Eye Wonder Case Study Nissan Rogue Oct08 Ida

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Eye Wonder Case Study Nissan Rogue Oct08 Ida

  1. 1. 10/08 Page 1 of 1 Case Study :: Nissan Rogue With the 2007 launch of its Rogue crossover vehicle, Nissan tasked advertising agency TEQUILALos Angeles to develop an innovative, interactive campaign targeting male GenXers. Partnering with EyeWonder, TEQUILA provided ads featuring three different interactive games to showcase Rogue’s quick handling and aggressive styling. For its version of the Marble Maze game, Nissan was the first U.S.-based automotive advertiser to integrate Papervision 3-D technology into their Flash 9 designs using EyeWonder’s flexible AdWonder component. The game engaged users to “drive” the Rogue through city streets and collect bonus points. TEQUILA also devised interactive video ads that utilized EyeWonder’s geo-targeting capabilities. Because the Rogue launched between November and February, Click image to view ad Nissan positioned ads to showcase the vehicle navigating snow-covered streets in northern markets only. This use of EyeWonder’s geo-targeting ensured different ads were served depending on users’ geographical locations. The campaign proved successful month after month. Ads with integrated games had over four million unique interactions with a total interaction rate of 34.75 percent, four times above EyeWonder’s automotive vertical benchmark. TEQUILA reported that users directed to Nissan’s Website, NissanUSA. com, played the games more than 335,000 times within the first three months of Rogue’s launch. The icing on the cake was the four 2008 MIXX Awards the campaign won, including Best in Show! Click image to view ad “We’re honored to receive a MIXX award for our Nissan Rogue Advanced Results: Launch campaign. This distinction recognizes the hard work and creative efforts put forth by our team as well as EyeWonder’s • Over four million unique interactions superior rich media capabilities, technology and service.” Doug Speidel, • Total interaction rate of 34.75%, four times above Executive Creative Director EyeWonder’s automotive vertical benchmark for TEQUILALos Angeles • First automotive advertiser to innovatively use Papervision 3-D technology • Winner of four 2008 MIXX Awards, including Best in Show www.eyewonder.com | 1.866.398.7517 Ad formats, features and specifications are subject to change without notice. Please contact your EyeWonder representative for the latest online ad information.

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