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  • 1. Automotive Internet Roundtable October 17 – 19, 2007 Red Rock Casino, Resort & Spa Las Vegas, Nevada In collaboration with these industry leaders:
  • 2. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada AgeNdA Wednesday, October 17, 2007 11:00 a.m. Registration Opens Red ROck cOnfeRence centeR Retailer Sessions Marketing Sessions 1:00 p.m. Internet department foundation Marketing Roundtable discussions Necessary personnel including job Key marketing issues discussed in an descriptions, hiring and training intimate setting and moderated by automotive Internet industry thought leaders 1:30 p.m. Internet Systems and Processes SeO/SeM, integrating the dMS and CRM, e-mailing and communication 2:00 p.m. Leads: Generation, Management and converting to Sales Sources, metrics, quality and processing leads 2:30 p.m. Back-end Process and fixed Operations Using the Internet throughout the dealership 3:00 p.m. Break 3:30 p.m. communicating with Internet Marketing Roundtable discussions (cont’d) customers Covering the unique demands of communicating on the Internet 4:00 p.m. Successful dealer Panel OeM Internet Marketing Leaders forum: Best practices, surefire success, demands for the Future repeated mistakes and missed opportunities. Learn from those who have developed and operate the best Internet operations 5:30 p.m. Reception 7:00 p.m. Dinner General Session 8:15 p.m. evening keynote: the future of the Internet —Curt Viebranz, Executive Vice President, AOL, and President, Platform A
  • 3. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada thursday, October 18, 2007 7:00 a.m. Breakfast in the PAVILIOn BALLROOM General Sessions 8:15 a.m. J.d. Power and Associates Presents: 2007 Internet Automotive Shopper Research Results cobalt, Yahoo! and R.L. Polk Present: 2007 Industry and Dealer eBusiness Performance Study 9:30 a.m. Break Retailer Session Marketing Session 10:00 a.m. new tools and emerging technologies Internet Metrics: What can We Really The latest and greatest of new Internet Measure? technologies that anyone doing Learn about the inconsistencies of Internet business on the Web should be aware metrics. Review of who is measuring what, of and why the numbers are different 10:30 a.m. the future of Internet Automotive Integrated cross-Platform case History Advertising Chrysler Sebring case history from Rex The next steps to improve vehicle- Briggs shopping efficiency for consumers —Chip Perry, AutoTrader.com General Sessions 11:15 a.m. Morning keynote Learn from one of the pioneers of automotive sales, who also represents the largest dealer group —Gary Marcotte, AutoNation 12:00 p.m. Lunch 1:30 p.m. PM keynote: Social and consumer-Generated Media Learn what they are and how you can benefit by using them Retailer Sessions Marketing Sessions 2:30 p.m. engaging the Online Shopper Ad Supported Video Building trust between the prospect Optimal Solutions for Sponsored Video and the dealer 3:15 p.m. Break 3:45 p.m. Providing Pricing Online Rich Media creative How to accurately provide appropriate What’s effective in Rich Video examples and prices online to consumers Critiques General Sessions 4:30 p.m. Journalist Review Key automotive and Internet journalists will review the important topics discussed throughout the Roundtable 5:30-8:00 p.m. networking Reception in cHeRRY nIGHt cLUB 8:00 p.m. dinner on your own
  • 4. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada friday, October 19, 2007 7:00 a.m. Breakfast in the PAVILIOn BALLROOM General Sessions 8:00 a.m. third-Party executive Panel Key executives and industry pioneers will share their view of the future 9:00 a.m. enhancing Interactive focus Increasing consumer usage of dealer Web sites and enriching the customer experience —Jim Farley, Group Vice President of Marketing and Communications, Ford Motor Company 9:45 a.m. Break 10:00 a.m. tier II Marketing and Media Spend Opportunities offered by the Internet for Tier II and local marketing 11:00 a.m. Conclusion and Departures
  • 5. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Dear Colleagues, When I started J.D. Power and Associates nearly 40 years ago, I was driven by the desire to provide information about what customers really thought, which could be used to improve the automotive industry. I was unwilling to “torture the data until it confessed,” or tailor research to fit preconceived ideas and protect the status quo. That idea took a while to get traction, because it was very easy to control information in those simpler days. There were only three networks, entrenched incumbents, and a finite number of print outlets where a message (or criticism) could appear. But, as we’ve all seen in the ensuing years, the Voice of the Customer was heard, and access to information—rather than control of it—became the driver of the industry. Today, I am fascinated by the tremendous ongoing transformation of how the industry designs, markets and delivers vehicles to an increasingly informed, demanding customer set. The Internet is a game changer for all of us—and together, we are reshaping how our industry operates so we can ride that torrent of customer-focused information rather than being swept aside by it. During the next few days here at the J.D. Power and Associates Automotive Internet Roundtable, you’ll acquire the knowledge and tools that will help you turn information into action. Thought leaders from the automotive and media industries will join with fellow front-line practitioners to create a broader understanding of how the Internet can be used to continue to improve the industry and bottom lines. I’m confident that you will find great value in this meeting, and that you will learn, network and come away with new ideas and tools you can use to grow your businesses. Thank you for attending! J.D. Power III Founder J.D. Power and Associates
  • 6. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Greetings and Welcome to the Automotive Internet Roundtable, Thank you for joining us at this meeting of many of the best and brightest minds in the automotive and media industries. During your stay here, you’ll be part of an unparalleled gathering of leading industry executives and thought leaders who are working to profitably shape the use of the Internet in the automotive business. J.D. Power and Associates has many years of experience putting together Roundtables for the industry, working to help make the Voice of the Customer a powerful tool for dealers and OEMS to build their businesses. This meeting is different than any we’ve done before—and you are the reason. We’ve tried to walk the talk of the Voice of the Customer in putting together this year’s event, listening to your comments and suggestions before developing the agenda. We think that you’ll find it to be an outstanding event. We will hear the latest in Internet and industry information from keynote speakers. There will be a broad range of opportunities to learn from panels of peers and experts in many breakout sessions, as well as many chances to network with other industry leaders. You’ll leave with a rich selection of new ideas and resources that you can use to build and improve your Internet business. We welcome the collaboration of Yahoo!, AOL, Kelley Blue Book, Jumpstart, Autobytel, Cobalt, Vibrant Media, Auto Mart, Cars.com and AutoTrader. These fine companies have all contributed to the success of this Roundtable. Special thanks to all of our speakers and moderators for sharing their insight with all of us. Please check out and contribute to the online conference blog at www.OnlineAutomotiveReview.com. We’ll be checking in and reporting on it throughout the Roundtable. Your opinions and observations are the ones that shape this and future events, making them just as relevant, timely and informative as we think you’ll find the next few days to be. Thank you again for joining us here in Las Vegas—and now on with the show! Gene Cameron Charlie Vogelheim Vice President, Vice President, Media/Marketing Solutions Automotive Development J.D. Power and Associates J.D. Power and Associates
  • 7. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: Marketing Roundtable Discussions Date/Time: Wednesday, 10/18/07—1:00 p.m.-4:00 p.m. Synopsis: Through intimate roundtable discussions, members of the industry will share ideas and concerns on the following topics: n Rich Media Showcase: Best Practices, Examples n Searching for Better Results n Reaching a Better Audience Through BT n On-site vs. Network: Running Campaigns on Auto-Endemic Sites or Ad Networks n Digital Success Metrics: Understanding Backed Reporting n Shifts in the Media: Best Practices in Tier II Automotive n Best Practices of Online Advertising n Consumer-Generated Content: Vertical Words and More n Media Integration
  • 8. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada TRAINING SESSIONS: Date: Wednesday, 10/17/07 Synopsis: Top trainers in the nation will share their unique vision and presentation style of establishing the fundamental Internet practices all dealers can and should incorporate. Moderator: Mark Dubis, Director, The Dubis Group Presentation: Internet Department Foundation Time: 1:00 p.m. Presenter: Ralph Paglia, Director, Digital Marketing, ADP Dealer Services Presentation: Internet Systems and Processes Time: 1:30 p.m. Presenter: David Kain, President, KainAutomotive.com Presentation: Leads: Generation, Management and Converting to Sales Time: 2:00 p.m. Presenter: Sean Bradley, Founder and CEO, Dealer Synergy Inc. Presentation: Back-End Process and Fixed Operations Time: 2:30 p.m. Presenter: Ted Ings, Founder and President, Auto University, Inc. Presentation: Communicating with Internet Customers Date/Time: 3:30 p.m. Presenter: Cory L. Mosley, CSP, Founder, Mosley Auto Group
  • 9. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Training Sessions Moderator Mark Dubis Director The Dubis Group Mark Dubis is Director for The Dubis Group, an automotive marketing services company providing public relations and creative services for some of the top automotive vendors in the market. Mr. Dubis has more than 26 years in the automotive retail, finance, transportation and publishing business. Prior to the Dubis Group, he held positions as editor of Digital Dealer magazine, and was interim executive director of the Association of Automotive Internet Sales Professionals. Mr. Dubis’ experience in automotive lending includes stints as vice president of Marketing for KeyBank USA and vice president, product manager for National City Bank. Both organizations were dominant in their markets for indirect auto lending and served networks of 3,000 to 5,000 auto dealers. He was also a non-prime lending sales trainer for World Omni and trained dealerships around the country. As a past president of his Rotary Club in Florida, Mr. Dubis was instrumental in raising thousands of dollars for a critical care facility in Pompano Beach, which helps children with physical disabilities. He also remains active with Junior Achievement programs in Ohio and teaches real-world practical business applications to high school students. Mr. Dubis received a bachelor’s degree from Kutztown University in Pennsylvania.
  • 10. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Internet Department Foundation Ralph Paglia Director, Digital Marketing ADP Dealer Services Ralph Paglia is Director Digital Marketing for OEM and national accounts at ADP Dealer Services. He is focused on developing ADP’s Digital Marketing growth opportunities with car companies and enterprise-level dealer organizations. He works directly with eBusiness and CRM thought leaders and practitioners within North America’s leading car companies and with large-enterprise-scale retail dealer groups. He also keeps his feet on the ground with what works within single-point dealerships through his ongoing consulting relationships with a select group of independent dealers, who use his guidance to achieve unfair competitive advantages. Mr. Paglia joined the ADP Dealer Services Division in March 2007. Previously, he served as OEM partnership executive for the Reynolds and Reynolds Company of Dayton, OH. He held a variety of positions including consulting practice leader for CRM and Web Brand Management, as well as OEM solutions development leader for CRM and Internet Lead Management. He left Reynolds to accept a full time position at Courtesy Chevrolet in Phoenix, AZ, as their CRM/eBusiness Director in August 2005. While there, he implemented marketing channels and sales processes that both GM and leading dealers have come to recognize as best practices in automotive digital marketing. While Mr. Paglia was at the helm of the eBusiness Department, Courtesy’s total retail sales exceeded 11,000 vehicles in 2006. More than 4,000 of the 11,000+ total sales originated from Courtesy’s BDC and Internet sales teams. Mr. Paglia’s responsibilities at Courtesy Chevrolet included leadership of more than 50 people who handled inbound and outbound communications with previous, current and prospective customers. Using the Phoenix market as his laboratory, Ralph developed digital marketing practices that were successful, and had never been previously deployed by a single-point dealer. Mr. Paglia has become well known throughout his career as a passionate and insightful leader in the development and implementation of highly effective customer management practices that are supported by interactive marketing. He has led the development and design of nationally implemented CRM and eBusiness programs for Ford, Honda, Mercedes-Benz, Toyota and other car companies. Some of his more recent accomplishments include designing Ford’s BDC program and training the team that successfully delivered the installation of more than 500 Business Development Centers. He led the consulting team that designed and installed the Mercedes- Benz StarLeads CRM system and the Mercedes-Benz BDC dealership implementation programs for MBUSA. Additionally, he has worked on multiple eBusiness development projects for American Honda and has facilitated numerous seminars and workshops for Honda and Acura dealerships throughout North America. Mr. Paglia also helped design dealership implementation and certification programs for the Toyota eCertified Dealer program, as well as facilitating a large number of Toyota eCertified Dealer Seminars and extensive in-dealership consulting assignments associated with the program. Mr. Paglia was recently selected by the General Motors CRM team to develop and present Internet Sales Process best practices to GM’s Standards For Excellence (SFE) facilitators assigned to Chevrolet, Cadillac, Buick, Pontiac, GMC, HUMMER and Saab dealerships throughout the United States. He delivered his presentation and materials to more than 400 General Motors SFE Facilitators during their training conferences in Denver, CO in February and in Detroit, MI, in March 2007. Mr. Paglia has a strong educational and retail background that includes earning an MBA and serving in retail management positions as a new-car sales manager, used-car manager, F&I director, general sales manager and general manager.
  • 11. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Internet System and Processes David Kain President KainAutomotive.com David Kain is president of KainAutomotive.com, a training/consulting company that specializes in automotive Internet sales and Business Development Centers. The company is focused on improving dealership sales and profits and utilizing timely and actionable information based on firsthand experience. Mr. Kain works with dealerships each week and is proud to have a positive impact on their Internet growth and development. Each dealership operation is unique, and respecting that premise and building the right Internet operation to take advantage of unique operating nuances is a key to the success of the dealers that KainAutomotive.com has trained. Mr. Kain is uniquely qualified for this role, given his 20-plus years of automotive retail experience, including his position as dealer principal and president of Kain Auto Group. His Internet experience includes developing his own dealership Internet department and being a co-founder and COO of FordDirect.com, the dealer/factory-owned joint venture that is the Internet lead provider to Ford and Lincoln Mercury dealers. Additionally, Mr. Kain remains a partner in his family dealerships in Kentucky, Jack Kain Ford and Kain Family Ford. In addition to in-dealership training, Mr. Kain has presented at various workshops in the past several years including: NADA Convention 2005; Workshop Speaker, KADA Workshops 2004 and 2005; OADA Workshop 2005; GRNCDA Workshops 2005; DADA Workshop 2005; FADA Annual Dealer Congress 2005; GADA Annual Convention 2004; NJCAR Workshop 2004; OCADA Workshop 2004; and NADA 20 group presentations. Mr. Kain has been a guest columnist for Ward’s Dealer Business, AutoSuccess and Dealix’s newsletter. He also was a presenter at the J.D. Power and Associates Internet Roundtable in 2005 and the AutoSuccess Summit in 2005. Additionally, Mr. Kain was recognized in 2004 and 2005 by Dealix Corporation as one of the Best of the Best Internet Sales Trainers.
  • 12. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Leads: Generation, Management and Converting to Sales Sean V. Bradley Founder and CEO Dealer Synergy Inc. Sean V. Bradley is the Founder and CEO of two companies: AutoCreditApproved.com Inc., a special finance lead-generating company, and Dealer Synergy Inc., an international training and consulting agency focused on Internet sales and business development. Mr. Bradley has more than eight years of automotive experience, and learned the business from the ground up. Beginning as a sales consultant, he has since held positions at dealerships as sales manager, Internet sales manager, special finance manager and business development director. At his first dealership, he averaged sales of more than 30 units per month—taking the sale from start to finish. He was recruited to Pine Belt Automotive, a dealer group, where he moved their Nissan/Kia/Cadillac store from 20 units per month online to more than 100. He repeated those results two years later when he took over the Internet department of Cherry Hill Nissan and grew their volume from 27 to more than 100 units per month. Mr. Bradley has trained national companies that cater to almost 10,000 dealerships across the country, including Interactive Financial (VA), AVV (OH), WB Television Network (PA) and Debt-Set (CO). Dealer Synergy is the preferred training company for Carsdirect.com and Visible Customer and the exclusive training company for Dealerskins (TN). Dealer Synergy has created Video on Demand Hiring, Training, Tracking, Testing and Certification Technology for the automotive industry, as well as implemented turnkey systems and Internet sales solutions for dealerships nationwide. Some recent client highlights include: n Nelson Mazda (OK), a single-point dealership, went from 7 to 55 units online n LaFlam Chrysler (NJ), a single-point dealership, went from 5 to 30 units per month, averaging more than $3,000 per copy front and back—all within 90 days n Crown Ford (TN) went from 10 units per month to 65 units online sales Mr. Bradley writes for major national publications including Digital Dealer magazine and Auto Dealer Monthly, as well as contributing to corporate newsletters produced by Dealix, CarsDirect, and Dealerskins. Additionally, he was on the original advisory board of the Association of Automotive Internet Sales Professionals (AAISP) and was a presenter at the first annual conference in Nashville in 2006. In 2007 he was asked to be one of the General Session speakers at their annual conference. He was Trader Publishing’s Special Guest Speaker at NADA Orlando in 2006. In both 2005 and 2006, he was voted one of the Best Internet Sales Trainers in the U.S. by Dealix. Mr. Bradley’s accomplishments range from the national to the international. In Moscow, Russia, he consults and trains dealers on American automotive sales tactics. He is also working with the Russian government on an international trade project, exporting pre-owned vehicles from the United States to that country. Mr. Bradley majored in Russian at Rider University in New Jersey. During college, his extra-curricular activities included membership in the Zeta Beta Tau fraternity as well as participation in the Army ROTC program.
  • 13. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Back-End Process and Fixed Operations Ted Ings Founder and President Auto University, Inc. Ted Ings is the Founder and President of Auto University, Inc. He is featured at workshops throughout North and South America and has recently been asked to present workshops in both Europe and Africa. Mr. Ings works diligently with his trainers and consultants to assure that all training manuals and processes are current and germane to today’s retail market. Because of his vast retail experience, he is able to evaluate the needs of a dealership and make the necessary recommendations for increased CSI, SSI, and ROI. His understanding of this industry is a result of having worked his way through the ranks in the automotive industry. Mr. Ings has held every retail position from sales consultant through general manager, serving at two of the largest Ford dealerships in the United States. In 1988, Mr. Ings personally orchestrated and managed his dealership’s growth to the No. 1 volume Ford Division 24-month lease dealer on a national basis. His retail success broke new ground in the development of Ford’s Red Carpet Lease. In 1991, Mr. Ings entered the retail education arena. He developed and provided in-house training to 850 retail import, domestic and luxury dealerships throughout North America and Hawaii. Auto University has since diversified to provide custom content services. It is now one of the most respected training companies in the United States. Some of Mr. Ings’ other accomplishments are: n Developed Lexus “Advocates for Life” process (1996-2000) for The Lexus Center for Professional Development. n Played a key role in the creation of The University of Toyota and Toyota Quality Financial Management (1998). n Broke new ground in the launch of the Mitsubishi Academy (2001-2004) and Mazda State University (since 2003). n Developed successful retail performance improvement projects for Mazda Corporate and North American Operations (since 2003). Mr. Ings attributes his success to the outstanding training he received from greats such as Tom Hopkins, Zig Ziglar, Anthony Robbins, Marshall Sylver, Jim Rohn, Ken Blanchard, and Brian Tracy. In turn, Auto University’s success has been accelerated by the consistently high quality of the consultant/trainers recruited and trained by Ted Ings.
  • 14. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Communicating with Internet Customers Cory L. Mosley, CSP Founder Mosley Automotive Group Cory L. Mosley is the Founder of Mosley Automotive Group, whose clients include VW North America and Van Tuyl Auto Group. Mr. Mosley is regarded as an expert in the field of automotive Internet sales. His background includes retail management positions with Top 100 dealer groups such as Prestige Management and DCH. He’s been at the forefront of automotive e-commerce and business development applications for 10 years, including CRM, database marketing, phone tracking, third-party follow-up, and e-mail marketing. Mr. Mosley’s expert articles have appeared in virtually every respected publication in the automotive industry.
  • 15. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: Successful Dealer Panel Date/Time: Wednesday, 10/17/07—4:00 p.m. Synopsis: Representatives from top dealers in the country share successful strategies and processes, mistakes to learn from, and practices unique to their dealerships. Moderator: Ralph Ebersole, Director of Training, Cars.com Panelists: Cassie Broemmer, Director of Customer Retention and Marketing, Van Tuyl/Automotive Investment Group, Inc. Stephen Stauning, eCommerce Director, Asbury Automotive Group David Metter, Chief Marketing Officer, MileOne/Atlantic Automotive Adam Simms, Partner, Toyota Sunnyvale
  • 16. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Successful Dealer Panel Ralph Ebersole Director of Training Cars.com Ralph D. Ebersole brings more than 30 years of automotive industry experience and training expertise to his role as Director of Training at Cars.com, where he is responsible for leading the organization’s national dealer training program. In addition to developing and facilitating hundreds of dealer trainings each year, Mr. Ebersole is also responsible for employee and affiliate network sales training and product education. In his current role at Cars.com, Mr. Ebersole has trained more 10,000 dealership professionals from general managers to Internet sales personnel in a variety of dealership settings, both franchised and independent, and from the largest dealer groups to single-owner lots. Mr. Ebersole was a featured speaker at the 2005 National Automobile Dealer Association convention in New Orleans, presenting the highly acclaimed workshop, “Transforming Internet Advertising Dollars to Vehicle Sales.” He has also been a featured speaker at the National Independent Automobile Dealers Association, as well as numerous state association functions. Mr. Ebersole began his career in the automotive sector on the showroom floor in 1977 and has since managed every department in a dealership, in both fixed and variable operations, including service as a general manager of two dealer groups. He began his training career in 1985, when he was appointed director of personnel development for a major automotive group in New England and built the training department from the ground up. He was also the director of personnel development for and directed all facets of retail operations at an eight-dealership group in the western United States. Mr. Ebersole moved to the automotive consulting industry as an account manager/senior consultant and, subsequently, as director of sales for The Nickelsen Group/Reynolds and Reynolds Consulting. He was responsible for developing, marketing and delivering consulting and training products to major clients including Southeast Toyota Distributors, Toyota Motor Sales, Chevrolet Motor Division and many mega-dealer groups. In total, Mr. Ebersole has trained more than 20,000 automotive salespeople over the course of his career. Recognized as an expert in retail automotive processes, Mr. Ebersole is frequently quoted in leading industry publications, including Used Car News, Dealer Marketing Magazine and NADA’s AutoExec. He has been a featured speaker at 20 Group meetings and on the Automotive Satellite Television Network. Mr. Ebersole attended Lansing Community College and Michigan State University, East Lansing.
  • 17. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Successful Dealer Panel Cassie Broemmer Director of Customer Retention and Marketing Van Tuyl/Automotive Investment Group, Inc. Cassie Broemmer is the director of customer retention and marketing for Van Tuyl/ Automotive Investment Group, Inc. in Phoenix, Ariz. Her responsibilities include implementing CRM strategies within the group’s individual locations and providing enterprise reporting for its holding companies. Ms. Broemmer’s duties also include developing, launching and supporting new dealership Web sites, evaluating third-party Internet lead providers, and tracking lead response times. While at Van Tuyl, she has integrated various applications within each dealership’s CRM and DMS systems. Additionally, she manages direct mail providers for sales and service, maintains call measurement and monitoring services, and search engine optimization and marketing for the group. With 10 years in the automotive industry, Ms. Broemmer previously served as a district sales manager with AutoTrader.com and held positions as a regional sales manager, national sales trainer, national accounts director and director of CRM sales at Who’s Calling, Inc. Van Tuyl/Automotive Investment Group, Inc. is the largest privately held dealership group in the country with 65 dealerships in Arizona, California, Texas, New Mexico, Missouri, Illinois, Indiana, Georgia, Nebraska, and Florida.
  • 18. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Successful Dealer Panel Stephen Stauning eCommerce Director Asbury Automotive Group Stephen M. Stauning has served as Asbury Automotive Group’s director of e-commerce since March 2007. In this role he is responsible for helping Asbury and its dealers maximize the effective use of the Web and related technology to drive revenue, increase customer satisfaction and gain operational efficiencies. Mr. Stauning has more than 20 years experience in senior roles with growing companies both in and out of the automotive industry. Most recently, he served as director of Web Solutions for the Reynolds and Reynolds Company, and prior to that he was general manager for Dealer Web Services at Dealer Specialties.
  • 19. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Successful Dealer Panel David Metter Chief Marketing Officer MileOne/Atlantic Automotive David Metter is Chief Marketing Officer for MileOne/Atlantic Automotive. His day- to-day responsibilities include the direction and leadership of Mile One’s corporate, direct and e-commerce marketing and advertising, CRM, and I.T., along with sales training and recruiting initiatives. He manages corporate partnerships with companies such as the Baltimore Ravens and the American Cancer Society. He also provides assistance in acquisition strategies with Atlantic Automotive and Atlantic Capital. From beginning as a salesperson for a dealership in Dayton, Ohio, to his present position, he has not missed a step. As the youngest person on the sales force with no customer base, he knew that there was so much more to selling cars than just greeting the customers who walked in the door. He built a prospecting and follow-up system and soon ranked as one of the top Chrysler salesmen in the country, and continued to move up through the ranks as sales manager and eventually general manager. Mr. Metter learned every role in the store, including the acquisition and construction of a new dealership point. He then transitioned to the vendor side of the industry, accepting a leadership position with Autobase. After four years as the leader of their sales force, he accepted his current position with MileOne.
  • 20. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Successful Dealer Panel Adam Simms Operating Partner Toyota Sunnyvale Adam Simms is an Operating Partner at Toyota Sunnyvale, which is one of the top 100 Volume Toyota Dealerships in the United States, a President’s Award winner, and among the top 25 online volume dealers nationwide. Previous to joining Toyota Sunnyvale, Adam was vice president of Used Vehicles at Autonation, Inc., where he supervised all aspects of the used-car operations through a field force. Earlier, he was founder and CEO of iMotors in San Francisco from 1996 to 2002.
  • 21. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: OEM Internet Marketing Leaders Forum: Demands for the Future Date/Time: Wednesday, 10/17/07—4:00 p.m. Synopsis: A candid conversation with OEM Internet marketing executives. We’ve gathered several of the leading automotive Internet marketers for an informal discussion of what is right and what needs to improve on the Internet to increase its value as a marketing tool. No PowerPoint or videos, just a frank discussion about what needs to be done to make things work better for OEMs, the industry, and consumers. Moderator: Gene Cameron, Vice President, Media/Marketing Solutions J.D. Power and Associates Panelists: Linda Gangeri, Manager, National Advertising, Volvo Tom Peyton, Senior Manager, National Advertising, American Honda Motor Company Christine Mackenzie, Executive Director—Multi Brand Marketing and Agency Relations, The Chrysler Group
  • 22. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada OEM Internet Marketing Leaders Forum: Demands for the Future Gene Cameron Vice President, Media/Marketing Solutions J.D. Power and Associates Gene Cameron is Vice President, Media/Marketing Solutions at J.D. Power and Associates. He is responsible for leveraging Voice of the Customer data to help automotive manufacturers and their advertising agencies better target marketing resources in magazines, newspapers, radio, television, Internet and cable TV. Additionally, he is responsible for creating vision and growth strategies for integrated media programs across traditional and Internet platforms for the firm’s car and truck studies as well as additional media-focused studies. Prior to joining J.D. Power and Associates, Mr. Cameron was president and chief executive officer at BBDO/West Advertising. He has also held senior positions with other prominent advertising firms, including Ogilvy & Mather, Chiat Day, Inc., Fotouhi Alonso and Mendelsohn/Zien. His experience ranged from computers to athletics to broadcasting and clients such as Apple Computer, Nike and Fox. He led the team that introduced the Fox Network, highlighted by the conversion of the Hollywood sign to “Fox.” Mr. Cameron gained experience within the automotive industry developing advertising for Mitsubishi Motors, Porsche, Nissan and Chrysler. The campaign for Porsche won the Gold Effie for advertising effectiveness in 1988. In corporate marketing, he held the position of vice president at BizRate.com, Baja Fresh and the Los Angeles Rams. Mr. Cameron received a bachelor’s degree from Princeton University and an MBA from The Wharton School.
  • 23. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada OEM Internet Marketing Leaders Forum: Demands for the Future Linda Gangeri Manager, National Advertising Volvo Linda Gangeri is Manager of National Advertising for Volvo Cars of North America LLC (VCNA), a position she has held since June of 2004. Reporting to VCNA’s Vice President, Communications, Ms, Gangeri is responsible for national advertising, e-business and diversity marketing. Prior to her current assignment, she was the manager of Volvo’s e-Business Department, responsible for all interactive marketing initiatives. Ms. Gangeri has been with Volvo for 30 years. Throughout her tenure, she has held numerous positions within the organization. Her career includes a wide variety of regional, service and marketing positions.
  • 24. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada OEM Internet Marketing Leaders Forum: Demands for the Future Tom Peyton Senior Manager, National Advertising American Honda Motor Company Thomas J. Peyton is the Senior Manager, National Advertising for American Honda Motor Company. In this capacity, he directs the Honda Brand advertising and marketing, which includes the creative strategy, media, internet and event marketing. He started with Honda in 2001 as the Senior Manager of Market Support, directing incentives, sales promotion, sales training and special marketing programs for the Acura and Honda Brands. Previously, Mr. Peyton spent 14 years with DaimlerChrysler and the Chrysler Group, where he held several senior sales and marketing positions, including Chrysler Marketing Plans manager, Jeep Advertising manager, Corporate Incentives manager and Senior manager—eCommerce. He started his career with American Motors in a variety of Zone Sales Management positions, including California Marketing Manager and later, National Merchandising Manager. Mr. Peyton earned an MBA and B.S. in Business Administration/Marketing from the University of Southern California.
  • 25. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada OEM Internet Marketing Leaders Forum: Demands for the Future Christine Mackenzie Executive Director—Multi Brand Marketing and Agency Relations The Chrysler Group Christine MacKenzie is Executive Director, Multi Brand Marketing and Agency Relations for The Chrysler Group. Ms. MacKenzie has worked for The Chrysler Group for the past 25 years. Her first position was in Finance, and after seven years in various finance chairs, she joined marketing as Dodge car and truck marketing plans manager, then moved to Jeep advertising, and from there to corporate advertising. In 1996, she was assigned to develop the company’s Web sites and its eCommerce strategies. Subsequently, Ms. MacKenzie joined the sales team responsible for dealer franchising networks. In 2004, she returned to marketing in the capacity of corporate research prior to her current assignment. Ms. MacKenzie is a member of the DaimlerChrysler Diversity Council and Executive Sponsor of the DaimlerChrysler Women’s Forum. She has been a board member of the Adcraft Club of Detroit since1996 and was president from 2004 to 2005. In 1996, Ms. MacKenzie was recognized as “Woman of the Year” by the Detroit Advertising Club. In 1995, she received the American Advertising Federation Award for Aid to Education. Ms. MacKenzie earned an MBA degree at the University of Waikato, New Zealand. She is also a Certified Public Accountant and has belonged to the Michigan Association of Certified Public Accountants since 1983.
  • 26. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: The Future of the Internet Date/Time: Wednesday, 10/17/07—8:15 p.m. Presenter: Curt Viebranz, Executive Vice President, Platform A, America Online Curt Viebranz Executive Vice President and President, Platform A America Online As AOL EVP and President of Platform A, Curt Viebranz oversees AOL’s industry- leading advertising network, which reaches more than 90% of online consumers and offers advertisers access to the industry’s most sophisticated tools and targeting technologies. Previously, Mr. Viebranz was chief executive officer of TACODA, Inc., the behavioral targeting company that AOL acquired in August 2007. He joined TACODA as president and chief operating officer in April 2004 after serving for three years as a Board member. A seasoned media executive with substantial print, TV and online experience in both the United States and abroad, Mr. Viebranz spent 17 years at Time Warner and its predecessor company, Time Inc. During that time, he held numerous senior management positions with operating responsibility for major business units within Time Warner. He was president of HBO International, the international arm of Time Warner’s Home Box Office unit. Earlier, he was the first president of Time Inc. Multimedia, the new media division of Time Inc., Time Warner’s book and magazine publishing subsidiary. He also served as president of Time Inc. Europe and president of HBO Video, the home video distribution unit of Home Box Office. Mr. Viebranz is a member of the Council on Foreign Relations and also serves on the Board of the Boys and Girls’ Clubs of Newark. Mr. Viebranz earned a bachelor’s degree from Middlebury College and an MBA from Harvard University.
  • 27. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: 2007 Internet Automotive Shopper Results Date/Time: Thursday, 10/18/07—8:15 a.m. Synopsis: As shoppers navigate a changing automotive environment, the Internet is becoming increasingly important to them in shaping their opinions during their auto shopping process. This presentation will highlight the findings from the latest J.D. Power and Associates studies that provide insights into how consumers use the Internet in their shopping process for both new and used vehicles. Among subjects to be discussed are the latest trends, how consumer-generated media is being used and whether consumers are changing the way they use the Internet to shop. Presenters: Gene Cameron, Vice President, Media/Marketing Solutions J.D. Power and Associates Steve Witten, Executive Director, Automotive Research, J.D. Power and Associates
  • 28. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada 2007 Internet Automotive Shopper Results Gene Cameron Vice President, Media/Marketing Solutions J.D. Power and Associates Gene Cameron is Vice President, Media/Marketing Solutions at J.D. Power and Associates. He is responsible for leveraging Voice of the Customer data to help automotive manufacturers and their advertising agencies better target marketing resources in magazines, newspapers, radio, television, Internet and cable TV. Additionally, he is responsible for creating vision and growth strategies for integrated media programs across traditional and Internet platforms for the firm’s car and truck studies as well as additional media-focused studies. Prior to joining J.D. Power and Associates, Mr. Cameron was president and chief executive officer at BBDO/West Advertising. He has also held senior positions with other prominent advertising firms, including Ogilvy & Mather, Chiat Day, Inc., Fotouhi Alonso and Mendelsohn/Zien. His experience ranged from computers to athletics to broadcasting and clients such as Apple Computer, Nike and Fox. He led the team that introduced the Fox Network, highlighted by the conversion of the Hollywood sign to “Fox.” Mr. Cameron gained experience within the automotive industry developing advertising for Mitsubishi Motors, Porsche, Nissan and Chrysler. The campaign for Porsche won the Gold Effie for advertising effectiveness in 1988. In corporate marketing, he held the position of vice president at BizRate.com, Baja Fresh and the Los Angeles Rams. Mr. Cameron received a bachelor’s degree from Princeton University and an MBA from The Wharton School.
  • 29. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada 2007 Internet Automotive Shopper Results Steve Witten Executive Director, Automotive Research J.D. Power and Associates Steve Witten is Executive Director, Automotive Research in the Media/Marketing Group at J.D. Power and Associates. In this position, he oversees the firm’s syndicated automotive studies that provide manufacturers and their advertising agencies with advisement in improving their online and off-line marketing efforts. Some of the studies under Mr. Witten’s supervision include: Car and Truck Media, Online Media, Manufacturer Web Site Evaluation (MWES), NewAutoshopper.com, UsedAutoshopper.com, and Dealer Satisfaction with Online Buying Services (DSOBS), as well as the Avoider Study. Mr. Witten joined J.D. Power and Associates in 1994. He has directed the majority of the syndicated automotive studies conducted by the firm, including Initial Quality (IQS), Automotive Performance and Layout (APEAL), Customer Service Index (CSI), Sales Satisfaction Index (SSI), and Escaped Shopper (ESS). Additionally, he was responsible for the design and execution of the firm’s first syndicated automotive study conducted in Mexico. Prior to joining J.D. Power and Associates, Mr. Witten was a research manager in the automotive division of Maritz Marketing Research for six years. He worked on a variety of projects, including mystery shop programs, customer satisfaction studies, product clinics, conjoint analysis and advertising awareness studies. Mr. Witten received a bachelor’s degree in applied psychology and a master’s degree in industrial/organizational psychology with an emphasis in testing methodology from California State University, Long Beach. Prior to attending college, Mr. Witten spent eight years working in the automotive service industry at several Parnelli Jones Firestone stores.
  • 30. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: 2007 Industry & Dealer eBusiness Performance Study Date/Time: Thursday, 10/18/07—8:30 a.m. Synopsis: The Cobalt Group, partnering with Yahoo! and R.L. Polk & Co., have completed the 2007 Dealer eBusiness Performance Study, one of the largest industry studies examining the online shopping process. The goals of this study are to better understand the consumer online shopping process, dealership lead handling and the impact on Internet sales conversion rates. The study examines the magnitude of lost opportunities as well as the most common techniques utilized by the best- performing dealerships to improve online sales. Panelists: David Schwartz, Category Director, Yahoo! Andrew Price, Vice President, Automotive Retail Solutions Group, R.L. Polk & Company Kevin Root, Vice President, Applications and Services, The Cobalt Group
  • 31. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada 2007 Industry & Dealer eBusiness Performance Study David Schwartz Category Director Yahoo! David Schwartz is Local Category Director at Yahoo!, tasked with driving adoption of Yahoo’s online marketing solutions among local small businesses and large national advertisers seeking to advertise locally. Previously, Mr. Schwartz led development of Yahoo! Search Marketing’s Automotive Category on the West Coast. Prior to joining Yahoo!, he was an engagement manager in the Automotive Consulting Practice at J.D. Power and Associates, where he worked to improve the retail and overall brand experience at a number of major OEMs, including Toyota and Acura. He joined J.D. Power and Associates after completing his MBA at The Anderson School of Business at UCLA. Earlier, Mr. Schwartz did consulting work for a number of leading e-businesses in the retail, publishing, automotive, and financial services industries as an account manager at CRM software provider Personify. Mr. Schwartz earned a bachelor’s degree in Economics and a master’s degree in Engineering Economic Systems from Stanford University.
  • 32. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada 2007 Industry & Dealer eBusiness Performance Study Andrew Price Vice President, Automotive Retail Solutions Group R. L. Polk & Company Andrew Price is Vice President of Polk’s Automotive Retail Solutions Group. With responsibility for the team’s overall business objectives and strategic plans, he leads a team of sales and marketing professionals who are at the forefront of helping automotive dealer groups, marketers, CRM companies, DMS providers and other affiliated businesses generate higher returns on their investment. His team members are focused on analyzing vehicle sales, evaluating market share and advertising ROI, providing marketing campaign lists and measuring performance of that activity. Mr. Price’s professional career is built on more than 20 years of successful leadership in various roles within the automotive industry. Starting with Polk in 1998, Mr. Price has been instrumental in leading the Group’s efforts to provide a wider array of automotive-related solutions and services utilizing Polk’s vast demographic, lifestyle and automotive databases. His innovative approaches have been instrumental in bringing to market highly successful products such as Polk Cross Sell, performance studies for both traditional and Internet marketing to evaluate ROI, and the highly anticipated launch of Polk Lead Scoring. This new Polk offering ranks a dealership’s leads in real-time based on their likelihood to purchase a vehicle. Prior to joining Polk, Mr. Price held marketing, sales management and general management positions in the automotive industry, including more than 10 years of direct experience in automotive dealerships specializing in one-to-one marketing, e-business and customer relationship management (CRM).
  • 33. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada 2007 Industry & Dealer eBusiness Performance Study Kevin T. Root Vice President Applications and Services The Cobalt Group Kevin Root is Vice President Applications and Services at The Cobalt Group, which he joined in 1999. He is responsible for product management and strategy. He leads Cobalt’s industry and consumer research, which includes extensive studies in conjunction with Yahoo!, R.L. Polk, AutoNation and others. He is also responsible for Cobalt’s dealer training and consulting group, which trained over 4,100 dealerships last year. Mr. Root has worked in the automotive industry for 18 years. Prior to joining Cobalt, he worked at Microsoft as a product manager for CarPoint’s Used Car Marketplace and led product strategy and the launch of CarPoint’s DealerPoint lead management tool. Earlier, he worked in dealerships and managed one of the nation’s first Internet sales departments, selling his first car in 1994, and launched one of the first auto dealer Web sites. In 2005, J.D. Power and Associates recognized Mr. Root as one of the original automotive Internet pioneers. Mr. Root is a frequent keynote speaker on automotive e-business and dealer performance improvement at industry and OEM conferences. He has been published in Automotive News, Ward’s Dealer Business, the J.D. Power and Associates Online Automotive Review, USA Today, and on CNN.com.
  • 34. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: New Tools and Emerging Technologies Date/Time: Thursday, 10/18/07—10:00 a.m. Synopsis: Several exciting new technologies will be introduced in 5 minute time frames. A variety of technologies involving the Internet and beyond will be showcased. Technologies: n Keep In Touch With Rapid ResponseSM n Enpocket n DoubleClick Rich Media and Video n Revenue Science n Placecast n GetABBY n Call Command n ABS, Inc. n Vimation
  • 35. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: Internet Metrics: What can we really measure? Date/Time: Thursday, 10/18/07—10:00 a.m. Synopsis: Learn about the inconsistencies of Internet metrics. Includes a review of who is measuring what, and why the numbers are different. Moderator: Chuck Sullivan, Group Director, Engagement Management, Organic Panelists: Scott Ernst, Chief Client Officer, Compete Mainak Mazumdar, Chief of Measurement Science, Nielsen/NetRatings Josh Chasin, Chief Research Officer, comScore
  • 36. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Internet Metrics Chuck Sullivan Group Director, Engagement Management Organic Chuck Sullivan joined Organic in February 2006 as Group Director, Engagement Management. Chuck brings more than 20 years of client and agency experience in the areas of advertising, interactive marketing, brand marketing, customer relationship management (CRM) and market research. Mr. Sullivan leads the client relationships and business development activities with Jeep and Chrysler brands at DaimlerChrysler. He also directs the development of brand Web sites, digital advertising and interactive marketing campaigns. Prior to joining Organic, Mr. Sullivan was the director of Business Development Marketing for Ford Division. During 11 years with Ford, he held a variety of marketing and sales positions. Previously, Mr. Sullivan was a management consultant with Accenture’s Strategic Services practice. He led engagements for many global clients including Chrysler, Mercedes-Benz, Harris Chemical, John Deere and AutoNation. Prior to Accenture, he worked for Caterpillar Overseas SA. He has lived in the United States, Europe and South America. Mr. Sullivan holds an MBA in marketing and finance from the University of Pennsylvania’s Wharton School of Business and a B.A. in marketing from Michigan State University. He has served on a number of boards and is an active supporter of the Boy Scouts of America.
  • 37. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Internet Metrics Scott Ernst Chief Client Officer, Compete Scott Ernst is Chief Client Officer at Compete. He is a veteran in interactive marketing, with 20 years of experience building and managing sales, marketing and client services teams. Over the past decade, he has worked with world-class marketers to help them acquire and retain customers through the online channel. At Compete, Mr. Ernst has management oversight for the company’s vertical businesses including the Automotive, Financial Services, Travel and Telecommunications & Media practices. Prior to joining Compete, Mr. Ernst served as vice president of Sales, Corporate and Business Development for Personify, a Web analytics and personalization software firm. Previously, he was vice president of sales at AdKnowledge, a digital marketing technology and services company that was later acquired by Engage/CMGi. Mr. Ernst received a B.S. in Marketing and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania.
  • 38. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Internet Metrics Mainak Mazumdar Chief of Measurement Science Nielsen/NetRatings Mainak Mazumdar is the Chief of Measurement Science at NetRatings, a global leader in Internet media and market research. He is a recognized expert in marketing, advertising and media measurement methodologies, and an innovator in the application of traditional market research techniques to the online world. At NetRatings, Mr. Mazumdar is responsible for audience measurement panels and all aspects of methodology in the U.S. and EMEA, including panel-server data integration and the integration of RDD panels with panels recruited online. Previously, Mr. Mazumdar was vice president of research for NPD Group’s Techworld division, where he successfully implemented “calibration” methodologies, integrating consumer panel data with point-of-sales data. Prior to NPD Group, he held senior research and product management positions at Jupiter Media Metrix, DoubleClick and VNU. Mr. Mazumdar is a frequent speaker on audience measurement and advertising research at industry conferences including ESOMAR, ARF, and IAB. His expertise is also in high demand from news outlets such as CNBC and CNN, as well as publications including USA Today and The Industry Standard. Mr. Mazumdar holds a B.A. in Economics and International Relations from Universitaire American in Switzerland, and both an M.A. in Demography and Sociology and a Ph.D. in Demography from Brown University.
  • 39. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Internet Metrics Josh Chasin Chief Research Officer comScore Josh Chasin joined comScore as Chief Research Officer in May 2007. Prior to that, he owned and operated a media research consultancy, Warp Speed Marketing, whose clients included Arbitron, Scarborough, comScore, the Online Publishers Association, the Traffic Audit Bureau, and Project Apollo. Earlier, Mr. Chasin spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to vice president, Marketing, New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, an early online research company. In his career, Mr. Chasin has been involved in the development, management and oversight of audience measurement services for TV, radio, newspapers, magazines, out- of-home, and the Internet. He is a monthly contributor to Mediapost’s “Online Metrics Insider” column, and a member of numerous industry organizations and committees.
  • 40. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: The Future of Automotive Advertising Date/Time: Thursday, 10/18/07—10.30 a.m. Synopsis: The Internet has spotlighted the limitations of the traditional media while accentuating the Web’s value as a tool to provide consumers with quick, real-time information they can access on demand. AutoTrader.com President and CEO Chip Perry takes a look at the current state of the Internet automotive in- dustry and shares insight on how the Internet will continue to impact and improve consumers’ vehicle-shopping experiences in the years ahead. Presenter: Chip Perry, President and Chief Executive Officer, AutoTrader.com
  • 41. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada The Future of Internet Automotive Advertising Chip Perry President, and Chief Executive Officer AutoTrader.com Chip Perry is President and Chief Executive Officer of AutoTrader.com. He is responsible for overall business and operations. Mr. Perry, who was the first employee hired by Manheim Auctions in August 1997 when the company was named AutoConnect, laid the foundation of what is today the world’s largest automotive marketplace. Prior to joining AutoTrader.com, Mr. Perry was vice president of corporate development for the Times Mirror company and vice president of new business development for the Los Angeles Times. At the latter, he launched TimesLink, one of the first major online newspaper services, which later became known as LATimes.com. Earlier in his career, he worked as a management consultant at McKinsey & Company. Mr. Perry is a civil engineering graduate of the University of Virginia and received an MBA degree from Harvard Business School.
  • 42. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: Integrated Cross-Platform Case History Date/Time: Thursday, 10/18/07—10:30 a.m. Synopsis: The Internet is not an island. Rex Briggs provides a finely researched case history detailing how different media fulfill distinct roles to produce optimal results for the Chrysler Sebring. Presenter: Rex Briggs, Founder and CEO, Marketing Evolution
  • 43. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Integrated Cross-Platform Case History Rex Briggs, CEO Marketing Evolution 4364 Town Center Blvd, Suite 320 | El Dorado Hills, CA 95762 www.marketingevolution.com Rex Briggs research consulting CEO of Marketingin New Yorka Rex Briggs is the founder and marketing firm with offices Evolution, Founder and CEO and with clients in more than 20 countries and California, Marketing Evolution Marketing Evolution helps clients measure around the world. their marketing to improve effectiveness of their advertising and increase ROI—in other words, to get more for their money. Rex Briggs is the founder and CEO of Marketing Evolution, a marketing research consulting firm with offices in New York and California, and with clients in more Rex has more than 15 years’ experience specifically in marketing research: He started his career at the strategic than 20 countries around the world. Marketing Evolution helps clients measure their marketing to improve effectiveness of their advertising and increase ROI.where market research consulting firm Yankelovich Partners, his clients included McKinsey & Company, IBM, Toyota, Marketing Evolution Nissan, AT&T, Hearst Magazines, Fox Studios, Disney, and Test, Learn, Evolve Mr. Briggs has more than 15 years of experience, specifically in marketing research. He Microsoft. Before he was 30 years old, his marketing theories rex.briggs@marketingevolution.com were being taught at Harvard and published in books. started his career at the strategic market research consulting firm Yankelovich Partners, where his clients included McKinsey & Company, IBM, Toyota, Nissan, AT&T, The Industry Standard called him a “wunderkind.” Rex was Hearst Magazines, Fox Studios, Disney, and Microsoft. Before he was 30 years old, his Phone: 916-933-7560 named one of the dozen “Best and Brightest” in Media and Fax: 916-941-6134 Technology by Ad Week, and one of the people to “watch marketing theories were being taught at Harvard and published in books. and learn from” according to BrandWeek. The Industry Standard has called Mr. Briggs a “wunderkind.” He was named one of the He has been honored with the Atticus Award for his work in dozen Best and Brightest in Media and Technology by Ad Week, and one of the people Direct Marketing, the Tenagra Award for outstanding to “watch and learn from,” according to BrandWeek. Fernanda Monti award for contribution to branding, and the his work in customer relation marketing (CRM). Mr. Briggs has been honored with the Atticus Award for his work in Direct Marketing, Rex pioneered the leading methodologies for cross-media the Tenagra Award for outstanding contribution to branding, and the Fernanda Monti marketing measurement, tracking television, magazine, radio, interactive advertising, CRM, events marketing, and the award for his work in customer relation marketing (CRM). effectiveness of Web sites. Mr. Briggs pioneered the leading methodologies for cross-media marketing Rex has recently co-authored a book, “What Sticks: Why Most measurement, tracking television, magazine, radio, interactive advertising, CRM, events Advertising Fails and How to Guarantee Yours Succeeds” marketing, and the effectiveness of Web sites. which was released in September 2006 by Kaplan Publishing. “What Sticks” reveals how companies can capture greater Mr. Briggs has recently co-authored a book, What Sticks: (and inMost Advertising Fails value from their marketing spending Why some cases even decrease spending) while improving results. and How to Guarantee Yours Succeeds, which was released in September 2006 by Kaplan Publishing. The book reveals how companies can capture greater value from their When Ad Age compiled their year end top 10 lists, What Sticks marketing spending (and in some cases even decrease spending) while improving results. earned the #1 spot on their list of the most important books we should have already read and Mr. Briggs was on their list When Ad Age compiled their year-end top 10 lists, What Sticks earned the No. 1 spot of 10 people who made their mark. on their list of the most important books that should have already been read, and Mr. Briggs was among their list of 10 people who made their mark.
  • 44. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: Morning Keynote Date/Time: Thursday, 10/18/07—11:15 a.m. Presenter: Gary Marcotte, Senior Vice President, eCommerce, AutoNation, Inc. Gary J. Marcotte Senior Vice President, eCommerce AutoNation, Inc. Gary J. Marcotte is Senior Vice President of eCommerce for AutoNation, Inc., the Fort Lauderdale, Fla.-based company that is America’s largest automotive retailer. In this role, he oversees AutoNation’s Web sites, online search marketing and its Buy Online and Service Online programs, along with the AutoUSA lead distribution subsidiary. Mr. Marcotte is a 7-year veteran of AutoNation, having previously served as the company’s senior vice president of Marketing, vice president of New and Used Vehicle Operations, e-Commerce and Retail Operations. He joined the company in 1998, when, as the former Republic Industries, Inc., it merged with Driver’s Mart Worldwide, Inc., a company that operated specialty used-vehicle stores. At Driver’s Mart, Mr. Marcotte was director of operations, overseeing areas such as product sourcing, information technology, training, sales process, store start-up, and operating standards. Earlier, Mr. Marcotte supervised the field sales training that launched Toyota Motor Corporation’s Lexus Division and also launched and subsequently managed the Lexus Certified Pre-Owned Car program. He began his automotive career with General Motors’ GMC Truck Division, where he served for 10 years in various field and HQ positions. Mr. Marcotte has a B.A. in Industrial Management from General Motors Institute (now called Kettering University). In 1986 he was selected to participate in the General Motors Fellowship Program and received an MBA from the Darden School at the University of Virginia.
  • 45. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: Social and Consumer-Generated Media Date/Time: Thursday, 10/18/07—1:30 p.m. Synopsis: The rapid emergence of social media, driven by communal interests, participatory advocacy and user-generated content, will affect a wide range of markets—from the promotion of new vehicles to sales at the dealership. As these forces merge, how will they impact expectations and purchase decisions among current and future generations of car buyers? The panel brings together leaders from today’s top social networks, user generated content producers, OEM manufacturers and technology vendors to answer the central question of how traditional marketing models and sales strategies are changing as a result of this historic consumer/ producer power shift. Moderator: Mark Canon, Senior Vice President & Chief Product Officer, Autobytel Panelists: Langley Steinert, Co-Founder and CEO, CarGurus Michael Yang, Vice President/General Manager, Yahoo! Autos & Yahoo! Real Estate Christopher Barger, Director, Global Communications Technology, General Motors Andy Chen, Founder and Chief Executive Officer, PowerReviews
  • 46. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Social & Consumer-Generated Media Mark Canon Senior Vice President & Chief Product Officer Autobytel Mark Canon is Senior Vice President and Chief Product Officer for Autobytel. Since joining the company in July 2006, his focus has been managing the design and creation of MyRide.com, which is the first fully integrated vertical search experience in the automotive space and the company’s most important consumer product offering since Autobytel.com launched as the Web’s first car buying site in 1995. He brings a wealth of experience to his mission to reinvigorate Autobytel’s consumer product base and create new products that redefine the automotive Internet. Before joining Autobytel, Mr. Canon was a specialist in data-driven user experience management. He served as vice president of product development for AOL Search, where he was responsible for overall product strategy and development of products used by 35 million AOL service and Web users. He was instrumental in running and pioneering AOL’s directory and search programs, creating highly optimized content for Internet search engines and making AOL.com one of the first large Internet sites to do high-volume search engine marketing. During his tenure at AOL, Mr. Canon orchestrated 20 product managers and 110 developers in the United States, Europe and India and was a key contributor to a broad range of AOL product initiatives including international products, publishing systems and social networking. Previously, he served as VP business product strategy, directory products for Infospace. Earlier, Mr. Canon was a founder of Switchboard.com, the first and largest online white and yellow pages sites. While at Switchboard, he was named Technologist of the Year by the Kelsey Group, which recognized him as “a key architect of the future of the yellow pages industry.” During eight years at Switchboard.com, Mr. Canon developed a directory distribution strategy that led to the syndication of Switchboard’s directory products in 200+ U.S. newspapers; managed key revenue relationships with AOL, Google, Bell South, and SBC among others; and grew the site audience to over 25 million unique visitors a month.
  • 47. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Social & Consumer-Generated Media Langley Steinert Co-Founder and CEO CarGurus Langley Steinert is Co-Founder and CEO of CarGurus. Much like Wikipedia and Facebook, CarGurus represents a new model of online automotive research where consumers are empowered to share their automotive knowledge. Previously, Mr. Steinert was chairman and co-founder of TripAdvisor, Inc., the third largest online travel information site in the world and the leading travel community on the Web. In 2004, TripAdvisor was sold to IAC/Interactive Corp. and is now a subsidiary of Expedia. Earlier, Mr. Steinert was vice president of Marketing & Business Development at ViaWeb, an award-winning Internet commerce tools company that was sold to Yahoo! (now Yahoo Store). He has also held management roles at Papyrus, Lotus Development Corp., and JetForm Corp. Mr. Steinert earned an MBA from the Tuck School at Dartmouth College and a B.A. from Georgetown University.
  • 48. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Social & Consumer-Generated Media Michael Yang Vice President/General Manager Yahoo! Autos & Yahoo! Real Estate Michael Yang is Vice President and General Manager of Yahoo! Autos and Yahoo! Real Estate. Previously, Mr. Yang led the partnering, sales strategy, and product marketing efforts for several Yahoo! Local Markets & Commerce properties, including Yahoo! Real Estate, Yahoo! Classifieds and Yahoo! Shopping. Prior to joining Yahoo!, Mr. Yang was a Principal with Atlas Venture, an international venture capital firm that invests in enterprise software and IT solutions. Previously, he served as senior director of product marketing and business development for Zaplet, a collaborative business process management system, and also was a member of AOL’s Business Affairs team, focused on e-commerce, interactive marketing and content licensing transactions. Mr. Yang holds a bachelor’s degree in economics from The Wharton School of the University of Pennsylvania and a master’s degree in business administration from Harvard University.
  • 49. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Social & Consumer-Generated Media Christopher Barger Director, Global Communications Technology General Motors Christopher Barger is Director, Global Communications Technology at General Motors, and leads the company’s social media communications efforts. Mr. Barger is responsible for setting General Motors’ communications strategy in the emerging social media that make up “Web 2.0” (blogs, wikis, podcasting, user- generated content, social network engagement, and others). His team coordinates and counsels authors for GM’s corporate blogs (FastLane and FYI), builds and manages GM’s relationships with influential voices from across the social media landscape, and develops new social media resources for GM content and information.
  • 50. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Social & Consumer-Generated Media Andy Chen Founder and CEO PowerReviews Andy Chen is Co-Founder and CEO of PowerReviews, where he is responsible for the overall vision and strategic direction of the company. Prior to founding PowerReviews, Mr. Chen was director of product management at Yahoo! Shopping. He was responsible for overseeing site features and functionality with a goal of positioning Yahoo! Shopping as the starting destination for customers shopping online. Earlier, at Fogdog, Mr. Chen led the customer acquisition and creative teams to create a world-class brand based on providing an extraordinary customer experience. Following the acquisition by GSI Commerce, he served as vice president, Product Development and vice president, Product Management for GSI. In these roles, he worked closely with GSI’s e-commerce partners to ensure that the features and functionality of their sites provided an optimal customer experience. Mr. Chen attended Stanford University.
  • 51. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: Engaging the Online Shopper Date/Time: Thursday, 10/18/07—2:30 p.m. Synopsis: In the early days of Internet shopping, automotive sites were only concerned about generating leads. The experiences of in- dustry experts show that today it is more profitable to engage consumers than simply create a lead. Moderator: Kathy Anne Kimmel, Training Manager, Cars.com Panelists: Nancy Stracione, Internet Director, Beans Automotive Group Jerry Winder, Director, eCommerce/Internet, Larry H. Miller Management Company Matt Lamoureux, Director of Internet Business Development, Acton Toyota Scion
  • 52. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Engaging the Online Shopper Kathy Anne Kimmel Training Manager Cars.com Kathy Anne Kimmel brings more than 15 years of automotive industry and dealership management experience to her role as a training manager for Cars.com. Her expertise covers every aspect of the dealership, from managing sales and service operations to driving customer satisfaction and implementing training programs to mentor new employees and groom seasoned managers. Her current daily responsibilities include creating and performing training for dealership personnel that focuses on best practices for Internet sales. Prior to joining Cars.com, Ms. Kimmel served as manager of a business development center (BDC) for a couple of Mercedes-Benz dealerships in northern Illinois. She also directed training/customer satisfaction programs for 27 AutoNation retail locations. Ms. Kimmel began her automotive career with DaimlerChrysler, where she worked as a district manager supporting sales and service initiatives as well as Five Star processes. Ms. Kimmel understands the day-to-day business of selling cars and what it takes to build a successful sales organization. She began her career as a concern resolution specialist, working her way up through the ranks to manage a BDC and built a record of achievement that speaks to the value she offers dealers who attend Cars.com training events. At AutoNation locations, she helped to raise customer satisfaction scores for her location from last place in the country to third. At two retail Mercedes-Benz stores, she led her department to contribute 25% to 30% of the store’s monthly sales. Ms. Kimmel earned an MBA in Organizational Leadership from Illinois Benedictine and a B.S. in Mathematics from North Central (Illinois) College.
  • 53. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Engaging the Online Shopper Nancy Stracione Internet Director Beans Automotive Group Nancy Stracione works with the Fred Beans family of dealerships based in Doylestown, PA. The Beans Automotive Group represents 23 brands at 19 locations throughout Pennsylvania. Ms. Stracione was instrumental from the beginning in rallying the management team to embrace the Internet and in establishing the Internet as a key component in the overall group growth plan. She serves as the Internet Director and supervises the Internet operations at each location. Her tasks include the technical orientation to the CRM tool used at each dealership and the effective utilization of their group-wide lead-handling process. In addition, she manages the Internet marketing initiatives including multiple Web sites, third-party lead generation and all other aspects of online prospecting. Her metrics platform is highly regarded as one of the best in the industry and is instrumental in driving consistently solid results for the entire organization.
  • 54. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Social & Consumer-Generated Media Jerry Winder Director, eCommerce/Internet Larry H. Miller Management Company Jerry Winder graduated from the University of Utah with a marketing degree in 1981, and immediately went to work for Burroughs Corporation, later to become Unisys Corporation, in Salt Lake City as a major accounts sales representative. He later became a district sales manager for their personal computer lines of products. After 9 years with Unisys, Mr. Winder went to work for Digital Equipment Corporation, working with major accounts in the intermountain West, specializing in storage products and capacity planning for DEC customers. In 1994, Oracle Corporation formed a sales office in Salt Lake City and Mr. Winder became one of the first new employees of that office. He became a sales consultant, presenting the Oracle products and solutions to audiences across the West. Of particular interest at that time were the emerging opportunities the Internet was offering to business, with Oracle being a major provider of many of those solutions. In 1997, Mr. Winder was introduced to the Larry H. Miller Group of Companies, and was offered the position of Chief Technology Officer within the group. The LHM Group encompasses 40 automotive dealerships, the Utah Jazz, The EnergySolutions Arena, a television station, Fanzz retail stores, Miller Motorsport Park, five Megaplex theater complexes, and several other successful businesses (http://www.lhm.com). Two years ago, Mr. Winder was offered the opportunity to lead the eCommerce initiative for the 40 Larry H. Miller dealerships. That initiative was created to formalize, expand and capitalize on the Internet properties and processes of the group and all of its dealers. It was an opportunity to get back to some roots within the technology and marketing areas of business, a place where he is very comfortable. To date, the dealerships’ Internet sales have increased significantly in both new and used vehicles, and the visibility of the Larry H. Miller Automotive Group on the Internet is greater than ever before.
  • 55. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Engaging the Online Shopper Matt Lamoureux Director of Internet Business Development Acton Toyota Scion Matt Lamoureux is Director of Internet Business Development for Acton Toyota Scion. He is responsible for managing and growing Acton Toyota’s free-standing Internet sales division: ActonToyota.com. In this role, Mr. Lamoureux is also charged with designing, maintaining, and continuously advancing Acton Toyota’s Web site, as well as generating, planning, and implementing Acton Toyota’s innovative online business solutions and strategies. His success has earned him national recognition as an expert and pioneer within the Internet automotive retail industry. In 36 short months, Mr. Lamoureux transformed ActonToyota.com into a thriving operation that accounts for nearly 45% of Acton Toyota’s overall sales volume, generating in excess of $33 million annual sales revenue.This staggering growth earned him and ActonToyota.com a cover page feature on Ward’s Dealer Business magazine in April 2007, which cited 50% growth in Internet sales volume and one year advancement from 95th to 40th place on Ward’s annual list of the nation’s top 100 eDealers. In partnership with forward-thinking General Manager Mike Hills and DataOne Software, Mr. Lamoureux visualized and designed Acton Toyota’s award-winning Web site in 2005. Complete with distinctive features such as scrolling customer testimonials, pre-owned specials on the home page, and various coupons and calls to action, the Web site was named by AutoDealer Monthly as the nation’s No. 1 rated auto dealership Web site across all brands in May of 2007. The site also earned the highest marks achievable for both search engine optimization and search engine marketing. Mr. Lamoureux recognized early on how important it would become for Acton Toyota to establish third-party credibility online, and began driving customers to DealerRater. com. In less than one year, at his request, Acton Toyota customers posted more than 300 glowing reviews. The end result: Acton Toyota was named DealerRater.com’s “Dealer of the Year” across all brands for the entire United States during 2007. Mr. Lamoureux graduated Magna Cum Laude from Bentley College (Waltham, MA) in 2000, earning a bachelor’s degree in finance.
  • 56. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: Optimal Solutions for Sponsored Video Date/Time: Thursday, 10/18/07—2:30 p.m. Synopsis: What rich media and video advertising formats will capture consumers’ attention? What will help create a powerful con- nection with consumers? With all the display, rich media, and video advertising in the market today, nothing engages users as directly as targeted video. Learn from industry experts what types of rich video work. This session will explore how clients such as Suzuki, Chrysler Group and Ford are using video successfully. Learn from case studies and discuss what formats and lengths best apply to online video advertising. Moderator: Gabe Greenberg, Senior Vice President, Global Strategic Relationships, Vibrant Media Moderator: Jaime Onorofski, Associate Media Director, StarLink Worldwide Jason Yoder, Director, PHDiQ John Schulz, Digital & Direct Marketing Manager, Ford, Lincoln and Mercury Brands
  • 57. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Optimal Solutions for Sponsored Video Gabe Greenberg Senior Vice President, Global Strategic Relationships, Vibrant Media Gabe Greenberg, Senior Vice President for Vibrant Media, has more than 14 years of multi-channel sales and marketing expertise. He leads the global automotive and retail practices for the company, which is the global leader in in-text advertising. Mr. Greenberg has grown Vibrant Media’s global competence and client base in the automotive and retail channels. Additionally, he manages the company’s key strategic relationships across all clients relationships in Europe, Asia and the United States. Mr. Greenberg joined Vibrant Media after a successful career at Autobytel, where he was responsible for sales and operations of Autobytel Direct and national sales on key enterprise accounts. He is credited with developing the business model and marketing strategy for Autobytel Direct, Autobytel’s market-leading automotive direct marketing product suite. Mr. Greenberg grew the new Autobytel Direct business into a multi- million dollar, market leading operation for Autobytel Inc. Mr. Greenberg joined Autobytel through the acquisition of Car.com, where he was Vice President Corporate Sales. At Car.com he led the enterprise sales, direct marketing and interactive advertising group. Prior to Car.com, he spent four years at Epsilon Interactive (formerly Bigfoot Interactive) as the national automotive and retail market director and is credited with developing Bigfoot’s automotive and retail footprints. He also has had extensive global multi-channel marketing experience during his career with positions in out-of-home media, interactive and direct marketing. Mr. Greenberg is an active member of the IAB and IAB Digital Video Committee, DMA and Direct Marketing List and Database Council, DMA PAC Committee, DMAD, AdCraft, 313 Digital and the LA Ad Club. Mr. Greenberg’s peers have recognized him as a thought leader in digital media and direct marketing. He is a regular online media and direct marketing circuit speaker including eTail, IAB, IMedia, DMA, DMAD and ENG, among others. He is also served as an advisor to the DMA for the DMA 06’ and 07’ and DM Days 06’ PAC committees.
  • 58. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Optimal Solutions for Sponsored Video Jaime Onorofski Associate Media Director StarLink Worldwide As an Associate Media Director at StarLink, Jaime Onorofski manages all digital integration for her current primary client, the American Suzuki Motor Corporation. In addition, she oversees an expansive group of nine clients including Suzuki, Harry & David, Rubbermaid, The Golf Channel, American Medical Association, Purina and Caterpillar. In 2007, she moved Suzuki toward an extremely effective lifestyle campaign, giving consumers a deeper connection with the brand. Ms. Onorofski earned an master’s degree in Advertising from the University of Texas Austin.
  • 59. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Optimal Solutions for Sponsored Video Jason Yoder Director PHDiQ Jason Yoder is the Director of the PHDiQ interactive team at PHD Detroit, where he is responsible for developing interactive strategy and managing interactive media buying, analytics, and optimization for the Chrysler brands. Previously, Mr. Yoder was the director of Digital Investment Planning at Mindshare: Team Detroit, where he managed digital strategic and media planning for Ford Division. Prior to that, he managed Chrysler’s interactive message development, analytics, and optimization at Organic. Mr. Yoder brings to his marketing clients experience in interactive media planning and buying, message development, campaign analytics, and optimization. Additionally, his offline media planning experience gives him a good grounding in cross-media campaign development. Mr. Yoder holds a BBA from the Ross School of Business at the University of Michigan.
  • 60. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Optimal Solutions for Sponsored Video Jon Schulz Digital & Direct Marketing Manager Ford, Lincoln and Mercury Brands Jon Schulz was appointed Digital & Direct Marketing Manager for Ford, Lincoln and Mercury brands in January 2007. In this position, he is responsible for digital and emerging media, dealer digital integration, brand Web sites and direct marketing. Previously, Mr. Schulz was a brand manager for Mercury car lines, where he was responsible for marketing communications, pricing and packaging, a position he held since October 2005. Mr. Schulz joined Ford in 1996 and has held positions in Ford Division, Lincoln Mercury, Customer Service Division, Ford Credit and Global Marketing. Positions include brand management, marketing communications, field sales, regional marketing, digital integration, direct marketing, incentives planning, field operations and dealer relations. Prior to joining Ford, Mr. Schulz held several information technology positions at Eli Lilly and Company based in Indianapolis, Indiana. Mr. Schulz earned a bachelor’s degree in management information systems from Central Michigan University and a MBA in marketing from Indiana University.
  • 61. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: Providing Pricing Online Date/Time: Thursday, 10/18/07—3:45 p.m. Synopsis: Most consumers are using the Internet for shopping, and price is a key driver. The panel will discuss the necessity of offering price and different ways of establishing and managing vehicle prices provided over the Internet. Moderator: Mark Rikess, President, The Rikess Group Panelists: Ashley Antonio, Marketing Director, Paragon Auto Group James Druzbik, Vice President, Information Systems, Group 1 Automotive, Inc. Dale Pollak, Founder and Chairman, Auto, Inc. Rick Wainschel, Vice President of Marketing Research and Brand Communications, Kelley Blue Book
  • 62. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Providing Pricing Online Mark Rikess President The Rikess Group Mark Rikess’ career as a successful entrepreneur, consultant, researcher, and thought leader in the automotive industry has been the result of his lifelong passion for innovative thinking and applied performance technologies. Beginning as a second-generation automotive dealer, Mr. Rikess had an early focus on performance improvement and implementation of results management processes in the dealership-operating environment. As a result, he was soon providing management-consulting services to dealers, suppliers, and manufacturers, and founded The Rikess Group in 1989. Since that time, Mr. Rikess has become a highly regarded expert on progressive retail practices and has been involved in major retail performance initiatives for Honda/Acura, Infiniti/Nissan, Ford Motor Company, Mercedes-Benz, Toyota, Mazda and General Motors, among others. He has also developed significant relationships with companies such as AutoNation, AutoTrader.com, and Kelley Blue Book. He is a frequent speaker at major industry conferences, including those of J.D. Power and Associates and various state and local dealer meetings. Mr. Rikess and his consulting and training organization have long been dedicated to the belief that retail automotive operations are only as good as the internal processes that are in place to support the dealership’s planned sales strategy. He believes that well-designed processes should link individual performance to the dealership’s organizational performance and will in turn link dealership profit centers to outstanding results. For many years, Mr. Rikess has carefully studied and documented the best practices of the most profitable automotive retail organizations in the nation. The result has been the consulting organization’s involvement in numerous performance initiatives requiring process change and operational blueprints for results management. He has been the leader of the Executive Summit, a conference series he hosted from 1995 to 2000. During these years, the summits have brought together many of the industry’s leading experts for information sharing and debate on critical performance issues. Mr. Rikess is a frequent contributor to Ward’s Dealer Business magazine and other industry periodicals. He has been widely quoted in USA Today, The Wall Street Journal, BusinessWeek and The New York Times. Mr. Rikess earned a degree in Business Administration at Arizona State University.
  • 63. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Providing Pricing Online Ashley Antonio Marketing Director Paragon Auto Group Ashley Antonio is Marketing Director for the Paragon Auto Group, and is responsible for the group’s in-house ad agency. She began her career with this 5-store dealer group in 2002 in sales at Paragon Acura, and was quickly promoted to Internet manager. Following that, she managed a team of floor salespeople at Paragon Honda, as well as the award-winning Business Development Center, prior to her current position. Ms. Antonio works closely with the board of the New York Long Island Honda Dealers Advertising Association and its agency, Della Femina Rothschild and Jeary, in developing strategies to market and promote the Honda brand throughout New York and Long island. She is a member of the Women’s Automotive Association International and recently chaired the group’s networking event during Press and Dealer Preview Days at the New York International Auto Show. Ms. Antonio attended Colgate University.
  • 64. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Providing Pricing Online James Druzbik Vice President, Information Systems Group 1 Automotive, Inc. James Druzbik is Vice President, Information Systems for Group 1 Automotive, Inc. He began his career with the company in 1999, and was responsible for developing and implementing a company-wide e-commerce strategy. Once a successful program was in place, he shifted his focus to bringing newer technologies to traditional sales and service operations. He was promoted to his present position in 2006. Previously, Mr. Druzbik was employed by Dealer Solutions, where he was responsible for operations and dealer development throughout the Western United States. He began his automotive career at Beck & Masten Pontiac/GMC in Houston, TX. While there, he held several management positions in sales and finance. Mr. Druzbik has served as a member of the National Automobile Dealers Association (NADA) Information Technology Committee for the past four years. Mr. Druzbik earned a bachelor’s degree in business operations management at the Uni- versity of Houston. While there, he co-founded The Entrepreneurial Society.
  • 65. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Providing Pricing Online Dale Pollak Founder and Chairman Auto, Inc. Dale Pollak, is the Founder and Chairman of Auto. Inc. He is an industry veteran with 13 years experience as a dealer principal and 8 years providing automotive retailers with successful high-tech solutions. He has helped some of the most successful dealers around the country make dramatic improvements in their pre-owned vehicle profits and volume. Mr. Pollak has presented dealers with innovative management disciplines through dealer 20 groups, dealer associations and numerous industry speaking engagements. He contributes editorial regularly to automotive industry publications and recently authored a book on best practices in successful pre-owned vehicle operations. “Velocity: From the Front Line to the Bottom Line” will be available in November 2007 on Amazon.com. Mr. Pollak earned a bachelor’s degree in Business Administration from Indiana University and is a graduate of the General Motors Institute of Automotive Development. He also earned a law degree from DePaul University’s College of Law, and is a four-time winner of the American Jurisprudence Award for top performance in his class.
  • 66. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Providing Pricing Online Rick Wainschel Vice President of Marketing Research and Brand Communications Kelley Blue Book Rick Wainschel is the vice president of marketing research and brand communications for Kelley Blue Book. His responsibilities include leading the Marketing Research department at Kelley Blue Book, which he built from the ground up. In addition to his role in marketing research, Mr. Wainschel also is responsible for overseeing all external communications of the Kelley Blue Book brand to consumers, customers and the industry. Kelley Blue Book’s Marketing Research department utilizes survey-based research from the more than 13 million in-market vehicle buyers visiting kbb.com each month to determine their thoughts, attitudes, opinions and buying intentions of new and used vehicles. The Marketing Research team also uses clickstream-based behavioral data to predict upcoming consumer purchase behaviors. Mr. Wainschel’s experience spans a wide variety of quantitative and qualitative marketing research methodologies. He is highly regarded in the translation of marketing research information into meaningful and relevant brand equity, communications and positioning. Prior to joining Kelley Blue Book, Mr. Wainschel handled consumer research efforts for eight years at many popular food brands under food giant ConAgra, including Hunt’s tomatoes, Orville Redenbacher popcorn, and the Healthy Choice product line. Prior to ConAgra, Mr. Wainschel worked for Young & Rubicam Advertising, managing and growing the automotive marketing research group, which served the company’s Lincoln- Mercury business. Mr. Wainschel started his automotive research career with the car care products company Armor All. Mr. Wainschel earned a bachelor’s degree in economics and an MBA in marketing from the University of California, Irvine.
  • 67. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: What’s Effective in Rich Video Date/Time: Thursday, 10/18/07—3:45 p.m. Synopsis: The ability to secure key brand terms and use them to engage online audiences has started a revolution in which combining the brand impact of television with the relevance and measurability of online advertising delivers a powerful and accountable brand experience. This session will explore how clients such as Hyundai, MINI and Ford are using rich media in-text advertising to engage audiences and gain market/brand share. Marketers will explore how to leverage this emerging media platform and will discuss some of the challenges faced in the execution of a video or rich media campaign, as well as share actionable tips on how to execute a video advertising campaign to achieve aggressive results. Moderator: Gabe Greenberg, Senior Vice President, Global Strategic Relationships, Vibrant Media Presenters: Kate Alini, Marketing Communications Manager, MINI USA Cary Tilds, Senior Vice President, Head of Digital, Team Detroit Brian Mathena, Group Media Director, Carat Fusion
  • 68. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada What’s Effective in Rich Video Gabe Greenberg Senior Vice President, Global Strategic Relationships, Vibrant Media Gabe Greenberg, Senior Vice President for Vibrant Media, has more than 14 years of multi-channel sales and marketing expertise. He leads the global automotive and retail practices for the company, which is the global leader in in-text advertising. Mr. Greenberg has grown Vibrant Media’s global competence and client base in the automotive and retail channels. Additionally, he manages the company’s key strategic relationships across all clients relationships in Europe, Asia and the United States. Mr. Greenberg joined Vibrant Media after a successful career at Autobytel, where he was responsible for sales and operations of Autobytel Direct and national sales on key enterprise accounts. He is credited with developing the business model and marketing strategy for Autobytel Direct, Autobytel’s market-leading automotive direct marketing product suite. Mr. Greenberg grew the new Autobytel Direct business into a multi- million dollar, market leading operation for Autobytel Inc. Mr. Greenberg joined Autobytel through the acquisition of Car.com, where he was Vice President Corporate Sales. At Car.com he led the enterprise sales, direct marketing and interactive advertising group. Prior to Car.com, he spent four years at Epsilon Interactive (formerly Bigfoot Interactive) as the national automotive and retail market director and is credited with developing Bigfoot’s automotive and retail footprints. He also has had extensive global multi-channel marketing experience during his career with positions in out-of-home media, interactive and direct marketing. Mr. Greenberg is an active member of the IAB and IAB Digital Video Committee, DMA and Direct Marketing List and Database Council, DMA PAC Committee, DMAD, AdCraft, 313 Digital and the LA Ad Club. Mr. Greenberg’s peers have recognized him as a thought leader in digital media and direct marketing. He is a regular online media and direct marketing circuit speaker including eTail, IAB, IMedia, DMA, DMAD and ENG, among others. He is also served as an advisor to the DMA for the DMA 06’ and 07’ and DM Days 06’ PAC committees.
  • 69. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada What’s Effective in Rich Video Kate Alini Marketing Communications Manager MINI USA As MINI Marketing Communications Manager, Kate Alini is responsible for the management and integration of brand, interactive and retail communications in the United States. She oversees the strategic development and execution of marketing programs across all media channels including print, television, cinema, out-of-home, online, and point-of-sale. Ms. Alini is charged with creating unique, innovative customer experiences and maintaining best-of-breed, “MINI-centric” marketing initiatives. In addition, she manages MINI USA’s CRM programs and Web properties including; MINIUSA.com, MINI USA’s online owner community, MINI dealer Web sites and dealer accessory portals. Prior to joining MINI, Ms. Alini spent 9 years in strategic account management at a number of award-winning interactive agencies, where she worked with clients including Nike, IBM, Bank of America, Ralston Purina, and Coldwell Baker. Ms. Alini received a B.S. in Marketing from Boston College’s Carroll School of Management.
  • 70. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada What’s Effective in Rich Video Cary Tilds Senior Vice President, Head of Digital Team Detroit Cary Tilds is the Senior Vice President, Head of Digital for Team Detroit, a WPP company. Her role is to provide thought leadership as well as technical specialty to lead Team Detroit’s media planning, buying, optimization and analytics functions. She heads a team to lead and support the digital efforts of clients in the automotive, quick service restaurant and healthcare verticals. Previously, Ms. Tilds was the director of search for PHDiQ, where she led search buying and planning synergy within the company’s integrated media buying and planning model. Earlier, her early career focused on business-to business marketing at Entertainment Publications, an Interactive Corporation Company. Ms. Tilds is the AAAA Search Marketing Chairperson as well as an Advertising Council Member for Google, Yahoo! and MSN. Ms. Tilds earned a B.A. in Western European Studies from the University of Michigan and an MBA in Marketing from Wayne State University.
  • 71. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada What’s Effective in Rich Video Brian Mathena Group Media Director Carat Fusion Brian Mathena, Group Media Director, manages the Digital Media Communications department of Carat Fusion’s Los Angeles office. His team manages digital media business for a portfolio of clients including adidas, Hyundai Motor America, Kia Motor America, Luxury Link, Tourism Australia and Jenny Craig. Successes on his clients’ business are as wide-reaching and varied as the ever-changing media landscape of today. However, whether showing expert negotiation prowess within the competitive automotive category, developing rich brand experiences to connect with the savvy youth consumer for adidas, or delivering qualified buyers of international travel to Tourism Australia, his team keeps the consumer and their motivations at the heart of everything they plan. Previously, Mr. Mathena worked at Saatchi & Saatchi Los Angeles, the agency of record for Toyota Motor Sales, U.S.A, Inc. There, he managed negotiations for Toyota within the competitive in-market automotive sector, while simultaneously developing individual vehicle launch strategies. Mr. Mathen holds a bachelor’s degree in Advertising from The University of Texas at Austin.
  • 72. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: Journalist Review Date/Time: Thursday, 10/18/07—4:30 p.m. Synopsis: Respected automotive journalists will recap and assess key ideas and information discussed throughout the day. Moderator: Charlie Vogelheim, Vice President, J.D. Power and Associates Panelists: Marc Stertz, Executive Director, Publications, NADA Cliff Banks, Editorial Director, Ward’s Dealer Business Chuck Parker, Founder and President, Automotive Information Network, Inc.
  • 73. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Journalist Review Marc Stertz Executive Director, Publications National Auto Dealer’s Association Marc Stertz is Executive Director, Publications, in NADA’s Public Affairs Group, where he is responsible for print and online publications, as well as media production. He is also Co-Executive Producer of NADA TV, the online and closed-circuit news program broadcast during NADA’s convention. Mr. Stertz has been a journalist for more than 35 years, including 16 years as associate editor with Kiplinger Washington Editors before joining NADA as editor-in-chief and publisher of AutoExec in 1989. In 2006, he was president of the Washington Automotive Press Association and is a Silver Owl member of the National Press Club. Mr. Stertz earned a B.A. from the State University of New York, College at Oneonta.
  • 74. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Journalist Review Cliff Banks Editorial Director Ward’s Dealer Business Cliff Banks is an award-winning journalist who has been on the editorial staff at Ward’s Dealer Business for more than seven years. As the editorial director, Mr. Banks is the guiding force behind Ward’s editorial endeavors. He is regularly invited to speak to dealer groups and industry conferences on topics ranging from OEM/dealer relationships to technology. Prior to Ward’s, Mr. Banks spent five years with a dealership training firm based in Dearborn, MI.
  • 75. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Journalist Review Chuck Parker Founder and President Automotive Information Network, Inc. Chuck Parker is Founder and President of Automotive Information Network, Inc., publishers of the Web magazine, AutomotiveDigest.com, and 11 market segment e-newsletters. Mr. Parker has more than 40 years of experience in the automotive industry. His industry management experience prior to founding AutomotiveDigest.com and Automotive Information Network, Inc. in 1998 includes 9 years as publisher of automotive print magazines at Bobit Publishing and director of Electronic Media. Before entering automotive print magazine publishing, he held senior executive management positions at Avis Leasing, National Car Rental, Rollins Auto Leasing, The LeMans Group, Colonial National Bank and founded two automotive systems and marketing companies. Mr. Parker is an acknowledged industry analyst and spokesperson with management experience in all aspects of the automotive market including commercial & retail leasing, systems development, bank underwriting, car & truck rental, dealer marketing and automotive conference management. Automotive Information Network’s Web magazine, www.automotivedigest.com, is an online media magazine that provides an electronic media digest of the significant automotive industry news, developments and activities published by major national and global print publications, magazines and newspapers.
  • 76. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: Third-Party Executive Panel Date/Time: Friday, 10/19/07—8:15 a.m. Synopsis: Internet-savvy execs will discuss the changes in their busi- nesses and experience and their vision for the future. Moderator: Stephen Henson, Executive Vice President, Consumer Business and Marketing, Kelley Blue Book Panelists: Jennifer Dulski, Group Vice President & General Manager, Local Markets and Commerce, Yahoo! John Holt, President and CEO, The Cobalt Group Mitch Golub, President, Cars.com Mitch Lowe, Chief Executive Officer, Jumpstart Automotive Media, Inc. Jim Riesenbach, President and CEO, Autobytel, Inc.
  • 77. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Third-Party Executive Panel Stephen Henson Executive Vice President, Consumer Business and Marketing Kelley Blue Book Stephen Henson is the Executive Vice President, Consumer Business and Marketing for Kelley Blue Book and kbb.com. Since 1992, he has guided the company’s sales and marketing efforts through the rapid transformation from a business-to-business book publisher to online automotive leader. Mr. Henson directs the company’s consumer business, including all facets of kbb.com. Additionally, he manages the company’s marketing and public relations efforts, trade events and other external communications. He is in charge of managing the overall Blue Book brand, which today has achieved unparalleled awareness from both consumers and the auto industry as The Trusted Resource. Mr. Henson also is a member of Kelley Blue Book’s executive leadership team. One of Mr. Henson’s first accomplishments at Kelley Blue Book was to launch a software product, KarPower, and create a new industry: professional used-car window stickers, featuring vehicle attributes and the Blue Book Suggested Retail Value. He later launched the Blue Book Consumer Edition, which became the nation’s No. 1 selling automotive book. In 1995, Mr. Henson launched kbb.com, which has been named the No. 1 and most-visited automotive information site by J.D. Power and Associates and Nielsen/ NetRatings for eight years running. In the last decade he has led many innovations, including the first automotive site to feature dynamically generated vehicle configuration with weekly pricing updates, advertising for auto manufacturers and car dealers, Spanish-language content and real-time marketing research through Web analytics, to name just a few. Under Mr. Henson’s leadership, kbb.com receives world-class Net Promoter scores (85) for customer satisfaction. Before joining Kelley Blue Book, Mr. Henson held a variety of sales and marketing positions for major computer companies, including serving as a national director of marketing in Unisys Corporation’s public sector division. His extensive experience also includes major sponsorship and event marketing. Mr. Henson earned a B.S. degree in psychology from Michigan State University.
  • 78. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Third-Party Executive Panel Jennifer Dulski Group Vice President & General Manager, Local Markets & Commerce Yahoo! Inc. As Group VP/GM of the marketplace businesses at Yahoo!, Jennifer Dulski is responsible for the strategy, operations and P&L for Yahoo! Local, Maps, Shopping, Travel, Autos and Real Estate. She leads a team that manages product development, business relationships, content, design and marketing. Prior to her current role, Ms. Dulski was the VP/GM of the Autos business, where she led the launch of Yahoo! Autos Custom, a leading community site for automotive enthusiasts, and the development of the Yahoo! Autos Green Center, the most comprehensive site for information and user-generated content about green vehicles. The Autos business flourished under her direction, growing unique users more than 70% year over year. Previously, Ms. Dulski served as Vice President of Business Unit Marketing, leading Yahoo!’s marketing strategy for a $1 billion portfolio of businesses including Search, Local, Shopping, Personals, Sports, News, Entertainment, Music, Groups, My Yahoo! and Small Business. In this role, she oversaw marketing teams that gathered consumer insights, drove ROI positive acquisition and retention, and helped to build the Yahoo! brand. One of the pioneers at Yahoo!, Ms. Dulski has held a variety of roles during the past nine years. In 2002, she was the visionary behind the “Biggest Sale in Internet History,” a first-of-its-kind event that orchestrated simultaneous sales at more than 1,000 stores and created sales lifts for retailers of up to 500%. In 2003, she was a key member of the tiger team that relaunched Yahoo! Search and led the consumer and influencer marketing strategy behind that successful relaunch. Prior to joining Yahoo!, Ms. Dulski was the founder and executive director of Summerbridge Pittsburgh, an academic program for at-risk students. She was responsible for all strategy, financial management, operations and fundraising. Summerbridge Pittsburgh was recently selected as the best summer learning program in the nation by Johns Hopkins University. Ms. Dulski graduated Phi Beta Kappa with a B.A. in Psychology from Cornell University. She also earned an MB.A. from Cornell University’s Johnson Graduate School of Management, where she was a Park Leadership Fellow and received the Henny Wittink Memorial Marketing Prize and the Dean’s Excellence Award.
  • 79. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Third-Party Executive Panel John Holt President and Chief Executive Officer The Cobalt Group Predicting the Internet would bring significant change to the way people advertised, bought and sold goods and services, John Holt co-founded The Cobalt Group in 1995. Under Mr. Holt’s guidance, Cobalt has become a significant partner to the North American automotive industry. Cobalt provides marketing services to more than half the auto dealers in North America and nearly 30 automobile manufacturers. Cobalt’s industry-leading products and services span the customer life cycle, helping dealers spend their marketing dollars more efficiently while maximizing the value of their prospects and customers. Mr. Holt has helped Cobalt raise more than $100 million from some of the world’s leading private equity firms, including Warburg Pincus, ABS Capital Partners, and Oak Investment Capital. Since its inception more than a decade ago, the company has completed nine acquisitions and built an innovative enterprise software platform to power its automotive retailing applications and services. Mr. Holt earned a master’s degree from The Yale School of Organization and Management and a bachelor’s degree from Bowdoin College.
  • 80. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Third-Party Executive Panel Mitch Golub President Cars.com Mitch Golub is President of Cars.com. He is responsible for the daily operations that have transformed the company into a leading online automotive destination. His primary focus continues to be on the development of Cars.com’s strategic direction, ensuring the company’s sales, finance, marketing, product development, media and business development areas are all closely aligned with the company’s vision and positioned for sustainable growth. Mr. Golub joined Cars.com in July 1997 as the organization’s first employee after a successful 21-year career with the Tribune Co. While with Tribune, he leveraged his extensive background in editorial management to lead the company’s new business initiatives, including the creation and management of start-ups in print, broadcast and online. Mr. Golub also held a leadership role in Tribune’s emerging New Media Group, where key accomplishments included the launch of the South Florida Sun-Sentinel Web site and the creation of Digital City South Florida, now a part of America Online. In recognition of his contributions, Mr. Golub received the Tribune Co.’s first Values Award, presented in appreciation of business achievements demonstrating creativity and entrepreneurialism. As a result of his expertise and pioneer status, Mr. Golub has participated in a variety of industry panels, workshops and speaking engagements. He currently serves on the board of directors for the Interactive Advertising Bureau, working to advance the organization’s mission to build and sustain momentum for the interactive media and marketing industry.
  • 81. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Third-Party Executive Panel Mitch Lowe Chief Executive Officer Jumpstart Automotive Media, Inc. As CEO, Mitch Lowe is responsible for Jumpstart Automotive Media, Inc.’s overall direction, strategy and execution. He is one of the founders of the company, which partners with leading Web publishers to create the Internet’s largest and highest-quality community of vehicle shoppers. Jumpstart’s targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help Web publishers achieve a maximum return on their audience. Mr. Lowe brings to the role more than 12 years of experience in the Internet, interactive media, direct marketing, strategic development and corporate finance. Prior to Jumpstart, he served as senior vice president of Corporate and Strategic Development for OpenAuto.com, an automotive research Web publisher. He was responsible for strategic marketing and business development as well as establishing relationships with the e-commerce groups at the auto manufacturers. Previously, Mr. Lowe founded and served as the CEO of Special Delivery, a Chicago-based direct marketing agency where he oversaw the media planning, buying, creative, and product development functions of the company. Mr. Lowe started his career in corporate finance at the Chicago office of ValueMetrics, assisting mid-market privately held companies on a variety of transactions and assignments such as mergers, acquisitions, capital raises and valuation work. Mr. Lowe is a graduate of Arizona State University.
  • 82. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Third-Party Executive Panel Jim Riesenbach President and CEO Autobytel, Inc. A veteran of online and digital media, James Riesenbach provides Autobytel Inc. with a balance of leadership experience, broad operational and marketing skills, and extensive domain expertise in Search, Local, Classifieds, and eCommerce. As President and CEO, his mission is to provide the Web’s most convenient and comprehensive automotive consumer experience, in turn creating new marketing value—across the purchase and ownership lifecycle—for car dealers, automakers and other automotive marketers. Mr. Riesenbach also serves on Autobytel’s Board of Directors. Under Mr. Riesenbach’s leadership, the company launched its flagship site, MyRide. com, which combines cutting-edge original content with the first fully integrated vertical search experience for the automotive marketplace. Integrated into the site is an online automotive community showcasing multimedia user-generated content, as well as offering video and photo-sharing, audio podcasts, blogging and message boards. An Internet first, MyRide.com is designed to enable consumers to quickly access relevant, organized information on “all things automotive ” from across the Web, without having to jump from site to site or sift through overwhelming, disorganized general search engine results. Much of the vision and expertise that Mr. Riesenbach brings to Autobytel was garnered during a decade of leadership experience with AOL. From 2001 to 2006, he served as senior vice president of AOL’s Search and Directional Media Group, establishing the group as a significant and high-growth component of AOL’s advertising mix. Before heading AOL Search in 2001, Mr. Riesenbach was a founder and principal leader in AOL’s Local Group, leading the growth of the network from fewer than 10 to more than 200 U.S. markets and expanding its consumer and advertising offerings. Prior to joining AOL in 1996, he spent six years with Comcast Corporation. Mr. Riesenbach holds a bachelor’s degree from Rutgers University.
  • 83. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Presentation: Enhancing Interactive Focus Date/Time: Thursday, 10/19/07—10:00 a.m. Presenter: Jim Farley, Group Vice President of Marketing and Communications, Ford Motor Company James D. Farley Group Vice President of Marketing and Communications Ford Motor Company James D. Farley is Group Vice President of Marketing and Communications for Ford Motor Company. Previously, Mr. Farley Group Vice President and General Manager of Lexus, the luxury division of Toyota Motor Sales (TMS), U.S.A., Inc., and a corporate officer of TMS, where he was responsible for all aspects of the Lexus automotive operations, including sales and marketing, retail development, customer satisfaction and product planning. His responsibilities also included coordinating sales activities, dealer relations, parts and service operations, and the marketing operations of four regional offices around the country. Earlier, Mr. Farley served as group vice president of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and Internet activities. Mr. Farley joined Toyota in 1990 in the strategic planning department. Subsequently, he held several positions including Lexus product planner, manager of truck product planning for TMS, manager of truck series team marketing and national advertising manager. He also held the position of general manager of product management for Toyota Europe. Additionally, he was assistant area manager with the Central Lexus Area office and was promoted to Lexus Central Area manager for the Lexus Division. Mr. Farley also served as corporate manager for Scion, focusing on product development, sales planning, customer services, logistics and distribution. He was later promoted to vice president of Scion, where he was responsible for all Scion activities. Prior to his promotion to group vice president of marketing, he was vice president of marketing for Toyota Division. Mr. Farley attended Georgetown University in Washington, D.C., where he earned a bachelor’s degree in economics and computer science, and the University of California, Los Angeles (UCLA), where he completed his MBA with a focus in finance.
  • 84. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Panel: Tier II Marketing and Media Spend Date/Time: Thursday, 10/19/07—9:00 a.m. Synopsis: The panel explores the hurdles and solutions agencies and media companies alike are having in shifting to RDA budgets to match consumer behavior. Moderater: Dillon McDonald, Chief Executive Officer, Jumpstart Automotive Media, Inc. Panelists: Jason Gole, Associate Media Director, Mindshare Team Detroit Andrew Moldovan, Vice President, Mazda Media Director, Doner Erika Shoup, eMarketing Manager, Critical Mass Sara Morton, Director of Strategy for Nissan and Infiniti, OMD
  • 85. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Tier II Marketing and Media Spend Dillon McDonald Chief Executive Officer Jumpstart Automotive Media, Inc. As Chief Operating Officer of Jumpstart, Dillon McDonald is responsible for the company’s product strategy, how the company improves existing products and what new products will be added. Additionally, he works closely with each member of the management team to ensure tight communication, coordination and teamwork. Mr. McDonald was one of Jumpstart’s first employees and initially ran the company’s Dealer Division, which managed all aspects of the new-and used-car lead programs. Mr. McDonald is an auto Internet industry veteran. Prior to Jumpstart, Mr. McDonald held a senior leadership position at OpenAuto.com, where he oversaw the sales department that built a network of more than 7,500 dealers. Mr. McDonald started his career in retail automotive and also held sales and sales management positions at Kendall-Jackson Winery. Mr. McDonald graduated from the University of California, Davis.
  • 86. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Tier II Marketing and Media Spend Jason Gole Associate Media Director Mindshare Team Detroit Jason Gole is an Associate Media Director at Mindshare Team Detroit. Over his career, he has gained a wide range of experience running digital media campaigns for a variety of national and regional clients. In addition to media roles, he has worked on the agency account services side and the sales side. Over the past several years, Mr. Gole has focused his efforts on the development of Tier II automotive media planning and buying strategy and dedicated local digital media departments. These departments began and grew as start-up business units, expanding to include metrics and analytics, billing, and overall media strategy. Together with Mindshare Team Detroit’s other business and technical leaders, Mr. Gole is focused on further innovation and development of local digital media for the benefit of clients.
  • 87. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Tier II Marketing and Media Spend Andrew Moldovan Vice President, Mazda Media Director Doner In 2006, Andrew Moldovan joined Doner as Vice President, Mazda Media Director. Mr. Moldovan brings more than 16 years of automotive advertising experience to Doner, having worked in all three automotive categories (domestic, Asian and European). Most recently, he led the team that managed the BMW business–including the BMW Film Series, which won the first-ever Cannes Titanium Lion Award. Mr. Moldovan earned a B.A. in public communications from State University of New York, Buffalo.
  • 88. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Tier II Marketing and Media Spend Erika Shoup eMarketing Manager Critical Mass Erika Shoup is eMarketing Manager at Critical Mass, where she currently works on the Mercedes-Benz eMarketing team planning, buying and developing strategy for online RDA media. Her main focus is the Mercedes-Benz Regional Dealer Association media program managing over 150 individual media plans around the country. Prior to joining the Critical Mass team, Ms. Shoup was a part of the National Sales team at Cars.com. She has gained diverse media and automotive experience on the agency side at Critical Mass and on the publisher side at Cars.com.
  • 89. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Tier II Marketing and Media Spend Sara Morton Director of Strategy for Nissan and Infiniti OMD Sara Morton is Group Director of Strategy for Nissan and Infiniti at OMD. She joined OMD from McKinney, where her integrated strategy work for clients such as Audi, Sony Electronics, Travelocity and Qwest Communications garnered multiple creative media awards from the likes of MEDIA magazine, Interactive Ad Bureau (IAB,) and the American Marketing Association, among others. Throughout her career, Ms. Morton has been dedicated to leveraging the power of creative, media and technology convergence to achieve extraordinary business results. After graduating with high honors from Smith College, Northampton, MA, Ms. Morton started her career at Bates Worldwide in New York City as a traditional media planner, working on the Warner Lambert business. After brief stints in out-of-home media and at a financial services ad agency, she was bitten by the Internet bug and went to Sotheby’s to launch the renowned auction house’s Web site and auction engine. While there, she collaborated on the multi-million dollar deal with Amazon to manage Sotheby’s collectibles auctions. In 1999, Ms. Morton returned to her agency roots to work at Beyond Interactive, Grey Global Group’s interactive media planning and buying entity. Ms. Morton’s passion for integrated media strategy started early in her career at Beyond Interactive, collaborating with Mediacom on award-winning campaigns for Autobytel, Car & Driver/Road & Track, M&M/Mars, Cendant (Cheap Tickets, Avis Rent-a- Car,) and Darden Restaurants (Olive Garden, Red Lobster.) Her success working with Mediacom’s research team on econometric modeling for these clients led to a 1.5-year stint in the newly created (at the time) Mediacom Digital, Grey’s integrated media planning, buying and measurement division. In 2001, Ms. Morton went back to Beyond Interactive to work for David Goodrich. Her strategic leadership of the GlaxoSmithKline (GSK) business, and her success orchestrating multiple agencies, brands and campaigns led to a 1.5-year stint as an on-site agency consultant at GSK in North Carolina.
  • 90. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Host and Emcee Charles Vogelheim Vice President J.D. Power and Associates Charlie Vogelheim is Vice President of Automotive Development at J.D. Power and Associates. Mr. Vogelheim is responsible for the Automotive Roundtable, the premier forum for industry leaders and executives to share and discuss market forces affecting the automotive industry worldwide. Other initiatives include spokesperson adn providing content for JDPower.com. Mr. Vogelheim is often a featured speaker at automotive seminars, educational meetings and media interviews and is a regular correspondent on Car and Driver Radio’s weekly show. Prior to joining J.D. Power and Associates, Mr. Vogelheim spent 20 years at Kelley Blue Book, serving as a key member of its management team and as chief spokesman. Most recently, he was the executive editor of Kelley Blue Book’s extensive used-vehicle database, the cornerstone to all of the company’s products, including books, software and Internet. Mr. Vogelheim was instrumental in transitioning the Blue Book from a regional trade publishing company to an information and Internet success. Additionally, he was an original contributor to the development and implementation of several other automotive Web sites. Mr. Vogelheim earned a bachelor’s degree in economics from Gonzaga University in Spokane, Washington. His education included one year abroad studying the formation of the Common Market/European Union. He subsequently pursued an interest in aviation, including several years as a flight instructor, ground school teacher, flight club manager, bush pilot (flying floatplanes in Alaska) and an air traffic controller.
  • 91. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Sponsors AOL is a leading global Web services company with a substantial and growing worldwide audience, a suite of powerful Web brands, industry-leading products and one of the largest and fastest-growing advertising networks in the United States. Autobytel Inc. is one of the largest online automotive marketplaces empowering consumers to make smart vehicle choices, while providing dealers and manufacturers with leading customer-generation, dealership training and CRM programs. Autobytel’s new flagship site, MyRide.com, combines cutting-edge original content with the first vertical search experience for the automotive marketplace. With more than 1.3 million vehicles for sale, AutoMart. com is the largest dealer-exclusive automotive Web site. It captures the power of 8 million monthly Auto Mart magazines and a dominating paid search marketing effort, AutoMart. com drives phone, Web site, email and cutting-edge instant messaging leads to more than 15,000 dealers nationwide. AutoTrader.com is the ultimate automotive marketplace and consumer information Web site. The site aggregates in a single location over 3 million vehicle listings from 40,000 dealers and 250,000 private owners and attracts more than 11 million qualified buyers each month. The company connects more buyers to sellers and more sellers to buyers—dramatically improving the way people research, locate and advertise vehicles. Cars.com, a leader in online automotive advertising, is a single-source provider for integrated online ad services with comprehensive ad packages, new services for lead generation, more display advertising products, exclusive partnerships, national advertising support, training, and most of all, measurable results.
  • 92. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Sponsors The Cobalt Group is North America’s leading provider of automotive marketing services. For more than a decade, Cobalt’s exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world’s major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA). Jumpstart Automotive Media, Inc. (www.JumpstartAutomotiveMedia.com) partners with leading Web publishers to create the Internet’s largest and highest- quality community of vehicle shoppers. Jumpstart’s targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help Web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than 1,000 automotive dealers as customers. Key partners include NADAguides, Vehix, Consumer Guide Automotive, J.D. Power Autos, Google, Yahoo and eBay. Kelley Blue Book’s kbb .com is the most-visited automotive information site in the United States. It provides new-and used- vehicle shoppers with timely and unbiased pricing, values and vehicle information to facilitate their purchase decision. The company’s history of trust underpins its growth in meeting the dynamic needs of the new-vehicle shopping process today. Vibrant Media is the leader of in-text advertising and a premier provider of contextual video advertising, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize in-text advertising campaigns. Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
  • 93. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Technology Panel/Tables Rapid Response Rapid Response automatically places phone calls to participating dealers, immediately notifying them each time a customer requests a price quote from their dealership. Dealers simply press “1” on their phone to connect to the customer, often while they are still online. This innovative service generated significant improvements to customer response rates and sales among dealers. Enpocket Enpocket is the global leader in mobile advertising, providing brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Enpocket delivers high ROI mobile advertising experiences. Powered by analytics, the Enpocket Platform delivers targeted intelligent mobile marketing with measurable results. DoubleClick Rich Media and Video DoubleClick Rich Media and Video provides a single solution for interactive design, ad serving and reporting. It makes rich media campaign creation and execution easy for the buyers, sellers and creators of rich media by integrating even the most complex rich media effects into the industry-standard DoubleClick DART® ad management platform. DoubleClick’s full-service staff helps clients throughout the entire process from campaign kick-off to the last ad served. Revenue Science Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available, the Revenue Science Targeting Marketplace manages more than one billion behaviors a day with access to more than 100 million unique Internet users, and makes them accessible to marketers and publishers to connect with an engaged audience.
  • 94. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Technology Panel/Tables Placecast Placecast transparently location-enables online advertising without requiring any configuration or download by the end users. Placecast’s unique targeting and overlay technology dynamically transforms generic advertising creative into local advertising using custom properties such as address, name, distance from user, user location, and many others. GetABBY GetABBY is one of America’s only companies to apply artificial intelligence to all forms of customer relationship management (CRM). ABBY, which is distributed by Eidoserve, uses natural speech interaction to communicate with your customers or potential clients; this means even though she is a “bot” she actually talks, listens, understands, answers questions, asks questions and carries on a seamless dialogue on focused topics. She also speaks up to 17 languages! CallCommand CallCommand is excited to present leading edge technology developments. We will showcase how to use a variety of mobile technologies to establish presence and open new communications channels to consumers. We will also demonstrate the use of interactive text and multimedia messaging to provide new avenues of information delivery to prospects. ABS, Inc. Auto Bid Systems, Inc. owns and operates LIVEoffer™ the first customizable Internet advertising and e-commerce solution that allows auto dealers to present a specific car or group of cars anywhere that Internet buyers congregate. On the dealer’s Web site, to search engines, via banner ads and CRM newsletters, LIVEoffer™ gives car shoppers an anonymous, time and cost effective negotiation experience, which benefits the dealer through lower advertising and transaction costs and a more satisfied customer. LIVEoffer™ integrates with the dealership’s DMS, allowing dealers to easily control vehicle pricing, pictures and vehicle information details. Once the vehicles have been selected for Internet presentation and priced, the ads created by the dealer enable buyers to make an offer, lock-in the purchase price of the vehicle they want before visiting the dealer showroom to finalize their purchase. Vimation Vimation offers the cutting edge interactive video platform on the market with its VIM Platform. Allowing users to directly interact with video and the ability to dynamically adapt content creates a great user experience and allows publishers and advertisers to be relevant to their audience.
  • 95. Automotive Internet Roundtable October 17 – 19, 2007 • Red Rock Casino, Resort & Spa • Las Vegas, Nevada Special Thanks to our Media Partners: J.D. Power and Associates Online Automotive Review AutomotiveDigest.com Digital Marketing Magazine Ward’s Dealer Business NADA Publications BusinessWeek Technology Café sponsored by:

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