BEST PRACTICES
                                       BEST PRACTICES

   LEADERSHIP           •   INTERNET          •   CRM     ...
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As Best Practices Summit V


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As Best Practices Summit V

  1. 1. SUMMIT V BEST PRACTICES Experience real Case Studies that can help your dealership LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES immediately. Tuesday and Wednesday, November 7th and 8th 2006, at the Venetian Resort and Hotel, Las Vegas, NV. Dean Evans David Kain David Thomas Chip Perry Ralph Paglia Dealers & Managers Only! Vice President, Field Marketing, President, Kain Automotive Owner, Subaru of Dallas CEO and President, CRM/eBusiness Director, The Cobalt Group Inc. Internet & BDC Training Specialist Case Study: How I lowered Courtesy Chevrolet Two days of intense You will learn: my advertising expense and Internet Advertising Best Case Study: How Courtesy - Internet Marketing that generates high-quality leads You will learn: - Mapping out the best Internet increased my market share Practices Chevrolet’s business and CRM teams grew to over 400 vehicle learning. Dramatically - Maximizing lead generation from your Web site sales process - E-mail templates for the You will learn: - About ‘Mooch Marketing’ You will learn: - How’s top sales per month improve your results. - Maximizing third-party best short and long-term - Ways to advertise for free performing dealers get their You will learn: automotive sites communication -Low-cost marketing ideas that outstanding results - How to grow your CRM and - Metrics that matter: Focus on return on investment - Phone script elements that turn leads into appointments get noticed - How to run events that get you - Take home examples of effective merchandising you Internet teams - What to measure, and how to Limited Seats, - Recruiting, hiring and compensating for results noticed - How to generate car reviews in can put to immediate use collect the data...Performance metrics that matter Register Today! your local paper - Create a true CRM Profit Center - Manage your own SEM and online ad campaigns - Use your BDC as a safety net for Case studies from the Internet sales team successful dealerships across the country. Classroom styles seating only $595. Special Venetian room rates for $209 per night. Sean Roy Reutter Scott Joseph Mark Tewart Tony Rimas Wolfington Sheehy Auto Stores President & CEO, President, Tewart Enterprises Red McCombs Speakers and times subject to change Owner, J&L Marketing, Inc. Case Study: You will learn: Case Study: Grow your Internet Case Study: New marketing Case Study: How to use BDC/ increases leads from 400 - 2400 - How to engage customers department through a defined strategy focuses on steady long Internet departments to sell 100 per month intelligently while learning how process, efficient staffing, and term growth. Dealership’s market - 500 extra cars a month. traditional “meet and greet” strategic advertising share increases from 8% to You will learn: strategies can reduce sales 32% and grows net profits from You will learn: - How to increase leads and sales - How to increase professionalism, You will learn: $170,000 to over 2.2 million in - How to set up a successful volume without increasing lead write-ups and sales by eliminating - How to structure and staff low just two years BDC/Internet department expense “Deal Killer” questions volume of high volume dealership - Use the Web to promote all your - Improve sales and reduced cost You will learn: - How to define and implement 5 locations profit centers per sale at the same time - A growth strategy to grow your universal laws that increase sales - Create a process to support your - Use the Web to drive showroom - Improve profitability by improving profit a minimum of 33% per year - How to improve gross profits by customers and staff efficiently & phone traffic the quality of leads through your - New promotions strategy using implementing better proposals - Increase ROI through inventory - Sell old stock, vehicles & parts own site personalized Web pages and - How to reduce customer conflict selection and lead allocation inventory - increase closing ratios and direct mail and increase sales and gross - Streamline online advertising to - Use e-mail marketing to drive average gross profit with profit - How to increase your floor traffic profit through better handling maximize Web site conversion more traffic for zero cost improvement during your slowest days of price, payment and negative - Sell old stock units via the Web of the week equity objections Call today to register. Seating is limited. toll free: 866.396.7050 web:
  2. 2. SUMMIT V BEST PRACTICES LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES Tuesday and Wednesday, The AutoSuccess Best Practices Summit V tickets are now available. To register, please fill out completely the following information and fax toll free, November 7th and 8th 866.665.7936. If you would wish to pay by check, please mail this form and 2006, at the Venetian Resort check to: AutoSuccess Magazine, 3411 Pinnacle Gardens Drive, Louisville, Kentucky 40245. and Hotel, Las Vegas, NV. Please Print. Dealers & Managers Only! Name: _______________________________________________________ Two days of intense Title: _______________________________________________________ learning. Dramatically Dealership: ___________________________________________________ improve your results. Address: _____________________________________________________ Limited Seats, City/State: ____________________________________________________ Register Today! Phone: _______________________________________________________ Fax: _________________________________________________________ Case studies from successful dealerships across the Email: _______________________________________________________ country. Number of Attendees: ___________________________________________ Classroom styles seating Names of Attendees: ____________________________________________ only $595. Special Venetian _____________________________________________________________ room rates for $209 per _____________________________________________________________ night. How did you hear about the Summit? _______________________________ Speakers and times subject to change Are you a paid subscriber to AutoSuccess Magazine? Yes No Have you attended a Best Practices Summit before? Yes No If yes, which one(s) have you attended: _____________________________ Method of payment: MC Visa Amex Check Card Number: _________________________________________________ EXP Date: ____________________________________________________ Call today to register. Seating is limited. toll free: 866.396.7050 web: