Social media presentation

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  • Social media presentation

    1. 1. Social Media
    2. 2. <ul><li>Influential conversations are taking place with or without you. If you’re not part of the conversation, then you’re leaving it to others, and possibly competitors, to answer questions and provide information,whether it’s accurate or incorrect. </li></ul>
    3. 3. Facts <ul><li>80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences? </li></ul><ul><li>The #2 largest search engine in the world is YouTube </li></ul><ul><li>There are over 200,000,000 Blogs </li></ul><ul><li>54% = Number of bloggers who post content or tweet daily </li></ul><ul><li>25% of search results for the World’s Top 20 largest brands are links to user-generated content </li></ul><ul><li>34% of bloggers post opinions about products & brands </li></ul><ul><li>78% of consumers trust peer recommendations </li></ul><ul><li>In the near future we will no longer search for products and services they will find us via social media </li></ul>
    4. 4. Facts <ul><li>800,000,000 people participate in conversational media </li></ul><ul><li>Facebook has 400million unique users </li></ul><ul><li>3 million photos were posted on Flickr </li></ul><ul><li>Social networking accounts for 10% of all internet time </li></ul><ul><li>NZ - 0.47% of Twitter traffic worldwide </li></ul><ul><li>US – 50.83% of twitter traffic worldwide </li></ul>
    5. 9. <ul><li>It’s not the act of conversations that immediately provide value to an organization, it’s the listening, observing and ability to then learn from the inspired engagement. </li></ul><ul><li>Are the results of conversations trackable? </li></ul><ul><li>Yes. </li></ul><ul><li>Is activity measurable? </li></ul><ul><li>Yes. </li></ul><ul><li>Are relationships scalable and able to demonstrate a return on investment? </li></ul><ul><li>That’s the million dollar question. </li></ul>
    6. 52. Social media isn't just for B2C <ul><li>Maintained company-related profiles on social networks: </li></ul><ul><li>B2B: 81% B2C: 67% </li></ul><ul><li>Participate in Twitter: </li></ul><ul><li>B2B: 75% B2C: 49% </li></ul><ul><li>Host blog/s: </li></ul><ul><li>B2B: 74% B2C: 55% </li></ul><ul><li>Monitor brand mentions: </li></ul><ul><li>B2B: 73% B2C: 55% </li></ul><ul><li>Engage in discussions: </li></ul><ul><li>B2B: 66% B2C: 43% </li></ul><ul><li>Participate in Q&A sites such as Yahoo Answers, LinkedIn, forums: </li></ul><ul><li>B2B: 59% B2C: 44% </li></ul><ul><li>Upload content (social objects) to Social Networks: </li></ul><ul><li>B2B: 50% B2C: 32% </li></ul><ul><li>Manage a community dedicated to customers or prospects: </li></ul><ul><li>B2B: 49% B2C: 51% </li></ul><ul><li>Monitor/support user ratings and reviews: </li></ul><ul><li>B2B: 49% B2C: 51% </li></ul><ul><li>Produce Webinars or podcasts: </li></ul><ul><li>B2B: 46% B2C: 22% </li></ul><ul><li>Advertise on social networks: </li></ul><ul><li>B2B: 42% B2C: 54% </li></ul><ul><li>Utilize social bookmarking sites such as delicious and digg: </li></ul><ul><li>B2B: 38% B2C: 21% </li></ul><ul><li>Employee recruiting: </li></ul><ul><li>B2B: 36% B2C: 27% </li></ul>

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