CONFERENCE AGENDA
                                        Check wardsauto.com/springtraining for more announcements on
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Ast Conference Agendapdf

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Transcript of "Ast Conference Agendapdf"

  1. 1. CONFERENCE AGENDA Check wardsauto.com/springtraining for more announcements on confirmed speakers. SUNDAY, MARCH 9, 2008 6:00 - 8:00pm Opening Reception MONDAY, MARCH 10, 2008 8:15-8:30am INTRO AND WELCOME Cliff Banks, Ward’s, and Jim Riesenbach, Autobytel 8:30-9:30am Keynote: Where is your customer? Michael Barrett, Executive Vice President and Trends That Will Determine Your Chief Revenue Officer, Fox Interactive Media Marketing Spend 9:30-10:30am Panel: Rising Lead Costs Cliff Banks, Editorial Dir., Ward’s Dealer Business (moderator) Mike Gargano, Vice President and Gen. Mgr., Car.com Kent Bozarth, General Manager, Bozarth Automotive Group Ted Gessler, Internet Director, Bergstrom Automotive Group Todd Swickard, President and CEO, Auto Dealer Traffic Steve St. Andre, President and COO, Ford Direct 10:45am-12pm Workshop 1: Online Video: Mike Parsons, Owner, Laser Stream Video What Works, What Doesn’t Workshop 2: Get the Most Out of TBD Your Advertising: How to Integrate Your Online and Traditional Marketing Workshop 3: Strategies for Managing Domingos Vieira, Vice President of Automotive, iCrossing Your Online Inventory to Drive Sales Workshop 4: How Smart is Your Ad Mike Spadafore, Global Product Strategist, Polk Spend? Tips on Measuring Your Online Advertising Workshop 5: How to Make Money TBD Selling Service, Parts, Accessories Online 12pm-1pm Lunch 1-2pm Keynote: An Ad Agency’s Perspective: Will Travis, Vice President U.S. Operations, ATTIK USA Integrating Online and Offline Advertising 2-3:15pm Workshops (see above) 3:30-4:30pm Panel: Lessons From Other Industries Jim Riesenbach, President and CEO, Autobytel (moderator) Craig Smith, CEO, ServiceMagic Steve Horowitz, Vice President and Publisher, BankRate Omar Tawakol, CEO, BlueKai Famous Rhodes, Director - Parts and Accessories, eBay Motors 5:30pm Dinner & Baseball Game: New York Yankees vs. Cincinnati Reds TUESDAY, MARCH 11, 2008 8:30-9:30am Gen Session: Findings from study on Neal Polachek, Senior Vice President, Kelsey Group dealer marketing spends 9:30-10:45am Workshops (see above) 11am-12:15pm Keynote: OEMS and Dealers: How the TBD Web is Changing the Rules of Marketing 12:15-1:30pm Lunch 1:30-2:30pm Panel: Measuring Online Dean Evans, Chief Marketing Officer, Dealer.com Ad Effectiveness Steve Stauning, E-commerce Director, Asbury Automotive Group 2:30-3pm WRAP-UP Session Cliff Banks, Ward’s, and Jim Riesenbach, Autobytel

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