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Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North America
 

Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North America

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Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North America. ...

Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North America.
Visit the Kelly Automotive Community at http://www.KellyCarCommunity.com and join to receive special discounts on Nissan vehicles, accessories, parts and service.

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    Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North America Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North America Presentation Transcript

    • Visual Identity Implementation Kelly Nissan Dealership VI Integration Team Orientation Kelly Nissan – Easton, PA www.KellyCar.com
    • Purpose of Orientation
      • Communicate importance of Visual Identity (VI)
      • Present Kelly Nissan corporate VI Standards and Applications
      • Gain overall understanding of VI Standards, Applications & Strategies
      • Empower Integration Team:
        • Provide tools and knowledge to address VI requirements
      • Review launch plan
      • Create a forum for dialogue
    • Agenda
      • Kelly Nissan Visual Identity
      • Integration Team Responsibilities
      • Role of VI in Brand Identity
      • VI Objectives
      • Core Elements
      • Break
      • VI Applications
      • VI Online Repository: NissanArtwork.com
        • Overview and Demo
      • Launch / Communication Plan
      • Timeline
      • Q&A
    • Kelly Nissan Integration Team Roles & Responsibilities
      • VI point person for department
      • Department expert on VI strategies, standards, and applications
      • Accountable for organization’s:
        • General VI knowledge
        • Training
        • Implementation
        • Enforcement / compliance
      • Represent department’s VI concerns, issues, and needs
    • Agenda
      • Kelly Nissan Visual Identity
      • Integration Team Responsibilities
      • VI Standards
        • Section 1.0 (Role of VI in Brand Identity, Objectives)
        • Sections 2.0–3.0 (Core Elements and Support Design System)
      • Break
      • VI Standards (cont.)
        • Sections 4.1–4.16 (Application Design System)
      • VI Online Repository: NissanArtwork.com
        • Overview and Demo
      • Launch / Communication Plan
      • Timeline
      • Q&A
    • Section 1.0 — Introduction
      • Key Content
      • Overview / Introduction
      • Brand / VI Relationship
      • Visual Identity System
      • Brand Architecture
      • Application Matrix
      • Glossary
    • Section 1.0 — Introduction Kelly Nissan Goal… Enduring Profitable Growth How: Building a Powerful Kelly Nissan Brand FAMILIARITY (Recognizable) SPECIALNESS (Relevant Differentiation) AUTHORITY (Quality, Leadership And trust) “ A familiar, authoritative source of a special promise”
    • Section 1.0 Kelly Nissan Brand Promise: Our Specialness Personality Values Rewards Functions Bold & Thoughtful Sets own standards Maximizes life Imaginatively designed with me in mind Evokes a passionate total car experience Fusion of advanced technology and design for human benefit Superior agility and responsiveness As Kelly Nissan, we will be thoughtfully bold and set our own standards . We will ensure that each of our customers becomes an enthusiast by anticipating their individual needs by providing products and services that reflect the imaginative fusion of the best technology and the best design . Special Contract between Kelly Nissan and its Customers
    • Section 1.0 — Kelly Nissan Introduction Establishing a Brand Identity Dealership Experience All Customer Touch Points Product Organization Personality Availability/ Distribution Customer Offer Visual Brand Identity Services Marketing Communications Kelly Nissan Brand Identity
    • Section 1.0 Kelly Nissan Visual Identity: What Is It? Tonality (How, what, and when we communicate)
      • Customer contact strategy
      • Internal communications
      • Intranet (internal)
      • Extranet (dealer)
      • Central service functions (switchboard)
      2D (print and digital communications)
      • Company stationery
      • Advertising
      • Brochures
      • POS
      • Internet
      • Corporate affairs
      • Direct marketing
      • Training materials
      • General corporate literature
      • All internal communications
      3D (physical 3-dimensional)
      • Products
      • Retail merchandise
      • Dealer merchandise
      • Workwear
      • Business wear
      • Parts vans & trucks
      • Dealer facilities & signage
      • Corporate facilities
      Experiences
      • Auto shows
      • Launches
      • Conferences
      • Local events
      • Reward & recognition
      • Incentive trips
      • Dealer training events
      • Sponsorship
    • Section 1.0 Kelly Nissan Visual Identity: Objectives
      • Simplify our Visual Identity
      • Unify the Brand
      • Strengthen the Brand
      • VI Imperatives:
      • Build global recognition
      • Maintain our Japanese DNA
      • Support a shift from commodity to brand pricing
      • Bring the Nissan brand pyramid to life
    • Section 1.3 — Kelly Nissan Brand Architecture & Basic Application Principles
      • Nissan Brand Architecture: How the Nissan brands relate to each other
      • Foundation for Brand and Visual Identities
    • Section 1.5 Kelly Nissan Application Matrix Corporate Management and Activities Consumer-Facing Sales, Marketing and Product Information (Brand Symbol vs. Wordmark)
    • Section 3.4 — Nissan/Infiniti Dual Branding
      • “ Nissan” and “Infiniti” appear together only under very specific circumstances:
        • Employees working for both divisions … dual-branded business card
        • Employees giving presentations covering both brands … dual-branded PowerPoint template
        • Dual-branded signage for corporate facilities conducting Infiniti and Nissan-related activities and having strategic needs to identify the Infiniti brand
    • Section 3.4.1/3.4.2 — Dual Branding Applications
      • Infiniti Logo with the Nissan Brand Symbol or Wordmark:
        • Visually equal in size
        • Use each Brand’s standards (color, clear space, and minimum size)
        • Maintain individual brand equities
        • *Infiniti VI Review
    • Section 1.7 — Glossary
      • Accent Line System
      • Brand Identity (BI)
      • Brand Architecture
      • Brand Symbol
      • Clear Space
      • Core Elements
      • Core Support Design System
      • Corporate Colors
      • Corporate Japanese Wordmark
      Corporate Typography Corporate Wordmark Lock-up Module System Nissan AG Sub-core Elements Visual Identity (VI) Wordmark (also known as Alternative Wordmark)
    • Section 2 — Kelly Nissan Core Elements
      • Key Content:
      • Brand Symbol
      • Wordmark
      • Color Palette
      • Typography
    • Section 2.1 — Kelly Nissan Brand Symbol
      • Represents the Nissan brand to promote products, sales activities, and services
      • Core of all brand communications to customers
    • Section 2.1 Kelly Nissan Brand Symbol Standards
      • Mandatory registration mark
      • Maintain integrity & presence
      • Maintain as much clear space as possible (minimum 1 “N”)
      • Display on approved colors
      • DO NOT alter or misuse
      • DO NOT use unapproved lock-ups
    • Section 2.1.4 — 2-D Brand Symbol
      • Special use only
      • Acceptable:
        • Silkscreen * (mugs, T-shirts)
        • Etching (glass panels, metal items such as key rings)
        • Embossing
        • Embroidery
        • 1-bit digital applications
      • Not acceptable:
        • Print materials
        • Applications which could more effectively use Wordmark
        • * IMPORTANT : 3-D preferred when production quality allows
    • Section 2.1.4 — 2-D Brand Symbol
      • Generally same standards as 3-D Brand Symbol
        • Exceptions
          • Can be displayed in corporate colors (except red and blue)
            • Tone on tone allowed
          • Background color flexibility (i.e. denim shirt)
    • Section 2.2 — Corporate & “Alternative” Wordmarks
      • Corporate Wordmark
      • Represents NML ; NOT to be used in North America
      • Alternative Wordmark
      • Secondary to the Brand Symbol
      • Represents Nissan in North America as a corporation
      • Use when production/space constraints prohibit Brand Symbol use
    • Section 2.2 Kelly Nissan Wordmark Standards
      • Maintain integrity & presence
      • Maintain as much clear space as possible (minimum 1 “N”)
      • Red preferred
      • Use only corporate colors for Wordmark/background (except blue)
      • DO NOT alter or misuse
      • DO NOT use unapproved lock-ups
    • Section 2.3 — Brand Symbol/Wordmark Combined
      • WHEN (limited use)
      • Supplement Brand Symbol
      • Items with special characteristics and functions
      • Diverse display environments (i.e., dealerships)
      • HOW:
      • Brand Symbol should be predominant
      • Display the Brand Symbol and Wordmark on different sides/panels
      • If both on the same side, visually separate them through proximity or with background color
    • Section 2 — Corporate Color Palette
      • Supports Brand Identity and design/performance of our products
      • Monochromatic palette reflects range of midtones in Brand Symbol
      • Red to be used strategically and sparingly to highlight or accent
      • Blue to be used for indexing, charts, and diagrams only
    • Section 2 — Use of Red (Primary Color)
      • Used in typefaces
      • Used in Red Accent Line system (Section 3.0)
      • Overall impression should be clean with key areas highlighted
    • Section 2 — Use of Blue
      • Heritage color
      • Very limited use
      • Functional use for indexing, charts, or diagrams only
    • Section 2 — Typography: NissanAG Family
      • Primary typeface
      • Selected for legibility, versatility, and compatibility with the Brand Symbol and Wordmark
      • Available in a variety of weights and styles
      • Use only the approved, Nissan-licensed Nissan AG font
        • Contact DDS Distribution Services for typeface CD
    • Section 2 — Typography: Sabon and Verdana
      • Secondary Type: Sabon
        • Complements Nissan AG
        • Special and promotional use (more formal look)
          • Event invitations, internal gatherings, and quotations for press and other materials
      • Online Typography: Verdana
        • Internal Nissan use
        • Whenever possible, use in combination with Nissan AG graphic files for headlines and display type
    • Section 2.1.2 — SHIFT_ Usage* [complement] *Embargo September 4, 2002
    • Section 2.1.2 — SHIFT_ Usage
      • WHO: All END-FACING CONSUMER materials
      • Consumers defined as (EXTERNAL) buying our products/services
      • Applications:
      • National Advertising
      • Promotions
      • NNA Promotions
      • Direct Marketing
      • Regional Advertising
      • Dealer Advertising/Marketing
      • Consumer Merchandising
      • African American Marketing
      • Hispanic Marketing
      • E-Commerce
      • Auto Shows
      • NMAC
      • Fleet Advertising
      • Parts and Service
      • Yellow Pages (Dealer Listings)
      • Etc
      • *Latest complement word(s) found on Nissanartwork.com
      [complement*]
    • Section 2.1.2 — SHIFT_ Usage (No SHIFT_)
      • WHO: Internal communications/ corporate communications
      • Corporate communications need to build/establish Brand Symbol identity…consistency
      • All communications that are not consumer-facing
        • Consumers: defined as (external) buying our products/services
      Applications: Information Technology (IT) Customer Service Consumer Affairs Corporate Trade Advertising CTO Human Resources Dealer Facilities Dealers Relations Sales Operations Employee Communications Nissan Motor Manufacturing Corp/Smyrna NTC Nissan Technical Center NA Nissan Hawaii Nissan Canada (NCI) Nissan Mexico (NMEX) PR Etc.
    • Section 2.1.2 — SHIFT_ Usage: Complement word(s)
      • WHO:
      • Used for EXTERNAL CONSUMER-FACING communications by:
        • National
          • Services/Departments
        • Regions
      • Brand Pool Complement
      • General Brand use
      • Approved Brand pool complement word(s):
        • Originality
        • Convention
        • Inspiration
        • Performance
        • Individuality
        • Joy
        • Passion
        • Etc.
      [Brand pool] New words must be approved by Marketing/Brand/Legal
    • Section 2.1.2 — SHIFT_ Usage: Complement word(s)
      • MODEL-SPECIFIC Complement
      • Used for MODEL SPECIFIC only communications
        • National (i.e. vehicle advertising)
        • Regions (for consistency/synergy with National)
        • All end-consumer facing materials
        • Approved words only
      • SHIFT_ Only (No Complement)
      • No complement word(s)
      • General Brand use (non-model specific)
      • In lieu of Brand pool complement word(s)
      [model complement] New words must be approved by Marketing/Brand/Legal
    • Section 2.1.2 — SHIFT_ Usage: Use of Kelly Nissan Tagline
      • Dealer-Branded Communications
        • May use current dealer tagline (equity)
        • May NOT:
          • Use SHIFT_
          • Use SHIFT (the word) in Dealer tagline
      Acceptable HEADLINE HEADLINE
    • Section 2.1.2 — SHIFT_ Specifications
      • Height = “N”
      • 1.5 “N” (vertical) or 1 “N” (horizontal) space
      • SHIFT and complement same type and color
      • Underscore always red (except in b/w printing)
    • Section 3 Kelly Nissan Support Design System
      • Key Content:
      • Module System with Brand Symbol and Wordmark
      • Red Accent Line System
      • Dual Branding
      • Model Relationships
    • Section 3.1–3.2 — Modular Grid System / Brand Symbol & Wordmark Placement
      • 5 x 7 grid
      • Guide for size and placement of VI elements
      • Guide for brand symbol placement and proportion
      • Used for all formats, both horizontal and vertical layouts
      • Can accommodate a wide variety of formats and applications
    • Section 3.3 Kelly Nissan Red Accent Line System
      • Accent to highlight important information, key sales messages, or branded areas
      • Limit use (generally one per panel) to maximize effectiveness
      • Appropriate widths :
        • 1.5 “I”
        • 1 “I”
        • .5 “I”
        • .25 I”
      • Do not:
        • Overuse
        • Use in large areas
        • Use as bars
        • Intersect lines
        • Use too many lines
    • Section 3.5 Kelly Nissan Make/Model Linkage
      • Standards:
      • Reflects Brand Architecture (Nissan is first priority, model second)
      • Maintains visual/strategic linkage
      • Establishes family look across all applications
    • Section 3.5.1 Kelly Nissan Make/Model Lock-ups
      • PRIMARY BRAND SYMBOL LOCK-UPS
      • ALTERNATIVE BRAND SYMBOL LOCK-UPS
      • Alternative Brand Symbol Lock-up:
      • Model name = height of bar
      • For promotional support materials
      • Used for more visual model name impact
      • WORDMARK LOCK-UPS
      X= height of “N” Y = height of bar in symbol Type is NissanAG Medium Extended
    • Section 3.5.1 Kelly Nissan Make/Model Lock-Up Exceptions
      • Model Logo Use Exceptions:
      • Xterra and Z ONLY
      • Used in order to leverage Xterra and Z equity
      • Follows Alternative Brand Symbol lock-up specs
    • Section 3.5 Kelly Nissan Make/Model Linkage
      • Linkage
      • Headlines and text
        • Establish linkage through typography-Nissan AG in a consistent type style and size
        • Nissan Branding must be prominent
      • Color
        • Same Corporate Colors for “Nissan” and the model name preferred
        • Different Corporate Colors may be used for indexing
        • “ Nissan” should appear in dominant color
    • Section 3.5 Kelly Nissan Make/Model Linkage
      • Linkage through space:
      • Brand Symbol maintains priority branding
      • Model badge may used, but separate from Brand Symbol
    • 15 MINUTE BREAK Kelly Nissan
    • Agenda
      • Kelly Nissan Dealership Visual Identity
      • Integration Team Responsibilities
      • VI Standards
        • Section 1.0 (Role of VI in Brand Identity, Objectives)
        • Sections 2.0–3.0 (Core Elements and Support Design System)
      • Break
      • VI Standards (cont.)
        • Sections 4.1–4.16 (Application Design System)
      • VI Online Repository: NissanArtwork.com
        • Overview and Demo
      • Launch / Communication Plan
      • Timeline
      • Q&A
    • Section 4 Kelly Nissan Application Design System
      • 4.1 Stationery
      • 4.2 Forms
      • 4.3 Advertising (National and Regional)
      • 4.4 Printed Materials
      • 4.5 Internal Communications
      • 4.6 Internet and Online
      • 4.7 Promotional Support Materials
      • 4.8 Specialized Logos
      • 4.9 Apparel and Merchandise
      • 4.10 Merchandising Licensing
      • 4.11 Tradeshows and Events
      • 4.12 Corporate Facilities and Signage
      • 4.13 Vehicles
      • 4.14 Parts Packaging
      • 4.15 Trademark
      • 4.16 Dealer Applications
    • Section 4.1 Kelly Nissan Stationery
      • 2 Sets:
        • Wordmark for Corporate Communications
          • When representing Nissan Corporation
        • Brand Symbol for Nissan communications
          • When representing Nissan Division
          • Nissan only audience
      • Includes :
        • Letterhead
        • Envelopes
        • Mailing labels
        • Fax and memo
        • News release
        • Note pads
        • Business cards (for dual-branded cards use Brand Symbols)
    • Section 4.2 Kelly Nissan Business Forms
      • Follows Stationery visual architecture
      • “ Masthead system”
      • Includes:
        • Employee-related, customer-related, and dealer-related examples
        • Electronic forms use website masthead for branding
    • Section 4.3 Kelly Nissan Advertising (Nissan National)
      • Follow basic standards established in Sections 1.0–3.0 (Introduction, Core Elements and Support Design System)
      • Defines “Branded” (white/black) areas
      • Includes:
        • Executional standards for
          • Print
          • Outdoor
          • TV
          • Radio
    • Section 4.3 Kelly Nissan Advertising
      • Follows standards established in National advertising
      • Balance of brand (VI) and retail
      • Flexibility within brand & VI context
      Architecture
    • Section 4.4 Kelly Nissan Printed Materials
      • Best practices
      • Follow basic standards established in Sections 1.0–3.0 (Introduction, Core Elements and Support Design System)
      • Uses all design system elements
      • Grid flexibility allows adaptation to all formats, including:
        • Brochures
        • 2-color applications
        • Direct mail and BRCs
        • Special stationery
        • POP
        • Etc.
    • Section 4.5 Kelly Nissan Internal Communications
      • Best practices
      • Follow basic standards established in Sections 1.0–3.0 (Introduction, Core Elements and Support Design System)
      • Includes:
        • NTV/Broadcast
        • Intranet
        • Publications
        • Banners/posters
        • E-mail signatures
        • Training materials
    • Section 4.6 Kelly Nissan Internet and Online Applications
      • Reference/overview of NissanGSG.com (Global Style Guide) internet and online standards
      • Link from NissanArtwork.com
      • Kelly Nissan KellyCar.com
      • GSG content includes:
        • Access information
          • Request username and password
        • Core consumer-facing website standards and guidelines
        • Standards and guidelines for all other sites to come
    • Section 4.7 Kelly Nissan Promotional Support Materials
      • Follow basic standards established in Sections 1.0–3.0 (Introduction, Core Elements and Support Design System)
      • Follow general 4.4 Printed Materials standards
      • Must build Nissan Brand equity
      • Create a consistent, positive, memorable brand experience
      • Must maintain visibility among other sponsors
      • Consider production capabilities and medium for visual impact
    • Section 4.7 Kelly Nissan Promotional Support Materials (cont.)
      • Use only approved VI elements
      • Maintain appropriate Make/Model relationships at all times (Section 3.5)
      • Refer to 4.9 Merchandise and Apparel standards
    • Section 4.8 — Kelly Nissan Specialized Logos
      • Reflect Nissan Brand Identity and VI family look
      • Includes*:
        • Situations where specialized logos are required
        • Endorsement (Nissan Open)
        • Program logos (SnugKids)
        • Products and Services (Genuine Parts)
        • Other organizations (i.e. NMAC)
      • Maintain appropriate clear space and Brand Symbol/Wordmark integrity
      • Use VI elements (type, color, etc.)
      • Follow basic standards established in Sections 1.0–3.0 (Introduction, Core Elements and Support Design System)
      • *Nismo logo TBD
    • Section 4.9 Kelly Nissan Merchandise and Apparel
      • Extension of the Nissan Brand
      • Includes:
        • Materials and production specs
        • Apparel, accessories, etc.
        • 2-D and Wordmark usage
          • Tone on tone only in approved colors
        • Make/model brand architecture principles
          • Nissan priority
          • Models secondary
      • Merchandise/apparel should reflect Nissan brand/quality
    • Section 4.10 Kelly Nissan Merchandise Licensing
      • Leverages the Nissan brand in new product categories and distribution channels
      • Protects trademarks/reinforces Brand and Visual Identity
      • Maintain as much control over VI standards as possible
      • Products should align with brand equities
      • Contacts:
        • NNA Brand Management (Nancy Kallas)
    • Section 4.11 Kelly Nissan Tradeshows and Events
      • Includes:
        • Overview of Branded experiences
        • Refer to Auto Show Standards (Global Standards)
          • Displays, lighting, materials, etc.
          • Contact: Joe Gallant, Manager Shows & Events
        • Event materials (i.e. Dealer meetings & shows) and training materials
    • Section 4.12 Kelly Nissan Corporate Facilities & Signage
      • Follows Brand Architecture
      • Includes:
        • Materials and specifications
        • Exterior, interior, retrofitting signage
        • Personnel and visitor ID
        • Plant Uniforms
      • Contact regional Facilities dep’t
    • Section 4.13 Kelly Nissan Vehicle Identification
      • Wordmark used to represent Nissan corporate
      • Includes:
        • Security vehicles
        • Parts and Service trucks
      • Trucks may use Parts and Service branding or marketing messages
        • Coordinate with Marketing, Parts and Service, Brand
      • Contact regional facilities group for production specifications
    • Section 4.14 Kelly Nissan Parts Packaging
      • Refers to Global Parts Packaging Standards
      • Includes:
        • Standards for parts and accessories
        • Key Value Parts
        • Nissan Genuine Parts
        • Allows for variety of colors for indexing
      • Kelly Nissan
      • Contact the Service Parts Packaging Group (Smyrna, TN 615-223-2700)
    • Section 4.15 — Trademark (Protection)
      • Includes:
        • Definition of Trademark
        • Requirements for all TMs and registration marks
        • Legal disclaimers and nomenclature guides
        • Clearing and enforcing trademarks
        • Footnote usage
        • Trademark infringement
        • Incorrect examples
      • Contact NNA Legal (Rhea Caras)
    • Section 4.16 — Kelly Nissan Dealer Applications
      • Provides recommendations to become VI compliant
      • Allows for Dealer flexibility
      • Includes:
        • Nissan/Dealer brand relationship
        • Streamlined VI Overview
        • Dealer branded materials:
          • Stationery
          • Business cards
          • Forms
          • Uniforms
          • Vehicles
        • Advertising
    • Section 4.16 — Kelly Nissan Dealer Applications
      • Follows Brand Architecture
      • Dealer Brand = 2x “N”
      • Similar lock-ups as model/tagline
    • Agenda
      • Nissan Visual Identity
      • Integration Team Responsibilities
      • VI Standards
        • Section 1.0 (Role of VI in Brand Identity, Objectives)
        • Sections 2.0–3.0 (Core Elements and Support Design System)
      • Break
      • VI Standards (cont.)
        • Sections 4.1–4.16 (Application Design System)
      • VI Online Repository: NissanArtwork.com
        • Overview and Demo
      • Launch / Communication Plan
      • Timeline
      • Q&A
    • NissanArtwork.com: Usage
      • Mid-August to September
        • http://nissan.brdwrks.com
        • Test site access for VI Integration Team only
          • Use “VI” username and “VI” password
      • September 4 th launch
        • http://www.nissanartwork.com
        • Nissan employees, dealers, marketing partners, and suppliers
        • Use current username/password
      • Key VI Content:
        • All English standards (Spanish and French versions to follow)
        • Downloadable logo artwork (multi-formats)
        • Presentations
        • Contacts
        • Updates
    • Agenda
      • Nissan Visual Identity
      • Integration Team Responsibilities
      • VI Standards
        • Section 1.0 (Role of VI in Brand Identity, Objectives)
        • Sections 2.0–3.0 (Core Elements and Support Design System)
      • Break
      • VI Standards (cont.)
        • Sections 4.1–4.16 (Application Design System)
      • VI Online Repository: NissanArtwork.com
        • Overview and Demo
      • Launch / Communication Plan
      • Timeline
      • Q&A
    • Launch / Communication Plan September 2 9 16 23 30 LAUNCH VI Training (Mexico) Brandwatch / Quick Reference Guide (Employees) E-mail / NissanArtwork.com launch VMX Lobby Display / Presentation NTV Communication Square Posters / Banners VI Compliant Dress Day VI certification (Oct) Translations (French / Spanish)
    • Launch / Communication Plan September 2 9 16 23 30 DEALER COMMUNICATIONS SalesTalk (September / October) Artwork Binder Dealer Portal (October 1) 10/1 MEETINGS RMM DAB (August 22) USMC RVP 16–18
    • Next Steps: Integration Team Members
      • Establish yourself as a VI contact / expert
      • Be visible
      • Stress importance of VI
      • Be knowledgeable about VI repository content
      • Refer employees to NissanArtwork.com
      • Conduct training
      • Take VI inventory…case for change
      • Initiate implementation
      • Enforce compliance
      • HAVE FUN
    • Agenda
      • Nissan Visual Identity
      • Integration Team Responsibilities
      • VI Standards
        • Section 1.0 (Role of VI in Brand Identity, Objectives)
        • Sections 2.0–3.0 (Core Elements and Support Design System)
      • Break
      • VI Standards (cont.)
        • Sections 4.1–4.16 (Application Design System)
      • VI Online Repository: NissanArtwork.com
        • Overview and Demo
      • Launch / Communication Plan
      • Timeline
      • Q&A
    • FAQs
      • Q: When should implementation begin?
      • A: Now
      • Q:What’s the target date for completion?
      • A: ASAP…within reason
      • Q: What if budget required for transition?
      • A: Many changes are no cost, must find within department’s budget, budget for future
    • THANK YOU!