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What could possibly go wrong?

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  • KL to CHAMP the presentation
  • Definition: Putting physical, emotional, moral and social safety firstModeling nonviolence online for constituents and clients through kind words
  • Definition: Giving words to feelings, then learning to manage those feelingsOnline atmosphere provides emotional safety net and allows constituents to talk openly
  • Definition: Learning from each other to make better decisionsLearning from each other online, sharing thoughts and feelings with friends of the organizationSharing best practices and new ideas and philosophiesCan learn about what we need to work on, what our constituents and clients want and how to best reach their needs
  • Definition: Working together to create a democratic communityGetting input from families, asking for ideas and opinions, evolving your communityGives everyone a voice
  • Definition: Speaking your truth and being accountable for your wordsProvides a platform for Sanctuary Initiatives to become involved in conversation and use as teachable momentscan guide discussions and keep an open and honest dialog within appropriate boundaries
  • Definition: Being responsible to each other for the world we createRespecting others thoughts, feelings, concerns, and comments in conjunction with ownThinking of others before you type
  • Definition: Creating opportunity and hope for a better futureOur technological world is constantly changing and evolving.Our youth and adults are using new technologies every day.If we want to reach them where they are and work with them, we must go there.The use of social media as an organization shows you are willing to try new and “scary” things!
  • So who is out there listening?What kind of message should we be sending?What kinds of things should we post and where?If you take home one thing from this presentation…. we hope it is…. YOU ARE NOT YOUR AUDIENCE!!!!
  • Poll… How Old are You?It’s not really that simple, but it’s pretty close. The younger you are, the more comfortable you are with social media. Chances are that if you are less than 25 years old, you don’t even remember a time when you didn’t use the computer to learn, play and communicate.
  • Why Use Social Media
  • Which Social Media tools are right for your organization? Facebook, twitter, YouTube, blog, Flickr…Look at how much time you can spend and the content you would like to distribute and to whom.Facebook: one post per dayTwitter: one post per dayBlog: at least once a weekFlickr: whenever you have fresh pictures….. And then post to facebook, twitter, blogYouTube: post whenever you have new content and disseminate through other channels**most important… use all channels to distribute new information
  • We suggest posting once a day if you have something interesting to say or question to askPosting more than once or twice a day can overwhelm and irritate your audienceIf you really don’t have anything to say, don’t say anything!
  • The importance of website information:In order to spread the word about Sanctuary, it’s practice, and the impact on our community, we need to share the informationIt is up to us in the network to promote Sanctuary and let the public know its importanceIf we don’t talk about it, who will?In order to make the certification mean something in our fields, we must talk it up and let others know how important it isDoes your organization have a page dedicated to the Sanctuary Model? Is it easily found and accessible?
  • Discuss the differences in pages and groupsGroups: Private, have to be invited, not open to the public, information and posts only shared within the groupPage: Public, can be “liked” by anyone, information posted can be seen by anyone… depending on your security settings… to be discussed later!Which is better for your organization? What are you trying to accomplish?Do you want to distribute and share information with the masses? Use a pageDo you want to have small groups who can discuss things in private? Use a group
  • Facebook: Pace Page
  • Find a site more apropos to the group – Autism or trauma maybe?
  • Getting staff involved in videos, how to loosen them upUse social media tools in your trainings so they see good examples of video that isn’t silly catsWebcasting trainings and seminars, sharing with other sanctuary affiliates
  • Poll… Have you looked up instructional videos on YouTube?What type of things are you looking for?
  • Youtube is the second largest search engine on the web after google.Want to know how to do something? Search youtube.Want to be motivated, infuriated, amused? Search youtube.If you want information – you can get it on youtube. If your information isn’t there – someone else’s is.
  • Is it appropriate for all agencies?Who is your audience?Do you have to have responses to make it worth it?
  • Transition slide – fears and regulation
  • Throughout history all large cultural changes can be directly linked to the creation of a new mass media phenomenon.When Guttenbergs bible was printed by the printing press, knowledge became available to the former dark age masses, spawning the Renaissance. (There was a good reason why the catholic church was so opposed to printing the bible in common language.)With the increased availability of books, the more common people learned to read and dangerous ideas spread spawing the age of reason (democracy). There was a reason why teaching slaves to read was illegal.
  • The telegraph made distance irrelevant for communication. Gold in California??? People on the trail there within days.Then radio and later television – direct communication! The talking heads were born.All that one way communication lead to the creation of very clear EXPERTS. Only the experts got on TV. Someone had to judge what was important to hear and from whom.
  • Skipping right over the invention of the personal computer…the Internet is world changing.
  • No longer are we receiving information. We are creating it – in real time.For good or ill – there is no longer any control on the free flow of information…if you have the tools
  • Oh no – what will happen to the kids?They can’t handle all the information that is out there!...Too Late!The world is already at their fingertips and they will be interacting with it before they even reach school.At home – parents are the first line of defense against overexposure to a world that is complicated and dangerous.But as it stands now – only human interaction really helps kids navigate the digital world.
  • Fear. Command and Control response…sound familiar??We don’t know so we:Ban it! (power and control)Ignore it! (flight)Limit what people can say or do (does this sound like democracy?)We have filtering software and blocked sites, but anyone who spends a little time with a savvy kid knows that those things are just challenges to be overcome.
  • If it’s too late to stop it and we can’t hardly run fast enough to keep up with it, what do we do?Seek to balance the fear we feel about the unknown with the enthusiasm about the evolution of our culture.How? Well, one place to start is SELF, or as I like to see it – FLES.Future – what can we possibly hope for from this exciting new world of interactive democratic communication? Loss – what will we be giving up?Emotions – how will I respond to my fear of the future and yet move cautiously. What exactly am I afraid of?Safety – What’s the bottom line for safe interactions via the web?
  • Everyone is trying to find that balance. The law, organizations and parents.Every right has some elements that are restricted.You can’t yell FIRE in a crowded theatre.
  • Remember that pesky age of reason bringing us democracy and freedom of speech?Well – all communication is protected, even the communication that is negative, inflammatory or just plain wrong.The body of law on what is protected free speech doesn’t change based on the mode of expression.Public concern vs. private nature discussion
  • You’ve read the news! People do stupid things.But what is illegal and what is just plain dumb.Well, if you thought you knew in regards to social media – you are probably wrong.The law is changing all the time.Not so very long ago (less than 6 months) the law said you could ban employees from saying negative things about their employer on social media if you had the right policy. Recent rulings from the NLRB state very clearly that employees can talk about their employers, for good or ill, as “Protected concerted activity”. This means that your employees can complain about you all they want because those complaints may be the basis for a labor organizing action in the future. So whether they stand out front and shout or sit at home and facebook – they are protected.
  • Why Bother?You could ask the same questions about why bother to have a policy about ethical practice or boundaries?In fact, social media is just communication in another form, so you could have a policy that states that employees will simply follow all your other policies when they are on-line.You would most likely be pretty safe legally – but you wouldn’t feel safe.Your employees may not feel safe – they want to know what they can and can’t do.But legally, you have to be careful what you include in your policy versus what you advise employees about in training and open forums. It’s okay to advise them how to safely navigate the new media but your policy should not declare that you will be engaging in any violations of their rights.
  • Keep it simple and based on the ethical principals recognized across your profession. You are regulating relationships regardless of where those relationships occur.
  • YouTube Fears:ConfidentialityCyber bullying- staff and studentsLoss of agency control – message and potential damage to reputation, random staff posting inappropriate video
  • YouTube Fears:ConfidentialityCyber bullying- staff and studentsLoss of agency control – message and potential damage to reputation, random staff posting inappropriate video
  • Dog slide

Transcript

  • 1. What could possibly go wrong???Karen Lamoureux Kelly Carter UzzoChief Executive Officer Community Outreach Coordinator
  • 2. Social Media and the7 Commitments
  • 3. nonviolence
  • 4. Emotional Intelligence
  • 5. Social Learning
  • 6. SharedGovernance/Democracy
  • 7. OpenCommunication
  • 8. SocialResponsibility
  • 9. Growth and Change
  • 10. Poll… Who is Hooked In?
  • 11. Fun… Scary… Waste Productive! of time!Use of Social Media generates a mixed reaction from each of us…
  • 12. Are you anImmigrant? or Are you a Native?
  • 13. Why?
  • 14. When you are green you grow When you are ripe you rot
  • 15. Only 14% of people trustadvertisements
  • 16. 78% of people trust recommendations of other consumers Nielsen “Trust in Advertising” Report, October 2007
  • 17. ThaT’s…. 14% vs. 78% hmmmmm……
  • 18. You Are NOT Your Audience
  • 19. Choose Your Weapons
  • 20. Keeping Up… How much is too
  • 21. How much is too Little?
  • 22. Sanctuary Institute
  • 23. GreenChimneys
  • 24. Sanctuary Institute
  • 25. Drexel University
  • 26. PollTime!
  • 27. Blog: Pace School
  • 28. You Are NOT Your Audience
  • 29. No matter how we see it, Social Media is part of our lives
  • 30. Powe r And Cont rol
  • 31. “That’s right,that’s the key – Balance” -The Buddha
  • 32. But what about theFirst Amendment??
  • 33. Evolving Law
  • 34. So Why Bother With Policy At All? There are still rules that apply to protection ofpatients/clients and other’s rights.
  • 35. A Helpful Venn DiagramWhen can I “friend” a current client?
  • 36. Don’t feartechnology…really… what’s the worst
  • 37. SecuritySettings
  • 38. “Nuff Said…”