Callcommand at J.D. Power and Associates Automotive Internet Roundtable

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at J.D. Power and Associates Automotive Internet Roundtable

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Callcommand at J.D. Power and Associates Automotive Internet Roundtable

  1. 1. Advancing Customer Relationships Using New Tools and Emerging Technologies J.D. Power Automotive Internet Roundtable October, 2007 © 2007 CallCommand. All rights reserved. To enjoy a superior experience, and as a courtesy to others around you, please turn your cell phones ON for the duration of this presentation.
  2. 2. Bluetooth Marketing Renton Honda Walmart Renton Kia <ul><li>Customer Identification </li></ul><ul><li>Social Networking </li></ul><ul><li>Personalization </li></ul><ul><li>Interactivity </li></ul>
  3. 3. Mobile Marketing <ul><li>Car shoppers are on the lot, looking at cars – but they’re not ready to talk to a sales rep. </li></ul><ul><li>Customer texts stock number to a short code. </li></ul><ul><li>System returns an electronic brochure to the mobile phone and customer’s email. </li></ul><ul><li>Dealer receives UP information. </li></ul><ul><li>Follow up is automatically scheduled. </li></ul>

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