any of the blocks like instead of deny. When you say “YOU” make me feel… dice and make “I feel ___” it creates opportunity for others to say…No I don’t. “I” statements are an opportunity to own and take responsibility for our feelings without blaming statements in reference to the others for why we feel the way we do. face or words that comes up.: . Talisman Energy USA By doing this, you’ll begin to understand and build a “feeling” vocabulary.: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: G2D was engaged to develop a brand identity, packaging system, Web site and a series of illustrations. This is an educational product for young children who have difficulty expressing their feelings.
  19. 19. S OLENT U RE R e t i r e m e n t S o l u t i o n sBrand Strategies : : Print Coll ater al b ack nextE-ComDimensionalClient Campaigns RETIREMENT SOLUTIONS: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way http://www.group2.com: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier Graphics http://www.group2.comGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: G2D developed the new company name, spear-headed qualitative research, public relations strategies, the identity system and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.
  20. 20. P a n n i e r G r a ph i csBrand Strategies : : Print Coll ater al b ack nextE-ComDimensional http://www.group2.comClient Campaigns: . BBL Fleet: . Beat-Play: . Burns White: . Talisman Energy USA: . NOVA Chemicals: . Alcoa: . Premiere Pointe: . JD Fields: . Heinz: . North Way: . Jergel’s: . Feeling Blocks: . Solenture Retirement Solutions: . Pannier GraphicsGroup 2 Design, Inc.4723 Butler StreetPittsburgh, PA 15201p: 412.605.0834f: 412.605.0835info@group2.comwww.group2.com Services PrOVIDed: Pannier Graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged Group 2 to upgrade an antiquated brand marketing strategy. All print collateral and electronic communications have been integrated into their key-industry target markets.
  21. 21. w w w. g r o u p 2 . c o m | 412 . 6 0 5 . 0 8 3 4 back
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